Has the PLR bubble burst.....?

51 replies
Hi Guys and gals.

I've been looking at setting up my own business creating and selling PLR content to marketers and although I know it is a very competitive market, I guess I didn't realise just HOW competitive!:p

Quite by accident, I came across a site called Indigitalworks.com, which as many of you probably know, is a membership site which has several levels of membership, each of which gives access to varying levels of content etc.

My basic (Newbie!) question is this: with all this 'free' content out there, why the hell would marketers need - much less want - to pay for their content? I know that much of the PLR stuff, for instance, needs re-working as its not always written in 'correct' English, but any buyer of PLR would surely need to edit anyway wouldn't they?

So then - your opinion - is it possible to make it happen as a writer/seller of PLR, or has the bubble burst?

I'd greatly appreciate as much feedback on this as I can get, because if it is a dead-duck, then I'd like to move on sooner rather than later.

Many thanks
George.
#bubble #burst #plr
  • Profile picture of the author JennyBizz
    I've been selling a good amount of PLR, so I don't think it's too competitive yet. I think that PLR membership sites are the way to go. That way you can have a steady income and your clients will get a steady stream of content. I'm even a member of one myself and I love it!
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    • Profile picture of the author jannatus
      Yes, there is a vast amount of poor PLR's around, but PLR's can & do work providing the quality is not compromised such as good copy, graphics, social proof etc.
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  • Profile picture of the author joyfulwraps
    Heh George,

    Most marketers will pay for content because search engines reward uniqueness when it comes to content. Not to say there isn't a market for PLR, because as you have discovered there is a lot of PLR membership sites out there already. It all depends on what your need is regarding content. Do you just want to throw up content that is a re-hash of some PLR or do you really want to rank well by using original content?

    Good luck to you.
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    • Profile picture of the author GeorgeWE
      Thanks, Laura. I just want to know whether I'm wasting my time trying to compete selling PLR stuff.
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      George

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      • Profile picture of the author Social Media Ava
        Sheesh, I hope not. I'm just starting in the beginning stages of this endeavor with PLR. I'm putting together some packs written by yours truly, and I'm hoping to get Tiffany Dow's PLRATM course.

        I think there is certainly a market out there for PLR. Just because there's competition, or other writers churning out content doesn't mean you have nothing to offer. It's like many other aspects of marketing. Once you contribute your unique voice and creativity, you have something different to offer.

        Best of luck.
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        • Profile picture of the author GeorgeWE
          Hey there!

          I have Tiffany's PLR ATM and its darned good! :-)
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          Kindest regards
          George

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          • Profile picture of the author Social Media Ava
            Originally Posted by GeorgeWE View Post

            Hey there!

            I have Tiffany's PLR ATM and its darned good! :-)
            So I've heard. I'm pretty excited to get it. It's probably going to have to wait until after Christmas though.
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  • Profile picture of the author rrm
    There was a dot com bubble. There was a housing market bubble. There is now a dollar and debt bubble. But there ain't no stankin' PLR bubble.

    Remember - you get what you pay for. Yes, there is a ton of free PLR. But like the health niche, which is what I do, misinformation is a dime a dozen. Or cheaper. Even if I had to rework an entire article, I would rather start with one from a writer I trust, rather than one from Granny Clampett's Annals of Backwoods Medicine.

    Ron
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    • Profile picture of the author GeorgeWE
      Thanks Ron. And what's wrong with Granny Clampett! :-)
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      George

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      • Profile picture of the author rrm
        Originally Posted by GeorgeWE View Post

        Thanks Ron. And what's wrong with Granny Clampett! :-)
        I love Granny. She's my inspiration for the weight loss niche. We could start with a PLR on this, based loosely on the "vittles" of her own cooking style: "How do you like yer possum, Lowell, fallin' off the bones tender or with a little fight left in it?"

        Ron
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        • Profile picture of the author GeorgeWE
          Originally Posted by rrm View Post

          I love Granny. She's my inspiration for the weight loss niche. We could start with a PLR on this, based loosely on the "vittles" of her own cooking style: "How do you like yer possum, Lowell, fallin' off the bones tender or with a little fight left in it?"

          Ron
          LOL - I used to love the programme when I was a kid!
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          Kindest regards
          George

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  • Profile picture of the author sbucciarel
    Banned
    I for one do not want to bother with PLR that is not written in very good English or that is not well researched. There's a lot of free crap out there, but it's made the rounds a million times and it's all over the place.
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  • Profile picture of the author rrm
    George,

    On a more serious note, Suzanne is right. There are lots of PLR that's gotten more use than an old pair of baggy pants. There is a lot of competition, though, but each one of the better writers is unique. Like Suzanne's niche blogs with unique PLR content. There is room for every good provider, especially with a unique point of view.

    Ron
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    • Profile picture of the author JB Jiles
      Banned
      I don't understand paying for PLR. My initial impression of the subject is that it is content sold multiple times and is pretty generic in nature. In short, I can expect nothing unique or compelling within the content. So, with that understanding, why would I not rather find such content freely on the Internet? The article directories are full of this content, and since PLR has to be rewritten anyway to have any kind of effectiveness, why not just rewrite the content found on article directories? I'm not saying I'd do this, but just posing the question for the sake of posing it. I'd be willing to bet that a high percentage of content found withing article directories has been rewritten itself to start with! Rewrite the the rewritten content! And keep the cycle alive! And for free!

      With all that said, no wonder someone who takes the time to write something that really stands out has a great chance of having it go viral all over the Internet and wherever else.

      ... Just read what David wrote above, and that seems like a good idea regarding the packaging and marketing of PLR. One I hadn't though of before I posted this. Thanks David.
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      • Profile picture of the author David Keith
        Originally Posted by JB Jiles View Post

        I don't understand paying for PLR. My initial impression of the subject is that it is content sold multiple times and is pretty generic in nature. In short, I can expect nothing unique or compelling within the content. So, with that understanding, why would I not rather find such mundane content freely on the Internet? The article directories are full of this content, and since PLR has to be rewritten anyway to have any kind of effectiveness, why not just rewrite the content found on article directories? I'm not saying I'd do this, but just posing the question for the sake of posing it. I'd be willing to bet that a high percentage of content found withing article directories has been rewritten itself to start with! Rewrite the the rewritten content! And keep the cycle alive! And for free!

        With all that said, no wonder someone who takes the time to write something that really stands out has a great chance of having it go viral all over the Internet and wherever else.
        plr is meant to be edited and changed by each buyer to meet their needs. its not usually designed to be used exactly as is. its a fast and easy way to get 60-80% of the work done for you. then all the buyer has to do is put their "spin" on things.
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        • Profile picture of the author JB Jiles
          Banned
          Originally Posted by David Keith View Post

          plr is meant to be edited and changed by each buyer to meet their needs. its not usually designed to be used exactly as is. its a fast and easy way to get 60-80% of the work done for you. then all the buyer has to do is put their "spin" on things.
          Thanks. I do understand what it is there for. I just can't think of a use for it myself. It seems like the lazy man's way of doing of research and writing, and I can't think of a use for it myself, especially when I know the content is in the hands of who knows how many other people. But that's just my initial impression of it. Everything is always open to change. Thanks again for the feedback.
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          • Profile picture of the author David Keith
            Originally Posted by JB Jiles View Post

            Thanks. I do understand what it is there for. I just can't think of a use for it myself. It seems like the lazy man's way of doing of research and writing, and I can't think of a use for it myself, especially when I know the content is in the hands of who knows how many other people. But that's just my initial impression of it. Everything is always open to change. Thanks again for the feedback.
            i use plr for supplemental and backend content, not main content. one of the things i use plr for is filling up an AR series.

            lets say i have my first 10 main messages in a series. but i still have the people on a list who are interested in a topic. with plr, in very short order, i can add a significant amount of backend income to my sales funnel with little investment from me of time or money.

            using plr for your main content is more challenging, but people do it.
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        • Profile picture of the author Keith Goodrum
          Originally Posted by David Keith View Post

          plr is meant to be edited and changed by each buyer to meet their needs. its not usually designed to be used exactly as is. its a fast and easy way to get 60-80% of the work done for you. then all the buyer has to do is put their "spin" on things.
          You are right about speed. It is usually easier to rewrite something vs. starting from scratch. Unless of course the PLR is filled with word salad... then it is pretty worthless.

          Quality is the key.
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          • Profile picture of the author cashcow
            Originally Posted by Keith Goodrum View Post

            You are right about speed. It is usually easier to rewrite something vs. starting from scratch. Unless of course the PLR is filled with word salad... then it is pretty worthless.

            Quality is the key.
            word salad? LOL! I LOVE that!
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      • Profile picture of the author NicoleBeckett
        Originally Posted by JB Jiles View Post

        I don't understand paying for PLR. My initial impression of the subject is that it is content sold multiple times and is pretty generic in nature. In short, I can expect nothing unique or compelling within the content.
        Unfortunately, there is alot of PLR like that floating around, and it has given all PLR a bad rap. But if you're getting good PLR, you're getting something that's been researched as much as a custom article, with just as much unique and compelling content as you would expect in a custom article. The only difference is that it's sold to more than 1 person, so it's cheaper than a custom article. You shouldn't be able to look at an article and tell that it's PLR. However, when you're dealing with free PLR or offers that give you 10,000 articles for $1, there isn't a whole lot of incentive for the writer to make it any good
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        • Profile picture of the author James Clark
          PLR is just like anything else. Personally I don't have a problem with PLR's but I don't fooling round with free stuff basically because it's a waste of time.

          After you been in the business for a while you will find out that there's not a lot of new stuff around. So, if you buy private label rights from a reliable source and rewrite it you won't have a problem.

          As a matter of fact just last week I purchased a package from a marketer that I have done well with in the past... however I must point out that we are going to redo the thing and change the name.

          The bottom line is that there's nothing wrong with PLR if you know what to do with it! Again, the trick is knowing where to get top quality private label rights. Further, I'm not going to make it public here but if you want to know of a good source drop me a PM and I'll give it to you.
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          • Profile picture of the author Alan Petersen
            I didn't realize there was a PLR bubble.

            Why pay? Quality.
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          • Profile picture of the author JohnMcCabe
            First off, I don't buy a lot of PLR material. On the rare occasions that I do, I'm pretty picky, preferring content that only needs me to add my own voice to the subject matter. Most of the "free PLR crap" out there is called that for good reason.

            I'll also never belong to another monthly membership site again. The pattern has repeated itself too often. The owner of the site starts out great guns, providing good stuff in generous quantities. Then the pressure starts to get to them, and either the quantity goes down or the quality goes to hell as they realize that if they want to collect that fee every month, they need to pony up the goods. So members end up with such a wide array of possible topics that using it all is impractical.

            I much prefer the ala carte approach, where I can shop for the topics I want to cover rather than deciding what to cover based on what a member site owner can dredge up.
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  • Profile picture of the author HonestAffiliate
    There was an interesting WSO (certainly not the only one) on this topic
    a few weeks ago.

    The specific approach is selling the PLR articles from Tradebit as it has
    a good reputation in the eyes of Google and your plr articles will appear
    high on Google Search Results.

    It sure needs some testing and tweaking, but seems like it is worth
    trying.
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  • Profile picture of the author David Keith
    i dont think plr dead at all. however, quality is much more important than it was a a few years back.

    there was a time a few years ago when you just needed to have huge plr packages to make sales. now, you need quality, well though out content that is designed with the user in mind and not just your profits.

    while you can never know how your plr content will be used, you goal should be to create it so that it is very close to ready to use "out of the box". the plr packages i buy now are not just collections of articles on a topic, but more well thought out content that is already organized into a series of autoresponder messages or content that is already designed to be packaged as an ebook (think a logical table of contents).
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  • Profile picture of the author Ruth P
    What I always say to people who post threads about the competition of PLR (which is a real concern, so it's good to do your research) is that you need to find your USP. Do things differently to other PLR sellers by providing different formats, or new spins on popular niche topics. Differentiate yourself and you'll have less competition AND the bonus of other PLR sellers promoting your stuff to their lists.

    It does take time with PLR - it took me a while to get to the point I'm at and I can say that, for me, it's about building foundations with a good stock of PLR content and building a loyal subscriber base that will buy from you each time you release a new pack. It takes time to get there but every bit of work you do constantly builds on itself.

    And in answer to the question of why anyone would pay - well before I started selling PLR (and still now for my niche sites) I would buy PLR. Let's just say I have a lot of free PLR on my computer but it usually saves a lot of time just to buy from a quality writer instead. Yes, I always rewrite my PLR, but it's SO much easier to rewrite something that's been well research and well written. I think most PLR buyers appreciate that fact.
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  • Profile picture of the author zamzung
    PLR content is great (if it's written good) for cranking out new content and products quickly... basically, all the research is done for you, you have all the important information so you are saving yourself a time... that's why marketers love PLR content... but, if you are just entering PLR content, make sure to provide your customers with high quality content because that's what is important for succeeding in PLR business
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    • Profile picture of the author JohnMcCabe
      Originally Posted by zamzung View Post

      PLR content is great (if it's written good) for cranking out new content and products quickly... basically, all the research is done for you, you have all the important information so you are saving yourself a time... that's why marketers love PLR content... but, if you are just entering PLR content, make sure to provide your customers with high quality content because that's what is important for succeeding in PLR business
      Even if you don't want to spend a lot of time rewriting, I would recommend spending at least some time fact checking. "All the research done for you" assumes the writer is also at least adequate at doing research. This can be a dangerous assumption...
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  • Profile picture of the author Sheryl Polomka
    George, don't let the free PLR put you off. Personally, if I am buying PLR I will rewrite but there is just some PLR I won't even bother rewriting. Good quality, well written PLR is much easier to rewrite than bad quality, crap PLR.

    So even though there is a lot of free PLR out there, many people won't bother with it, they would prefer to buy good quality PLR that gives them a good basis to rewrite into their own unique article.
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  • Profile picture of the author Tim_Carter
    You can be very successful with UNIQUE quality PLR.

    Don't try and sell the same stuff everyone else is. Create your own or have it created.
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    • Profile picture of the author sellerscompanion
      I do ghostwriting and PLR, and I can say that my orders for PLR have only grown over the last few months. As Internet marketers see that quality content is the way to go, they want to have a base to start with instead of writing from scratch.

      Secondly, don't think of PLR as always being WRITTEN content. You can use good quality PLR content to create Powerpoint videos for distribution, to use as podcast audio materials, to compile into a free report to get people to opt-in or even as part of an email autoresponder series.

      The key is that you must differentiate yourself and do things that others are not doing. Just offering 5 or 10 packs of articles over and over again is not always the only way to offer PLR.

      Charity
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    • Profile picture of the author nm5419
      Originally Posted by Tim_Carter View Post

      UNIQUE quality PLR
      Not meaning to be a 3rd leg, but isn't unique plr an oxymoron?
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      • Profile picture of the author Eddie Titan
        Originally Posted by nm5419 View Post

        Not meaning to be a 3rd leg, but isn't unique plr an oxymoron?
        When Tim says Unique PLR I believe he is referring to PLR content that is not copied from other content.

        Say I wanted to sell an article to a few warriors and with this article I will include private label rights. If I told these warriors that this is a Unique PLR article, it would imply, that the article that I wrote is unique and it will include private label rights. Of course after the PLR article sells, it will no longer be unique, but at the time of creating and selling it, it is unique.
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        • Profile picture of the author nm5419
          Originally Posted by Eddie Titan View Post

          at the time of creating and selling it, it is unique.
          That part is true. But I wonder how many PLR authors responsibly change their USP from "unique PLR" to just "PLR" after the first (not the second or the third) 'unique' article has been sold...

          From what I've seen on the internet, not many at all. And I really think it's just a matter of time before some big government ethics organization steps in and requires sellers to modify their sales pitches. The FTC is all over everybody's ass these days. Misleading PLR sellers should not be exempt.
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      • Profile picture of the author GeorgeWE
        Originally Posted by nm5419 View Post

        Not meaning to be a 3rd leg, but isn't unique plr an oxymoron?
        I guess it is....... :-)
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        George

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      • Profile picture of the author cashcow
        Originally Posted by nm5419 View Post

        Not meaning to be a 3rd leg, but isn't unique plr an oxymoron?
        LOL, I guess it is but what people mean when they say that is that it is "original" or "unique" to them - not PLR that they bought with resale rights. So it is exclusively sold by that person. I think that's commonly known among PLR buyers?

        BTW, there are a lot more things to do with PLR than put it on your website.
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  • Profile picture of the author GeorgeWE
    Hey guys, I appreciate the feedback. Tiff was right, Warrior IS the place to go! :-)
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    Kindest regards
    George

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  • Profile picture of the author anthony2
    Originally Posted by GeorgeWE View Post

    Hi Guys and gals.

    I've been looking at setting up my own business creating and selling PLR content to marketers and although I know it is a very competitive market, I guess I didn't realise just HOW competitive!:p

    Quite by accident, I came across a site called Indigitalworks.com, which as many of you probably know, is a membership site which has several levels of membership, each of which gives access to varying levels of content etc.

    My basic (Newbie!) question is this: with all this 'free' content out there, why the hell would marketers need - much less want - to pay for their content? I know that much of the PLR stuff, for instance, needs re-working as its not always written in 'correct' English, but any buyer of PLR would surely need to edit anyway wouldn't they?

    So then - your opinion - is it possible to make it happen as a writer/seller of PLR, or has the bubble burst?

    I'd greatly appreciate as much feedback on this as I can get, because if it is a dead-duck, then I'd like to move on sooner rather than later.

    Many thanks
    George.

    I believe there is more than enough room for someone
    who wants to sell PLR products online.

    Selling PLR products online wouldn't be for me...it just
    seems like to much work.

    Let me mentioned this...there is a known name Guru who
    sells PLR products but the products on his membership
    site, he gets from another PLR website.

    So he doesn't have to create the content, ebook design, salesletters,
    opt-in pages etc.

    So i guess that could be a faster way to have PLR success.
    Without all the other tasks.
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  • Profile picture of the author sal64
    To the OP...

    I sell PLR content. And it does ok.

    Why? Because I have niched it down and cater to a specific market.

    If you want to just resell everything to everyone, then you're in for a huge challenge.

    On the other hand, there are a few people who have carved out a great business by catering to a specific market.

    Bottom line: You have to find a way to differentiate yourself. Do that and provide quality... and you will succeed.

    Best,

    Sal
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  • Can somebody tell me how best to remake a PLR material, giving a different name and re-recording the videos. I went to freelancer and the guy I hired seems to be asking one question after the other. I will appreciate any precise step by step explanation of how to go about this.
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  • Profile picture of the author CyberAlien
    The main issue that I see when people start selling PLR products is that they are literally trying to get their hands on every product they can and resell it to every person they can. There are already enough websites doing that and generally I see people searching for niched PLR products. If you break up your PLR products into different membership websites then you can earn a recurring income from them and attract more people by targeting the different niches.

    If you don't have the money to start multiple sites you could even use different subdomains like health.membersite.com and seo.membersite.com for the different niches. You just have to make sure that you put quality before quantity. Nobody wants to pay for PLR products that are years old, outdated, and weren't quality products even when they were first released.

    There are also a lot of WSO's posted (none of mine btw) that can teach you how to run a membership website using PLR products. Here are a couple that look good from taking a glance at the reviews:

    http://www.warriorforum.com/warrior-...autopilot.html

    http://www.warriorforum.com/warrior-...come-plan.html
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  • Profile picture of the author nm5419
    With PLR, the 2nd customer has already wasted his money. It doesn't matter how "good" it is because it loses its value the minute it shows up on Bob's, Mary's, and Joe's website. All customers who finally wise up to the PLR strategy, in fact, lose respect for the industry and avoid it in the future (like many of us here have).

    So instead of setting yourself up for the ass-end of buyer's remorse, why not license out your content like professional writers do. Get an account at Constant Content if you don't want to go it alone. Or just read over the site to see how their writers earn money via paid and restricted licensing. If you do want to go it alone, then write something and solicit magazines, newspapers, whatever.

    Via licensing, you maintain control over the content, you remain the content's author, AND, you get paid while doing it.
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  • Profile picture of the author Roan
    Having to pay for it generally also means that it will be less crappy lol. That's why IMers do pay for it
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  • Profile picture of the author nicheblogger75
    You'll make good money providing unique content to website owners as long as you don't go and sell tons of licenses. Maybe sell 5 per article or something. True, there is a ton of free PLR out there, but I would never used that (nor would most other experienced marketers) because there are probably thousands of others using the same content.
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  • Profile picture of the author smadronia
    Originally Posted by GeorgeWE View Post

    Hi Guys and gals.
    My basic (Newbie!) question is this: with all this 'free' content out there, why the hell would marketers need - much less want - to pay for their content? I know that much of the PLR stuff, for instance, needs re-working as its not always written in 'correct' English, but any buyer of PLR would surely need to edit anyway wouldn't they?

    So then - your opinion - is it possible to make it happen as a writer/seller of PLR, or has the bubble burst?
    Panda. Panda. We're all tired of hearing about Panda, but if you want to rank in Google, you need relevant, unique content. And, if what most people mention is true, you need to have fairly recent content. No more putting up 10 blog posts and letting a blog sit around, you need to put something new out there once in a while.

    So there's a market for PLR. There's a market for well written PLR too. If you can provide affordable, well written PLR that's not crap, you'll make sales. It might take a while, but you'll make sales.

    The folks who use nothing but spinners and free plr, and turn out non human readable items are not going to buy your PLR. Doesn't matter how cheap it is, or how good it is, if they have to pay, they won't bother. But they're not the market you're going for.
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  • Profile picture of the author Vendor-Lock
    I would say it's all about WHO you are selling to.

    If you have a list of trusting subscribers that you have built over
    years, that have bought products from you and take your advice regularly,
    Then those people will buy PLR products and packages for sure.
    Easy Sell.
    If you try to use PPV or something to get hits on a page,
    with total strangers with popups they didn't want in the first
    place....
    I'm afraid your PLR package won't convert very well....
    or at all.
    So it's all about WHO you are selling to, and how much they trust you.

    I find that loyal subscribers are buying plenty of PLR right now,
    it's not dead.

    It's all a matter of building trust first, and showing them you're not
    out to screw them over, and provide no customer support.

    Give them support, and they will warm up to you enough to buy
    more of your products from you than just one.

    Cheers

    Jeff Noyes
    Vendor-Lock Software co.
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  • Profile picture of the author BlackRob
    Judging by the amount of PLR products that are being sold in the WF special offers section, PLR is alive and well.
    A word of warning though, if you wish to use PLR to sell on, then you must change the content, site graphics and tweak the sales page too, that way you have a brand new product ready to launch.
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  • Profile picture of the author evictorino
    I think PLR is good as long as you rewrite. A lot marketers still need to buy content in order to rank in google but the key here is make sure that the PLR you're selling is not that old.
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  • Profile picture of the author chrislangley
    It wouldn't come as a surprise if the PLR bubble does burst, the search engines will surely take notice of many of the same articles being spun to death, and start amending their duplicate content algorithm
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  • Profile picture of the author sal64
    As of this morning... I can confirm that the PLR bubble is expanding is nowhere near maximum expansion levels.
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