9 "Breakthroughs" That Have Helped Me Make A Full Time Income With IM

21 replies
Inspired by Rod Cortez's terriffic post, I decided to write an indepth post talking about what I've learned in my 4 years as a full time internet marketer...

So here you go... 9 of the biggest breakthroughs that helped me to make REAL money online...

1. You MUST learn how to drive your own traffic (don't rely on affiliates)

The idea of having a massive launch and making a few million dollars is a pipe dream for 99% of internet marketers. And for a lot of people it's actually not even a good fit for their business.

In my opinion, the more you have to rely on external factors for your success (i.e. other people) the more problems you're going to have. There's a reason the biggest marketers in every niche are very good at using paid traffic sources. It's easy to scale, and it's easy to control. Unlike launches or SEO, where you have a lot less control over what's going on...

2. Split testing is the BIGGEST thing that separates the winners and losers...

Among my friends who are all successful with internet marketing, the number one thing we usually end up talking about is split testing and conversions.

What most people who fail at IM don't realize is that almost every single campaign is going to fail the first time you try it. I don't think Ive ever had a banner or landing page be successful on my first try. The real money is made when you increase your conversions over time by split testing new copy, buttons, images, appeals and colors. This is the name of the game if you want to make REAL money online.

3. You will FAIL more often than you succeed

One of the biggest "mindshifts" I've had when it comes to my business is I have really began to see failure as a good thing. The more often you fail, the more you'll end up finding a BIG, BIG winner. This applies to everything - traffic, pricing, offers, landing pages etc...

4. Usually right when you're about to quit is when your business EXPLODES

In the summer of 2010, I was living with my girlfriend at the time... She was starting to get fed up with my "up and down" income and success with online marketing. I had a really great 2009 that basically paid for a lousy 2010, but she was starting to think I was never going to be successful again...

I knew we were very, very close to getting our product conversions dialed in. However, everyone around me was doubting me. My girlfriend, my parents...

After months and months of her harping on me that I should get a real job, and my bank account down to about 2 months of rent left - she decided to leave me. There were other problems in the relationship, but my career turned out to be a major one.

Well, with 2 months of rent left and nothing to lose, I quickly hit a sweet spot with our product conversions and traffic, and I made over $400k in sales in the last 5 months of 2010.

Most people would have given up at this point. Don't give up if you know there's success right around the corner.

5. Focus on ONE thing and master it...

When I started making really good money, my main focus was Facebook Ads. We were killing it with Facebook ads, and went from spending $50 a day to over $4000 per day in just a few months.

I didn't mess around with SEO, or article writing or media buying. I wanted to make money with FB Ads, and once I figured it out, I did everything I could to dial it what I was already doing.

One of the biggest problems newbies have is jumping from new idea to new idea. I see it every single day and it really sucks to see it. Most newbies will buy 4 products before they ever even attempt to use 1 one of them! Trust me their is SOME value in products, but there is a lot more value in doing something and learning from it.

6. Understand that making money and selling is a GOOD thing, and you should not be ashamed of it.

I grew up in a middle income family in Ohio, that has a very blue-collar work ethic. My dad works in a factory and my mom has worked various jobs from waitress to teacher to government worker.

One of the biggest hurdles Ive had to overcome is the idea of being comfortable with making a lot of money. When I grew up, I thought $50,000 a year was a ton of money.

When I first started making good money, I felt slightly guilty that I was making all this money.

Then one day I realized that by making good money, Im actually able to help more people around me. This idea that you're "robbing" other people of money if you make too much of it is completely wrong.

Every time my business grows I get to help more people. I help the people we sell our weight loss product to. I help my employee by being able to raise his salary. I help my freelancers by being able to hire more of them. I help the charities I routinely donate to by being able to donate more money.

Always remember that when you make more money, you'll help out more people around you.

7. Once your business is doing well, look for ways to make more money on the back end.

Once your business has some legs, there are TONS of ways that you can make a big difference with just some small changes.

Things like upsells, continuity, selling similar products, affiliate offers, consulting, coaching etc... are all easy ways to help your customers and make more money in the process.

Your back end sales are where almost EVERY business is severely lagging behind (I admit to being at fault here as well)

This is especially important if you are driving paid traffic. The more you can spend to get a customer the more chances you'll have for increasing your profits.

8. Don't re-invent the wheel. Find what's successful and create a similar product with a different angle

Working in the fitness/diet industry I get tons of trainers who come to me with new ideas for a diet product all the time. Most of these people think they have the greatest idea ever, yet they don't realize the market has NO interest in it.

Every market wants certain things, and you really can't change what they want. All you can do is find out what they want and then sell them products that fit those needs. Sounds simple, but way too many people try to re-invent the wheel and skip over this simple, but crucial advice.

9. Don't burn bridges and relationships within your niche

Early in my career, I got into a spat with the biggest guy in the diet/fitness niche (on Clickbank). I used a campaign of his on FB, and then proceeded to deny it and turn it into a big ordeal. It was stupid on my part, and I've apologized numerous times to him about this over the years.

However, that little dumb mistake I made has made a few of his friends in our industry weary to work with me. And really it was all for a dumb mistake on my end.

I can tell you firsthand, I have plenty of business friends who would trust me with their most secret business info. They know I'm an honest guy, and I take this business very seriously.

However, in that regard I have learned a lesson the hard way. Remember internet marketing is a VERY small world, and most people know each other. If you burn a bridge today, I can assure you it will come back to haunt you in one way or another.

Don't let your ego get in the way when you're wrong, and don't go out of your way to try and put someone else down. There's no benefit to it, and you're just going to make things worse.

Last Words

I hope this helps someone who is just getting started, or someone who feels like they are on the brink of "breaking through".

If you have any questions, feel free to leave me a comment or question below.

- Justin
#breakthroughs #full #helped #income #make #time
  • Profile picture of the author JohnDBrewer
    Hey Justin,

    Thanks for this post. I am a newbie but I have Liz Tomey and Jeff Dedrick for coaches on their new WSO that is pretty cool. But what you wrote really hit home because I come from a family that relies on the government for everything and I am trying to be a business owner....talk about a major mind shift. Again thank you.

    - John
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  • Profile picture of the author topnotch85
    Hey Justin, Great post bud. I seem to have had a simular situation as you did growing up with my parents doing careers like yours. I have been bodybuilding for ten years and have been putting together my own product right now it is a 65 page e-book basically in the muscle building niche. I have narrowed it down further to target a specific age group.

    I see you are in the fitness niche to, I know this is a highly competetive niche but what kind of advice would you advise someone on where to start once I have this product complete? Clickbank,fiverr,etc.

    Thanks again hope you could give me some insight, really enjoyed this post.

    Sean
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  • Profile picture of the author evelyng
    Thanks Justin, very inspiring. I've been ready to give up several times but then that "sale" message comes into my email box and I'm ready to do anything for more of those! Can't wait to have that 40K day!
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  • Profile picture of the author essex14
    I found this very useful thanks ....
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  • Profile picture of the author Justin W
    Originally Posted by Justin Goff View Post

    3. You will FAIL more often than you succeed
    This is so true... you have to accept the fact that you are going to fail from time to time at certain ideas. Remember, it's what you do with that knowledge that will help you excel.

    Overall, great post!
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  • Profile picture of the author nadavs
    Originally Posted by Justin Goff View Post

    Inspired by Rod Cortez's terriffic post
    1. You MUST learn how to drive your own traffic (don't rely on affiliates)
    That was my biggest mistake. I didn't rely on affiliates, but on Google.

    I now focus heavily on paid traffic. I want to get to the point that I spend $10K per day. And make $30K per day.

    nadavs
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  • Profile picture of the author aeri
    Thanks for sharing your 9 breakthroughs

    I found that number 3 to be my reality at the moment, but hopefully, maybe when I am able to find something I am more passionate about that I actually am more interested in, things will start turning around since I will be learning from these failures!
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  • Profile picture of the author BlackRob
    Fantastic post, and definitely something there for the newbies who are looking to start their business.

    Also, not a bad read for the marketer who has more experience, but has yet to make a sale. Lots of good info there, thanks for the share.
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  • Profile picture of the author Will Edwards
    Hi Justin

    Very inspiring - thanks for posting. I can relate to almost everything you said.

    With regard to the guy you fell out with, we all make mistakes. However, you subsequently did three very important things: you acknowledged your mistake, you apologised for it and you learned from it.

    Who knows, if the guy is a decent enough person, he may forgive your foolishness and, if you can now demonstrate a good enough value proposition, you may yet get the chance to work with him again.

    Good luck for the future.

    Will
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  • Profile picture of the author matthewfermin
    Awesome! I agree with everything you posted. Keep it up.
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  • Profile picture of the author TedTheodore
    Awesome Justine.
    More people need to read this.
    See a lot of me there also.

    ~Ted~
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  • Profile picture of the author Justin Goff
    Thank everyone for the kind words and comments. I'm glad this is resonating with people!

    - Justin
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    The 31 Day Fat Loss Cure (Affiliates Click Here) - Affiliates are crushing it with our new sales video ($52 Avg Payout). This is the highest paying fat loss product on Clickbank!

    My highly entertaining and FREE podcast about making money online. Check it out -> Marketing.Mayhem.Money
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    • Profile picture of the author sanjaysharma
      very nice breakthrough points and i really appreciate your efforts for pointing this points to us. i have a question because you are a basically facebook guy i wanted to know that is there any way to gain traffic from facebook other than spending money on facebook ad. just curious.

      sanjay sharma
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  • Profile picture of the author Fun to Write
    Wow. This is very honest and upfront about the real deal of IM. Thank you for sharing this with us. There are some real golden nuggets to mine here.
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    Focus+Smart Work+Persistence=Success

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  • Profile picture of the author money fan
    Banned
    Wow great information!
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  • Profile picture of the author Jager
    Really great stuff man. I liked all of it, though thinking it all over right now I'm musing on:

    --failure is the crucible for success

    --you'll never get it right the first time

    --internet marketing is a small world (has multiple implications and makes me realize how much opportunity each person learning this field has. Think of how hard it is to be a lawyer, all the school and work they have to do. And then they're in a totally over-saturated field. So happy I'm doing this

    "Many of life's failures are men who did not realize how close they were to success when they gave up." Thomas Edison
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    I have to return some videotapes.

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  • Profile picture of the author Kevin_Hutto
    I appreciate and agree with the things you said ...but looking at your site, it just looks like you ripped Mike Geary's site Truthaboutabs off...

    If I'm wrong, I apologize, but it sure looks that way. And if that is the case, then the 9 things, while true, are not what led to your success.
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