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Autoresponder email deliverability

by Heather Vale
11 replies
In the past when I've interviewed email marketing experts, they've always talked about how both aWeber and GetResponse, as well as some of the smaller AR services, work hard with ISPs on a regular basis to ensure a continually high deliverability rate.

But I'm not so sure these days.

If you had a list of 50,000 people, and knew from tracking that only about 5,000 opened their email on a regular basis, would you suspect deliverability issues?

If that list was with GetResponse, would you consider trying to move it to another service to see if the open rate increased?

And... what service do you know of that would actually allow you to do that without having everyone confirm their opt in again, when they've already double-opted in?
#autoresponder #deliverability #email
  • Profile picture of the author myob
    10% open rate is rather low, but there are many other factors to consider before suspecting deliverability. For example, if your subscriber list was offered a freebie just for subscribing you should expect a very low open rate. I am guilty of subscribing to hundreds of lists just to get their offers, then have the followups dumped into a bulk folder.
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  • Profile picture of the author SeanSupplee
    That is a very low rate however one would have to ask how old this email list is? Is it kept clean? People move on from different email address's all the time once one fills up. I know I do! I have over 50 different email address from my sites. If the mail addresses are old get rid of them ask for a re confirmation of some sorts. Why pay for a 50,000 list when only 10 % open and 1 percent buys and pay all that money. When you can cut your list cleanly down to 5,000 80% opening and 10% buying. Keep your lists clean and updated at all times.
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  • Profile picture of the author Loren Woirhaye
    With fresh hot opt-ins that would be low but with
    a list that size I bet the interest of the majority of
    subscribers is pretty stale.
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    • Profile picture of the author Troy McDonald
      In regards to what service allows you to import a list without having your people double opt-in again... None that I am aware of.

      And, I've seen e-mails from all services of all prices go into spam folders (yes, even Infusionsoft, which is quite spendy.) And if you think service "X" has a deliverability rate of say 90%, 100% of the time, that's wrong too, that's why all services keep working at it.
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      I will build your IM list for FREE!

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  • Profile picture of the author JVManna
    While it may be suggested that delivery will increase with more respected ESPs, it always comes down the marketing practices of the marketer. Additionally, it comes down to the expectations at opt-in, during the marketing campaign and the overall value provided in email.

    Technically, it's related to IP reputation, confirmed opt-in and the integrity of contacts themselves. Promoting a healthy opt-in, will result in healthy marketing.

    ~Joe
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  • Profile picture of the author Chris Lockwood
    The open rate you see is not accurate. The real open rate is higher, because some email programs or users block images in emails, and when that happens, the open doesn't get recorded.

    Of course, an opened email isn't the same thing as one that was read.
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    • Profile picture of the author radhika
      1. Are you keeping your list clean by deleting the bounces? This will become very major issue with free email accounts. 50% of free email addresses wll be banned by the users with in 1 year of time. So just delete these bounces.

      2. You are saying Getresponse is sending email to the list. So you'd be sure of going into their email inboxes. Right? So leave this deliverability issue aside.

      3. How targeted is the list? If you opt-in them for one niche and sending general/different niche related emails, the mere subject line stops them to open the email.

      4. Consistent contact: I ALWAYS STRESS THIS POINT. Constant contact with your list makes your list better and better evetryday in publisher-subscriber relationwise.

      .
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  • Profile picture of the author JNFerree
    I am curious to learn the motivation behind Michael Rasmussen promoting to his MASSIVE LIST that we migrate to AutomateYourList.com (you Pro's may well know) Rasmussen is a serious/successful guy and since he's using the AYL.com system, in my view, this is a significant factoid)

    PLUS

    WHY he is throwing in his Top 30 Clickbank eMail autoresponder campaigns (some of these Clickbank products are pretty good)

    PLUS

    WHY will he cover the 1st month's $19.95 ante as part of his offer? these are not insignificant throw-in items (or am I missing something here)?

    -----------------------------------------------------------
    Here's the intro pitch from the email he sent to me today...

    Hi Neil,

    What if I GAVE you 30 or my most profitable
    affiliate email promotions ever?

    How much money could you make with 30 professionally
    written promos for some of Internet marketing's top
    selling products? These are blockbuster best sellers
    at ClickBank that have proven to make money for
    almost anyone who drives some traffic to their sites.

    <blah-blah-blah stuff snipped out>

    All the best,

    Michael Rasmussen

    P.S. - As you can imagine, there's more to this
    than a free offer. I'm giving you these 30 emails
    if you'll check out one of the most valuable
    tools in all of Internet marketing...that will
    only cost you 20 bucks to get started! Here's the
    link again:

    Here's the LINK in case you want to view the Video if you're interested

    PSS - whomever knows the REAL DEAL on this -- please PM w/ your intel
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  • Profile picture of the author rondo
    AutomateYourList appears to be another private label version of Aweber.

    Open rates aren't reliable as images in html emails are often blocked.


    Andrew
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  • Profile picture of the author Partner Guy
    Great commentary in this forum. I agree with a lot of what was said. The most important things to do is;

    1. Scrub/clean your list.

    2. Always put messages in both the html field and the text field

    3. Don't spam your list

    ~Partner Guy
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  • Profile picture of the author muzzi
    As others have said, the open rate is actually only the number of people that have loaded an image in your email. If an email client doesn't display images (like gmail by default for example) then it won't display as being opened.

    Clickthrough rates are more reliable because they even work in text mode.

    It's all relative though, play with the wording of your subjects and first lines. Play with personalization, play with the day and time you send your emails, play with split testing so you know which is working better and why.

    Use your open rates as relative, is it more than last time? Then you probably did something right, is it less than last time? Then you probably did something wrong.
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