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Afraid to swim above the fold!

by aizaku
4 replies
Hello Warriors,

I need your help!

Im sure most of you know that Google has changed up there algorithm once again and many people are now advising not to put ads above the fold (as much). Anyways, I got a ton of free targeted traffic coming in to one of my pages.

The article is set up where i give them free tips and advice via the article and a video. At the bottom i give them an exclusive offer for a video course on how to make diaper cakes.

Yet, not one sell on this page :-(

How would you increase conversions if you were me?
Easy Diaper Cake Instructions | Baby Shower Decoration Ideas

Thank you all!
#above fold #afraid #convert #copy #fold #swim
  • Profile picture of the author Mike Hill
    Personally I would restructure the page. Put the My Baby Cake Diaper Cake Video Course video at the top. Followed by the sales letter. Rework the video to mention right at the beginning about learning how to make a basic diaper baby cake for free below but first let me tell you how to make the other 5 absolutely stunning diaper cakes such as the Tractor or the Bicycle... and so on.

    Put the focus on the product... Below the sales page allow them to opt-in to get access to the free video to show them how to make the basic baby cake you promised earlier.

    I would try that and see what happens.

    I would also create a separate landing page promoting the free diaper baby cake video complete with optin box as well. This way you can also promote that page and send targeted traffic directly to the landing page.

    So in the end you will have to email capture mechanisms working for you if they do not buy the course right away.

    PS. In the right sidebar of the site I would put testimonials
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  • Profile picture of the author Randall Magwood
    I would generate a lead, and market to them over and over again. Is there anyway that you can turn your homepage into a squeeze page, and then drive them to the page where you're selling your product?
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    • Profile picture of the author johndoe123
      many successfull IM's said to me "your money in your list". so if we wanna try to make soft sell, try to put them on your list first with something that usefull for the first time. so they put name and email. try to educate "hey guys, this is usefull for you, so for the next level you must buy it". or maybe if you wanna try hard sell, make a different page like a sales page with eye-cathcing design (something like a minisite) and great sales latter, hope this can bost your sales and build your affiliates armys to help to promote it.

      good luck for you

      best regards

      ian
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  • Profile picture of the author aizaku
    thanks guys. my main page is a squeeze page
    Baby Shower Decoration Ideas

    and i do have a separate domain for the video course
    My Baby Diaper Cake

    i was asking about that 'particular' page. Thanks Mike Hill
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