Why is facebook important?

by kelik
43 replies
Why do people promote their sites on facebook?
To get a valuable backlinks from Facebook or to increase the number of their visitors?
#facebook #important
  • Profile picture of the author wfhblueprints
    Originally Posted by kelik View Post

    Why do people promote their sites on facebook?
    To get a valuable backlinks from Facebook or to increase the number of their visitors?
    Facebook allows me to distribute content to people who are interested.

    It also allows me to develop relationships with people interested in my products and finding out more about my business.

    It can also deliver major traffic if the content is worth sharing...

    Hope this helps

    Chris
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    • Profile picture of the author John Romaine
      Originally Posted by wfhblueprints View Post

      Facebook allows me to distribute content to people who are interested.

      It also allows me to develop relationships with people interested in my products and finding out more about my business.

      It can also deliver major traffic if the content is worth sharing...

      Hope this helps

      Chris
      Thats all well and good, but what if you have a dozen sites?

      I can only imagine that If I implemented this level of interaction with people on Facebook that Id spend 10% of my time working, and the other 90% socializing.

      I often wonder just how many people do this type of thing because "everyone else is doing it"
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  • Profile picture of the author MentorGroup
    Marketshare, eyeballs, and social media link sharing/signal.
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  • Profile picture of the author johnben1444
    Traffic, advertisement and back links.

    Traffic - this is where webmasters expect visitors to visit their site and make a purchase.

    Advertisement - Is a process where business owners promote their business not necessarily to make sales but to raise awareness.

    Back links - Of course, everybody knows this, that little thing that distinguishes where a site is placed in the SERP.

    Hope that helps.
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  • Profile picture of the author kelik
    Thanks for your answers. How do you distribute your content to people through facebook?
    Many fan pages I have observed so far are like.
    They simply put the first sentences of their articles with a link to their website. When you click on that link you are directed to the website and read the rest.
    Is this the way to go?
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    • Profile picture of the author DSTeam
      Since FB has a database of 850,000,000 members I'd say it's an important traffic source .

      One of the best and reliable business models is to build a list of subscribers/customers... so you might consider integrating that with your FB marketing venues. Aweber has an app which allows you to place a web form on your fan pages for example with a single click of your mouse.
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    • Profile picture of the author Tadresources
      Originally Posted by kelik View Post

      Thanks for your answers. How do you distribute your content to people through facebook?
      Many fan pages I have observed so far are like.
      They simply put the first sentences of their articles with a link to their website. When you click on that link you are directed to the website and read the rest.
      Is this the way to go?
      If you are looking to create backlinks and drive traffic to your site that is certainly a good way to do so.

      What is important it consider is what you hope to gain from your efforts on facebook. If you are looking to build a relationship and draw traffic in, interacting with the followers on your page is an option as well.

      With so many options available, you can customize it to fit nearly any need, scenario or niche. Just figure out which angle you want to approach it from and go for it!
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      • Profile picture of the author Jill Carpenter
        Depending on your business model, it just might not be important.
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  • Profile picture of the author buckeyes09
    There are hundreds of millions of people on Facebook, so pick an advertising method and have at it.
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    Christian

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    • Profile picture of the author GeraldNitram
      Originally Posted by buckeyes09 View Post

      There are hundreds of millions of people on Facebook, so pick an advertising method and have at it.
      Just the first part of buckeyes09's reply gives it away: there are a ton of people on Facebook. Isn't it a good opportunity to engage with a huge network of your potential market using a popular social media?
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  • Profile picture of the author PaulyC
    Unfortunately there's no way for us to avoid Facebook - even though as a 'fun thing' I completely avoid it.

    Like DSTeam says, 850 million users... Gotta be worth something!
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  • Profile picture of the author World Marketing
    It helps build awareness with whatever you are trying to promote...Fan pages can be extremely profitable.
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    • Profile picture of the author Nick Lawless
      Hi,

      Millions of people all over the world use facebook. So why not use it as a strategy to market your product/service right? Plus, it's free. Although, it's traffic that you don't control (the type of web traffic that comes from organic search listings, social networks, viral videos, things like that. You can't control whose going to see those things and who's coming to your website.), it can help create traffic to your site.

      Plus, through facebook, you get to communicate with people and build relationships and trust. We know that people buy from those they know like and trust.

      If used correctly Facebook is an opportunity for your market to know, like and trust you, thus potentially increasing conversions.

      I've also found it to be one of my highest sources of free traffic.

      All the best,

      Nick
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  • Profile picture of the author supriyam
    Facebook is important for your business to build awareness of business in Market without any cost.
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    • Profile picture of the author absoluteallen
      Creating and building social awareness from any standpoint is always a good thing.

      Word of mouth can go a long way.
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      • Profile picture of the author curly sue
        cause the whole computer literate planet hangs out there!
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  • Profile picture of the author danlew
    Facebook is one of the most important sources I need for my own campaigns. It gives me more traffic to my blog and websites, and also gives me the opportunity to build my own "list" through my fan pages.
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  • Profile picture of the author Hisocial
    1. Facebook can´t and should not be ignored anymore. Because it gives you access to huge crowds of people.
    2.Facebook is one of the most used, if not the most used, social networks, there you go..it´s the place where people get their information from.
    3. It also creates quality backlinks
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  • Profile picture of the author Hisocial
    @ sexy sue, totally agree! facebook is not something to be skipped.
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  • Profile picture of the author YasirYar
    The sheer number of people on Facebook explain why it is so important

    There are a number of ways it can be used effectively by people.

    A lot of people get a huge percentage of their traffic directly or indirectly from Facebook.

    On this social networking platform, you get to build real relationships with real people. This will benefit your business immensely in the long run
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  • Profile picture of the author geneticcs
    Now facebook is update then ..........
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  • Profile picture of the author keyideas
    Now a days social media websites are very famous because these website are helping to get user close and can easily share their comments as well update their information
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  • Profile picture of the author 100bucksaday
    Basically facebook is for social networking but mostly people use it for another purpose and billions of people use facebook, this is quite easy and free way for advertisment.
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  • Profile picture of the author jodiesmitham
    Interesting post. I set up a Facebook fan page and it's had one 'like'. My keyword is searched for a lot in Google, but no-one searches for it on Facebook.
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    Jodie Smitham

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    • Profile picture of the author crashtesting
      Facebook fan pages are AWESOME if you are trying to build a brand and develop a committed and dedicated fan base. But there is a method to this. It can take a little time and be automated, but you need to understand the audience and the space.

      Facebook Ads are AWESOME too, because you can pin point target who you want your ads to go to. Men 25 - 35 who are married and like the ballet? BAM! Facebook will target your ad to them.

      The thing with Facebook that traditional IMers sometimes misunderstand is that Facebook is completely unique in its marketing potential, an excellent tool to have, but requires a different approach than other tools. (BTW, those ads to get you a bazillion facebook fans are pointless. They are typically just fake accounts and not going to make you any money).


      Originally Posted by jodiesmitham View Post

      Interesting post. I set up a Facebook fan page and it's had one 'like'. My keyword is searched for a lot in Google, but no-one searches for it on Facebook.
      People don't find pages on Facebook through searching... this is where your strategy comes in .
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  • Profile picture of the author sentinelsoft
    Not necessarily for backlinks but to connect and build relationship with people who are interested in your product or service.
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  • Profile picture of the author wymetto
    The true reason is to post "interesting" things going on in your life and we know it's your business - so you are promoting. The problem I found your long lost girlfriend has no interest in some products i'm promoting - it's not a very good target market tool unless you are advertising PPC.
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  • Profile picture of the author SumikoW
    I heard facebook has exceeded or close to exceeding Google in traffic volume as well as advertising exposure. Facebook has multiple layers of marketing abilities along with social networking which within itself gives you credibility for your offers. friends to friends.
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  • Profile picture of the author mookinman
    It enables me to communicate snippets of useful info to my followers, without bothering them with an email. Overall, it allows me to give my subscribers more value.
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  • Profile picture of the author aaronblevins
    Determining who your audience is and adding value for them. It's recommended not to promote anything on your personal account. Fan pages are most ideal for this, and you can build a fan page pretty quick with Facebook PPC without a lot of cost. Check out Don Wilson for info on how to do this. He's a genius at that stuff.
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  • Profile picture of the author John Romaine
    Another concern I have with Facebook is that its not your webspace. I dont understand why people are investing so much of their resources towards it, when the trend could shift at any point.

    I understand its about building trust, gathering a loyal following, establishing your brand etc, but what if Facebook fades, just like Myspace did?

    All that time, energy and effort posted on a site that you dont even own.

    Ill probably be doing *some* Facebook promotion in the near future, but Ill certainly be keeping the balance of content tipped in favour of my OWN site.
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  • Profile picture of the author hostingcoupons
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    • Profile picture of the author crashtesting
      Unless you are in mainland China or another country that blocks facebook, you should be able to access it. Facebook is available in most countries and you just need to fill out the registration form... but I'm not sure if this is what you are asking for.
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  • Profile picture of the author gaganboy
    In the present scenario, we check the vast traffic on fackbook and every person crazy for the facebook so you can make good connectivity with lot of people and this is best way to promote your business...
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  • Profile picture of the author rensta
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    • Profile picture of the author crashtesting
      Originally Posted by rensta View Post

      I'm having difficulty in advertising my business on facebook, its a small business. PM me if someone can help
      Rensta, I hope you get this. I'm not able to PM yet due to my low post count, but I'd be happy to help... If you are able to PM me, send me your contact info.
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  • Profile picture of the author addisonben22
    Wow! your question is really interesting. Yes facebook is a very famous website of social media optimization because in these day maximum user very like of facebook and facebook is a best way of talking,sharing and liking of your thoughts,important pages. Facebook is a best way to generate big traffic and get good back links so facebook is very important now.
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  • Profile picture of the author supershoesclub
    I do think facebook will be a great tool to get targeted visitors.when you build a fan page and get a good list,if you put your website link on the fan page,you will get many free visitors.and even though it is a no follow backlink to your site from facebook,But It is still very valuable because of the high pr value with FB.
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  • Profile picture of the author garyv
    Facebook is an excellent source for extremely targeted traffic.

    Plus, it can very easily be a replacement for an email list. Like an email list, if you provide your fanpage w/ value, they will be very responsive. But unlike an email list, a fanpage list can actually grow itself, if you provide enough value.

    People mistakenly use it as a place for plastering advertising. It's a social networking site. You should be using it to network w/ people in your niche. Then you don't have to worry about whether or not the site belongs to you, because you've already made some networking connections w/ people in your niche.
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  • Profile picture of the author rtinsky
    There is no question that 850 million subscribers to Facebook means you can't ignore it. But how you approach Facebook is the issue. You can do as much damage to your reputation on Facebook in a short period of time that will takes longer to repair than it its worth. As has been said in the other posts, think thru what you want to do on Facebook before you just jump in.
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  • Profile picture of the author jamesace
    There are a number of ways it can be used effectively by people.
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  • Profile picture of the author robyna
    When you think about it, people check their email then check Facebook (or vice versa). Facebook is that important. If you want to be relevant to your audience you (most likely...unless you're selling hemorrhoid cures like Chris Kent said) need to be on FB.

    It would be like advertising but overlooking TV. Big mistake. Great thing about FB...you can use it for free (unlike TV).
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  • Profile picture of the author calebharris
    mostly to increase the number of their visitors and gain potential client
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  • Profile picture of the author narindersingh
    Because facebook is the way for getting traffic and Likes
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