Website Is Finished! - Now what?

31 replies
Hey Warriors,

I have recently finished off my site: Chinese Recipe Book - The Ultimate Chinese Recipe Book
and started sending some traffic to it, mainly PPC and a little article marketing.

Now the results I have been seeing really aren't that great, of around 200 customers I have had 3 people join my list and no sales. Beginning to feel a little demoralised, should I be? Or should I be persistant and start split testing and trying to push more traffic to it?

This is the first time that I have made a website in dreamweaver and the first time that I have ever created my own prouduct. Although I have been marketing for a while, I have not seen great results, only a few hundred dollars in the last couple of years, but that was affiliate marketing and the margins weren't good.

I guess I just need a little guidance, would be really great if you guys could offer some? Let me know what you think and what you would do in my situation.

Thanks for your time guys!

Fred
#finished #website
  • Profile picture of the author tpw
    The quality of your traffic is a factor.

    Unqualified visitors will not take action. Qualified visitors will take action.

    Your sales copy is another factor that matters. If your copy sucks, no one will take action. If you copy is good, you will see the conversions you want to see.

    200 visitors is not enough to make a sound determination as to the quality of your sales page copy, if the quality of your traffic is not there yet.

    Like it or not, Internet Marketing is a numbers game, and you don't yet have enough numbers to decide anything useful.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Chris Worner
    [DELETED]
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    • Profile picture of the author rosetrees
      Originally Posted by Freddie Worrall View Post

      I'm sorry, what relevance does this have?
      NEVER quote a spammer. Their spam links remain in your post even though the spammer is long gone.

      (I've reported that spam links remain in your quote, so hopefully a mod will remove the links for you.)
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  • Profile picture of the author Sample1
    okay try this in a quickie.I can give you some paid promotion methods

    Hope you know clickbank . look for offers in your niche . search the demographics of the people visiting those offers.

    Okay advertise on POF, facebook ( I have found success with targeting demographics, related content always helps but not necessary)

    Optimize banners (or ads) for good ctr, landing page or site ctr, capture there emails.

    Good for starting your own products . It will definitely help you to achieve success in this.

    But one thing, They are buying from A STRANGER. So build a landing page first.(Just an option. Definitely helps.)

    Second Option. Put It in Clickbank Itself. Read There guidelines. Try it a few times.

    Let me know if you need any more elaboration on anything else.
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  • Profile picture of the author PaulyC
    Hey Freddie,

    I wanted to give my honest opinion so hopefully it can help you out... My first instinct with a recipe book is that so many people know they can find virtually any recipe for free these days on google... I think I remember seeing you post a few days back asking about some feedback, and someone mentioning giving it away and selling on the back-end. I believe this would work better because you'd get many more people on your list and you can then advertise to them over and over again... Offering more information to the list will increase your perceived expertise and thus increase the chances of selling.

    Things you could sell on the back-end could be the tools used in this type of cooking - pans, woks, etc (I'm guessing here). But I think you could make a killing by capturing these visitors' email addresses and going at it this way.

    I had a website when I first started out that did what you're doing - trying to make the sale on the first visit. While it worked somewhat well, when I started giving away the ebook and selling on the back-end, things took a drastic turn for the better.

    Hope that helps you a bit, keep working hard - and congrats for at least taking the action of setting it up and asking the right questions!

    Paul
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  • Profile picture of the author talfighel
    PPC is the best way to go in my view.

    I would also encourage you to set up an affiliate business with your site so that others can promote for you. This is the best way to go in my view because at the end of the day you don't want to do everything yourself.

    Setting up an affiliate program is the way to go.
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  • Profile picture of the author tpw
    As a follow up to what Paul said, you could potentially sell your cookbook as a Kindle book.

    You could sell it anywhere from 99 cents to $200 per copy.

    If you go this route, you would not need to worry so much about building traffic, because Amazon already has the traffic.

    All you would need to worry about is how to market your book inside and outside of the Amazon marketplace to increase your sales.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author PaulyC
      Originally Posted by tpw View Post

      You could sell it anywhere from 99 cents to $200 per copy.

      If you go this route, you would not need to worry so much about building traffic, because Amazon already has the traffic.

      All you would need to worry about is how to market your book inside and outside of the Amazon marketplace to increase your sales.
      Good points! I've never done this so I couldn't comment, but it seems like it would be a good fit.
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  • Profile picture of the author dvduval
    A website is never finished. Assuming people do start coming to your site, the main reason it will grow is because people keep coming back or tell their friends. To create that situation you almost always have to continue refining over time.
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  • Profile picture of the author YasirYar
    You have made a simple frontend and a very clean backend. As a matter of fact your site is a bit unprofessional in appearance. What you need to see is that its not your site's look that is the problem the actual reason for no sales is your niche for which a lot of free resources are available. Selling a cook book independently is something very difficult, I suggest that you join Amazon or clickbank and use affiliate marketers to help you out.
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  • Profile picture of the author Entrecon
    Based on your copy, I would probably change the name of it. Instead of the "Ultimate" cook book, I would call it the "Lost" cookbook. I would add some graphics to the site that showed an old tattered book, or at least old aged pages. Play on the rareness of it and emphasize that these recipes can't be found online. Make the buyer regret that it wasn't them that found it in the the thrift store, but then make them feel lucky that they found your site and now they too can share in this treasure.
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  • Profile picture of the author Steve Faber
    If it is well written, edited, and illustrated, you could not only sel it on Kindle, but dip your toe into the physical book areana with Amazon's Create Space, which is a print on demand way to sell you physical book on Amazon.

    People still buy billions (yes, that's with a "B") of dollars of print media cookbooks every year, so with some marketing, if it is good, it will almost definitely sell.
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  • Profile picture of the author jeskola
    Personally I think your approaches all wrong for this kind of thing.

    Take a look at sites like gojee.com

    I'd make it less like a sales page and more like a lifestyle blog... Beautiful big images of great food, great articles about choosing the right ingredients ... It is probably a bit extreme but I might even jump on a plane to china for a couple weeks and write a blog on my experiences taking photos and noting everything down on a blog talking about techniques, cooking methods and traditions I encountered.

    I'd make the site full of invaluable infos related to the topic and make it look really beautiful, get them to sign up and send them recipes, cooking tips etc. you could sell them video products about cooking dense style, sell ebboks. You could do a free podcast with interviews with Chinese chefs...

    This is what I would expect from a good recipe site not a sales page.
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  • Profile picture of the author ttdub
    You can advertise it. I have a great gig for just $5 to help you advertise it. On the free side, you could make a facebook page for it and market the crap out of it like tell your friends and family to start with.
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  • Profile picture of the author webmazter
    Originally Posted by Freddie Worrall View Post

    Hey Warriors,

    I have recently finished off my site: Chinese Recipe Book - The Ultimate Chinese Recipe Book
    and started sending some traffic to it, mainly PPC and a little article marketing.

    Now the results I have been seeing really aren't that great, of around 200 customers I have had 3 people join my list and no sales. Beginning to feel a little demoralised, should I be? Or should I be persistant and start split testing and trying to push more traffic to it?

    This is the first time that I have made a website in dreamweaver and the first time that I have ever created my own prouduct. Although I have been marketing for a while, I have not seen great results, only a few hundred dollars in the last couple of years, but that was affiliate marketing and the margins weren't good.

    I guess I just need a little guidance, would be really great if you guys could offer some? Let me know what you think and what you would do in my situation.

    Thanks for your time guys!

    Fred
    Not bad at all I think I would change the Buy now buttons and make it smaller perhaps the standard WSO buy now-

    most people don't know about illusions and the magic number that works for me is always 9.97 trust me this works stay away from 99 it comes off as a salesman selling something with hidden tax behind it.

    you could use a few more H2 tags in the center I notice them on top and on the bottom............good luck
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  • Profile picture of the author K1
    try to get it listed on amazon as others have mentioned, you could use a print on demand service or sell it as a kindle ebook.
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  • Profile picture of the author FranklinMarketing
    you could take the route of building a content site for seo. Make say 20 pages targeting different related terms. It's a bit of a long process but works. Your site looks good by the way. I have never worked in this niche but im sure it sales since books at the bokstore sale on it Good luck!
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  • Profile picture of the author nohypo
    many good views
    make it seems valuable and hard to find
    help others and listen to them
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  • Profile picture of the author Green Diamond
    In the business you just lunched you must let the people to find you then they will pay you.

    Buy referring them trough ppc thye just see & go...

    That's only a suggestion and may can be different on different situation.
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  • Profile picture of the author planetlubs
    Hey Freddie,

    I have been looking at your site. I think if you are interested in getting subscribers, you need to change the location of your email capture form.

    How about trying to be aggressive. Instead of placing it down there on your sales page, try to put it in a more prominent position. Or use some un-blockable pop ups or anything of the like such that visitors would have to give you their email before they read most of your sales letter?.

    If you are using WordPress, you can use a theme that allows you place your sign up form in a more prominent position. Plus your signup form should be enticing. Try to design a graphic (Book cover) for the report you are giving away. and show the benefits that your free report will give them. Our emotions are evoked by the things we can see and relate to. Only words may not cut it.

    I even see that there is no graphical illustration of what your customers will be buying. I cant tell whether I will be downloading a book or I am getting access to a data base with thousands of Chinese recipes (A book cover would help improve on conversion). I know you may have explained this in your words. But the first thing visitors will do is to scroll through your site before they actually read. So show them reasons to read.

    The problem now is that you are focusing on selling, not capturing emails. So what is your main aim?

    I suggests you do not feel discouraged. The beginning is always the hardest. Your niche has potential but you need to work it. As Paul has suggested, you can give the book away for free and make sells on the back end.
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  • Profile picture of the author bloation
    Continue adding value content and good backlinks! rank in SE
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  • Profile picture of the author itek4bux
    Hey Fred,

    I noticed your site didn't look like it had a sitemap.

    You may want to create one with an online sitemap generator and then submit it to Google thru Webmaster Tools. That will help Google know when your site's pages are updated and can help them get indexed faster, although I noticed you already had several pages indexed by Google

    Good luck and have fun!
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    • Profile picture of the author Freddie Worrall
      Originally Posted by itek4bux View Post

      Hey Fred,

      I noticed your site didn't look like it had a sitemap.

      You may want to create one with an online sitemap generator and then submit it to Google thru Webmaster Tools. That will help Google know when your site's pages are updated and can help them get indexed faster, although I noticed you already had several pages indexed by Google

      Good luck and have fun!
      Thanks, i'll make sure to do that.
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  • Profile picture of the author itek4bux
    Maybe even post a couple recipes on the site. Good way to get better qualified traffic.
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  • Profile picture of the author Freddie Worrall
    Thankyou all, youir opinions and advice are very important! I think that I am going to try to improve the sales copy a bit, add some more images, a book cover graphic as suggested by Planetlubs (Thankyou). Also I was thinking that instead of giving the second book (Bonus at the bottom of sales page) away I would give the other book away on a squeeze page and then use an autoresponder series to try and sell the current book. That way I can keep sales page and squeeze page seperate. Do you guys think that this is a good idea? Also maybe drop the price and try and find some sort of other bonus to give away with the sale to entice people somewhat. Definatley going to change the buy button, thinking maybe 'add to cart'? Please let me know what you guys think, your experience is invaluable. Thankyou all !
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  • Profile picture of the author danb12
    Scrape the sales copy and submit it around to high PR press releases, Can find a cheap gig for $5 on fiverr and get someone else to do it.

    Time for boring SEO... but always remember... its worth it in the end!
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    • Profile picture of the author Freddie Worrall
      Originally Posted by danb12 View Post

      Scrape the sales copy and submit it around to high PR press releases, Can find a cheap gig for $5 on fiverr and get someone else to do it.

      Time for boring SEO... but always remember... its worth it in the end!
      That's a great idea, thanks. Do you know any good places to do press releases?
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      • Profile picture of the author danb12
        Originally Posted by Freddie Worrall View Post

        That's a great idea, thanks. Do you know any good places to do press releases?
        Fiverr!
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  • Profile picture of the author thebitbotdotcom
    Originally Posted by Freddie Worrall View Post

    Hey Warriors,

    I have recently finished off my site: Chinese Recipe Book - The Ultimate Chinese Recipe Book
    and started sending some traffic to it, mainly PPC and a little article marketing.

    Now the results I have been seeing really aren't that great, of around 200 customers I have had 3 people join my list and no sales. Beginning to feel a little demoralised, should I be? Or should I be persistant and start split testing and trying to push more traffic to it?

    This is the first time that I have made a website in dreamweaver and the first time that I have ever created my own prouduct. Although I have been marketing for a while, I have not seen great results, only a few hundred dollars in the last couple of years, but that was affiliate marketing and the margins weren't good.

    I guess I just need a little guidance, would be really great if you guys could offer some? Let me know what you think and what you would do in my situation.

    Thanks for your time guys!

    Fred
    Man, you built the site from scratch in Dreamweaver? You're a glutton for punishment.

    I use Dreamweaver only to tune coding, not build websites...although that is commendable...you are apparently smart.

    I highly recommend using Wordpress. There are tons of great looking themes that look very professional. Keep that in mind for future sites.

    Not a bad first site. Not bad at all. But there is tons of room for improvement.

    As a design note and simply as a personal preference/opinion, I would ditch the repeating background image and add images of great and delicious looking dishes in the content to make people hungry.

    You have to make them want the book by making them want the dishes they see that are in the book. Images are great for this...especially if you can get some of you actually making the dishes and the finished product.

    Having the images on the sides draws their eyes away from your sales copy when they should be part of it. Their attention is being split. That can't happen on a landing page.

    Additionally, if the visitor has a big monitor, then they see the image repeat which looks amateurish.

    SInce it is just a one page website, you could take your sales copy and easily relaunch it using a CMS like Wordpress and a super clean theme like: http://wordpress.org/extend/themes/d...lear.1.2.5.zip

    Its perfect for landing pages and you can add all of the required pages like about us, disclaimer, a blog...the list goes on and on.
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    • Profile picture of the author Freddie Worrall
      Originally Posted by thebitbotdotcom View Post

      Man, you built the site from scratch in Dreamweaver? You're a glutton for punishment.

      I use Dreamweaver only to tune coding, not build websites...although that is commendable...you are apparently smart.

      I highly recommend using Wordpress. There are tons of great looking themes that look very professional. Keep that in mind for future sites.

      Not a bad first site. Not bad at all. But there is tons of room for improvement.

      As a design note and simply as a personal preference/opinion, I would ditch the repeating background image and add images of great and delicious looking dishes in the content to make people hungry.

      You have to make them want the book by making them want the dishes they see that are in the book. Images are great for this...especially if you can get some of you actually making the dishes and the finished product.

      Having the images on the sides draws their eyes away from your sales copy when they should be part of it. Their attention is being split. That can't happen on a landing page.

      Additionally, if the visitor has a big monitor, then they see the image repeat which looks amateurish.

      SInce it is just a one page website, you could take your sales copy and easily relaunch it using a CMS like Wordpress and a super clean theme like: http://wordpress.org/extend/themes/d...lear.1.2.5.zip

      Its perfect for landing pages and you can add all of the required pages like about us, disclaimer, a blog...the list goes on and on.
      Hey, thanks very much for this, you are very helpful! I kind of wanted to learn web design and IM at the same time, alot to learn and pretty stressful but I feel as though it will pay off, I have designed a couple of site with wordpess in the past and i will grant you that it is a hell of a lot easier than actual web design using DW or similiar. But I like a challenge. And that definatley was one, it's good though because I have learnt alot already. Thanks for your post, your very helpful and I appreciate it.

      I would llike to also ask you your opinion on taking the 'bonus' book from the bottom of the sales page and giving it away on a squeeze page then selling the current book on the autoresponder series? Please let me know what you think, thanks!
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  • Profile picture of the author Randall Magwood
    Do you have any backend products after this initial product? If not, i think you should get or develop one. Start focusing on a free marketing campaign so that you're not losing much money on PPC. Start a blog or website teaching people how to make good chinese food.

    In fact, set up a squeeze page and collect opt-in subscribers. Then email them every 3 days with some new email content, and drive them to your website. I think you can make this niche/product profitable.
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    • Profile picture of the author Freddie Worrall
      Originally Posted by Randall Magwood View Post

      Do you have any backend products after this initial product? If not, i think you should get or develop one. Start focusing on a free marketing campaign so that you're not losing much money on PPC. Start a blog or website teaching people how to make good chinese food.

      In fact, set up a squeeze page and collect opt-in subscribers. Then email them every 3 days with some new email content, and drive them to your website. I think you can make this niche/product profitable.
      Hey dude, no, I don't have a backend product yetI think your right, I should probably try to devlop one.

      I was thinking of giving the 'Bonus' at the bottom of my sales page away on a squeeze page instead. Then selling the current book on an autoresponder series, what do you rekon? :confused:
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