Are publishing articles on directories a waste of time compared to publishing them on your own websi

14 replies
I have a few articles I submitted to an article directory, and I'm thinking to take them off. I would then create a site, publish the articles on there, wait for them to be indexed, and then submit to the directories again. Is it worth the trouble?

My reasoning is:
- a website will always be better at converting and getting clickthroughs to a product. there's no distractions like ezinearticle's adsense and such. I think the same article on a website will have a highr CTR than on a directory. (is this true?)
- I could still publish on the directories, but not for the clickthrough to the product, but for the backlinks to the website.
- I have read that an article on my own site, will rank better in search results than that article on a directory anyway. (is this true?)

Are the assumptions I make true?

It seems that a website + article directories is so much more powerful, than just directories. So why not go to the minimal cost and effort to do it?

I appreciate your input.
#articles #compared #directories #publishing #time #waste #websi #website
  • Profile picture of the author omarsaady
    let me share with you some information about article marketing
    It`s very excited to have your own unique articles and publish it in articles directory but before that it`s very important to have your own word press blog to put in your original articles why ?
    Because of each time you put an article to your blog, you CREATE a page of the World Wide Web that never existed before and because of the marketing you are doing in this guide, Google and other search engines are *watching* what you create and will start indexing/ranking your web pages in their listings!
    Thanks so much
    To your big success
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    • Profile picture of the author maestro1
      Thank you Omarsaady,
      That helped. So you're saying that rankings are better with my own page.
      Do you know something about CTR's in an article on a website compared to CTR's in an article on an article directory?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by maestro1 View Post

    Are the assumptions I make true?
    Some of them are at least partially true, yes. Some aren't too relevant, though.

    If it helps you, everything you're asking about is actually explained in posts #2 and #6 of this thread: http://www.warriorforum.com/main-int...ries-work.html
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    • Profile picture of the author maestro1
      Thank you for that. Very informative. I read a looot yesterday, and learned a lot of things I didn't know. HOWEVER, I'm not sure I've got an answer to my question now.

      You say:

      If you have a 25% click-through rate from your article to your website, you're losing 75% of them ... if they come straight to your site, you're not losing 75% of them.
      and:
      we know that on average 25% of them click your resource-box link and arrive at your website, and that the other 75% don't. You lost the other 75%. Only 25 people out of the original 100 ever arrived at your website.
      Maybe I didn't give enough details in my original request. I don't have a website. I'm not interested in getting traffic to a website. My article has a affiliate link in it. Personally I don't care whether people find my article on a directory or on my website. It's the clickthrough rate to the affiliate product that matters.

      Of course, when having an own website, I can do all sorts of things to improve the "atmosphere" so people are inclined to actually click through to the affiliate product. And not having that chaos of adsense like in Ezinearticles helps as well.

      I could also have an optin list, and sell through that. In that case everything you say makes sense, I'd want to drive traffic to my website, and get them in a 'loop'. But right now I'm not trying to do that, I'm not setup for that, I want simple articles with an affiliate link.

      So it's having an environment inducive to clicking on the affiliate link button that I'm interested in.
      If I get a higher CTR on a directory, that's fine with me, they don't need to come to my website.
      If my article would be ranking higher in google through an article directory, that's fine for me.

      So I guess you're saying that CTR's are higher on a website? Can you confirm that? You mentioned a CTR of 25% for a directory. How much would the (yes, very generally speaking) CTR be for a website then?

      Is my own website with my article on it likely to be ranked higher than if I would submit to, say, Ezinearticles? Are websites more powerful than directories when it comes to SERPs?

      Is the trouble to setup a (small, 5-page or so) website worth the (I assume) better CTR's? And do I get better SE-results?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by maestro1 View Post

        I don't have a website. I'm not interested in getting traffic to a website. My article has a affiliate link in it. Personally I don't care whether people find my article on a directory or on my website. It's the clickthrough rate to the affiliate product that matters.
        (i) It just isn't (that's to say: it might be to you, but if so, you're really misleading yourself. What determines whether someone buys an "affiliate product" is typically the pre-selling, meaning "the strength of the relationship someone has with the person recommending it". Even if you had some magical post-Panda way of getting traffic to an article directory which had eluded everyone else, it wouldn't be a worthwhile thing to do because those clicks wouldn't turn into buys anyway).

        (ii) Nobody's making many affiliate sales without building a list, and you can't build a list without having some sort of site, even if it's only a free one-page blog on free hosting.

        Originally Posted by maestro1 View Post

        right now I'm not trying to do that, I'm not setup for that, I want simple articles with an affiliate link.
        That's why there isn't any help anyone can give you which will lead to your making income from it.

        If you're not set up for that, you need to get set up for that. Otherwise you'll be here again in another 3 (6?) months' time asking the same question.

        Obviously you already have some articles, so there's no reason it would take you more than a few hours (I'm being generous) to get set up for that (and no need to spend any money, to do that). I'm an incompetent technophobe and even I can get set up for that within an hour or two.

        Originally Posted by maestro1 View Post

        If I get a higher CTR on a directory, that's fine with me, they don't need to come to my website.
        Not to click on it, perhaps, but to buy through your link, that's exactly what they need to do. They need to have a relationship with you, and trust the strength of your recommendation.

        Originally Posted by maestro1 View Post

        If my article would be ranking higher in google through an article directory, that's fine for me.
        There's just no intelligent or reasonable answer to this unusual perspective that won't come across as somwhat impolite, I'm afraid.

        Originally Posted by maestro1 View Post

        So I guess you're saying that CTR's are higher on a website?
        No, I didn't say that here, and I didn't say it in any of the links to which I referred you, and neither did anyone else. It could possibly be true, I suppose: please excuse my putting it bluntly, but I neither know nor care. The point is that people clicking on a direct-link from an article directory aren't going to buy it. Even if you do have a way of getting traffic there.

        As explained in such detail here, if your traffic goes to an article directory instead of to your own page, you lose most of it.

        Originally Posted by maestro1 View Post

        Is my own website with my article on it likely to be ranked higher than if I would submit to, say, Ezinearticles?
        Far higher, actually, if you accumulate initial indexations, but even that isn't the point, here.

        Originally Posted by maestro1 View Post

        Are websites more powerful than directories when it comes to SERPs?
        No comparison at all.

        Google has almost killed the article directories.

        But even if they hadn't, at all, what you're suggesting would make very little sense, I'm afraid.

        Originally Posted by maestro1 View Post

        Is the trouble to setup a (small, 5-page or so) website worth the (I assume) better CTR's?
        This question is unanswerable because it rests on assumptions that may not be true and have no relevance anyway. Sorry!

        It isn't about better CTR's in one place than in another.

        It's about effectively having far more traffic in one place than in another, and being able to do better pre-selling in one place than in another. To put it very mildly indeed, these two factors together far outweigh anything to do with a difference in CTR.

        Originally Posted by maestro1 View Post

        And do I get better SE-results?
        If you go about it the right way, you get far better SE results, yes.

        Are you absolutely determined, even though you're planning to use articles, to be dependent on search engines for your business's primary traffic?
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        • Profile picture of the author maestro1
          The point is that people clicking on a direct-link from an article directory aren't going to buy it.
          It's about effectively having far more traffic in one place than in another, and being able to do better pre-selling in one place than in another. To put it very mildly indeed, these two factors together far outweigh anything to do with a difference in CTR.
          The point is that people clicking on a direct-link from an article directory aren't going to buy it. Even if you do have a way of getting traffic there.
          ok, you're coming from the perspective that it is absolutely essentially essential and necessary to have a list for the pre-selling and the creating of a relationship with the customer. I agree, it would be much better with a list. I'm aiming to do that with other sites and projects, yes.

          Are you absolutely determined, even though you're planning to use articles, to be dependent on search engines for your business's primary traffic?
          Not at all, I want a list, I want a relationship with the customer. But in some niches I'm not so knowledgable yet to really tackle that yet. In this project I'm doing right now I just want to limit my efforts. Also, this project wouldn't be my whole business. I'd like to focus my listbuilding efforts on other niches, and just get this one up and running. But it doesn't seem worth it without website after reading this.

          Thank you for your time,
          I have gotten a better understanding again.


          For my next step:
          Can I simply take the articles off the directories, and then, uhm..wait a while (??), and then post them on my website?
          Or is it too late now? Is the damage done? Do I need new articles?
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      • Profile picture of the author Dawn Wise
        Originally Posted by maestro1 View Post

        Is my own website with my article on it likely to be ranked higher than if I would submit to, say, Ezinearticles? Are websites more powerful than directories when it comes to SERPs?
        I don't know about everyone elses experiences with this, but when I use articles from article directories to publish on my own sites, the articles seem to easily rank better than they do on the directories where I found them, where they were published initially.
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  • Profile picture of the author Danny Cutts
    I rather post articles to my own site than a directory unless I was trying to build backlinks then posting articles to directories makes sense...

    Danny
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  • Profile picture of the author WhiteDove
    I would post to my site, makes sense to me.
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  • Profile picture of the author Cataclysm1987
    Article directories usually aren't worth the time. Post panda, a good number of them have been deindexed or penalized, so don't expect to get much of any traffic from your articles there.

    I'd focus on your own site instead.
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  • Profile picture of the author NicoleBeckett
    Use the top article directories for their original purpose - to give webmasters free content to put on their own sites (with your link at the bottom). That way, you're getting your name, your link, and your expertise out there.

    Trying to use the article directories for clicks is going to leave you with a headache. Remember, there are tons of other links on your article's page - meaning there are tons of opportunities for readers to leave that page without clicking on your link.

    Trying to use the article directories for links (at least, by themselves) is going to leave you with another headache. Every article you post goes on a PR0 page - the lowest of the low in "Link Land". That's why "blasting" and "mass-submitting" aren't a good use of your time.

    Why not put articles on your own site and focus on turning it into an authority site? You'll still need article directories for exposure/syndication purposes, but you'll be using them the right way.
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    • Profile picture of the author maestro1
      Thank you everybody for your input!
      Much appreciated.
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      • Profile picture of the author Birdi
        personally speaking

        placing the article on your website/blog would help it rank better, depending how well your site is optimized etc. Plus it's a good way of building a relationship on your blog/site.

        The click thru rate would depend on how much the customer trusts you, and how well the article is written, in order for the customer to really buy from you... im guessing the traffic will come from the search engines as your site is ranked.

        But alot of good affiliate marketers have a list, thats why they make alot of money and it's repeat because their list of buyers, trust the marketer enough to buy from them.

        I would say test both methods, an article on your site and one in a directory and see which converts better. But i still say build a list so you can promote affiliate products to them then it becomes a more long term affiliate business.

        Birdi
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  • Profile picture of the author Lukas
    Why not put the original article (more authoritative with images & video) on your site and a teaser article (briefer version), on the article directory site or well-known blog.
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