On the heels of the “thief thread” where I blasted people who go out and steal content from others and rewrite it, I would like to continue on with a SOLUTION now.
So you can’t afford ghostwriting. Got it. Or, if you can afford the cheapest, it’s really poor quality. Options? Well, stealing is out, right? RIGHT? (grin). So here’s your other option – one that gets talked about a LOT here in the Warrior Forum – PLR (private label rights).
Wait! I understand that lots of PLR isn’t worth it. But some are. Use the search function in here and find out about a dozen or so PLR providers who people adore. Then buy from them – a buck a page isn’t going to hurt you.
Now for the big question (okay two):
How do you use the PLR you buy? How do you rewrite it?
I’m about to show you. And here’s a FREE PLR article that I want you to download (right click, save as) and open so you can work with me here and see how the “rewrite” process works. It’s a 468-word review of a bestselling Amazon product called the Contech CRO101 Scarecrow Motion Activated Sprinkler. It sells for almost $50 on Amazon and has over 900 reviews, ranking at a solid 4.5
It’s also turned into a sort of fun viral product (go check out the customer images and you’ll see what I mean). This could be a hilarious review or a serious one! But the best part is – it’s a product that offers a solution to something that makes people want to whip out their gun (okay maybe that’s only in Texas).
Here’s how I rewrite with some notes to help you learn (you’ll need to have the original open so you can follow along, because I’m not posting the original article in here):
Scarecrow Sprinkler Keeps Pests and Unwanted Guests Off Your Property!
Rewrite Note: I usually like to come up with a title that’s more than just the official product name. I like to tell the users what the article is going to be about. I open my free Google keyword tool and type in the product name and see what else comes up that’s similar. I notice the simple phrase “Scarecrow Sprinkler” and I choose to use that, plus mention my main benefit of the product – keeping pests and guests away!
Paragraph 1 Now:
Unless you live in a fortress with a moat, chances are you’ve witnessed at least one occasion where a wild or stray animal has come onto your property and used it as its personal bathroom.
Or, maybe you worked hard to grow some vegetables and you wake up one morning and find that some wascally wabbit has nibbled on your cabbage and uprooted your carrots! It’s also possible that you abhor those intrusive door-to-door salesmen who come onto your property and interrupt your day trying to sell you something.
We have all three problems. Strays and neighborhood pets like to do their business on our lawn (thanks to cat lady across the street with more than a dozen cats she took in). I have kids who play outside and they have to navigate it like it’s a minefield!
Wild animals get to my garden before I do. I spent a small fortune in supplies and hours nurturing those fruit and vegetable plants and the minute they produce for me, some animal comes along and bites into them!
And don’t even get me started on solicitors who think it’s okay to bang on my door and try to convince me that some neighbor up the street told them I might be interested in the Swansons frozen chicken on their truck.
Rewrite Note: A simple “extension and storyline” rewrite where I just read the original paragraph and then reworded it. I gave a little more specific information about what possibilities happen, rather than just being generic about unwanted guests. I split it up into multiple paragraphs because I like to keep them short, and the extra, personalized detail helped lengthen it tremendously.
Paragraph 2 Now:
We’ve tried everything on the market. I don’t like using stuff that’s going to kill an animal. I know it doesn’t know any better and when ya gotta go, ya gotta go! But I would just rather them go on my neighbor’s lawn, not mine. So I went out searching for a humane way to keep animals (and salesmen – hee hee) off my property in a way that won’t hurt them or the environment.
The Contech CRO101 Scarecrow Motion Activated Sprinkler is what I plan to get after reading all of the reviews. Not only does it not hurt anyone or anything, but it looks hilarious, too. Customers have put up images of pets being scared off their property when the thing comes on and sprays them, and I know I shouldn’t laugh, but it’s funny!
Rewrite Note: Much more personalization about our storyline. We haven’t even bought one yet, and I don’t lie about that – but I do love the product and what it can do for us.
Paragraph 3 Now:
Although it says “sprinkler” in the name of the product, that’s not what this is for. It will do a tiny bit of extra watering on your lawn, which is nice, but it only turns on to shoot a quick burst of water at whatever has entered your property uninvited.
I can’t wait for my neighbor’s dog to stroll into my backyard just ONE more time to do his business and get met with a blast of water to shoo him away. I can’t be out there 24/7 doing it myself, and she obviously doesn’t understand how to be a proper pet owner.
One reason I love this (aside from the free shipping I get when I order it) is that it’s just not sanitary having cats and dogs leave droppings all over your yard. I don’t know what disgusting diseases they have, and I’d like to take my little Chihuahua outside from time to time without having to worry that another animal’s feces is going to somehow harm her. Not to mention my kids don’t watch where they’re going, so they constantly have to scrap poo off their shoes when they step in it. Gross!
Rewrite Note: I wanted to keep the reminder about it not being a typical sprinkler. I know here in Texas with the drought, we aren’t allowed to have sprinklers just running at any time during certain periods, so you don’t want them to have the wrong idea about the product. Then I added more personalization and information about why pet droppings are so harmful. I also included a mention of the free shipping, since I know I’ll be promoting through Amazon.
Paragraph 4 Now:
Depending on how large your property is, you may need more than one Scarecrow Sprinkler. It does shoot a stream of water up to a thousand square feet, so measure your yard and get enough to cover all bases.
I like how the tool is small (it’s only 17 inches – not much bigger than a garden gnome!) – and doesn’t look tacky like chicken wire (sorry, I like to see my garden without looking through wire) or emit a foul smell like some of the pest deterrents I’ve looked at for this problem.
Rewrite Note: Kept the specs about height and coverage, but wrote it in a slightly different way. Gave my own insight on what I think about chicken wire, too. Planted the seed that they may need to put more than 1 in their cart, too.
Paragraph 5 Now:
I haven’t ever had this problem, but I have relatives who live in New Mexico where deer are a HUGE problem. They come into the yard nibbling on the plants you use to try to keep your property looking beautiful.
What’s worse is some neighbors attract the deer, while you’re trying to find a way to keep them out. The Contech Motion Activated Sprinkler will work better than most other products that claim to ward off deer, so you can still enjoy looking at them – in your neighbor’s yard, chowing down on HER flowerbed, not yours!
When Bambi scampers into your yard, it just gets scared off by a blast of water and learns to feast on other people’s plants. No harm done to anyone. Nothing messy or smelly to work with, either.
Rewrite Note: More personal storyline. All true. A reminder to the consumer that their days of smelly, messy products is over. Who doesn’t love sprinklers? Now let me make a quick tip here. What if you have no relatives in New Mexico? You don’t have to lie. Just make up a scenario and tell them it’s a what if, like this:
Some people live in areas that are overrun with deer – and full of neighbors who think it’s cute to attract those animals onto their property to eat their shrubs….
See, you’re not lying. You’re just making up a new scenario and seeing if it resonates with them.
Paragraph 6 Now:
One reviewer pointed out that because this is made of plastic, if you live in a region with very hard ground (like we do – we have rock hard clay here), then it might be more difficult to get the Scarecrow Sprinkler into the ground. But all you’d need to do is soften up the dirt a bit and then put it into place.
It operates on a 9-volt battery and if you leave it on all the time, it will blast water day or night – on an “as-needed” basis. One thing I laughed at when reading the reviews was how many people forgot once in awhile that it was even there, and they got sprayed themselves! (That would happen to me).
Reviewers gave a tip that just said to position it with the hose so you can walk up behind it and turn it off when you want to spend time in your yard. Or, you can use a timer like some people said they do (this works especially well if deer are your problem and you know for a fact they’re only a problem during early morning and evening hours).
Rewrite Note: What I did here was look at Amazon reviews and see what consumers are saying about it. Then I relayed that advice and I would hyperlink to the review(s) in my website so they could read it themselves. I would also hyperlink to the timer that’s sold with it.
Pssst guess what? My rewritten article with more personalization is now 967 words and we’re not even done yet!
Paragraph 7 Now:
I like that you only have to buy something once, too. Instead of buying more and more bottles of coyote urine granules (disgusting) every time you run out, you buy one product one time and it works forever (with a nice two-year warranty to support your purchase).
Plus, watching a sneaky cat jump five feet in the air when it gets blasted with a squirt of water is going to crack me up – the coyote urine? Not so much. Built in comedy with this gadget is an added perk.
Rewrite Note: Still conveyed the warranty. Still brought up the no re-buy perk. Went out to Amazon and typed in “deer repellant” and found out about coyote urine (who gathers this crap?) and brought that up, along with my sense of humor in laughing about cats jumping up when they get squirted with water.
Paragraph 8 Now:
We’ve had to combat situations like this for a long time here where I live. We trapped some animals and had a humane company cart them off. We would never use an electric fence (and thankfully we can have a fence at all because new regulations here clamped down on what kind of fence you can have). Like I said before, I’m no fan of chicken wire. Takes away from the beauty of growing a garden!
So the Scarecrow Sprinkler will be perfect for our family. I want some in back and some in front. I want every stray cat, rabbit and door-to-door salesman in Texas to know that my yard isn’t one they want to enter, and I think that blast of cold water will do the trick nicely.
Rewrite Note: More personalized storyline. If you don’t have a personal story, do a “what if” and work from there. What if you had to trap animals and cart them off for fifty bucks a pop? Or build a pricey fence just because animals didn’t know they should respect your property boundaries? (Like that).
Now I want to show you how to use a link to someone else’s review, where they can add to cart on the same page and you get credit as an affiliate.
For these, I like to choose a 5-star review and find one that will convert nicely. So first, click on the Customer reviews. Then click on the 5-star reviews. Find one that would convince YOU if you were the prospective buyer.
Sort it by Most Helpful First. That means consumers appreciated those reviews more than others. I like these! Click on the “Permalink” link under the review and it will open up a page of JUST that review.
The one I choose says 153 of 155 people found this review helpful! Hot dog! On this page, your readers can see the review and on the right side of the page, an add to cart button! So here’s what I say in the last paragraph…
Paragraph 9 Now:
“A. Fischer” of South Carolina, one of the reviewers of this product, said that it worked great to get rid of deer that had eaten a $500 shade garden he had planted – ouch! I had to laugh at his comment about wondering if there was a neighbor deterrent. If there ever is, let me know, too – the kid across the street drives me nuts with his music. Read the whole review here: Awesome product **Read this if your problem is Deer!!!!**.
If you decide to buy it after reading his review, stick it in your cart on the right and you’ll get free shipping!
I’m looking forward to keeping my lawn dog, cat, rabbit, and salesmen-free. Best of all, I can finally plant a garden again without having to be disappointed when I wake up expecting fresh produce and see rotting teethmarks on it instead. I think I’ll install it and tell my family about it later. As my dad used to say, every day is April Fool’s day!
Rewrite Note: For this, I added some info about one of the reviews and hyperlinked to it. I did NOT use an affiliate link here, but I would have on my website. I also specifically pointed out where they add to cart and reiterated the free shipping they’d get. I end it all with some more personalization and little more of my sneaky sense of humor (I got it from my Dad).
The New Article Is 1,355 words – go me!
I could now put this on my website and have an original article and it would have only cost me about a dollar. Nice springboard for content.
Don’t make it harder than it has to be. Keep it casual and conversational.
I hope this tutorial helped! And take that PLR article and use it – rewrite your own version and see how it performs.