Quick Wishlist member question (for WF)

Here's how I have it set up:

Enter Wishlist Member product URL in Warrior+ as the delivery URL.
In Wishlist member settings, set the "After Registration" page to the OTO page.

Nanacast of course ;-) Sure, I am the founder, visionary, and owner but why would I recommend any other solution when I believe we do it better and see the impact it has on people's bottom line?

Here is my philosophy:

1. If its the best recommend it.
2. If its free and the best recommend it.
3. If its not the best create it.

The strategy I outlined IS what produces the highest conversion rates and the lowest abandoned cart rates.

Its not just clicks we are talking about here... its the ability to capture the sale at the instant that a person decides to buy reducing the amount of time and opportunities they have to change their mind. So it is more accurate to say "steps" so we are talking about 3 steps vs 1 click.

So if a company says "I want to boost my conversion rates and reduce my abandoned shopping carts" why would I ever recommend anything that requires 3 steps when they could accomplish the same in one click fully controlling 100% of what the person sees on the upsell page (design, copy etc.) so that they can tweak, split test, and master their conversion rates?

Lets just talk about "cheaper" for a second.

1. You started out by suggesting you might like to use some of the most expensive solutions available. Yes, ultimately the "no up front cost" systems charge high percentage rates for fees which often end up costing you many many times more than the monthly fee of a hosted ecommerce solution. These fees are many times in addition to the paypal fees you might also be charged. With hosted shoppnigcarts where you use your own merchant account your fees are generally 1/4 to 1/2 what you end up paying with the "cheaper" solutions.

The math does not add up. It is NEVER cheaper to use those solutions.

2. The "cheaper solutions" many times are missing features that are only available to solutions that allow you to use your own merchant account or PayPal website payments pro account (works just like a merchant account). These features often can have a major impact in increasing your bottom line and conversion rates.

3. The "cheaper solutions" generally do not have the capabilities to do 1 click upsells and take advantage of the shorter smoother strategy I outlined. That was the entire point of the outline I provided. It is shorter, smoother, and it DOES increase conversion rates and reduce abandoned carts.

Points 1, 2 and 3 above are ALL points where you loose money. Higher fees, higher abandoned carts, lower conversion rates.

That is not to say that the "cheaper solutions" do not have their value. They do, as set and forget advertising or funnels that can be connected (if they have vibrant affiliate networks) to your primary marketing funnel.

Many of our users take advantage of our network and others funneling others into their hosted sales processes where they have better tools.

But this strategy is secondary to initially setting up a business on a solid foundation with all the tools to ensure the highest conversion rates.

The math is simple... lets say you save $100 a month by using a "cheaper solution" but you loose thousands of $$ due to lower conversion rates, less funnel options, higher abandoned carts, lack of features like automatic split testing etc.

Would you trade $100 for the potential to increase your bottom line significantly?

One company, who was using the "cheaper solutions" came to us and by just changing one thing... the secure checkout page, increased their conversion rate by 100%. This was no small increase for them. They went from $1 million to $2 million.

Would you trade $100 to increase your business's income by 100% one month?

Perception is the problem. Regardless of the solutions you use or choose... do NOT let your decision be based on what solution appears to be "cheaper" let it be based on the actual math.

Be wise. Do your own testing. Do your own math. Take the actual costs into consideration. Fees, conversions, additional opportunities to sell, features, affiliate tools and networks, and performance.