Since being on the Warrior Forum, I have heard this line repeated over and over again.
And frankly, I'm a little sick of it.
It took me almost a year to start making 100 dollars a day consistently due in no small part to the fact that most of my traffic was coming from free sources.
Do you know how insanely frustrating it is waiting for all those trickles of traffic to finally build into a decent sized stream of profit?
Anyways, here's my point:
If you are a well funded newbie, there is no reason you should be afraid to go straight into paid traffic methods. You will quite likely succeed more quickly than most people because you will have plenty of traffic guaranteed.
The reason people say newbies should stay away from paid traffic is because most newbies make the mistake of risking more money than they can afford to lose.
They will have 100 dollars in the bank and throw that all at a PPC campaign hoping to make a profit only to watch the last of their money get drained by IM.
But this doesn't mean paid traffic is bad for newbies. Quite the opposite in my opinion because regardless of whether or not that newbie profited from the campaign, a huge lesson was learned.
Ever hear the saying that the formula for success is just doubling your rate of failure?
It's a lot easier to do that with paid traffic than with free traffic.
Here are my favorite reasons why newbies should experiment with paid traffic in addition to what they're already doing:
- Paid traffic solves the initial problem of zero traffic easily. How many newbies on here are sitting around with a site that has no traffic coming to it and want more? How long do you think you are going to spend trying to figure out SEO, video marketing and all this other stuff before you have a decent revenue stream?
- Paid traffic is 100 percent scalable. If you succeed with it starting out, you can increase your budget and increase your profits, making the transition into full time IM much easier than with SEO or social media which is more based on popularity.
- Paid traffic is not as expensive as people think. Sure, Google PPC is super high cost, but there are plenty of cheap media buys, solo ads, list swaps and other alternatives that a newbie can afford if you have a day job to fund your IM adventures.
- Paid traffic increases the rate of failure. You know when a paid traffic campaign converts within a few days. How long for an SEO or social media campaign? Could be months. That is precious time you are wasting.
- Paid traffic makes you much more accountable for conversions and therefore a much better marketer. It's the difference between creating a site and hoping some of the free traffic converts but not really losing anything if it does and creating a site that has to convert to yield a profit on what you've invested. Being in that pressure situation makes you learn fast which is a great source of growth for newbies.
- Paid traffic is a better way to build your list. Ever try building a list through SEO and article marketing? It takes forever because you can't target a specific landing page, rather you just have to get them on your site and get them to opt in somewhere. With paid traffic, you can point your traffic where you want it to make sure they hit your sales funnel exactly where you want them to, especially with services like solo ads.
Anyways, that's my rant for today.
So to the newbies, stop cowering in fear at the sound of paid traffic. If you make even 8 dollars an hour at your job and spend 10 hours a day working on IM, that's 80 dollars a day you are throwing away if it isn't making you money.
Isn't it time you considered paid traffic as a newbie?