Offline Marketing - Question Re Setting Up Hosting/Aweber for Clients - Cash Cow Method

10 replies
Hi Warriors,

I have a few questions for those of you that do offline marketing. Please check them out!

Say I get a business signed up to do an e-mail opt-in. Does it make sense to manage their list using my own Aweber account or create one for them (if they ask me to handle this aspect as well, for example)? If I open a new one for them, I can use my affiliate link and make a nice little residual income. But if I open theirs on my account, I have access to all those e-mail addresses..... thoughts?

Also, same question in regards to hosting, in the event I set up a website for them. If I sign them up for a new hosting account, I can use my affiliate code and get a nice little chunk of change. I don't see any reason to use my personal hosting account for this.....would others use their own hosting account? If so, why?

And finally, let's say the owner asks me to send out the e-mails? Do you all find it easier to charge per e-mail (say $100 per mailout) or charge a flat monthly fee? And then, is it typical for them to provide the e-mail copy or do they typically ask you to do that as well?

Thanks so much for your feedback, hopefully we can generate some really useful responses for people getting into this technique. (And for those that are unfamiliar, I highly recommend checking out David Preston's blog on his "Free Cash Cow" idea) I look forward to your responses!
#aweber #cash #clients #cow #hosting #hosting or aweber #marketing #method #offline #question #setting
  • Profile picture of the author dorothydot
    I think it's best for your clients to set up their own accounts. You certainly can help them. And you would need their sign-up names and p'words so you could work with them/for them.

    Some folks have said it is okay to use your own account - especially regarding AWeber. Certainly AWeber has unlimited number of lists you can do, but... to me, this is rather unprofessional. I'd consider doing it for friends and family only. And same for website-hosting, if not more so.

    This is how I approach things.

    Hope this helps,
    Dot
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  • Profile picture of the author Marcus Paul
    I would create an aWeber account for them, or have them do it through your affiliate link. It's more prefessional to be able to turn it over to them when/if your relationship ends.

    I would create a reseller account at Hostgator and set their account up on that. You get annual commissions for domain and hosting for their account.

    I charge $100 for email prep, then $100 for actual transmission and I provide tracking report as part of that. They get a report of the success of the campaign.

    Hope this helps. Good luck out there.
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  • Profile picture of the author aekaplan
    Thanks to both of you for the input! Helpful indeed. Marcus, are you charging $200 per e-mail then? Or is that per month?
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  • Profile picture of the author Marcus Paul
    aekaplan,

    I charge $200 per email and I give them a complete tracking report of that campaign and a consultation with it. I haven't had complaints about that price point (as long as they get some results
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    • Profile picture of the author AndrewCavanagh
      I think the most important principle which kind of answers most of your questions:

      Do everything for the business owners you work with and charge them for it.

      Don't expect them to do anything.

      They're busy and they would prefer you take care of everything for them anyway.

      You also avoid bottlenecks when, right from the start, you take the attitude that you're going to do everything to make their internet marketing work.

      You're not waiting on someone to write an email for you, set up an account for you etc etc.

      You're doing it so you can just get it done at your own pace without waiting on people.

      As far as charging goes...in most cases you could charge 2-10 times what you are and the business owner wouldn't bat an eyelid so just charge what you're thrilled to get for anything you have to do.

      But be sure to establish the approximate dollar value (in potential profits) of any service you provide to a business so they're thinking as paying to get profits back (an investment) instead of paying you for doing something (paying an employee).

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author aekaplan
        Originally Posted by AndrewCavanagh View Post

        But be sure to establish the approximate dollar value (in potential profits) of any service you provide to a business so they're thinking as paying to get profits back (an investment) instead of paying you for doing something (paying an employee).

        Kindest regards,
        Andrew Cavanagh
        Andrew, this is a fantastic point. Really a smart way to look at it. Any insights on how I could go about discerning that dollar value?
        Thanks once again for your advice!
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        • Profile picture of the author jasonl70
          Originally Posted by aekaplan View Post

          But if I open theirs on my account, I have access to all those e-mail addresses..... thoughts?
          your joking, right?
          this is wrong in so many ways
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          -Jason

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          • Profile picture of the author aekaplan
            Originally Posted by jasonl70 View Post

            your joking, right?
            this is wrong in so many ways
            Hey there Jason. I'm new to this game, I don't know what's accepted practice and what isn't! Just trying to figure it all out. Thanks again to those who responded!
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  • Profile picture of the author Debbie Songster
    Originally Posted by aekaplan View Post

    Hi Warriors,

    I have a few questions for those of you that do offline marketing. Please check them out!

    Say I get a business signed up to do an e-mail opt-in. Does it make sense to manage their list using my own Aweber account or create one for them (if they ask me to handle this aspect as well, for example)? If I open a new one for them, I can use my affiliate link and make a nice little residual income. But if I open theirs on my account, I have access to all those e-mail addresses..... thoughts?
    DO NOT USE THEIR LIST - Resist this temptation at all costs. This is a surefire way to kill your own business. Those customers have optin with your client not you.
    Using your account or setting up one for them - it can go either way - I look at the size of their list and its potential growth. If I think its going to stay small <2,000 then I'll put them on my account. If its big or has the potential to be large then they should go on their own account. It also depends on if I think there is going to be a long term relationship. If they look like they just want it set up so they or their brother in law can run it then you need to get them their own account.

    Also, same question in regards to hosting, in the event I set up a website for them. If I sign them up for a new hosting account, I can use my affiliate code and get a nice little chunk of change. I don't see any reason to use my personal hosting account for this.....would others use their own hosting account? If so, why?
    Personally I have a dedicated server which means its very easy for me to host outside accounts - but I typically don't. The majority of the outside accounts I host are people who I do work for on a regular basis. People who have specialty websites.
    Hosting is so cheap its not worth my time to collect the $9 per month (or less) and then still provide customer support.
    I usually recommend people host with a 3rd party like hostgator - they will handle all the customer support questions. Besides at some point your customer will use someone else to work their site and having the site hosted with a neutral 3rd party will eliminate any awkwardness of them having to deal with you for hosting and someone else for their site.

    And finally, let's say the owner asks me to send out the e-mails? Do you all find it easier to charge per e-mail (say $100 per mailout) or charge a flat monthly fee? And then, is it typical for them to provide the e-mail copy or do they typically ask you to do that as well?
    Flat monthly fee based on X number of emails per month and then $xxx.xx per mailing over the base number. They can provide copy or you can do it - for the most part they need to provide you with enough copy that you can tweak it to get the best response.
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    • Profile picture of the author Bryan Zimmerman
      If you are setting them up on their own aweber account, what is to stop them from just doing it themselves? If they already have a website, they could very easily call their own programers and tell them what to do and really not even pay for it. You could go through everything, show them how it works and once you get it set up they could just run it on their own. Would it not be smarter to keep them as far away from aweber as you can?

      Now I know someone is going to say that business owners don't want to mess with it and thats how you'll get around it, but I own a large pool enclosure screening business here in Orlando, Florida. As a business owner, as soon as I found out that I could pay only $30.00 to do it myself instead of $150.00 for someone else to do it, guess which way i'm going to go. I'll be telling my secretary to type up 1 email a week and put it in there for me.

      So what would even be the reason to set them up with their own account? The $5.00 a month you'd get on affilate revenue wouldn't even compare to someone just undercutting you like that. Wouldn't it be smarter to set it up on your own aweber account and just manage all the list. They are already paying you a fee of 100-$150.00 per month and if you have 10 businesses paying that your more than covering your overhead most likely with just one account.

      Curious to see what some of the people who have been doing this a while have to say.
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