The consequences of a single opt-in if something goes wrong

by fin
18 replies
I'd love to know the consequences of what actually happens in the worst case scenario if you use a single opt-in.

I read the reply from Insofusion in the double opt-in thread and was quite surprised by the answers.

For instance, the deliverability rate is 99% for double opt-in, while single sits at 97%.

That's pretty big if you take into account that having 10,000 on your list means you lose out on 200 emails.

What I don't like is the fact that if 10,000 people tried to join your list, 6,000 would actually end up on your list using the double, and you'd get the full 10,000 using single opt-in.

So 97% of 10,000 is a lot more than 99% of 6,000.

If you take into account that 6,000 on the single opt-in would have joined with a double opt-in anyway, it means you have an extra 4,000.

Out of those 4,000, some may be fake emails, some just wanting a freebie, and you're left with people that might read your emails and buy something.

So it comes down to whether those 60 undelivered emails in the first instance (99% of 6,000) would bring in more income than the extra 4,000 in the single opt-in that actually get your message.

Let's just say that you would make more money using single opt-in, what would happen if you got spammed or something else not very nice?

Would you get your list deleted without question and your business ruined, or would your email company check what you're sending and decide on a case by case basis whether you actually did anything wrong?

And if someone was spamming you with bad emails, could your company detect and delete those emails from your list, or would your deliverability rate drop to zero?
#consequences #optin #single #wrong
  • Profile picture of the author w3bTools
    I prefer DOI just because 3rd party emailers such as aweber charge by your list size. So if you have 10,000 SOI subscribers and only 20% are actually real people, your going to be paying up words of $150/mo and only 20% of your list even getting your emails.

    Unless you have your own mailer software I would suggest using DOI.
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    • Profile picture of the author fin
      That seems like a lot of fake people.
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  • Profile picture of the author paul nicholls
    you may lose more people by using a single opt in but what you forget to mention is WHY people use a single opt in

    many do it because they use one time offers

    this is start of the sales process and if somone buys the one time offer they then get exposed to the next product then the next with each one going up in price. I dont personally use more than 1 upsell but having a fair few does work and its very profitable

    so you have to remember that by using a single opt in you are building a buyers list rght off the bat and if your doing a double opt in then your going to be leaving a lot of money on the table

    you can include the one time offer on the confirmation page when using DOI but IMO its much more profitable including the OTO straight after the opt in because its less hoops people have to jump through

    so taking all this into account you have to think about the numbers and take into consideration that you may get more double opt in subs but that doesnt mean they are still going to buy

    and with single opt in you are covering your expenses and ad costs very quickly by using oto`s

    ive been using oto`s for months and they work very well

    paul
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by fin View Post

    What I don't like is the fact that if 10,000 people tried to join your list, 6,000 would actually end up on your list using the double, and you'd get the full 10,000 using single opt-in.
    To be fair (and I say this as a great advocate of single opt-in, myself), you can perhaps get that 6,000 up to 8,500 - if you go about it carefully and thoughtfully enough.

    "Just saying" ...
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    • Profile picture of the author fin
      I was really just wondering about the consequences of spam attacks and stuff.

      For example, my main website I'm only going to be promoting a product every few months and mailing once every 5/6 days.

      I want people to be on there for years so I can't afford to have my list deleted as it's the main asset.

      For smaller sites my sales funnel will only last a few months with about 3/4 products in that time frame. If that list was ever deleted it doesn't matter as I'll always have a constant flow of traffic going through the funnel.

      I just don't want my main list to be deleted because someone tries to spam attack my email list, etc.
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  • Profile picture of the author knish
    I'm new to e-mail marketing. Can someone just briefly explain what single versus double opt-in means? Is it referring to the number of times you confirm that the person wants to receive your e-mails?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by knish View Post

      I'm new to e-mail marketing. Can someone just briefly explain what single versus double opt-in means? Is it referring to the number of times you confirm that the person wants to receive your e-mails?
      Kind of.

      There's really no such thing as "double opt-in". Nobody has to opt in twice. It's a complete misnomer. All the people saying "double opt-in" in this and other threads actually mean "confirmed opt-in".

      Single opt-in: you put your email address in the box and click on "submit" or whatever it is, and you're on the list, and you get the emails until you unsubscribe.

      Confirmed opt-in: you do the same, but the first email you get (which should be immediate, in theory) contains a link to click on (or you can type it into your browser) and unless you confirm your email address in that way, to prove that you received the first one and it is actually your email address, you're not subscribed and you don't receive any more.
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  • Profile picture of the author ezeeforall
    I've used both single & doube optin methods. I have had much more success using the single method when using a squeeze pay with a free gift. Quality of subscribers not noticeably different for me either. Now, personalization of your auto reponder messages does take a hit though, but not important to me...just my opinion.
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  • Profile picture of the author eman1
    I think that the best method for long-term success, less complaints and for a higher overall email open rate is to use double opt-in.
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  • Profile picture of the author TheSalesBooster
    Double optins save your ass if you people start clicking on the spam button on your emails. You can prove that they opt'd in to receive your emails. Where as with single opt-ins you can't.

    And if you run single opt-ins and you get flagged enough they will shut you down and depending how spammy you were, you could get fined.
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  • Profile picture of the author TrumpiaTim
    Dependent upon how they're opting in I can see an argument for double or single opt-in. For example if you're doing a Mobile Keyword for mobile marketing, it makes sense to leave this as a single opt-in.

    Obviously the phone number texting your Mobile Keyword wants to join your mobile club.

    For online sign up forms, this is where I see it has to be a MUST for double opt-in. There's no guarantee that the information inputted is legitimate. For example I could enter in my friend's email address and phone number into a mailing list without his consent.
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  • Profile picture of the author Leo Wadsworth
    Because of spam reporting, and email providers --
    Single opt-in gives you a bit more response over the short term, with a large amount of risk long term.
    Double opt-in (yes, I'm continuing to use that term, its a standard one) gives you less response up front, but little to no risk over the long term.

    Are you in business for the long term, or for a quick buck? How much risk can you tolerate of losing your ability to send out mass emails to your list?
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  • Profile picture of the author Dann Vicker
    Its single opt-in all the way for me. With double opt-in I was looking a whopping 40-50% of subscribers who were not confirming, and not to add the traffic was becoming more costly.

    Consequences? well, apart from the occasional slightly higher unsubscribe rates and complaints, it has gone really well for me.
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  • Profile picture of the author Will Edwards
    I recently switched some of my lists to single optin-in. As I understand, the consequences are that Aweber sends them the mails and if they bounce (something like 3 times), they delete the address from the list. In my opinion, that's cool. Saved me a lot of hassle wondering about my confirmation page.

    Will
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    • Profile picture of the author fin
      Originally Posted by Will Edwards View Post

      I recently switched some of my lists to single optin-in. As I understand, the consequences are that Aweber sends them the mails and if they bounce (something like 3 times), they delete the address from the list. In my opinion, that's cool. Saved me a lot of hassle wondering about my confirmation page.

      Will
      I think I'm going to keep double for my main blog, but use single opt-in on my other smaller sites as it's less risky if the list gets deleted.

      I don't want to risk it on my main one, especially because someone reminded me that people can use others email addresses which will make them hit spam.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by fin View Post

        I don't want to risk it on my main one, especially because someone reminded me that people can use others email addresses which will make them hit spam.
        It doesn't even have to be intentional. Look at what a lot - and I mean a lot - of people use for email addresses. Gmail, Yahoo, a few huge ISPs have millions of people using their services. How many of them are a combination of first name plus age, zip code, or some other number? John12345@example.com would be very easy to mistype as john12344@example.com, but would result in john12344 getting an unsolicited email intended for John12345.

        That's why I frame the confirmation in terms of added value. "Our software is set up to send a message to the email you typed to make sure it goes through okay - please do us a favor and click the link to let the program know the email ended up where it was supposed to." Something like that.

        I never even mention spam or unwanted email. If I've done my job right, the person using the form isn't thinking about those things, and I don't want them to start.
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  • Profile picture of the author big-marketing
    Just because the infusionsoft rep says it... doesn't make it true. I have talked to several heads of deliverability for major email service providers, and they admit that their reps "fudge" numbers for marketing sake.

    question everything
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  • Profile picture of the author aaaa33030
    With single optins the worst that can happen is that a visitor can put in their enemies email address.

    You then send out emails and the persons enemy reports you to the hosting company and to the company of the affiliate link if promoting an affiliate offer saying that they never opted in to your list.

    The companies' administrators then asks for a date and time stamp that the person signed up to your list and you can't provide it because it was only a single optin

    In that case you can lose your hosting and the affiliate program that you are signed up to
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