Salespage Conversion Went From 5.2% to 10.1%: Easy Method

Hi Nigel
this is the way things are going. Long sales pages are skimmed over, sub heading read and then straight on down onto the Price!

As video grows as it is doing exponentially people are expecting it and will click away if its just text and images, especially with the age group of 30 and below.

Well done Nigel for implementing this and as you say its so easy to do.

Please don't imagine for a second that I'm discouraging the use of video sales-pages, because I know they're the preference of many.

However, I think it'd be a mistake to outright replace a text sales-page with video and assume that that's necessarily the way to go because your conversions increased, for a very simple reason: they each appeal to different demographics.

By using one type exclusively, you'll appeal to those who are receptive to that form at the expense of some of those who aren't. To switch, you're not so much expanding your audience as simply changing it.

One group may well be larger than the other - and it wouldn't surprise me if video wins out, now - but whichever form you choose to the exclusion of the other, you're alienating some people.

The answer, then, might be to cater for both.

Hi Nigle and thanks for your testimonial on video sales letter conversion.
I never tried to do one, essentially for language, but I will try in Italy for sure.

Thanks so much and see you soon,
Alessandro Zamboni

I agree and disagree at the same time Noel!

I'm working on a sales video at the moment and one of my concerns is that my accent might put people off and that is a reason to consider outsourcing. However, if I were to outsource the voice over then the passion and the belief that I have in my product can never come across!

There may be something in it, but not necessarily the thing you think.

That is to say, many people do things not because "they work the best", but because everyone else is doing it. Or because it's easier, as is perhaps the case with slide-based videos.


False scarcity and urgency were popular (and still are in many places), but they're frankly an abuse of prospects' trust; and most people, not buying on their first visit to a sales-page anyway, are well aware of this shady tactic.

There are a million-and-one self-defeating things people do, for two main reasons: naïveté and laziness. The assumption that stuff works because others say so and do it themselves; a reluctance to do any of one's own testing; and laziness compounded by the fact that it's sometimes easier to resort to doing things in the way most people do them than in any other way.

I've seen an awful lot of people here talk about using sales videos for no other reason other than they're quicker, easier and more enjoyable to make. Curious, because I was under the impression of people's goal being to make money, not just make light work for themselves. :rolleyes: :p

Again, this isn't a repudiation of video; just of the logic in "doing what others do".