18 % Conversion Rate - Is That Good For Amazon?

58 replies
My wife recently started selling amazon products, and her conversion rate is 18%, which seems to me to be quite high, am I wrong?

She does excellent research and keyword research, and plans things very methodically, so I expected her to make money once her site started actually getting traffic, but I was not sure of what type of conversion rate she would be seeing......

It seems to me that she is starting off well, and it seems that it will only increase....

Any insight?

No, I cannot share the niche.
#amazon #conversion #good #rate
  • Profile picture of the author Raindance
    15-20% conversions are normal for Amazon. She's doing a commendable job.
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  • Profile picture of the author fedor50
    Originally Posted by Steve Wells View Post

    My wife recently started selling amazon products, and her conversion rate is 18%, which seems to me to be quite high, am I wrong?

    She does excellent research and keyword research, and plans things very methodically, so I expected her to make money once her site started actually getting traffic, but I was not sure of what type of conversion rate she would be seeing......

    It seems to me that she is starting off well, and it seems that it will only increase....

    Any insight?

    No, I cannot share the niche.
    Great job. Now just focus on bringing in more traffic to your site and increase your income.
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  • Profile picture of the author JBanis
    Yeah that is a great conversion for sure. Well done...but let's see if this conversion rate will remain that high!
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  • That is an excellent conversion rate, tell her to keep up the good work =) And if it can be scaled up traffic-wise, all the better!
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  • Profile picture of the author Steve Wells
    She's actually selling another product on her website using PPC with Bing/Microsoft, and Google.

    The amazon sales are just what I would call extra income, side income, scraps from the main table...

    So, as long as she keeps selling the main products promoted with PPC, then all the sales from amazon, are kinda like a free ride, which in essence are paying for the PPC on the main product campaign.

    I think that in order to make any kind of real money from amazon, you would need more sites, and lots of high end products, and free traffic.

    When I say real money, I am talking about making $150 - $200 per day in commissions from just one site.

    I believe that she will reach that (with just the amazon commissions) with one site, but not in a week or month, maybe 6 months.

    I am sure that some people actually make that kind of money, but "no one" should expect to "make a living" off of amazon and only "one website", with their (Amazons) low commission structure in a short amount of time.

    Unless $20 or $30 dollars a day, will allow you to live well in your country....
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  • Profile picture of the author Tadresources
    That conversion rate is well within the average so I say well done to your wife. Now the key is to keep up the good work and see how she can expand what she's already doing.
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  • Profile picture of the author Randall Magwood
    Yeah that sounds about right. Tell her not to make money too fast tho... they might detect it an ban her account for being so successful so fast.
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    • Profile picture of the author kingder
      Excellent job!!Congrats!!
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  • Profile picture of the author John Racine
    Sounds like your wife is rocking and rolling. CONGRATULATIONS!

    John
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  • Profile picture of the author rajat2k2k
    congratulation for such a high conversion rate.

    Does amazon conversion means they are going to amazon or 18% are actually buying something from Amazon?
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  • Profile picture of the author ivanadee
    Good conversion.Just keep it up
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  • Profile picture of the author rashmisinha
    nice job from your wife it is good conversion rate keep it up
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  • Profile picture of the author Ashera
    I don't know where people are coming up with this 18% being "average." That's completely delusional. The average Amazon conversion rate is somewhere around 4%-6%.
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    • Profile picture of the author Hamida Harland
      Originally Posted by Ashera View Post

      I don't know where people are coming up with this 18% being "average." That's completely delusional. The average Amazon conversion rate is somewhere around 4%-6%.
      That's true. I've seen quite a few threads here on Amazon conversion rate and anything over 6% is impressive. My average conversion rate overall is about 7-8% but it's much higher at certain times of the year and for certain products.
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  • Profile picture of the author Jun Balona
    If she's only starting then 18% is very good.

    It's like what you've said, she's very well adept in keyword and niche research. Plus she plans things in a very orderly way. How on earth would she fail? :p

    People who are into this stuff should emulate some of your wife's work ethics if one wants to really succeed in making money online. Just saying.
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  • Profile picture of the author Duy Nguyen
    That number is 9 TIMES my conversion rate buddy! Good to know that your loved one is rocking Keep it up!

    But I think by promoting lower ticket items, the conversion rate MIGHT be higher. It's just my thoughts as I haven't had any experience promoting low priced items yet All of my chosen products are above $100 or so.
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  • Profile picture of the author shawoon98
    Originally Posted by Steve Wells View Post

    My wife recently started selling amazon products, and her conversion rate is 18%, which seems to me to be quite high, am I wrong?

    She does excellent research and keyword research, and plans things very methodically, so I expected her to make money once her site started actually getting traffic, but I was not sure of what type of conversion rate she would be seeing......

    It seems to me that she is starting off well, and it seems that it will only increase....

    Any insight?

    No, I cannot share the niche.

    Do one thing. Put everything she does in a video training series. Then let me know. I'll be the first one to buy. If you really plan to do this, I would like to be informed. Thanks.

    -M. Bari
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  • Profile picture of the author TheSalesBooster
    Yes its very high. BTW what do you mean she sells a different product and amazon commissions are just side income? Hows the income / conversion on the other thing she is selling? And is amazon just something that's just placed on the side of her website like an ad?
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  • Profile picture of the author LegionNate
    Yeah, 18% is huge. I'm a little surprised you wouldn't know that's high. I mean, that is just plain high. That would be a good conversion of sales for about anything I can think of. Maybe not for a freebie/opt-in, but for getting someone to pull out their credit card and buy something? Man, if I did 18% on my main dropshipping site I would be absolutely killing it. I would be driving an Aston Martin and trying my hardest to be a jack-ass to everyone I came in contact with.

    My Amazon sites do 8.5% over the lifetime of my account. I didn't know that until I just checked. Sweet.
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  • Profile picture of the author payment proof
    I think 18% is very good.
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  • Profile picture of the author matt78
    Originally Posted by Steve Wells View Post

    My wife recently started selling amazon products, and her conversion rate is 18%, which seems to me to be quite high, am I wrong?
    Yeah..18% is pretty impressive. She must has written a very good product reviews on her sites to get that kind of conversion.
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  • Profile picture of the author Curtis2011
    Originally Posted by Steve Wells View Post

    My wife recently started selling amazon products, and her conversion rate is 18%, which seems to me to be quite high, am I wrong?

    She does excellent research and keyword research, and plans things very methodically, so I expected her to make money once her site started actually getting traffic, but I was not sure of what type of conversion rate she would be seeing......

    It seems to me that she is starting off well, and it seems that it will only increase....

    Any insight?

    No, I cannot share the niche.
    Hey Steve.

    If at all possible, I would be interested in seeing the general template of how your wife lays out the review and/or pictures of the product, paragraphs on the page, etc.

    Lately I've been working full-throttle on my first ever Amazon review site for a specific niche of products. However, I'm still 100% inexperienced selling Amazon products, so I'd like to see some examples of how to model my site after.

    My main keywords are in the electronic GPS niche, so unless that is highly related to your wife's product line, then you don't have to worry about competition from me
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  • Profile picture of the author Venkat001
    When my friends tried AMAZON they could get only 8 to 10% conversion.So you definitely have a great conversion rate.
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  • Profile picture of the author WinstonTian
    Originally Posted by Steve Wells View Post

    My wife recently started selling amazon products, and her conversion rate is 18%, which seems to me to be quite high, am I wrong?

    She does excellent research and keyword research, and plans things very methodically, so I expected her to make money once her site started actually getting traffic, but I was not sure of what type of conversion rate she would be seeing......

    It seems to me that she is starting off well, and it seems that it will only increase....

    Any insight?

    No, I cannot share the niche.
    Lol

    Here's a sneaky technique as a "congratulations"
    gift. When her customer goes onto the Amazon
    Page, there is going to be two sections called...

    "Frequently Bought Together"

    &

    "Customers Who Bought This Item Also Bought"

    If your wife is driving traffic via a review page,
    pre-sell those items listed. It's going to give a
    boost in "upsell" sales if you do it right. (tested)

    You can simply hint and then talk about the
    other products.

    Winston Tian
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    Cheers,
    Winston
    The Beginner's Doctor

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  • Profile picture of the author Gaz Cooper
    Hey Steve

    She is doing ABSOLUTELY FANTASTIC if she is getting 18% conversions the normal most report is 5-7% and those above that are saying 18% is normal, just goes to show they really don't have a clue what they are talking about.

    Some will have higher of course but 18% is absolutely not the norm.

    To be fair Steve and to really see what the conversion rate is we would need to know some traffic stats I have seem many times high conversions at the beginning of the month with some early sales but the real conversion is at the months end where you can really get a real look at what the traffic was and the click thrus etc and then you can get a real idea od stats.

    She deserves a Nice Dinner Steve I suggest you take her out for a celebration and if she is getting 18% in a couple months consistently I would suggest you teach her how to do a WSO people would lap it up (well those that know what the normal conversion rate that is

    Kickin it on Amazon

    Gaz Cooper
    Amz Training Academy
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  • Profile picture of the author celente
    18% is good, but why come here and ask if it is good. WHy are you NOT testing, tweaking to see what brings in more sales, or less sales. I am sure you would be able to beat 18% if you are asking that question in here. Test, tweak and find what brings in most then upscale and outsource your efforts.

    I know two successful warriors doing this and bringing in 5 figures a month just with amazon. So it is very doable.

    Why dont you test and tweak and them come back here and create a WSO or something, showing people how to did this.
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  • Profile picture of the author JamC
    Well done to your wife 18% is a great conversion rate for Amazon. I have found that conversion rates can depend on many factors including the niche and time of year but 18% if it is steady month to month is great.
    A conversion like that shows your wife is providing value to her visitors and building trust.
    Well done
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  • Profile picture of the author loi77
    18% is EXCELLENT, EXCEPTIONAL! Way above normal.

    Most people would be happy with 5%.

    Congrats! You are lucky man. :-)
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  • Profile picture of the author wolfmmiii
    I have a feeling there is a miscalculation somewhere. Where are you getting the 18% number from and over what sample size?

    If it is, in fact, 18% - congrats. That's awesome.

    That said, I would not think 18% is sustainable long term.
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  • Profile picture of the author brunom
    I'm no where near close 18% conversion here, so congrats!

    Any updates on the conversion rate ever since?
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    • Profile picture of the author myob
      Such a high conversion rate certainly is possible with targeted traffic. Note that the OP has shown this was not achieved through cheesy, run of the mill organic search engine traffic. My conversion rate has been hovering around 14%-16% over the last few years. Virtually all of my traffic is driven by article syndication. Coupled with email promotions, aggregate conversions have peaked to as high as 27%.
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      • Profile picture of the author wolfmmiii
        Originally Posted by myob View Post

        Note that the OP has shown this was not achieved through cheesy, run of the mill organic search engine traffic.
        I'm not sure why you refer to organic traffic as "cheesy" or "run-of-the-mill". As a matter of fact, I'd argue that this is exactly what she is receiving. Unless she is advertising on the content network, her traffic is coming "precisely" from the organic SERPs, albeit from folks clicking on the ads in the SERPs.
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        • Profile picture of the author myob
          Read it again. The OP said traffic is coming from PPC ads for another product. Amazon conversions were just the "scraps from the main table". LOL! :rolleyes:
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          • Profile picture of the author wolfmmiii
            Originally Posted by myob View Post

            Read it again. The OP said traffic is coming from PPC ads for another product. Amazon conversions were just the "scraps from the main table". LOL! :rolleyes:
            Right. And where do you think the PPC ads are being shown?

            :rolleyes: I can do that too...
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            • Profile picture of the author JohnMcCabe
              Originally Posted by wolfmmiii View Post

              Right. And where do you think the PPC ads are being shown?

              :rolleyes: I can do that too...
              Keep rolling those eyes, wolfie. It sounds like the OP's wife is getting pretty good returns by 'turning the corner'. She's not getting her traffic for terms like "buy widget", "cheapest widget" or "widget review", and relying on clicks from search results.

              Those people are coming from an unrelated search, taking in the landing site, and some percentage of them are following Amazon links rather than buying the original product (the one being advertised via PPC). Of those people, 18% are buying. For properly presold traffic, that doesn't sound unreasonable to me.

              Now if Mr. Wells is trying to say that 18% of all visitors to his wife's site go on to purchase via her Amazon links, we might have to wonder.

              4-6% coming from cold search traffic sounds pretty good to me. For properly warmed prospects, maybe not so much...
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              • Profile picture of the author wolfmmiii
                Originally Posted by JohnMcCabe View Post

                Keep rolling those eyes, wolfie. It sounds like the OP's wife is getting pretty good returns by 'turning the corner'. She's not getting her traffic for terms like "buy widget", "cheapest widget" or "widget review", and relying on clicks from search results.

                Those people are coming from an unrelated search, taking in the landing site, and some percentage of them are following Amazon links rather than buying the original product (the one being advertised via PPC). Of those people, 18% are buying. For properly presold traffic, that doesn't sound unreasonable to me.

                Now if Mr. Wells is trying to say that 18% of all visitors to his wife's site go on to purchase via her Amazon links, we might have to wonder.

                4-6% coming from cold search traffic sounds pretty good to me. For properly warmed prospects, maybe not so much...
                I agree with everything you said John.

                I'm just :rolleyes:ing the whole concept that certain members believe and preach that search traffic is "cheesy" and "run-of-the-mill". If someone is making money on PPC, chances are very good that the folks clicking on those ads are actually originating as organic searchers who are clicking the ads in the search results or on sites they found through organic search.
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                • Profile picture of the author JohnMcCabe
                  Originally Posted by wolfmmiii View Post

                  I agree with everything you said John.

                  I'm just :rolleyes:ing the whole concept that certain members believe and preach that search traffic is "cheesy" and "run-of-the-mill". If someone is making money on PPC, chances are very good that the folks clicking on those ads are actually originating as organic searchers who are clicking the ads in the search results or on sites they found through organic search.
                  We're on the same page.

                  "Search traffic" is like Soylent Green - it's people. With the possible exception of some of the trolls we get around here, I'd hardly call them cheesy or run-of-the-mill because of a search. They'd have to go further to earn either of those labels.

                  Whether through PPC ads or organic search, people clicking from those ads or search listings are cold traffic, in the sense that they have no reason to trust what they see on the other end of the link. They come in thinking and hoping that you might have their solution. Warm them up, earn their trust, and then send them along their way to your ultimate destination for them.

                  It sounds like Steve's wife is doing that.
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  • Profile picture of the author Jeannie Crabtree
    I find my conversions are between 4.97% to 13.48% for the various Amazon blogs I have.
    So your wife is doing very well. Congratulations.
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  • Profile picture of the author alamest
    What is the name of her, she is doing amazing job... 18% is away beyond average conversion.

    Why not tell her to share her ways how to make 18% conversion from amazon..

    Tell her to move on and continue what she is doing.. awesome thread..
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    • Profile picture of the author Martin Percival
      Steve,

      From my own numbers I can tell you it's a great rate.

      Now what you need to do is get her to diversify....get that amazing review writing driving folks to a few more Amazon sites, but then hit CJ and some of the lesser known affiliate programs.
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      • Profile picture of the author myob
        Originally Posted by wolfmmiii View Post

        I'm just :rolleyes:ing the whole concept that certain members believe and preach that search traffic is "cheesy" and "run-of-the-mill".
        My view is that if you're saying even a 4%-8% conversion rate is acceptable considering the time, effort, and expense required to build and rank a "review" site in the SERPS, then perhaps calling this very common marketing model "cheesy" or "run-of-the-mill" may have been misplaced. Here's another :rolleyes: for ya.

        If any here are sensitively offended by my remarks, I apologize deeply. But, there are far more effective promotional methods, of which I have often mentioned in other threads. For many Amazon affiliates using such methods, a 15%-20% conversion rate is about average, as noted by Raindance.
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        • Profile picture of the author wolfmmiii
          Originally Posted by myob View Post

          considering the time, effort, and expense required to build and rank a "review" site in the SERPS
          I just posted two product reviews in the last day on my sites. Each review is already ranked on page one and one has already generated over 100 visits to my site and a few commissions from yesterday.

          I'm not sure what "time","effort", and "expense" you are referring to. Total effort expended on my part has been maybe 45 minutes of work.
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          • Profile picture of the author myob
            Originally Posted by wolfmmiii View Post

            I just posted two product reviews in the last day on my sites. Each review is already ranked on page one and one has already generated over 100 visits to my site and a few commissions from yesterday.

            I'm not sure what "time","effort", and "expense" you are referring to. Total effort expended on my part has been maybe 45 minutes of work.
            Very nice, but for many it's weeks or months of arduous backlinking to rank - if ever. It takes about 2-3 days for me and my writers to produce just one article. None of my sites have ever ranked anywhere to be seen in the SERPS, due to the extremely competitive and keyword-entrenched niches in which I market. But once these articles are distributed within my network of syndicated partners, the traffic generated converts at 14%-16% in Amazon sales. Subsequent email followups to buyers generally convert at gusts up to 27%. This method certainly is not easy work, but it's actually quite simple in practice.
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            • Profile picture of the author Haroon Ballim
              Originally Posted by myob View Post

              Very nice, . This method certainly is not easy, but it's actually quite simple.
              Ummm , nice one
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              • Profile picture of the author wolfmmiii
                Originally Posted by Haroon Ballim View Post

                Ummm , nice one
                TBH, I actually get his point. It's a simple strategy but it involves lots of work. It's something I'd like to get into and test out eventually once I have some time.
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            • Profile picture of the author Lucian Lada
              Originally Posted by myob View Post

              It takes about 2-3 days for me and my writers to produce just one article.
              Is that in every niche? Or is it the case with just some of them, which are very competitive?
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              • Profile picture of the author myob
                Originally Posted by canyon View Post

                Is that in every niche? Or is it the case with just some of them, which are very competitive?
                It's about the average for every niche; all of which are extremely competitive. As you know from previous discussions in other threads, I have a staff of in-house writers/researchers who specialize in these topics. The ROI with the article syndication marketing model is enormous, and beats the competition all-to-hell.
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                • Profile picture of the author Lucian Lada
                  Originally Posted by myob View Post

                  It's about the average for every niche; all of which are extremely competitive. As you know from previous discussions in other threads, I have a staff of in-house writers/researchers who specialize in these topics. The ROI with the article syndication marketing model is enormous, and beats the competition all-to-hell.
                  I see, and it should beat it (for 16-24 hours of work for just one piece of article).

                  I now understand how you can get so many publishers on your side...
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  • Profile picture of the author jamesrich1
    18% is a very high conversion. I would not be surprised if that goes below 10% over the next 100 sales. Unfortunately with Amazon you can be making tens of thousands in sales and still not be at a full time income. The pro is that physical products sell easier then digital.
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  • Profile picture of the author joey19333
    Excellent conversion rate. Anything above 10% is good. Keep an eye out and see if it will stay that high. Try to bring in more traffic and then you will get a better idea of the average conversion rate. And congratz to her for someone just starting out with this.
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  • Profile picture of the author GloriaBrandt
    This conversion is perfect for a new marketer! Well done to her! I hope she will keep it that high for a long period. Also reaching $150 - $200 per day in commissions from only one site is not an easy job, wish she will make it, why don't you help her a bit? Two is better than one.
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  • Profile picture of the author SteveFinch
    There're plenty of people here who would be over the moon with 7% so your wife is going great guns. She's obviously homed in on a golden little niche.
    Continued success for her.
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  • Profile picture of the author monister
    great thread!! hope the OP replies on his wife's progress, best luck for them!
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  • Profile picture of the author clemm
    18% is really high.. may i know what products are your wife selling? Just curious
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  • Profile picture of the author fedor50
    Originally Posted by Steve Wells View Post

    My wife recently started selling amazon products, and her conversion rate is 18%, which seems to me to be quite high, am I wrong?

    She does excellent research and keyword research, and plans things very methodically, so I expected her to make money once her site started actually getting traffic, but I was not sure of what type of conversion rate she would be seeing......

    It seems to me that she is starting off well, and it seems that it will only increase....

    Any insight?

    No, I cannot share the niche.
    An 18% conversion rate is very good especially for somebody just starting out. Yes it will increase as long as the traffic on the site continues to grow and expand
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  • Profile picture of the author dodif
    I wish I could get 18%! That's really really awesome!
    Congerts
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