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Help With An Aggregator

by Supermoves
12 replies
Hello All, I just found this forum and I am so happy because I need help with my website.

I started an aggregator of U.S. intelligence and defense news (its theintelligencenews.com if anyone is interested), but here is my problem. My entire marketing plan was based around very targeted google adwords buys.

I have now learned that google does not allow aggregators to use google adwords. This leaves me only to advertise on very expensive CPM sites where I cannot effectively target my advertising without spending big money.

Does anyone know either a) a way around this problem or b) have any good advice for other methods of effective PPC advertising for aggregators?

I would really like to do PPC ads for very specific keywords, but now I am just not sure that's going to be possible. Thanks in advance for your advice!
#adwords #aggregator #ppc
  • Profile picture of the author Ettienne
    There are many alternatives to Google Adwords KW tool, try Yahoo!Search
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    ... or just jump in and get a 14-day Free Link Building trial
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    • Profile picture of the author Supermoves
      I will look into Yahoo Search, I assume they accept aggregators?

      Any other suggestions for promoting a drudgereport-style aggregator?
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      • Profile picture of the author JesseRadford
        Try FB ads. They are just as targeted to users preferences as Adwords. If not more so.
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        [B]Jesse Radford

        https://www.motiongraphicstock.com

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        • Profile picture of the author Supermoves
          Jesse, great idea! Thanks! I also tried Yahoo! Search and they seem to let me have PPC ads...not sure why google wont?

          EDIT: It would appear that facebook ads only drive people to your facebook page. I am certain FB employs people to simply "like" people from ads. I am only interested (at this point) in ads that will drive people directly to my website, especially since FB isnt indexed by search engines :-(
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  • Profile picture of the author endorphin
    Forgive the newbie question - but is this any different than AdCenter?
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  • Profile picture of the author carrot
    Look at some of the other content network ad companies, eg adbrite, bidvitiser etc.
    Can get some cheap targeted traffic with a little testing.
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  • Profile picture of the author mraffiliate
    I like your site.
    --- Are you using the WP-Drudge WordPress theme?


    --- I've recently read in the Google help forums that Google employees are saying that Aggregation sites are useless and Google won't rank those sites. Are your pages getting indexed and ranked and are you getting organic traffic from your site?
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    • Profile picture of the author Supermoves
      Thanks! I am using the WP drudge theme for wordpress. In fact the new version (due out tomorrow) even has mobile support.

      As this is my first IM site, I cannot say if google ranks aggregators, but to call them useless is ignorant and short-sited. I read several aggregator sites because I don't want to visit 50 sites to get my news, I'd rather visit one site and get all the main headlines!
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    • Profile picture of the author Supermoves
      Forgot to mention, i would think my posts are indexed, as Wordpress lets me add searchable keywords to all my posts, but I do not do this. It takes too long and all my posts are simply links to the articles on other sites anyway, so I am not sure how they would index.

      But my site is almost certainly not ranked by google. If I google my exact domain name, including the ".com" I'm not even on the first page
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      • Profile picture of the author mraffiliate
        If you go to Google and type in:
        site:theintelligencenews.com
        in the search box you will see that you have approx 93 pages indexed in Google, including your Home Page. Google is using the non-www version of your domain as the preferred domain.
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        • Profile picture of the author Supermoves
          Thank you for that info...is there any way to either change to the www version or to use both versions as preferred?
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          • Profile picture of the author mraffiliate
            Originally Posted by Supermoves View Post

            Thank you for that info...is there any way to either change to the www version or to use both versions as preferred?
            I would open a Google Webmaster's Tools account "if you don't already have one" and submit your site and then set your preferred domain to the non-www version since Google is indexing that version.

            Google see's the non-www and the www version as two separate web sites and so this is the reason you need to stay with one or you may run into duplicate content issues.
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