Single or double Optin?

18 replies
Single or double Optin, which one will you choose?

Single Optin - redirect your subscribers to affiliate sales page OR thank you/ download page instantly after they optin.

Double Optin - subscribers have to check their email and click on the confirmation link to confirm their email subscription. After that, they will be directed to the affiliate sales page or thank you page.

Single Optin Advantage:

- 100% confirmation.
- 100% will see your affiliate sales page.

Single Optin Disadvantage:

- people can just put your name and email address into the squeeze page.
- you are open to spam complaints.

Double Optin Advantage:

- 100% safe from spam complaints.

Double Optin Disadvantage:

- you may lose up to 40-50% of your leads as some may not receive your confirmation email.
- may lose sales as not everyone will see the sales page.
#double #optin #single
  • Profile picture of the author Pud
    This seems to be a never ending debate and there's definitely pros/cons for both sides but for me personally I prefer double opt in. I prefer a more targetted, stronger list without a whole bunch of fake email addresses and whatnot and I like the lower SPAM complaints.

    Plus I tend to think that if someone is interested in my stuff a confirmation is really not to much to ask for.
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  • Profile picture of the author CyborgX
    I would prefer single option. Because I can overcome the disadvantages of its. And they don't seem to be that tough comparing to their benefits.
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  • Profile picture of the author JustinDupre
    Single Optin - redirect your subscribers to affiliate sales page OR thank you/ download page instantly after they optin.

    Double Optin - subscribers have to check their email and click on the confirmation link to confirm their email subscription. After that, they will be directed to the affiliate sales page or thank you page.

    A little misinformation there, as you can have double opt in and redirect them to the affiliate offer directly after submitting their info. Double opt in just means they need to confirm it. On your opt in page, you could add some info by the submit button letting the user know they have to confirm the information.

    I do single with most affiliate stuff, and double with my privately owned things.
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    • Profile picture of the author Tenzho
      Originally Posted by JustinDupre View Post

      A little misinformation there, as you can have double opt in and redirect them to the affiliate offer directly after submitting their info.
      Its a bad idea, and one of my mistake in the past. When I direct them to an OTO page immediately (telling them a confirmation letter has already sent to them meanwhile take a look at this cool offer), some of them already don't have the interest to get your product, and end up losing 50% of the subscribers.
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      • Profile picture of the author matt78
        I'd go with single opt in. Based on my reading, it's what most savvy email marketers do.

        The fact that they insert their name and email address into my squeeze page shows that they are willingly subscribe to it. Why is the need for second confirmation? Why make it harder for them?
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        • Profile picture of the author Tenzho
          Originally Posted by matt78 View Post

          I'd go with single opt in. Based on my reading, it's what most savvy email marketers do.

          The fact that they insert their name and email address into my squeeze page shows that they are willingly subscribe to it. Why is the need for second confirmation? Why make it harder for them?
          What if they use their friends, family, or some complete stranger's email address. You thought that you have permission, and send them emails unrelated to their interest. May end up getting SPAM complaints.
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  • Profile picture of the author mikefrommaine
    If you end up getting a spam complaint then what will happen? Perhaps Aweber will simply start forcing you to use double optin.
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  • Profile picture of the author Andrei
    I think if you are using double optin you are losing 20-30% of the people who subscribed to you offer because people don't have time to confirm the optin right when they are looking for the offer and then when they check their email they already forgot about your offer...
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  • Profile picture of the author JKflipflop
    I suggest - double OPT IN. The reason is simple - you will definitely get higher quality subscribers - converting an offer with a list built using double opt-ins is not difficult at all.
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  • Profile picture of the author Jim Nariel
    Both sides of the discussion have good reasons and its really a personal choice

    I prefer to use a single opt in and work on providing enough value (as thats in your control) to avoid any spam compliants. You can always revert to double as a back up
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    • Profile picture of the author condorx
      If they realy want to get your product then they confirm your double-optin or even triple-optin if it is exist At the end of the day,you got the subscribers who realy want your product and future offers.
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  • Profile picture of the author Aswad
    Yep never ending debate. I just use what I prefer according to the situation. If you ordering solo ads, its better to use single opt-in. Use double opt-in for buyers who bought your product.

    In my experience double opt-in subscriber is easy to convert to buyers as they already understand how mailing works.

    For single opt-in user, mostly they will use bogus email or they just opt-in to get the freebies. Not really effective and responsive.
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  • Profile picture of the author Keith_Purkiss
    I used to use double optin, but most of my lists (nearly 40,000 subscribers)
    are now single optin.
    There is no noticable difference in spam complaints between my different
    lists - the last two broadcasts I did to single optin lists has no complaints
    at all.
    It does depend on the niche and how you build the list. For instance
    in JV Giveaways double optin was only getting my half as many subs
    because people optin for a lot of gifts at once and often don't bother
    confirming, that's why I change to single.
    If you use single you are getting all the same subs as with double
    plus some extra. They could be buyers, why throw them away?
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  • Profile picture of the author retsced
    Losing 30% of traffic from double opt-in is far too much to be leaving on the table. Single opt-in all the way. If your traffic is quality and your offer is dynamite, then you have no option but to use single opt-in. This is not a simple case of personal preference, it just makes sense. We are in the business of getting results, too many people on this thread seem to be making their decisions based on assumptions. Just because a subscriber doesn't confirm their opt-in, that doesn't mean they are not buyers or low quality subs. Sure, there are some who may be, but if you make that assumption based off your own belief, you are most definitely throwing money down the toilet. I would rather find out facts, rather than making assumptions.

    There are a lot of rubbish offers out there at the moment. People sign up for many different lists. If someone signs up to yours, and then decides not to confirm their email address, you have lost them forever. What if you use single opt-in, they get your product straight away, and it blows them away. They find out that your offer is actually quite valuable. You now have a subscriber who is most definitely a potential buyer on your list. A buyer who you would have never gotten onto your list if you used double opt-in. Now think of how many other people over the years you have lost because of similar situations.

    Again, the devil is in the details, and there seems to be many people out there just listening to others without actually using a little bit of common sense.
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    • Profile picture of the author Shaun OReilly
      If you're losing 30-50% of your potential subscribers by
      using confirmed opt-in (a.k.a. double opt-in) then you're
      NOT executing the steps in the process well enough.

      Most people get poor visitor-to-subscriber conversion
      rates on confirmed opt-in because they get lazy and
      don't put enough work into crafting the offer, writing
      the copy and setting up the steps well.

      I decide on a list-by-list basis on whether I use single
      opt-in or confirmed opt-in.

      For example, I tend to use single opt-in for my buyer
      lists and confirmed opt-in for my new prospect lists.

      Dedicated to mutual success,

      Shaun
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  • Profile picture of the author mikefrommaine
    If you spam your list you will get spam complaints...it's as easy as that. If you provide value and mail them REAL emails then they won't complain.
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  • Profile picture of the author Oliver Williams
    I agree with Shaun, it depends on what you are building and the nature of your niche, offer, marketing strategies etc.
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