PLR: Still a viable business to start?

33 replies
Hi all: First, a shout-out to Tiffany Dow, Lisa Stoops and Peggy Baron, whose excellent books I've read on starting a PLR business.

However, with all the changes that have taken place in the IM realm, is there still a growing market for PLR content, in your opinion? I don't want to set up a PLR business if it's trending downward. I have done my own research, but it would be really helpful to me to hear from IM pros on this topic.

Thanks in advance for your input.
#business #plr #start #viable
  • Profile picture of the author RogueOne
    I have a rewriting service and my opinion would be , yes. If the amount of rewriting business I get is any indication, then PLR will always be viable. People need content, but most can not create it on their own. As long as it is high quality to start with and on current topics, you should do alright. You sell it, I'll rewrite it.
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    • Profile picture of the author johnbro
      Originally Posted by RogueOne View Post

      People need content, but most can not create it on their own.
      I totally agree with this. One way to look at it is this, the web has always been, and will always be made up of content. Fact is, many many people either don't have the ability or the time to create it, but, they can afford to pay for content, either for PLR or ghostwritten content.

      Again fact is that, quality PLR providers are not that many, so to speak, and I believe anyone providing quality content will do well. No matter how much the competition, there are enough topics around to write upon.

      I know when I search and find quality PLR content, I very happily pick it up because it saves me time and effort in coming out with quality content.

      All the best!
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  • Profile picture of the author timmylang
    People are always looking for fast content to give to their subscribers, so this can be successful. Your best example would be to look here in warrior forum at PLR content and the amount of sales you're getting. IMO thats the best meassuring stick.
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  • Profile picture of the author intluser
    Way too much competition. Your best option would to acquire one of the established services, instead of starting from scratch.
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    • Profile picture of the author Shaleniie Devi
      Originally Posted by intluser View Post

      Way too much competition. Your best option would to acquire one of the established services, instead of starting from scratch.

      I have to disagree. IMO, there is never too much competition as there are ALWAYS new people coming online who will need content to sell and those who are already selling information, will need new content constantly to keep their own businesses sustainable.

      Product creation and writing is a chore for most people so if you can remove that pain for them by providing quality content that they can use and edit easily, then hey, you will have something good going for you.

      The key as all others have mentioned above me is "Quality Content".

      My final thought is that everyone can only say so much, you have those who say it's still profitable and those who say too much competition, I feel that the best way to judge is to put your products out there and see how it goes.... you can only know for sure through testing it for yourself.

      Best of luck!
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    • Profile picture of the author Matt Duggan
      Originally Posted by intluser View Post

      Way too much competition. Your best option would to acquire one of the established services, instead of starting from scratch.
      Just like Shaleniie, I'd disagree with this.

      Not only are there more people coming online all the time, but everyone needs and wants content.

      Also, in terms of competition, there are no competitors for a unique business. So, the question is, what can you do that makes you genuinely unique?

      Loads of people are creating decent written PLR material, but are there any companies providing exclusive video and/or audio PLR? You could become the specialist in just video content. Just a thought...
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    • Profile picture of the author Levintry
      Originally Posted by intluser View Post

      Way too much competition. Your best option would to acquire one of the established services, instead of starting from scratch.
      I have to disagree as well. Shying away from competition, no matter how many competitors there are is an option for someone who does not have a solid business and marketing plan. With content, marketing, and a great head on your shoulders, you can pull this off. Just go into it with reasonable expectations.
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      • Profile picture of the author robestrong
        PLR is totally viable in today's market. Heck, here on the warrior forum it's almost like gold. It's great to bundle with a WSO or anything really, and it's easy to turn it into a site.
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  • Profile picture of the author tomamal
    How often have we heard, 'content is king'?. When content is update and good, the site does not get affected by any Google updates. Hence there is always demand for content. And sure, not everyone out there has either the fancy or the skill for writing articles. Hence, there will always be demand for content writing..its still a viable business, i feel.
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  • Profile picture of the author Ruth P
    There's no denying that there's way more competition than there used to be, but PLR is still really in demand. There are so many people out there looking for quality content, and the serious buyers will purchase PLR from all of us on the same topic as long as it's slightly different - if they need to fill a site, they will buy a LOT.

    The main problem is getting buyers to see your store. That is what takes time and is where you need to put in a LOT of effort. PLR is not "get rich quick", it should be a long term business.

    I think it suits a lot of writers who want to have more freedom in their business, but it probably won't bring in the cash as quickly as ghostwriting in the beginning. With time and effort, though, it is still very lucrative.
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    • Profile picture of the author Mary Schiller
      Originally Posted by Ruth P View Post

      There's no denying that there's way more competition than there used to be, but PLR is still really in demand. There are so many people out there looking for quality content, and the serious buyers will purchase PLR from all of us on the same topic as long as it's slightly different - if they need to fill a site, they will buy a LOT.

      The main problem is getting buyers to see your store. That is what takes time and is where you need to put in a LOT of effort. PLR is not "get rich quick", it should be a long term business.

      I think it suits a lot of writers who want to have more freedom in their business, but it probably won't bring in the cash as quickly as ghostwriting in the beginning. With time and effort, though, it is still very lucrative.
      Ruth, my humble apologies. I have also read your eBook on building a PLR business. (Lesson learned: I should never post in WF when I'm taking cold medicine -- brain gets fuzzy.) I think you're absolutely right about ghostwriting. I have some experience with that, so it's where I plan to start as I revamp my writing business.

      Again, so sorry I neglected to mention you in my opening post, as I have learned a lot from your book.
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      • Profile picture of the author Ruth P
        Originally Posted by Mary Schiller View Post

        Wow, thank you all so much for the insightful comments. You've given me a lot to think about, but in a good way. My thought right now is that while there are a lot of good PLR providers, they all have their own style and their own topics they like to write about. So it almost seems like it's not competition in the same way other businesses might be.

        Thank you again. I really appreciate it.
        I think you hit the nail on te head about your own style. And yes, PLR competitors don't seem so much like competitors to me. I am friends with a lot of PLR creators and we all help each other out which is nice.

        Originally Posted by Mary Schiller View Post

        Again, so sorry I neglected to mention you in my opening post, as I have learned a lot from your book.
        No worries - thanks for your nice comment about the eBook

        Originally Posted by Matt Duggan View Post

        Loads of people are creating decent written PLR material, but are there any companies providing exclusive video and/or audio PLR? You could become the specialist in just video content. Just a thought...
        This is a really good point. When I look at a lot of successful PLR providers they are often doing something different like this. E.g. workbooks instead of standard reports, article outlines instead of full articles, Powerpoint slideshows instead of articles etc...
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        • Profile picture of the author Matt Duggan
          Originally Posted by Ruth P View Post

          This is a really good point. When I look at a lot of successful PLR providers they are often doing something different like this. E.g. workbooks instead of standard reports, article outlines instead of full articles, Powerpoint slideshows instead of articles etc...
          Exactly my thinking...

          A unique business doesn't have any competitors, simply because it's doing something that no one else is doing.

          Here's another thought...

          Being yourself is great and you're right, in that you'll attract certain people and not others, but in my personal opinion, that isn't enough.

          You need to be able to provide a service that no one else can or is providing. Give more value in a different way to everyone else, so that doing business with you is a 'no brainer'.

          You being unique is only part of that. This exercise from Brett McFall might be more eloquent in showing you what I'm talking about:


          There's a second one of these on YouTube too.
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          • Profile picture of the author Mary Schiller
            Originally Posted by Matt Duggan View Post

            Exactly my thinking...

            A unique business doesn't have any competitors, simply because it's doing something that no one else is doing.

            Here's another thought...

            Being yourself is great and you're right, in that you'll attract certain people and not others, but in my personal opinion, that isn't enough.

            You need to be able to provide a service that no one else can or is providing. Give more value in a different way to everyone else, so that doing business with you is a 'no brainer'.

            You being unique is only part of that. This exercise from Brett McFall might be more eloquent in showing you what I'm talking about:
            Thanks so much for the video and ideas. Great example.

            I do have a good unique selling proposition (based on a lot of research), one that I haven't seen before. As I said, some people will want to do business with me, and other people won't.

            I mean, I can buy a shirt at J Crew and I can buy a shirt at Banana Republic. Not much difference in the shirts, if any, really. But maybe I like the look and feel of the J Crew store better than Banana Republic. Maybe it "speaks" to me. I think that a distinct voice/style, plus a good USP, good product and good service, can take someone pretty far. At least I hope so, in my own case.
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  • Profile picture of the author Mary Schiller
    Wow, thank you all so much for the insightful comments. You've given me a lot to think about, but in a good way. My thought right now is that while there are a lot of good PLR providers, they all have their own style and their own topics they like to write about. So it almost seems like it's not competition in the same way other businesses might be.

    Thank you again. I really appreciate it.
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    • Profile picture of the author Scott Thrall
      Originally Posted by Mary Schiller View Post

      Wow, thank you all so much for the insightful comments. You've given me a lot to think about, but in a good way. My thought right now is that while there are a lot of good PLR providers, they all have their own style and their own topics they like to write about. So it almost seems like it's not competition in the same way other businesses might be.

      Thank you again. I really appreciate it.
      There you hit the nail right on the head. Your perspective and style may be just the missing link customers will need.
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  • Profile picture of the author Mary Schiller
    Great ideas, thank you. Now i have three more thoughts to add to the PLR mix:

    1) videos w/o sound, so someone could add their own narration and/or music to personalize it: I have quite a bit of experience writing video scripts, so i'd just have to find the best technology to create them easily (something like Camtasia -- or ScreenFlow, since I have a Mac -- w/PPt or Prezi, perhaps)

    2) photos: I'm a photographer who has sold photos to my writing clients, so I'd just need to figure out what niche or niches to target

    3) eCourses or workbooks, since I was also a university teacher for many years

    Can't thank you enough for the input. This is really helpful.
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  • Profile picture of the author Mary Schiller
    I have spent this whole day contemplating what everyone has said here -- a process that will continue for some time. Thank you for such great food for thought.

    What occurred to me today is that if I'm going to establish a PLR business (or any other business with significant competition), I can compete by being myself. I can tell my company's story, explain my values, create a distinctive voice and provide excellent service and products. Only certain people will want to do business with me based on who I am and what I provide -- and that's fine.

    I have a firm visualization of what "success" looks like, and I intend to get there. I hope that fits with your statement, Levintry, that I have a good head on my shoulders.
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  • Profile picture of the author biz_online
    Right Off The Bat, I would Say Just Offer A Great ECourse And Build Your List! My Opinion Is That There Are Too Many GOOD PLR Sites Around Already!

    BUILD YOUR LIST!!!!!
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  • Profile picture of the author williamk
    Banned
    In my opinion PLR business after the penguin era is not a good option. People are more focussed on original content and decent writers. It is better to start your own writing team and get some good writers in that. You will be banking pretty soon.
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    • Profile picture of the author Ruth P
      Originally Posted by williamk View Post

      In my opinion PLR business after the penguin era is not a good option. People are more focussed on original content and decent writers. It is better to start your own writing team and get some good writers in that. You will be banking pretty soon.
      I actually believe that what you said about "original content and decent writers" is one of the main points of PLR.

      I know it seem like a paradox, but PLR can really help you come up with original content. For example, I am using PLR in a project right now as I write my first Kindle book. No I am NOT publishing PLR on the Kindle, nor would I recommend it due to Amazon's terms, but I am using it as a shortcut to my research, and to find ready-made outlines that save me a LOT of time.

      In other situations (i.e. for non-Kindle projects) I just rewrite it but keep it in the same form and I have come up with some great content this way.

      PLR gives you access to very good writers at very good prices. I guess it's up to us PLR writers to get our products in front of people who realise that, and to help spread the message about how to use PLR the right way.
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  • Profile picture of the author sanjx01
    I think you'll find as online gets bigger, there will be increasing demand for PLR material.

    Hope that helps!
    ~S
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  • Profile picture of the author karlmay1980
    Yes it is viable but make sure you have the rights to basically do what you want with the content and make it unique, add extra value and make sure it is up to date, and the business can become a success.
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  • Tread carefully. Paypal seems to really not like PLR


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  • Profile picture of the author LuvAbundance
    As somebody who has purchased PLR several times, I would say that more than anything HIGH QUALITY PLR content is extremely in demand and will always be desired. If you can give really good, interesting, intriguing content (unlike most PLR), then you should be golden! You have a chance to set yourself apart from the crowd!

    (Then come back and let us know about your products )
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  • Profile picture of the author jaiganeshv
    YES. PLR is the highly subscribed to keyword in warrior plus.
    So if you offer a WSO with PLR it is easier to attract traffic to your sales page, warrior plus notifies those subscribers.

    After that its the quality of your PLR that converts.


    Thanks.
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  • Profile picture of the author Danny Cutts
    Yeah PLR is still working great :-)

    You just need to keep adding it and keep it current and relevant :-)

    Danny
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  • Profile picture of the author Wendy Maki
    Competition is a funny thing.

    In the real world, burger joints deliberately locate themselves where there are other burger or fast food joints. Eventually, the weakest fall by the wayside. But I suspect that the ones that try to locate away from competition, out in lonely-land probably fold faster or more often, that is, unless they just happen to find that lucky break where a location has just been starving for burgers but no one else has stepped forward to seize the opportunity.

    Really, how many ways are there to differentiate a burger? A cold pop? Fries?

    Sometimes all it takes is just being "good" (or "yummy").
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  • Profile picture of the author AZMD
    Originally Posted by Mary Schiller View Post

    Hi all: First, a shout-out to Tiffany Dow, Lisa Stoops and Peggy Baron, whose excellent books I've read on starting a PLR business.

    However, with all the changes that have taken place in the IM realm, is there still a growing market for PLR content, in your opinion? I don't want to set up a PLR business if it's trending downward. I have done my own research, but it would be really helpful to me to hear from IM pros on this topic.

    Thanks in advance for your input.
    Go for it Mary!

    And dance like you've never danced before
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  • Profile picture of the author Big Al
    You can easily spy on PLR creators by logging in to WarriorPlus and seeing how many units are selling, conversion rates and backend offers.

    I think numbers will speak for themselves but you have to remember what you see marketers selling is only the front of the business.

    You don't always see the email follow-ups selling other products, services on offers and continuity programs PLR creators may (or may not) have.

    Finally, there is always room for quality no matter how intense competition is.
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    • Profile picture of the author sidcandid
      PLR is certainly a solid business model in spite of the tough competition. I agree that there are way more PLR sellers today then there were say 5 years back but the fact is that the demand on for quality PLR has only increased. The PLR market has still space for new PLR sellers if they can produce quality stuff.
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  • Profile picture of the author Tim_Carter
    There is always room for good and unique PLR.

    So long as you are not reselling someone elses stuff. If you create your own (or have it created) there will always be buyers.
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