Unique Selling Proposition?

16 replies
Any Warriors running a blog how did you find your unique selling proposition?

What methods or processes did you use to find your uniqueness? How do you stand out from the crowd?

All answers/comments welcome. Thanks.

Rob.
#proposition #selling #unique
  • Profile picture of the author Sandor Verebi
    Hi Rob,

    Please, take a paper and a pen and try to answer this main question: "Why should I do business with you?"

    You can narrow the aspects, like...


    - is your product or service better, faster, cheaper, than your competitor's?

    - is your product or service incomparable? in what respect? how?

    - has your product or service more value than your competitor's? in what respect?

    - is your customer service serve better your buyers? in what? how?

    - do you pay more attention to that your buyers feel themselves exceptional? how?

    - is your product more accessible? (instand download, next day delivery, etc)

    - give your product or service more fun to your buyers than your competitor's?

    ... and the line could be continued even.


    If you get this far, you already may know, in what you're better than the others. Your USP ought to exhibit to the whole world the most benefits/advantages you possibly can provide your potential prospects that your rivals presently don't.

    Simple example. Say, you want to open an ice cream bar. By what you want to attract a buyer?

    - 'fruit pieces flavoured ice cream'

    - 'ice cream by the award winning Delicacy master'

    - 'five minutes away from you'

    - 'pay two, get three'

    - 'child Discount'

    - 'quiet lakeshore with birds'

    etc. etc.

    Those can be preferred by customers over others. The example would be limp a bit, but I hope, provokes your creativity in some way.

    If you have decided on something that really demonstrates your specialty over others, then marketing your message towards your prospects as many way as possible. I.E tag line on your site or blog; on your invoices; in your signature; in articles, press releases, audios/videos; in radio or tv media; etc. Repeat them.

    Many successes,

    Sandor
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    • Profile picture of the author wenzel777
      You need to find out what makes your product or service different from any other product or service in a favorable way. In today's market, where consumers have millions of choices for both products and services, it's expecially important that you create a strong USP.

      Remember any of these?
      Gillete: "The Best a Man Can Get"
      Barnum & Bailey Circus: "The Greatest Show On Earth"
      Avis: "We're Number Two. We Try Harder."

      I'm particularly fond of Avis' USP, as it successfully establishes them in a favorable way apart from their competition. They're not #1. They're #2. And that's ok, because they're trying to be #1, and they'll work harder for your business. It's a great consumer-driven message and an excellent example of a good USP.

      My advice: State a benefit or feature that only your product/blog has. As yourself these questions and fill in the blanks with a feature or benefit.

      "Unlike the competition, my blog/product has _____."
      "Unlike most competitors, WE ____."

      Remember: Creating a good USP challenges you to look for benefits and features that separate you. To make an impact in an overcrowded marketplace, the USP gives you an opportunity to let your product/blog stand out.

      Good Luck!
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      • Profile picture of the author fin
        I read I great blog posts yesterday but forgot where.

        It talks about how USP's as you traditionally know them are finished. There's too much information out there. Nothing is unique, but if you do find something there will be 10 people to jump in and copy you.

        It says the new USP is the brand. You as the individual and the style in which you deliver. I think it's a great point.
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        • Profile picture of the author James Vang
          I read about this recently in "The Wealthy Freelancer." Basically it breaks down to answering 3 questions about your service:

          What do you do? (very easy to answer)

          Whom do you do it for? (What market are you targeting in other words)

          What makes you different? (This is what trips a lot of people up)

          When it comes to differentiating your service from others what you need to do is look at your personal and professional life experiences and how they can put a unique spin on your service. For example, if you're a copywriter who's been an herbal remedies enthusiasts for the past decade or so you could use that fact to portray yourself as an authority when prospecting in that industry.

          Here's another example: If you're starting a business as a personal trainer maybe you've had experience as a Drill Sergeant in the military and that gives you a greater understanding of how to inspire discipline.

          A final (self serving) example would be my ebook writing service. I've had several years experience in IM and have written many books for clients on a variety of subjects about it. As such I can create an ebook on IM practically in my sleep and construct it in a way that fits perfectly into my client's business model for maximum results. This is because I already understand sales funnels, various IM business models, promotional methods, etc.

          The fact is, everyone is unique and has had unique life experiences both professional and personal. Using those experiences to make your service standout isn't that hard if you take the time to really think about it.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by James Vang View Post


            What do you do? (very easy to answer)
            James, on the surface this may seem to be very easy to answer. But finding a new way to answer it may hold the key to finding something that truly sets you apart.

            Take Ryanair (an Irish airline) for example. In his latest book, Wired Magazine's Chris Anderson uses them for an example.

            Ryanair, on select days and routes, actually gives away airline tickets. Everyone else charges for the tickets. Ryanair makes their money on ancillary fees (luggage, food, affiliate deals with hotels, car rentals, etc.) and profits on days and routes the others struggle with.

            The difference lies in the way they answer your first question.

            Most of the airlines sell seats on their airplanes. Ryanair sells air travel.

            Rob, look for ways to answer James' questions. Then look for ways you can answer them differently. That's where you'll find your uniqueness.
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        • Profile picture of the author Ron Douglas
          Originally Posted by fin View Post

          I read I great blog posts yesterday but forgot where.

          It talks about how USP's as you traditionally know them are finished. There's too much information out there. Nothing is unique, but if you do find something there will be 10 people to jump in and copy you.

          It says the new USP is the brand. You as the individual and the style in which you deliver. I think it's a great point.
          I read that too, great post. I think that was Ryan Lee's blog.

          It's true. You are your own USP. Your unique experiences, credibility, and brand is what makes you different and appealing to customers.
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  • Profile picture of the author Bobdarko
    Some amazong responses there! Thank you all!
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  • Profile picture of the author Muhsin Aziz
    I gotta agree with Ron Douglas.
    You can have your own USP just by being yourself.
    It's probably the most easiest way and makes a whole
    lot of difference.

    How to be yourself with your customers is simply
    by having a relationship with them.

    And the best way in my opinion to build a relationship
    with your customers/potential customers is through
    an email list.
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    • Profile picture of the author Sandor Verebi
      Originally Posted by Muhsin Aziz View Post

      I gotta agree with Ron Douglas.
      You can have your own USP just by being yourself.
      It's probably the most easiest way and makes a whole
      lot of difference.

      How to be yourself with your customers is simply
      by having a relationship with them.

      And the best way in my opinion to build a relationship
      with your customers/potential customers is through
      an email list.
      Hi Muhsin,

      Please, let me to say, email is only one segment of building soild relationship with your prospects/buyers. There are sevaral other channel, just name a few:


      * your website/blog: visitors comment your post/audio/video and you answer them. This way already formed a connection between you.

      * a webinar or teleconference also may be a relationship building and reinforcing element, if you do it right way.

      * you can stay in touch with them by phone calls (or via Skype). They hear your voice directly, your connection will be more livelier.

      * your personal meeting and conversation with your prospects/buyers in a seminar is the most useful factor - may not be delving into why.


      These all are such kind of occasions when you can to transfer your USP to your audience and build customer loyalty.

      Many successes,

      Sandor
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      • Profile picture of the author JohnMcCabe
        But Sandor, Muhsin isn't promoting any of those things in his sig...
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  • Profile picture of the author abuhanifa
    i came here to answer OP but got a few answers to my question , thanks OP for starting this thread .
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    $500 daily limit fb ads accounts in stock
    Skype : abuhaneefa7
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  • Profile picture of the author williamk
    Banned
    Thanks for the list sandor verebi. Its really a great help to see this quick list. I have saved a copy of it.
    This will help a lot for brainstorming later on.
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    • Profile picture of the author Sandor Verebi
      Originally Posted by JohnMcCabe View Post

      But Sandor, Muhsin isn't promoting any of those things in his sig...
      John, it is possible that he had forgotten about those. With busy businessmann, it happens sometimes.

      Originally Posted by williamk View Post

      Thanks for the list sandor verebi. Its really a great help to see this quick list. I have saved a copy of it.
      This will help a lot for brainstorming later on.
      You are welcome, William.
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  • Profile picture of the author elzafonv
    some good angles here. thanks everyone. good thread!
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    and in the end the love you take is equal to the love you make.

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  • Profile picture of the author Bobdarko
    Thanks for pointing out the Ryan Lee post. It's here for those that are interested The Death of the USP (1961-2012) | Ryan Lee | Continuity Income | Internet Marketing

    It's all about your brand these days. How you brand yourself. Be consistent. Don't try and be someone you're not people will see through this charade in a heart beat.

    One way to get your personality across is video. I am definitley going to start using much more video on my blog from now on.

    Great info. Thanks for all the help.
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  • Profile picture of the author sanjx01
    You've got some awesome feedback from some great warriors.

    Basically what you're looking for is what makes your blog different to the competition (Why is yours better, and why should someone look at your blog over another?)

    ~S
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