Should New Marketers Jump Into The IM Niche?

40 replies
Hey everybody, I have a simple question. Should new marketers get involved in the IM niche?

Or should they focus on another niche? I guess what I'm saying is, should new marketers be making products teaching other people about Internet Marketing?

I know a lot of IM gurus don't exactly start off making products about Internet Marketing. They usually start in a niche that they're passionate about. Once they're successful in their niche, then they begin to teach others how about internet marketing.

So what I'm asking is...should newbies find a niche they're passionate about, or is it safe to jump into the IM niche and start making products about Internet Marketing?

Should newbies focus on a niche unrelated to internet marketing for their first information product?
#jump #marketers #newbies #niche
  • Profile picture of the author fedor50
    Originally Posted by RockyRasakith View Post

    Hey everybody, I have a simple question. Should new marketers get involved in the IM niche?

    Or should they focus on another niche? I guess what I'm saying is, should new marketers be making products teaching other people about Internet Marketing?

    I know a lot of IM gurus don't exactly start off making products about Internet Marketing. They usually start in a niche that they're passionate about. Once they're successful in their niche, then they begin to teach others how about internet marketing.

    So what I'm asking is...should newbies find a niche they're passionate about, or is it safe to jump into the IM niche and start making products about Internet Marketing?

    Should newbies focus on a niche unrelated to internet marketing for their first information product?
    I think newbies should start off in a niche that they are passionate about. Sadly a lot of newbies don't take this advice though and begin selling rehashed WSO's
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    • Profile picture of the author fin
      Do you have any idea how many huge marketing blogs there are? Not to mention all the smaller ones.

      Give it a try if you want.
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    • Profile picture of the author RockyRasakith
      Originally Posted by fedor50 View Post

      I think newbies should start off in a niche that they are passionate about. Sadly a lot of newbies don't take this advice though and begin selling rehashed WSO's
      Thanks. I'm going to follow my passion. IM niche is great but at the same time, it's so saturated it's not even fun.
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  • Profile picture of the author cecileLuv76
    Should New Marketers Jump Into The IM Niche?
    I think they should not unless they know what they do. IM is hugely competitive niche.
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  • Profile picture of the author centextkt
    New marketers can and should get into the IM niche... and many oher niches, too.

    It's called diversification...

    One should never put all of their eggs into one basket. Really successful marketers find a way to identify multiple profitable niches and then work towards rinsing and repeating the things that help others (consequently, have success) in each niche.

    It doesn't matter what niche someone chooses -- as long as they are providing help to their audience, they will find success. Its is just that some niches are harder to crack than others.
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    • Profile picture of the author RockyRasakith
      I agree with you completely. I have some good basic knowledge of Internet Marketing, but I don't have any products yet.
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    • Profile picture of the author RockyRasakith
      Originally Posted by centextkt View Post

      Really successful marketers find a way to identify multiple profitable niches and then work towards rinsing and repeating the things that help others (consequently, have success) in each niche.
      Well said my friend. I agree that a lot of the content in these profitable niches are the same. Especially in IM. Seems like everybody wants to sell me the same thing on these WSO's. They just try to teach it from their perspective, but it's still the information as the next guy/gal.
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  • Profile picture of the author Michael Meaney
    Think about this from the customers point of view.

    How is it possible to deliver value and teach others about a topic you know nothing about?

    New marketers should have some level of success before attempting to teach others - customers rightly expect quality information from a reputable expert. Delivering anything else, especially presenting yourself as an expert when you're not is just short changing the customer. It's like the the blind leading the blind.
    Now, if a newbie was to enter the IM niche with someone who is more experienced, I can't see anything wrong with that because the customer is getting the kind of information they deserve.
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  • Profile picture of the author E. Brian Rose
    The IM niche is hard. Your customer base is in the process of learning the very sales techniques and tricks you are trying to use on them. If you were a magician, would you want to perform in in front of an audience full of other magicians? Of course not! You would want people that are amazed at what you are doing.

    There are tens of thousands of niches to choose from, all of them are full of people that will be amazed by your tricks. It's up to you whether or not you want to pick the one niche where everybody can see behind the curtain.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by RockyRasakith View Post

    Should New Marketers Jump Into The IM Niche?
    I actually opened the thread expecting the title was going to turn out to be ironic.

    No. New marketers should avoid the so-called "IM niche" at all cost. (It isn't really a "niche" at all, of course: it's a "market", and a huge one).

    In my opinion, starting off in the "IM niche" and/or the "Make Money Online niche" is actually the single commonest reason for people failing.
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    • Profile picture of the author RockyRasakith
      Why do you think they fail? Is it because it's something they aren't passionate about? Or is it because they might not be as knowledgeable about it and therefore can't provide value to their customers?
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    • Profile picture of the author Brian Tayler
      Originally Posted by Alexa Smith View Post

      I actually opened the thread expecting the title was going to turn out to be ironic.

      No. New marketers should avoid the so-called "IM niche" at all cost. (It isn't really a "niche" at all, of course: it's a "market", and a huge one).

      In my opinion, starting off in the "IM niche" and/or the "Make Money Online niche" is actually the single commonest reason for people failing.
      Exactly. You can't be an authority source on a subject you know nothing about. We see all the time people post in this forum saying "How can I build my list?" "How do I setup affiliate codes?" or some other basic question... then you see in their signature "PM me for coaching. I'll teach you how to make $10k in two months" or "Buy this product, you'll make tons of money just like me."
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      • Profile picture of the author RockyRasakith
        Originally Posted by Brian Tayler View Post

        Exactly. You can't be an authority source on a subject you know nothing about. We see all the time people post in this forum saying "How can I build my list?" "How do I setup affiliate codes?" or some other basic question... then you see in their signature "PM me for coaching. I'll teach you how to make $10k in two months" or "Buy this product, you'll make tons of money just like me."
        I guess they just recycle other people's information and sell it. Rewrite the content and BAM!, you have a product. It's crazy but I know of an IM Guru who did something like that in niche unrelated to IM and he's a multimillionaire now. He was able to take basic information and market it. The crazy thing was, he wasn't even really an expert in the niche. He just knew how to market.

        So I guess he kind of did what a lot of these new IMer's are doing these days. Just rewriting content, slapping their names on it, and launch a WSO.
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  • Profile picture of the author David Rosa
    Yeap, should and will are entirely different things... I would say no..

    THing is people have a hard time doing market research and believe it is impossible to find a viable niche.. and run to the IM niche...

    Sad stories in the world of marketing
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  • Profile picture of the author Danny Cutts
    Yeah why not?

    Every other man and his dog is in the IM niche why not more?

    would just be another fake it till you make it marketer

    Danny
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    • Profile picture of the author RockyRasakith
      Originally Posted by Danny Cutts View Post

      Yeah why not?

      Every other man and his dog is in the IM niche why not more?

      would just be another fake it till you make it marketer

      Danny
      Yeah, the sad part about that is those people aren't necessarily out to help people. They're in it for the $$$ only.
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    • Profile picture of the author fin
      Originally Posted by Danny Cutts View Post

      Yeah why not?

      Every other man and his dog is in the IM niche why not more?

      would just be another fake it till you make it marketer

      Danny
      I agree with this.

      IM is not some sacred niche. People go into the health niche and write about stuff they've read about on other websites. WTF. Also I listened to a podcast about a guy who built a $200K toy train site and he hasn't had a train set since he was 11.

      People promote Amazon products without having touched them. They promote CPA offers with no other objective than to make money and screw their visitors.

      People rewrite PLR and hope it's true, while offering it to visitors as sound advice.

      The world sucks, and if you want to jump into IM you shouldn't let your lack of having made any money stop you.

      Just remember though, if you jump into a niche you know nothing about you'll just be a crappy little website with rewritten content that you basically stole from somewhere.

      If you choose something you know a little about you can become a thought leader in the niche. An innovator of new ideas that will truly help people.

      There's few of them about at the moment and they stick out like a sore thumb. So do the people who are chancing it, but not for the same reasons.
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  • Profile picture of the author Danny Cutts
    there are soooo many other easier niches out there where more money can be made...
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  • Profile picture of the author larry1113
    Yea sure if that's what they're interested in. The most important thing about picking a niche is picking one that people buy many products in over and over again. IM niche is one of these types of niches. Weight loss is another. Dating is another.

    If the market has rabid buyers a.k.a. repeat buyers of multiple products it doesn't really matter if there's a ton of competition.

    Newbie's shouldn't get discouraged by the competition. It's a good thing.
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  • Profile picture of the author adsassist
    I am in the IM niche. I'm new at it to.

    Once you understand the skills and knowledge you need . All you have to do is take action.

    The more you learn the better you get at it.

    The problem I had was finding the skills and knowledge about IM. There are only a few people that show you step by step on what it is, how it works, and what you need to know.

    Once you know this, it doesn't matter what niche you use. You are going to use all the same tactics and then focus on the one that works.
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  • Profile picture of the author maji88
    I haven't done any posting until now, since I have been reading to learn but I guess
    it's time to get more involved. What I am getting from this post is "IM" is not a niche
    But a market, and choosing a niche you feel passionate about is where to start, at
    the same time the niche you choose is within the market of "IM". I hope that doesn't
    sound dumb or anything I'm just figuring that if I get it all clear I can do a better job
    at what I'm trying to do and be successfull at it.
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    • Profile picture of the author RockyRasakith
      Originally Posted by maji88 View Post

      I haven't done any posting until now, since I have been reading to learn but I guess
      it's time to get more involved. What I am getting from this post is "IM" is not a niche
      But a market, and choosing a niche you feel passionate about is where to start, at
      the same time the niche you choose is within the market of "IM". I hope that doesn't
      sound dumb or anything I'm just figuring that if I get it all clear I can do a better job
      at what I'm trying to do and be successfull at it.
      Yeah that seems to be what a lot of users are saying. However, I define the IM niche as "products that help people learn or understand marketing on the internet" So the service you will provide in the IM niche is to educate people on how to market stuff on the internet.
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  • Profile picture of the author wilsonm
    I think you should get into the IM niche. Having studied it and implemented the ideas, the person will without doubt know what they are talking about. In other words, they are an expert in the field. On the other hand, if someone, pays a dude a few dollars to write some duff content on some niche, how is that going to go down?
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    • Profile picture of the author adsassist
      Originally Posted by wilsonm View Post

      I think you should get into the IM niche. Having studied it and implemented the ideas, the person will without doubt know what they are talking about. In other words, they are an expert in the field. On the other hand, if someone, pays a dude a few dollars to write some duff content on some niche, how is that going to go down?
      That"s working smart. You don't need to be an expert at it. You need to understand how it works.

      If you're here to make money. Then you're here to start a business.
      A good business uses all opportunities. If that means to hire a copywriter. Then at least you know you need one. That"s working smart.

      For any business. All you need is the knowledge, understanding the skills needed, and taking action.
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  • Profile picture of the author ElaineHenderson
    I also agree that newbies shouldn't start with IM niche, because they don't know much about it... It's hard to create a good product on a niche you know well, it will be even more difficult to try to make a good product on a niche you are now learning.

    Maybe if they start blogging about it can be a good idea. Posting day by day what they learn and then monetize their blog.
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    • Profile picture of the author WinstonTian
      There is no 'internet marketing' niche.
      There's only "marketing through the
      internet".

      In every big market, there are countless
      opportunities, because there is an
      endless supply of buyers - and changing
      trends of demand.

      My suggestion to newbies is to go into
      market gaps, be it in the finance niche,
      be it in the weight loss or other niches.
      The main thing is to go into something
      which has enough demand, and where
      you have passion about.

      I've marketed products that helped
      divorcees, but it was too psychologically
      awkward until I just sold the site.

      And of course, market gaps do NOT
      mean reproducing WSOs and trying to
      scam others. It means finding a desire
      that is unfulfilled and providing a
      solution for it.

      Of course, you'll find more market gaps
      in other niches more easily, because
      there are a fewer number of marketers
      competing headfront with each other.

      Winston Tian
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  • Profile picture of the author sbucciarel
    Banned
    It's kind of hard to teach someone something that you know little about. If you just research it rather than do it and be successful at it, you're just rehashing info that's already available. That's not really providing value to your customers.

    Get into something you know something about.
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    • Profile picture of the author adsassist
      Originally Posted by sbucciarel View Post

      It's kind of hard to teach someone something that you know little about. If you just research it rather than do it and be successful at it, you're just rehashing info that's already available. That's not really providing value to your customers.

      Get into something you know something about.
      I would have to disagree.

      If I taught some thing I only researched, my customer would be able to apply what I taught him in the first place.

      I researched some thing I didn't know. Now I do understand on what I researched.

      I give what I researched to my customer in which he didn't know.

      My customer applies what I researched and it works for him as I did good helpful research. I dont need to apply it myself as the testing is done in the research.

      I can write a book about building a house. If the research is done properly, the person that reads and applies (takes action) from the book. A house will be built guided by my book.

      In the end I gave good value to my customers.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by adsassist View Post

        I would have to disagree.

        If I taught some thing I only researched, my customer would be able to apply what I taught him in the first place.

        I researched some thing I didn't know. Now I do understand on what I researched.

        I give what I researched to my customer in which he didn't know.

        My customer applies what I researched and it works for him as I did good helpful research. I dont need to apply it myself as the testing is done in the research.

        I can write a book about building a house. If the research is done properly, the person that reads and applies (takes action) from the book. A house will be built guided by my book.

        In the end I gave good value to my customers.

        Yeah. That approach works well with customers who haven't heard of Google.
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        • Profile picture of the author RockyRasakith
          Originally Posted by sbucciarel View Post

          Yeah. That approach works well with customers who haven't heard of Google.
          I think you're overestimating the customer. Believe it or not, a lot of people hate doing their own research. Most people want do things the easy way. Some people don't want to spend endless hours searching Google for information. If they yield a search result and your product contains all the information they're looking for, you can kind of expect that they're going to be looking at your site.

          People want push button magic and an easy solution. If you can compile information into one source, the customer will stop searching Google and go straight for your product.
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          • Profile picture of the author Richard Van
            Originally Posted by RockyRasakith View Post

            People want push button magic and an easy solution. If you can compile information into one source, the customer will stop searching Google and go straight for your product.
            Oh yes. You can flog crap to the push button magic lot all day, in fact you don't need to know jack on the subject because they're never going to get anywhere anyway.

            Just look at your question again though, should new internet marketers get into the internet marketing niche.

            Should people new to driving teach others how to drive?

            I don't care anyway, it keeps most people new to this firmly failing in the IM niche and not bothering to go into the far easier niches outside of IM and so, they're not bothering me.
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            • Profile picture of the author RockyRasakith
              Originally Posted by Richard Van View Post

              Oh yes. You can flog crap to the push button magic lot all day, in fact you don't need to know jack on the subject because they're never going to get anywhere anyway.

              Just look at your question again though, should new internet marketers get into the internet marketing niche.

              Should people new to driving teach others how to drive?

              I don't care anyway, it keeps most people new to this firmly failing in the IM niche and not bothering to go into the far easier niches outside of IM and so, they're not bothering me.
              You have a lot of good valid points, but don't you think teaching someone how to drive is a little different than teaching them marketing theories and tactics?

              Also, it's true about push button magic. I know when I first started searching for marketing information, I was attracted to shiny objects that promised me millions of dollars.

              I look back now and want to kick myself for buying all these crap e-books. (Maybe those authors were new marketers selling me BS) But through my own experience, I do know that people search for convenience and are willing to pay money for it. If it's shiny and promises the world, people are inclined to buy.

              But back to my original question and here's my answer, I think it's fine if new marketers want to sell IM information.

              If the info they sell can help people in any way, then it does have value in it.
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              • Profile picture of the author Richard Van
                Originally Posted by RockyRasakith View Post

                You have a lot of good valid points, but don't you think teaching someone how to drive is a little different than teaching them marketing theories and tactics?
                Absolutely, driving is easier. I suspect the sucess rate for drivers is massively higher than IM, as is the learning period.

                I look back now and want to kick myself for buying all these crap e-books. (Maybe those authors were new marketers selling me BS) But through my own experience, I do know that people search for convenience and are willing to pay money for it. If it's shiny and promises the world, people are inclined to buy.
                Oh yes. Sadly a lot of those authors were people who didn't know what they were talking about, which is quite like a lot of people new to IM.

                But back to my original question and here's my answer, I think it's fine if new marketers want to sell IM information.
                Of course, it makes my life much easier as well. They can sell what they want, I'm just saying it's not the easiest nor the best way forward.

                If the info they sell can help people in any way, then it does have value in it.
                I agree completely, I'm just saying that most people new to IM don't go into the IM niche to help others, they wish to help themselves. If they do help others, then good on them.

                I'm not argueing with you either, we just have different views on the matter. I think you have the right attitude, you could probably do a lot of learning and testing and teach others what has worked for you. Like Eban Pagan though, you are the exception, not the rule.
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                • Profile picture of the author RockyRasakith
                  Originally Posted by Richard Van View Post

                  Absolutely, driving is easier. I suspect the sucess rate for drivers is massively higher than IM, as is the learning period.

                  Oh yes. Sadly a lot of those authors were people who didn't know what they were talking about, which is quiote like a lot of people new to IM.

                  Of course, it makes my life much easier as well. They can sell what they want, I'm just saying it's not the easiest nor the best way forward.

                  I agree completely, I'm just saying that most people new to IM don't go into the IM niche to help others, they wish to help themselves. If they do help others, then good on them.

                  I'm not argueing with you either, we just have different views on the matter. I think you have the right attitude, you could probably do a lot of learning and testing and teach others what has worked for you. Like Eban Pagan though, you are the exception, not the rule.
                  No worries, I have pretty thick skin and I do appreciate you taking the time to chime in with your opinion. No offense was taken from your post.
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      • Profile picture of the author RockyRasakith
        Originally Posted by adsassist View Post

        I would have to disagree.

        If I taught some thing I only researched, my customer would be able to apply what I taught him in the first place.

        I researched some thing I didn't know. Now I do understand on what I researched.

        I give what I researched to my customer in which he didn't know.

        My customer applies what I researched and it works for him as I did good helpful research. I dont need to apply it myself as the testing is done in the research.

        I can write a book about building a house. If the research is done properly, the person that reads and applies (takes action) from the book. A house will be built guided by my book.

        In the end I gave good value to my customers.
        You're on point with this one. Once you do research, you have the knowledge of how things work. Look at Eben Pagan for example and the dating niche. He created products to help men with their dating life.

        In the dating circles, other dating coaches will tell you that Eban really isn't even good with women. He simply wrote an e-book and understood marketing. He was able to make millions from his books and video products teaching men how to get women. But he himself, wasn't even good at getting women.

        When it's said and done, he's a genius. He understands marketing and gave value to his customers with the simple things he learned from other dating coaches.
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        • Profile picture of the author Richard Van
          You're on point with this one.
          Nope, he's saying what you want to hear.

          Once you do research, you have the knowledge of how things work.
          Does that mean you can teach others?

          Look at Eben Pagan for example and the dating niche. He created products to help men with their dating life.
          Eban Pagan is an internet marketing genius, he is minted and has more contacts than you have hairs. I can't think of a worse example. He is an exception, not a rule.

          In the dating circles, other dating coaches will tell you that Eban really isn't even good with women. He simply wrote an e-book and understood marketing. He was able to make millions from his books and video products teaching men how to get women. But he himself, wasn't even good at getting women.
          But he was a master internet marketer.

          When it's said and done, he's a genius.
          Exactly but is everyone else that is new to IM a genius?

          He understands marketing and gave value to his customers with the simple things he learned from other dating coaches.
          Sorry but there is a difference between a genius who understands marketing and any old person new to IM.
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          • Profile picture of the author RockyRasakith
            Originally Posted by Richard Van View Post

            Nope, he's saying what you want to hear.

            Does that mean you can teach others?

            Eban Pagan is an internet marketing genius, he is minted and has more contacts than you have hairs. I can't think of a worse example. He is an exception, not a rule.

            But he was a master internet marketer.

            Exactly but is everyone else that is new to IM a genius?

            Sorry but there is a difference between a genius who understands marketing and any old person new to IM.
            I'm sure I can educate people on things I learn. Case example, I'm into athletics, boxing mostly. Now I don't have credentials as a boxing coach, as a matter of fact, I learned a lot about boxing through watching videos on the internet.

            I joined a boxing gym and the trainers and coaches said I was a natural. I disagreed, I just said I studied a lot about it before hand. Well within 2 months of training, I get a good idea of how to train people.

            So I started training my friends who had zero boxing experience the same way I train in the boxing gym. I taught them the knowledge I learned myself through watching videos on the internet.

            I trained them boxing techniques for 4 months and then they join my boxing gym. Guess what the coaches said? They're naturals! And on top of that, they do quite well against the more experienced boxers. Well, I don't think so, because they didn't even know how throw a proper jab until I trained them.

            So is it possible for me to teach others what I've learned? Yes, very possible.
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  • Profile picture of the author Brandon Sean
    I started making money online OUTSIDE the "IM niche" for 2 years. I'd say 90% of my money is made outside the IM niche now.

    However contrary to what people say I believe in diversification, if your starting out outside IM, you should do a little IM stuff as well like collecting in email list and slowly selling other IM products to your list.

    I can't recall where in this forum there was this guy who manage to quit his high paying job simply by building a list in the IM niche as a complete newbie within months. All he did was share tips and occasionally pitch products to his list and as a result makes really good money with it..

    I used to be in this one guys list many years back although I knew he was fairly new, but because he was honest in his approach, I would buy stuff he pitched in his emails.

    -Brandon
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    • Profile picture of the author Alexa Smith
      Banned
      Interesting thread - a typical microcosm of "forum education", this one.

      There are well established, successful Warriors whom I know to be earning very good livings mostly saying "No, no, no, this is crazy and a way to screw up and you've completely missed the point" and there are newer, much more recent Warriors who may be trying to start off, mostly saying "Yes, it's fine, you don't need to know much about it to make money from it". Some are even referring to "fake it until you make it" as if that were a good thing!

      These subjects - like some others - are about that tricky thing which you have least when you need it most - judgment: as with so many other internet marketing questions, one has to start, either deliberately or instinctively, by deciding by whom one wants to be guided. And sometimes that's genuinely difficult.
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  • Profile picture of the author Britt Malka
    If you're new to making money online, you shouldn't try to teach others how to make money online. This has nothing to do with this marked already being crowded or having a tough competition.

    It's common sense. Would you recommend a first year's medicin student to teach doctors how to operate?

    There is ONE way, though, that a newbie can get into the money-making niche, and that's by admitting that he's new, and share experiences.

    Like: I just bought this product. Let's see if I can make $50 in 15 minutes as they promise when I do exactly what they say...

    Make case-stories.

    The problem with this approach, though, is that you don't have the necessary experience to get traffic to your blog, or maybe even to write your content the best way.

    Go with your passion. That's the advice I've given others from day one, and that's the advice I follow myself. When I've tried to approach a niche that I'm not passionate about, I always drop out after a short while.

    (FYI I quit my day job in 1994 or 1995 - don't remember.)

    That said, I know a hugely successful marketer-couple who only recently quit their day-job and yet, they were teaching others how to do (mostly by buying ghost-written material). After I discovered that I stopped buying any of their products.

    Fake it till you make it might work for a while, but sooner or later people will discover that it's a fake, and then leave with a very bad taste in their mouth.
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