What's the minimum amount of blogging I can get away with?

by Eduard
27 replies
Hey Warriors,

I'm about to start a blog to develop my brand and followership in a certain niche. Frankly, the "post at least 3 times a week" or "post every day" route that most bloggers encourage you to take is just not for me. Too much time and energy invested.

So I was wondering, what's the minimum amount of blogging I can get away with and the people who like what I write still return to my blog periodically, and potentially subscribe to it by email?

Personally, I follow bloggers who only post once a month, or a few times a month but short posts like around 300 words. But I don't know if most people are like that.

Thanks,

Eduard
#amount #blogging #minimum
  • Profile picture of the author Noonaa
    Hi

    I think once you're established then you can cut it down but when you start and get a following people want to know what's happening. It takes time to build trust through rapport building so I personally would blog as often as you can.
    Nicky
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    • Profile picture of the author Eduard
      Originally Posted by Noonaa View Post

      I think once you're established then you can cut it down but when you start and get a following people want to know what's happening. It takes time to build trust through rapport building so I personally would blog as often as you can.
      Nicky
      Thanks. The good news is that I'm already sort of established in this niche and have a decent following. Now the trick for me is to keep it and develop it further.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Noonaa View Post

      Hi

      I think once you're established then you can cut it down but when you start and get a following people want to know what's happening. It takes time to build trust through rapport building so I personally would blog as often as you can.
      Nicky
      I think that setting a consistent schedule works just as well when it comes to rapport building in the beginning. It's all about setting expectations that you intend to meet and exceed. If you're posting every day in your first month knowing full well that you will be posting once a week in the long run, you are setting a poor precedent with your readers.

      When you switch things up, not all of them are going to stick around. It's best to start off with the schedule you intend to stick to, and then simply stick to it.
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      • Profile picture of the author Eduard
        Originally Posted by Joe Robinson View Post

        I think that setting a consistent schedule works just as well when it comes to rapport building in the beginning. It's all about setting expectations that you intend to meet and exceed. If you're posting every day in your first month knowing full well that you will be posting once a week in the long run, you are setting a poor precedent with your readers.

        When you switch things up, not all of them are going to stick around. It's best to start off with the schedule you intend to stick to, and then simply stick to it.
        Thanks, this makes a lot of sense. I'm definitely gonna pay attention to consistency, whether that means posting once every 3 days or once every 30 days.
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  • Profile picture of the author mlord10
    I think a lot of people have the misconception that you have to blog to make money online...which simply isn't true. I've made a lot more money using other methods.

    I certainly think it is a viable model...but if you are already fighting it & haven't even started your blog yet, maybe there are other business models out there better suited to you?
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  • Profile picture of the author Ewan Lumsden
    Banned
    As long as your giving them what they want to know then you don't have to worry as much about how many times your posting. Try posting useful info 300-500 words every week.
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  • Profile picture of the author alamest
    Blogging is not the numbers game, yes you need numbers but focus on quality content and help search user what they are looking for..

    If you just blog and blog with no quality content than there is no point if you write 1000 blogs..

    One article can make you $100 or more, so focus on quality content and have in your mind that your helping the search user not just getting visitor.. Once your mind is changed to help user than everything changed..

    I hope this helps..
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  • Profile picture of the author manicmethods
    Initially, I post quite a lot on a new blog, just so there's a lot of content on there for Google etc. However, once I'm seeing at least 50 uniques a day, that's when I begin to decrease the regularity of the content down to once a fortnight roughly.

    What I tend to do is put 1 day aside every fortnight when starting a new blog and then I focus just on the content. I literally spend 6,7,8 hours writing. I can usually get 20 articles of 500-750 words written in this time. I then schedule these to be posted automatically every 3 days on the blog. So that's 2 months of content created in one day.

    That's just my personal way of doing it so I don't have to worry about forcing myself to do it every 3 days or however often you want.

    Good luck either way!
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  • Profile picture of the author Brightonsam
    Originally Posted by Eduard View Post

    Hey Warriors,

    I'm about to start a blog to develop my brand and followership in a certain niche. Frankly, the "post at least 3 times a week" or "post every day" route that most bloggers encourage you to take is just not for me. Too much time and energy invested.

    So I was wondering, what's the minimum amount of blogging I can get away with and the people who like what I write still return to my blog periodically, and potentially subscribe to it by email?

    Personally, I follow bloggers who only post once a month, or a few times a month but short posts like around 300 words. But I don't know if most people are like that.

    Thanks,

    Eduard
    I would'nt worry as much about frequency and length of your post, as about quality of your writing - does it have really valuable info? Does it engage you visitors? These aspects to me are much more important.
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  • Profile picture of the author Jacky Murdock
    I agree with that, quality is really very important.
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  • Profile picture of the author jamesrich1
    Blog every single day with high quality content for 90 days straight.
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  • Profile picture of the author Alexa Smith
    Banned
    Hold on ...

    Just a cotton-picking minute, here ...

    Originally Posted by Eduard View Post

    what's the minimum amount of blogging I can get away with and the people who like what I write still return to my blog periodically, and potentially subscribe to it by email?
    What's the purpose of this blog, Eduard? Why do you need one at all, if all you want is to do the minimum necessary for people to return to it and subscribe to it? Are you doing it to build a list, or what? What incentive are you offering people to supply their email address? Might you be better off with just a squeeze page with a suitably incentivized opt-in, instead of a blog, if you don't really want to blog anyway? A blog that's updated only occasionally, with minimal content, isn't in itself going to be an adequate incentive for many people to subscribe, is it?

    Originally Posted by Eduard View Post

    Personally, I follow bloggers who only post once a month, or a few times a month but short posts like around 300 words.
    So do I, occasionally, if their site has a lot of content that I admire enough.

    But that doesn't happen very often.

    Originally Posted by Eduard View Post

    But I don't know if most people are like that.
    They're not.

    There's no law about having a blog, you know? If you want one for "absolutely the minimum necessary", why have one at all? Just asking ...
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    • Profile picture of the author TheWrightWords
      I generally do 3-5 blogs a week for each client, and won't accept projects for blogging less than twice a week, just because I don't think 2x a week is "enough" to build a following and make it worth hiring a writer. Keep in mind, though, my advice may very well be biased, I am primarily a writer and tend to stick to what I know works for my particular clients and niches. A few of my clients are more vanity blogs, so while they care about traffic, they are not selling a product.
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    • Profile picture of the author Eduard
      Originally Posted by Alexa Smith View Post

      What's the purpose of this blog, Eduard? Why do you need one at all, if all you want is to do the minimum necessary for people to return to it and subscribe to it? Are you doing it to build a list, or what? What incentive are you offering people to supply their email address? Might you be better off with just a squeeze page with a suitably incentivized opt-in, instead of a blog, if you don't really want to blog anyway? A blog that's updated only occasionally, with minimal content, isn't in itself going to be an adequate incentive for many people to subscribe, is it?
      I guess I'm not very clear on this myself Alexa. I already have a one page site with a squeeze page and a newsletter that people join through that squeeze page. And this is doing well in terms of monetization.

      I was thinking that the blog would be

      1) where I write additional content that I share with the people on my newsletter, on top of my autoresponder series.

      2) a place people could visit if they don't want to subscribe to my newsletter but still want to read some of my content.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Eduard View Post

        I was thinking that the blog would be

        1) where I write additional content that I share with the people on my newsletter, on top of my autoresponder series.

        2) a place people could visit if they don't want to subscribe to my newsletter but still want to read some of my content.
        Well, fair enough ... if you really think it's going to add something? It sounds far from clear, to me, that there's going to be much additional benefit to your business from doing this as an extra something of which you really want to do the minimum possible, anyway, though?

        If you were going to re-use the content of this blog as additional emails for your autoresponder series, I could understand it more, because then at least it would all be more or less "content you had to produce anyway" ...
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        • Profile picture of the author Eduard
          Originally Posted by Alexa Smith View Post

          Well, fair enough ... if you really think it's going to add something? It sounds far from clear, to me, that there's going to be much additional benefit to your business from doing this as an extra something of which you really want to do the minimum possible, anyway, though?

          If you were going to re-use the content of this blog as additional emails for your autoresponder series, I could understand it more, because then at least it would all be more or less "content you had to produce anyway" ...
          Interesting. I think I may want to do this for my ego rather than to benefit the business. So lots of people find out about me and my ideas and read me and stuff. Not sure if that's a good/healthy motivation to pursue though...
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by Eduard View Post

            I think I may want to do this for my ego rather than to benefit the business.
            Ah, now you're talking. I think, perhaps, in a sense, that's actually a better reason for doing it than what we were discussing above? :confused:

            That at least shows that you want to do it.

            There are, doubtless, ways that you could try to turn it into an additional traffic-generator if you want to do it ... why not start it off small-scale and see how it goes, then? And try to restrict it to "high quality content only" with a view to maybe re-using some of the content (even if slightly re-written) in autoresponder emails? And plan to post on it, say, once every 5 days, or something like that? Regularity is more important than frequency, anyway. Give yourself a bit of time to see whether it suits you, and you can always build on it from there? Much easier to scale up than to scale down, which feels a bit like a "defeat" - especially if you're doing something partly for "ego/image/branding reasons"?

            Just a suggestion ...
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            • Profile picture of the author Eduard
              Originally Posted by Alexa Smith View Post

              Ah, now you're talking. I think, perhaps, in a sense, that's actually a better reason for doing it than what we were discussing above? :confused:

              That at least shows that you want to do it.

              There are, doubtless, ways that you could try to turn it into an additional traffic-generator if you want to do it ... why not start it off small-scale and see how it goes, then? And try to restrict it to "high quality content only" with a view to maybe re-using some of the content (even if slightly re-written) in autoresponder emails? And plan to post on it, say, once every 5 days, or something like that? Regularity is more important than frequency, anyway. Give yourself a bit of time to see whether it suits you, and you can always build on it from there? Much easier to scale up than to scale down, which feels a bit like a "defeat" - especially if you're going something partly for "ego/image/branding reasons"?

              Just a suggestion ...
              Makes a lot of sense. Thanks Alexa
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  • Not blogging at all? You could easily only blog twice a week or less. Maybe once a week.

    How about only when you have something important to say?

    It depends on your goals, how much you like writing, your marketing strategy, and other factors.

    I will probably only be updating my blog once or twice month or when I launch a new product.
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  • Profile picture of the author richardjes
    Hi Eduard,

    I think Manic Methods has the right approach here. You can write and pre load (post date) your content onto your blog. And you could have 3 different types of content lets say.

    For example.

    You could write 26 Quick tips and date them for once per week (post dated)
    You could develop 6 surveys and post them once per month (post dated)
    You could grab a couple of relevant RSS feeds and add them to the blog

    Just a few ideas following on from Manic Methods idea

    Cheers
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    • The minimum amount of blogging you can get away with?

      Zero.

      Make a list of 40 topics. (Make use of those "helpful ideas for bloggers who can't think what to write about" lists.)

      Hire 40 Fiverr writers at $5 apiece.

      Dripfeed the 40 articles at whatever frequency you like.

      Analyze the results.

      fLufF
      --
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      Fiverr is looking for freelance writers for its blog. Details here.
      Love microjobs? Work when you want and get paid in cash the same day!
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      • Profile picture of the author aaron86
        Originally Posted by fluffythewondercat View Post

        The minimum amount of blogging you can get away with?

        Zero.

        Make a list of 40 topics. (Make use of those "helpful ideas for bloggers who can't think what to write about" lists.)

        Hire 40 Fiverr writers at $5 apiece.

        Dripfeed the 40 articles at whatever frequency you like.

        Analyze the results.

        fLufF
        --
        I do agree with you my friend great thinking
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    • Profile picture of the author bibs
      Originally Posted by richardjes View Post

      Hi Eduard,

      I think Manic Methods has the right approach here. You can write and pre load (post date) your content onto your blog. And you could have 3 different types of content lets say.

      For example.

      You could write 26 Quick tips and date them for once per week (post dated)
      You could develop 6 surveys and post them once per month (post dated)
      You could grab a couple of relevant RSS feeds and add them to the blog

      Just a few ideas following on from Manic Methods idea

      Cheers
      You gave me an idea about surveys. It makes your readers more involved.
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  • Profile picture of the author BigGameHunter
    If you have to ask the question it would seem to me that your doing blogging because you read something that told you it was good to do blogging.

    I blog because I have a passion for what I write about. Some things I need a good writer for and I hire Joe and other writers like him to help out. If you love what you do then you will find blogging is very simple and writing articles or blog posts are simple. This is the simple part of the business.

    You might want to think about why your blogging. If you don't have a passion or a business system in place that defines your objective blogging is not going to help.

    By best advice is to listen to what Alexa and Joe are telling you and rethink your business model.

    Good Luck
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  • Profile picture of the author enavagate
    Just a thought without knowing what your niche is about. Is there a seasonality or events or something that is recurring that your readers could expect a blog post from you every time it happens? That way you aren't overburdened and you build suspense and trust with your readers.

    You can plan your whole year out this way and fill in empty spots with posts that you've outsourced or use guest posts.
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  • Profile picture of the author AnilK
    Originally Posted by Eduard View Post


    So I was wondering, what's the minimum amount of blogging I can get away with and the people who like what I write still return to my blog periodically, and potentially subscribe to it by email?
    Get an idea of how often for example internet marketers blog by visiting affbuzz. It varies from multiple times a day to every few months. If you are looking for a minimum, you should aim for once a week.

    However I have found quality blogs that post multiple times a day and once every few months. The key is quality, because if you have a quality blog you will keep your readers attention regardless of how often you blog. For email subscribers the same would apply, again the key is HIGH quality.
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