Yesterday I made a special offer to folks that have been with me 4 years or more and some only just a few days and both groups bought. It wasn't as many as I hoped for but it was a good shake of the lambs tail. However sales would have been higher if I had done one critical thing to my e-Mail.
One of the ways I keep my list happy is to throw in a joke 5 or 6 times a month. Seems the majority of folks really enjoy jokes; especially the ones that are about kids. It never fails when I have a "kid joke" I always here back from my list telling me how they liked it and sometimes sending their own kid joke back to me. However, once in a while an "Old Grump" will unsubscribe and tell me to stick to business and not jokes.
When you use the jokes avoid X rated, racial, specific political names and specific religious jokes.
My open rate is always higher when my subject line starts with "New Joke and..." Then I write my offer, tips, etc. No joke until the end of the e-Mail and I always put the offer link again after the joke ends. That way your readers don't have to scroll up to find the buy link again. Well guess who forgot to use my best producing subject/headline in my e-Mail yesterday. Yep it was me.
Talk about shooting myself in the butt. What a BDA that makes me.
Go ahead and fess up and tell us how you shot yourself in the butt.
Oh Yeah! Before I forget here's a quick kids joke for you.
TEACHER: Clyde , your composition on 'My Dog' is exactly the same as your brother's.. Did you copy his? |
CLYDE : No, sir. It's the same dog.
(I want to adopt this kid!!!)
The Old Geezer