So I have a site that produces content not related to internet marketing at all. We produce and publish music lessons, specifically drum lessons.
I think we have a pretty cool product and the market is certainly not saturated with the kind of content we provide. For instance guitar lessons...that is a saturated market with tons of websites producing pretty much the same types of video lessons.
We launched the site back in January and it has morphed significantly since then. With our time divided between actually producing the content and building out the member area we have found some time to optimize our shell site for on page seo and try and make it more appealing.
But honestly after 7 months of being online and ranking page 2/3 for "online drum lessons", I am kinda bummed that we average 5-10 hits a day still.
With limited time to spend on this project I was hoping to get some feedback as to what would provide the most bang for our buck...which of these if we devote all of our time and energy into are going to increase traffic?
1. Backlinks (been messing around with this...not that easy...it seems easier to tape and edit drum lessons than to try and get a link to our site)
2. Creating micro sites that link back to us. (so for instance getting a keyword domain name and putting up some good articles and free videos with anchor text linking to our main site)
3. Video sitemap. I have heard that this can possibly get us a link on the first page.
4. Adding a blog with articles about various drum related topics.
5. Adding public forums...can't imagine this would help because we have no community right now.
6. Just hunker down and create more and more content and put more free videos up on youtube.
7. Set up affiliate programs like clickbank and shareasale. (we already have the ability to do affiliates with Amember but no one is clammering to be an affiliate with us so I suspect we need to be in a "market place")
If you had to pick one thing for three of us to work on which would it be?