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Is this conversion tracking problem easy to solve?

by Chris Thompson
4 replies
Hi everyone,

I'm moving all of my PPC traffic to my new squeeze page instead of directly to a sales letter.

I'm using Google Analytics, and Google conversion tracking.

When I move to a squeeze page I'll capture an email address, and hopefully be able to convert more customers - but I'm not sure how I will know.

Does anyone have a suggestion for how to track conversions from people that get on my email list?

Perhaps the Google Adwords will put a cookie on their machine, so if they purchase within a reasonable time period I'll still get the same conversion tracking info?

How are other people doing this?
#conversion #easy #problem #solve #tracking
  • Profile picture of the author JonathanBoettcher
    Well you can measure the conversion rate from Adwords to Subscriber... make that a goal.

    Then you setup a goal for actual sales... compare them. I'm not sure if it will follow someone through the whole process if there is a time period in between the goals though.
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  • Profile picture of the author Chris Thompson
    Good idea - I'll setup a new goal in Adwords conversion tracking. But that won't let me know where my sales come from. I am getting more than half of my sales from organic traffic, which is pretty cool. My adwords campaign is profitable right now, but not hugely profitable (not like 100% ROI), so I'm curious to know what happens to ROI when I implement the squeeze page. I think conversion will improve, but even if it does not at least I'm building an asset (a list).
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  • Profile picture of the author JonathanBoettcher
    "But that won't let me know where my sales come from."

    True.... one thing you could possibly try is setting up a separate LP for your Adwords campaign. Tag your Aweber signups with a separate ID - AD Tracking ID I think is what it is called (if you're using Aweber). Then I guess you could compare somehow whether or not the subscriber came from Adwords or organic...

    But I don't know enough about it to know if you can do that all automagically. Sure would be cool - I've had this problem too.

    Adwords will integrate with Analytics too, so you can track at least your opt in conversion relative to your ad spend pretty easily in Analytics.
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  • Profile picture of the author Chris Thompson
    Yeah, I think at minimum I'll have an idea of what my subscribers are costing me. Hopefully someone else will come back with a solid answer on how to actually track conversion of my squeeze page subscribers vs organic traffic to my main sales page.

    I'm hoping that I won't need to do anything. I think Google puts a cookie on the PC if they click on the adwords ad, and then if they buy within the cookie expiry period I should hopefully see the conversion tracked from this.
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