Conversion rate?

Joseph Robinson

Banned 12 years ago

Originally Posted by ojohman

Any ideas how much conversion rates could be?

They should be up to 100%

Originally Posted by ojohman

I do understand that offer must respond the list, sales copy must be good and list must be responsive.

With this in mind, you should know that this statement:

Originally Posted by ojohman

But, I have no idea what kind of conversion rates are "normal".

Has no answer. It depends.

Originally Posted by ojohman

Any comments and help is greatly appreciated.

Not exactly helpful I know, but hopefully it'll get you to stop worrying about a metric that doesn't really have a "normal" range.

Thanks

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Ross Cohen

12 years ago

With an excellent offer, squeeze page, copy and/or video (remember you don't want a sales page... you want the readers to understand exactly what you're offering within a couple seconds... otherwise they'll exit the page and never return), in the 40-60% range is reasonable. It could be slightly better or slightly worse depending on the list, etc., but those are pretty regular numbers.

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Michel C

12 years ago

Hi Oskari

As far as I can understand without being an expert, a good SoloAd campaign together with a well written squeeze page, should give a sign up rate at minimum 25-30% to be satisfying. If you get above 30% it's good. 50% is awesome.

I follow Jeremy Kelsall's SoloAdcrusher live study WSO, where he shows how he does SoloAds. So far in the live study case, he has a sign up rate at about 40-45%. By the way I can't recommend the WSO so far, but maybe later on in the live study.

Michel

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rohan731

12 years ago

You can't tell the conversion rate before you've sent out a solo ad. It depends on who your solo ad vendor is and your squeeze page.

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Freddie

12 years ago

Check the solo ad sellers in this forum. You will see lots and lots of conversion rate examples in the testimonials list... That would give a general idea what to shoot for.

But as you say, it all depends on the combination of list quality, the attractiveness of the offer and how persuasive the copy is, so there is no fixed reply.

[ 1 ] Thanks

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sdingram

12 years ago

Hi Oskari,

That's a difficult question to answer, because it depends on so many factors.

Are you driving the traffic to a free valuable giveaway or to a sales page where they need to buy something?

It's best, in my opinion, to offer them something for free to build your list, then you can start to form a relationship with them and once they:

1. Know you
2. Like you
3. Trust you
>>> Then they will buy from you.

Having said all that, a "typical" conversion rate might be .5% for some people and as much as 5% for others. If also depends if the list is buyers or freebie-seekers. Find out from the list owner. Only thing you can do is test to find out.

All the best to you!

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ojohman

12 years ago

Originally Posted by sdingram

Hi Oskari,

That's a difficult question to answer, because it depends on so many factors.

Are you driving the traffic to a free valuable giveaway or to a sales page where they need to buy something?

It's best, in my opinion, to offer them something for free to build your list, then you can start to form a relationship with them and once they:

1. Know you
2. Like you
3. Trust you
>>> Then they will buy from you.

Having said all that, a "typical" conversion rate might be .5% for some people and as much as 5% for others. If also depends if the list is buyers or freebie-seekers. Find out from the list owner. Only thing you can do is test to find out.

All the best to you!

Thank you for response. It is a sales page and product is 37 dollars. Maybe that would be a good idea to offer something free and build list. I know everybody is speaking about building list... I should take note of that :-)

Thanks

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WebMarketingDiva

12 years ago

Hi Oskari -

I don't think there is a "normal" conversion rate.

Like you said, you first need to start with your Marketing funnel (landing page, sales page) and know how that converts. If you're landing page sucks... all that time crafting the perfect ad and paying for the ad is wasted... Then you need to obviously market to lists that will be interested in your product. Then there are all these other factors....

- How did they get their list? Was it junk traffic or was it high quality traffic?
- How often is that list mailed too? Are they burned out on it?
- How fresh are the leads? Was the list built 10 years ago and then they stopped?
- What subject line do you use in your solo ad?
- How good is your copy? Short - to the point is the way to go!
- Do you have a good autoresponder sequence?

Then when you run the ad... did you make a profit?

What profit are you making from each sale? $10 or $1000?

These are more important questions to ask than the conversion rate.

Hope that helps!

Stacey

PS: If you click on my link below, you will see a squeeze page that converts 63%, and a sales page that is converting at 5-6%. The marketing funnel is pure genius (I didn't develop it). It's worth clicking on it, opting in, to see what I mean. The sales page is different than any I've seen. The videos are short and to the point, and there is text to go along with them if you don't want to watch the videos. If you "Take the Tour" you are literally shown EVERYTHING about the product... and the bonuses are really astounding... including training on how to do solo ads properly.

Thanks
1 reply

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ojohman

12 years ago

Originally Posted by WebMarketingDiva

Hi Oskari -

I don't think there is a "normal" conversion rate.

Like you said, you first need to start with your Marketing funnel (landing page, sales page) and know how that converts. If you're landing page sucks... all that time crafting the perfect ad and paying for the ad is wasted... Then you need to obviously market to lists that will be interested in your product. Then there are all these other factors....

- How did they get their list? Was it junk traffic or was it high quality traffic?
- How often is that list mailed too? Are they burned out on it?
- How fresh are the leads? Was the list built 10 years ago and then they stopped?
- What subject line do you use in your solo ad?
- How good is your copy? Short - to the point is the way to go!
- Do you have a good autoresponder sequence?

Then when you run the ad... did you make a profit?

What profit are you making from each sale? $10 or $1000?

These are more important questions to ask than the conversion rate.

Hope that helps!

Stacey

PS: If you click on my link below, you will see a squeeze page that converts 63%, and a sales page that is converting at 5-6%. The marketing funnel is pure genius (I didn't develop it). It's worth clicking on it, opting in, to see what I mean. The sales page is different than any I've seen. The videos are short and to the point, and there is text to go along with them if you don't want to watch the videos. If you "Take the Tour" you are literally shown EVERYTHING about the product... and the bonuses are really astounding... including training on how to do solo ads properly.

Thanks Stacey. Very good points. Its a sale page (37 dollar product). I had a look on your landing page, very clean and as you said "straight to the point".

Oskari

Thanks

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Marcus Rockey

12 years ago

Try Reed Flourens solo ads, it contains likely conversion rates and some of the most responsive lists around.

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Andyhenry

12 years ago

There's no such thing as normal - it depends on the product, the offer, the relationship (between the mailer and the reader, and between you and the reader)

Try it and see. If you make money - it's a good offer.

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lotsofsnow

12 years ago

Ask this question the owner of a particular list that you want to advertise in.

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aaaa33030

12 years ago

Conversion rates from 1% to 10% are the normal with 5% being the average conversion rate of email marketing.

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Daddy2

12 years ago

I did a solo ad for $20 for 100 opens and ended up with 50 opt ins...pretty good opt in rate but haven't gotten a sale from it yet...one good thing is I'm able to continue to market to those 50 though...hope that helps

Thanks

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orpaz191

12 years ago

It's depand what you're selling.

it's depand on the niche, thee price point, he product etc'.

But generaly email traffic convert better than other traffic sources.

Thanks

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orpaz191

12 years ago

It's depand what you're selling.

it's depand on the niche, thee price point, he product etc'.

But generaly email traffic convert better than other traffic sources.

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The only way to succeed is to make others successful.

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eternalwarrior

12 years ago

Are you talking about opt-in rate?

Thanks
1 reply

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ojohman 12 years ago

Originally Posted by eternalwarrior

Are you talking about opt-in rate?

Good point Nasif. I was looking to understand both opt-in and sales conversion. As most as most fellows have mentioned; it all depends.

Oskari
- Thanks
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dspleoiam

12 years ago

Unfortunately there are many variables, such as the ones you mentioned and more, like the quality and desirability of what you are offering on your end. One thing to take a bit of the risk out, is to do your research and make sure to use known providers, of whom there are many right here on the forum! Look for great reviews from your fellow warriors, and you'll be on the right track.

Keith

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Fredrik Aurdal

12 years ago

[DELETED]

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ojohman 12 years ago

Originally Posted by Fredrik Aurdal

What kind of conversion rate are you thinking about? Opt-in sales?

Hi Fredrik, I didnt really have idea of conversion rate (opt-in and sales) but now I am kind of getting idea what kind of rates to expect... because of responses on this tread. Oskari
- Thanks
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ekfaysal

12 years ago

it all depend on plenty of factors.
one cant suggest you untill you write a bit more about it

Thanks

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ekfaysal

12 years ago

it depends on plenty of fectors
one cant suggest you anything untill u write a bit more about it

Thanks

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ryanmilligan

Banned 12 years ago

The industry average for a squeeze page is around 25%-35%.

You could use these solo ads to gauge how well your squeeze page converts - as in this case, you're thinking of buying a solo ad? - so what it boils down to is the squeeze page.

With that being said - I don't really understand your question?

Are you thinking of buying or selling solo ads?

Be more clear in the future, make it easier for us to help you.

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Ray Wilson

12 years ago

The conversion rates on the sign-up for your free offer is one thing, but the conversion rate for your OTO - one time offer another.

Solo ads can be very tricky. You must have a very good product - free and paid.

And I recommend you target only lists consisting of buyers. That's why it's best to create a relationship with the solo ad provider first.

You'll know what their list consists of.

All best,
Ray

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Bio Emma

12 years ago

Conversion rates are fickle, to say the least.

It is my first post here, but I have been a lurker and successful marketer for some time. I have made the majority of my money by using solo ads to grow lists in the self-help niche and, let me tell you this: each and every list you build will have a different conversion rate.

Case in point: my newest list is converting at around 12%. Not entirely bad in my mind. For other super-niche products I have mailed out to other lists of mine, I have reached as high as 30% in conversions.

On the other hand, I have also seen completely dismal conversion rates from my lists too.

I guess what I am trying to say is that there are many variables that you simply cannot account for when asking "what should my conversion rate be"?

Do you know what I wish MY conversion rate was across the board? 100-percent, of course. But it never will be.

All you can do is build a super-targeted list in a micro-niche, build your relationship, and hand pick products that tailor to the needs and desires of those on your list.

You may have only 5% conversions. Or you may hit 25% conversions. All you can do is test and see.

Personally, I like to segment my list into smaller 'portions' and split test various offers on each one. As long as each segmentation is a similar size in terms of subscribers, the returned numbers will be quite telling in terms of what product converts for your list and which one does not.

However, this method does have one weak link: I have yet to find a way to segment my list so that an equal number of "potential opens" is spread evenly throughout my smaller segments.

Nonetheless, that is my stream of thought. Hope you can pick one or two nuggets of knowledge out of that.

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paul nicholls

12 years ago

the squeeze page that i use for my solo ads converts between 38% - 60% so it works fairly well

obviously the higher you get it the better

my oto page converts around 5% for a $17 product and my previous oto i sold for $5 that had a conversion rate of around 10%

by adding upsells into your funnel will drastically improve your ROI for your campaigns so make sure you include them if you have a good related product to include

once you have everything set up you can always split test to try and squeeze out as much profits as you can from your funnels

paul

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ojohman 12 years ago

Thanks Paul. Very valuable information. I am just looking at your product... looks very interesting.

oskari
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Barry Huddleston

12 years ago

My suggestion to you is, try it out on a lower priced solo. Try to do some digging around and see what the list is all about and what the feed back is.
It would be nice to see your landing page.

If you believe you have a good landing page and an awesome offer, then test it out and see. Make sure you have some link-tracking in place.

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ojohman

12 years ago

Originally Posted by affiliate software

My suggestion to you is, try it out on a lower priced solo. Try to do some digging around and see what the list is all about and what the feed back is.
It would be nice to see your landing page.

If you believe you have a good landing page and an awesome offer, then test it out and see. Make sure you have some link-tracking in place.

Thnak you for your answer. I am just working on landing page and copy. Ill send it you later so you can have a look.

Oskari

Thanks
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claireling 12 years ago

What's the conversion rate? Can you tell me ?
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VHSEOMike

12 years ago

Depends on a lot of things like your squeeze page, call to action, copy, niche, product, keyword and so on. It seems 20% is a good conversion rate, but you need to work hard to get that.

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marketwarrior06

Banned 12 years ago

40-60% is safe and reasonable. but don't think that more than these create problem. Actually it totally depends on your quality of traffic.

Thanks

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