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Shell online campaign - massive fail!

by markowe
5 replies
If you haven't seen this, check it out quick before it gets taken down!

Thought you'd like to see what happens when someone deeply unpopular like an oil company tries to leverage social media - it tends to backfire:

Let's Go Public! Ad Contest Gallery | Shell

Some marketing manager has lost his job, he just doesn't know it yet...

P.S. This is my favourite:



P.P.S. It's a huge spoof - a very good one!!
#campaign #fail #massive #online #shell
  • Profile picture of the author FrankMiller
    LOL those are pretty funny!
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  • Profile picture of the author markowe
    Apparently it's part of a Greenpeace campaign against drilling for oil in the Arctic -they also did this funny/not-so-funny video:


    They obviously realised that social media is probably going to be more powerful than trying to chase boats around.
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    Who says you can't earn money as an eBay affiliate any more? My stats say otherwise

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  • Profile picture of the author lovboa
    Banned
    Oil company doing social media. Lol it just sounds funny.
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  • Profile picture of the author FrankMiller
    Same with BP trying to position themselves as Eco friendly after the oil spill. I mean c'mon, people aren't that dumb.
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