I Was a Victim of an eBay Crime

by lisag
125 replies
So I went shopping on eBay for an accessory for my new Android phone. Finding exactly what I wanted, with free shipping, and a great 'Buy Now' price, I clicked and paid through PayPal. The seller was an established eBay-er with several hundred positive recommendations and his own online cell phone store.


So, I wasn't prepared for what happened next.


The package arrived in a few days. It contained EXACTLY what I ordered. And that's where the crime occurred. This well-established business owner blew the opportunity to turn me into a repeat buyer. How?


1. No thank you note inside the package.
2. No catalog, brochure or flyer.
3. No offer to join his mailing list.
4. Heck, there wasn't even an invoice with his company name on it.


In short, this seller was criminally negligent of failing to turn a first-time buyer into a repeat buyer. What is particularly confusing for me is that his product was obviously a loss leader. You can't buy what I bought for $1.99 and free shipping anywhere in the brick and mortar world. He had to have lost money. Even the shipping cost him more than he netted from my sale.


Listen folks. No matter what product you sell, and regardless of whether you sell on eBay or not, NEVER miss the opportunity to engage a new or existing customer. It's a crime.
#crime #ebay #victim
  • Profile picture of the author Nics
    Nice use of title. I'm taking notes.
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  • Profile picture of the author TheArticlePros
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    • Profile picture of the author lisag
      I bought a car charger, mini usb and home charger adapter. What do you pay for that?
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      -- Lisa G

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      • Profile picture of the author Lance K
        Perhaps you were automatically put on the seller's customer list.

        Even if you were, they did miss a great opportunity though. That extra space in the box is a free ride for virtually any sort of message they could possibly want to get to their customers. I'm surprised they didn't at least include a thank you note with a polite request/reminder to leave positive feedback.
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        • Originally Posted by Lance K View Post

          Even if you were, they did miss a great opportunity though. That extra space in the box is a free ride for virtually any sort of message they could possibly want to get to their customers. I'm surprised they didn't at least include a thank you note with a polite request to leave positive feedback.
          Okay, this is why people who sell physical products don't tend to hang out there. You guys don't get it.

          You do fulfillment digitally. One push of a virtual button and your "shipping" is done. eBay sellers (and some Amazon sellers, too) have to pick, pack, weigh, label, and tote the dang thing to the post office in most cases.

          I belong to a merchant group, the Professional eBay Sellers Alliance. Some of us did co-op marketing by including flyers for each others' businesses in that empty box space. We compared notes after 5000 packs of inserts were shipped in product: Not one single sale. NOT ONE. And we used coupon codes so any conversions could be easily tracked.

          eBay buyers buy on eBay. That's what they do.

          Suzanne and I agree, world ends. film at 11.

          fLufF
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          • Profile picture of the author Lance K
            Originally Posted by fluffythewondercat View Post

            Okay, this is why people who sell physical products don't tend to hang out there. You guys don't get it.

            You do fulfillment digitally. One push of a virtual button and your "shipping" is done. eBay sellers (and some Amazon sellers, too) have to pick, pack, weigh, label, and tote the dang thing to the post office in most cases.

            I belong to a merchant group, the Professional eBay Sellers Alliance. Some of us did co-op marketing by including flyers for each others' businesses in that empty box space. We compared notes after 5000 packs of inserts were shipped in product: Not one single sale. NOT ONE. And we used coupon codes so any conversions could be easily tracked.

            eBay buyers buy on eBay. That's what they do.

            Suzanne and I agree, world ends. film at 11.

            fLufF
            --
            Alrighty then...:rolleyes:
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          • Profile picture of the author sbucciarel
            Banned
            Originally Posted by fluffythewondercat View Post

            Suzanne and I agree, world ends. film at 11.

            fLufF
            --
            lol.
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          • Profile picture of the author Rhys Davies
            Originally Posted by fluffythewondercat View Post

            Okay, this is why people who sell physical products don't tend to hang out there. You guys don't get it.

            You do fulfillment digitally. One push of a virtual button and your "shipping" is done. eBay sellers (and some Amazon sellers, too) have to pick, pack, weigh, label, and tote the dang thing to the post office in most cases.

            I belong to a merchant group, the Professional eBay Sellers Alliance. Some of us did co-op marketing by including flyers for each others' businesses in that empty box space. We compared notes after 5000 packs of inserts were shipped in product: Not one single sale. NOT ONE. And we used coupon codes so any conversions could be easily tracked.

            eBay buyers buy on eBay. That's what they do.

            Suzanne and I agree, world ends. film at 11.

            fLufF
            --
            You're flyers sucked then. For a group that calls itself professionals eBay sellers, they're not very good at selling.

            I add flyers to all eBay orders and have a 30% purchase rate from them.

            Amazon have been doing it for years as well.
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  • Profile picture of the author sbucciarel
    Banned
    I don't complain when someone sends me exactly what I ordered and paid for. If I found them once, I know where to look them up again. Your Ebay purchase history gives you the exact url of his store.
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    • Profile picture of the author lisag
      Originally Posted by sbucciarel View Post

      I don't complain when someone sends me exactly what I ordered and paid for. If I found them once, I know where to look them up again. Your Ebay purchase history gives you the exact url of his store.
      That's true but it removes the ability of the merchant to reach out to you with special offers, :insider deals, etc. S/he's left hoping you will remember them the next time you need something and not be attracted to an auction or ad by a competitor. As far as not trying to build a list and generate repeat sales, isn't that what this forum is all about?
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      • Profile picture of the author SOCAL777
        Originally Posted by lisag View Post

        That's true but it removes the ability of the merchant to reach out to you with special offers, :insider deals, etc. S/he's left hoping you will remember them the next time you need something and not be attracted to an auction or ad by a competitor. As far as not trying to build a list and generate repeat sales, isn't that what this forum is all about?
        You should contact the seller and offer him marketing tips for a fee.
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    • Profile picture of the author YoungAndOpulent
      Banned
      Originally Posted by sbucciarel View Post

      I don't complain when someone sends me exactly what I ordered and paid for. If I found them once, I know where to look them up again. Your Ebay purchase history gives you the exact url of his store.
      Pretty much. I don't see what the big deal is.
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  • Originally Posted by lisag View Post

    1. No thank you note inside the package.
    2. No catalog, brochure or flyer.
    3. No offer to join his mailing list.
    4. Heck, there wasn't even an invoice with his company name on it.
    Aw, I bet he didn't send flowers or chocolates either.

    An eBay seller, who already pays well over 20% in eBay/PayPal fees, springs for the shipping and you're feigning outrage because you think this is going to make you look like a savvy marketer.

    At least I hope the outrage is faux. In case it isn't:

    I sold on eBay over 10 years and I never included any of those things because they cost time and money. I even stopped putting business cards in packages because people were NOT going to my website to reorder nor were they calling me, they were going back to eBay to bid on my auctions.

    The guy you bought from probably ships hundreds of packages a day. You spent $1.99. There are millions of people like you on eBay. Get over yourself.

    fLufF
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    • Profile picture of the author lisag
      Originally Posted by fluffythewondercat View Post

      spent $1.99. There are millions of people like you on eBay. Get over yourself.

      fLufF
      --
      Get over myself? So, here I take an opportunity to explain the concept of how to turn a one-time buyer into a repeat buyer and I'm accused of whining? Even if he does ship hundreds of packages a day, do you disagree that it is less expensive, and potentially more profitable, to make repeat sales to an existing customer rather than a potential one-time sales with a slim profit margin?
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      • Originally Posted by lisag View Post

        Get over myself? So, here I take an opportunity to explain the concept of how to turn a one-time buyer into a repeat buyer and I'm accused of whining? Even if he does ship hundreds of packages a day, do you disagree that it is less expensive, and potentially more profitable, to make repeat sales to an existing customer rather than a potential one-time sales with a slim profit margin?
        So he sells you another $1.99 widget. So what?

        There are 200 million eBay accounts worldwide. He's not going to hurt for lack of you.

        fLufF
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    • Profile picture of the author Lance K
      Originally Posted by fluffythewondercat View Post

      There are millions of people like you on eBay. Get over yourself.
      Lisa's a copywriter. She was just drawing people into the thread and creating a story to illustrate how this particular seller could perhaps improve their business.
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      • Profile picture of the author lisag
        Originally Posted by Lance K View Post

        Lisa's a copywriter. She was just drawing people into the thread and creating a story to illustrate how this particular seller could perhaps improve their business.
        Seems I failed at my mission, eh?
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        • Profile picture of the author fin
          Originally Posted by lisag View Post

          Seems I failed at my mission, eh?
          I do appreciate what you were trying to do.

          I just felt a bit yucky reading it. I think it was because I was led into the thread under false pretense.
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          • Profile picture of the author JeanneLynn
            Originally Posted by fin View Post

            I do appreciate what you were trying to do.

            I just felt a bit yucky reading it. I think it was because I was led into the thread under false pretense.
            Me too. I don't like to be tricked into reading a thread with a misleading title.

            No offense to the OP; I was just disappointed with the content of the message. I wanted to read about some real eBay crime.
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            • Profile picture of the author fin
              Originally Posted by JeanneLynn View Post

              Me too. I don't like to be tricked into reading a thread with a misleading title.

              No offense to the OP; I was just disappointed with the content of the message. I wanted to read about some real eBay crime.
              Yeah, exactly, this is how I felt.

              If someone like Mark had wrote this thread I don't think it would have bothered me. Personally, I think it was because I don't know Lisa so I was disappointed because I thought someone was spamming because of the heading.

              But even though I think it was maybe not the best example, the actual content was sound business advice and something the OP done well in explaining.
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    • Profile picture of the author want2knowhow
      Originally Posted by fluffythewondercat View Post

      Aw, I bet he didn't send flowers or chocolates either.

      An eBay seller, who already pays well over 20% in eBay/PayPal fees, springs for the shipping and you're feigning outrage because you think this is going to make you look like a savvy marketer.

      At least I hope the outrage is faux. In case it isn't:

      I sold on eBay over 10 years and I never included any of those things because they cost time and money. I even stopped putting business cards in packages because people were NOT going to my website to reorder nor were they calling me, they were going back to eBay to bid on my auctions.

      The guy you bought from probably ships hundreds of packages a day. You spent $1.99. There are millions of people like you on eBay. Get over yourself.

      fLufF
      --
      LOL! You are officially the "Judge Judy" of W.F! And I LOVE Judge Judy and her (keepin' it real) Judyism's..."Get over yourself!" Just str8 up with NO chaser! Hahahahahaha...
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  • Profile picture of the author fin
    I agree.

    Most people would be happy getting all that for $1.99 and know where he lives.
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  • Profile picture of the author Josh Monroe
    I've also got experience in this exact niche using eBay.

    I can/could get Android car chargers (in bulk, obviously) for around 0.15 cents per charger.

    I'm not sure exactly what your referring to in regards to the adapter but I remember getting the iPhone/iPod/iPad charger adapters for anywhere from 0.10 - 0.15 per adapter.

    I'm not sure what you paid for the shipping, or if you purchased both items together, but I can assure you even after eBay fee's he's made SOME sort of profit.

    If not, maybe he's just shifting excess stock, and needs to get rid of it quickly (loss leader) like you said but I doubt it.
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  • Profile picture of the author TeamBringIt
    Originally Posted by lisag View Post

    So I went shopping on eBay for an accessory for my new Android phone. Finding exactly what I wanted, with free shipping, and a great 'Buy Now' price, I clicked and paid through PayPal. The seller was an established eBay-er with several hundred positive recommendations and his own online cell phone store.


    So, I wasn't prepared for what happened next.


    The package arrived in a few days. It contained EXACTLY what I ordered. And that's where the crime occurred. This well-established business owner blew the opportunity to turn me into a repeat buyer. How?


    1. No thank you note inside the package.
    2. No catalog, brochure or flyer.
    3. No offer to join his mailing list.
    4. Heck, there wasn't even an invoice with his company name on it.


    In short, this seller was criminally negligent of failing to turn a first-time buyer into a repeat buyer. What is particularly confusing for me is that his product was obviously a loss leader. You can't buy what I bought for $1.99 and free shipping anywhere in the brick and mortar world. He had to have lost money. Even the shipping cost him more than he netted from my sale.


    Listen folks. No matter what product you sell, and regardless of whether you sell on eBay or not, NEVER miss the opportunity to engage a new or existing customer. It's a crime.
    Not all Ebay sellers are great marketers, he probably did lose money on his product that you bought, your gain ...his loss...
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  • Profile picture of the author FalconInvestor
    I just wanted to stop in and mention that, at the very least, I appreciated the information and it makes a lot of sense. Your illustration of how a small effort to provide a buyer with information and/or incentive to buy from you again can lead to large results was not wasted. I haven't posted a lot, but I do read a lot, it surprises me sometimes how quickly things can get heated and dramatic with so little reason. Anyway, nice post, thank you.
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  • I use to be shocked with this now I'm shocked if it's not. Common Sense is not common! Few think and are aware and most are not. You are dealing with a normal person doing normal things. That's all.
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    soon people... Relax...
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  • Profile picture of the author wally247
    I'm glad you got exactly what you ordered (so rare these days) but for me...


    I am so tired of everybody talking about "the money is in the list" and "build a list" and then proceeding to totally annoy the hell out of me when I do (rarely) sign up to their list that your experience is a WIN for me.

    I don't want to be sold to (ANNOYED TO HELL) over and over and over, so not seeing an offer to join the guy's list would be totally fine with me.


    As sbucciarel said above, if I were impressed I could easily look at my history and find that person again if it was really that important...which honestly it wouldn't be most of the time for me.


    I don't know...I think this "build a list" thing is being so beaten down by people that I look for any way possible to avoid it at all costs anymore...so good for him.
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    • Profile picture of the author chemo38
      This Ebay seller lost money on shipping? That is a first for me. From my limited view, most sellers appear to make money on shipping costs.

      chemo38
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      • Profile picture of the author Topwriters
        Banned
        Originally Posted by chemo38 View Post

        This Ebay seller lost money on shipping? That is a first for me. From my limited view, most sellers appear to make money on shipping costs.

        chemo38
        I honestly think the same way too!
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        • Profile picture of the author lisag
          Originally Posted by Topwriters View Post

          I honestly think the same way too!
          I guess you both overlooked the part where I said he offered free shipping.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by wally247 View Post

      I am so tired of everybody talking about "the money is in the list" and "build a list" and then proceeding to totally annoy the hell out of me when I do (rarely) sign up to their list that your experience is a WIN for me.

      I don't want to be sold to (ANNOYED TO HELL) over and over and over, so not seeing an offer to join the guy's list would be totally fine with me.
      I'm on so few lists for IM products, but NONE for physical products. I don't want to be on the email list of every physical product I buy from Ebay, Amazon, Lowes, Sears, you name it. Just offers for stuff I don't want or need.
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      • Profile picture of the author wally247
        Originally Posted by sbucciarel View Post

        I'm on so few lists for IM products, but NONE for physical products. I don't want to be on the email list of every physical product I buy from Ebay, Amazon, Lowes, Sears, you name it. Just offers for stuff I don't want or need.
        Yes, great point.

        When these people preach the list and the list and build the list without a second's thought as to what that even means, do they think about how much THEY hate the lists they are on, or if they are appropriate?


        I bought an iPhone because I am a follower. Now I am on Apple's list, and you know what..I totally get annoyed when they email me to let me know that the new iPad is out and it would make a great mothers day gift.


        And to think of some Ebay guy bugging me about a gizmo every 5 minutes makes me want to barf.


        Enough with the lists people, sometimes in life a list of people that you want to annoy half to death is not the best idea.


        Just sayin...because nobody else ever does.
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        • Profile picture of the author salegurus
          Originally Posted by wally247 View Post

          Yes, great point.

          When these people preach the list and the list and build the list without a second's thought as to what that even means, do they think about how much THEY hate the lists they are on, or if they are appropriate?

          Enough with the lists people, sometimes in life a list of people that you want to annoy half to death is not the best idea.

          Just sayin...because nobody else ever does.
          Haven't you heard it's all about the LIST.
          Build a LIST, buy a LIST, rent a LIST... You MUST have the LIST... then once you have the LIST annoy the heck out of your subs by bombarding them with crap.
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          • Profile picture of the author TheArticlePros
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            • Profile picture of the author wally247
              Originally Posted by JaRyCu View Post

              Holy ****. That's why I haven't made any money on my list.

              Or is it the fact that I only have 13 people on it and 2 of them are me and I only send out like 1 email every month or two to the people who are on it?

              I am so confused about this list thing. Can you put me on a list in order to teach me to build a list so that I can build a list and teach others to build a list when I build my list-building WSO and sell it at a dimesale rate to the other people on my list?

              -- j
              Hilarious....I am genuinely shocked that there are others out there who don't blindly repeat the list mantra over and over without any original thought as to how fu****g annoyed people on that list end up being.


              It's my opinion that 83% of all people who blindly repeat "build a list" in this forum don't make any money...they just are too scared to admit that there may be a circumstance in life where a list is a terrible idea.


              I've opted out of 2 lists already this morning because of exactly what we are talking about...so for those 2 guys, the money obviously is NOT going to be in the list they had me on (for my money anyway).
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              • Profile picture of the author SOCAL777
                Originally Posted by wally247 View Post

                Hilarious....I am genuinely shocked that there are others out there who don't blindly repeat the list mantra over and over without any original thought as to how fu****g annoyed people on that list end up being.


                It's my opinion that 83% of all people who blindly repeat "build a list" in this forum don't make any money...they just are too scared to admit that there may be a circumstance in life where a list is a terrible idea.


                I've opted out of 2 lists already this morning because of exactly what we are talking about...so for those 2 guys, the money obviously is NOT going to be in the list they had me on (for my money anyway).
                I opted out of 3 lists today. One of those IMers clears 6 figures easily, but I grew tired of his Email Subject Titles.

                For example: "F$$% Me! This Guy Made $10,453 in 1 week." :rolleyes:
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              • Profile picture of the author vickybabe
                Originally Posted by wally247 View Post

                Hilarious....I am genuinely shocked that there are others out there who don't blindly repeat the list mantra over and over without any original thought as to how fu****g annoyed people on that list end up being.


                It's my opinion that 83% of all people who blindly repeat "build a list" in this forum don't make any money...they just are too scared to admit that there may be a circumstance in life where a list is a terrible idea.


                I've opted out of 2 lists already this morning because of exactly what we are talking about...so for those 2 guys, the money obviously is NOT going to be in the list they had me on (for my money anyway).
                The best list builders in the game get loads of unsubscribes everyday, the point is we are only after the people on our list that are likely to buy our recommendations. Sorry to be harsh, but just the sound of your attitude, i would say your unsubscribe wouldn't worry anyone to much.
                Personally i love being on a few lists. How else do i found out about all the great products launching.
                I am not trying to say that you are 100% wrong, but i think you miss the point of us list builders. For every unsubscribe we get, we add another 50 members who are interested in what we have to say.

                Just my two bobs worth
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          • Profile picture of the author Jacqueline Smith
            Originally Posted by Ken_Caudill View Post

            Nooooooooo!

            You have to form a RELATIONSHIP with your LIST. Then you bombard them with crap.


            Noooooooo......you have to form a RELATIONSHIP with your LIST and then TAKE ACTION.
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            • Profile picture of the author DubDubDubDot
              Originally Posted by Jacqueline Smith View Post

              Noooooooo......you have to form a RELATIONSHIP with your LIST and then TAKE ACTION.
              Nope.

              If you want LAZY MILLIONS you have to form a RELATIONSHIP with your LIST and then TAKE ACTION.
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            • Profile picture of the author YoungAndOpulent
              Banned
              Originally Posted by Jacqueline Smith View Post

              Noooooooo......you have to form a RELATIONSHIP with your LIST and then TAKE ACTION.
              ROFL! Three WF cliches rolled into one.
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        • Profile picture of the author Lance K
          Originally Posted by wally247 View Post

          Yes, great point.

          When these people preach the list and the list and build the list without a second's thought as to what that even means, do they think about how much THEY hate the lists they are on, or if they are appropriate?


          I bought an iPhone because I am a follower. Now I am on Apple's list, and you know what..I totally get annoyed when they email me to let me know that the new iPad is out and it would make a great mothers day gift.


          And to think of some Ebay guy bugging me about a gizmo every 5 minutes makes me want to barf.


          Enough with the lists people, sometimes in life a list of people that you want to annoy half to death is not the best idea.



          Just sayin...because nobody else ever does.

          You guys make valid points about not wanting to be on a bunch of lists. Especially if they promote a new gizzmo every 5 minutes or plan on annoying you half to death.

          But Lisa's OP wasn't just about getting people to join the seller's email list.

          If it was not a drop shipped package, the seller could have easily included a simple thank you note...

          Dear Lisa,

          Thank you for your order. I hope everything is to your satisfaction. If not, please contact me at [support address here] right away and I'll make it right.

          [polite request/reminder to submit feedback and mention of the seller leaving positive feedback for the buyer go here]

          It's been my pleasure in assisting you and I look forward to hopefully having the chance to do business with you again in the future.

          Sincerely,
          [seller's name goes here]
          [seller's url (if they have one) goes here]

          P.S.
          Did you know that ebay lets you keep a list of your favorite sellers?
          [reason why it might be a good idea to add seller to that list goes here]
          [brief instructions on how to do it go here]
          Heck, you could even print the message somewhere on an invoice (or on the back of it) if you don't want to put a separate note in the box.

          Point is, just because someone else says they've tried something similar and it's a waste of time doesn't mean it's not worth doing some tests of your own.

          Just test small. Scrap anything that turns out to be ineffective and scale up anything that proves to be effective.
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  • Profile picture of the author Jerlene
    That's actually great advice. I've been getting back into eBay for a a month or so now, mostly buying, and I wanted to try selling again. This reminded me of my previous sales and how I never even thought to send any of those things. I will definitely remember these for next time. Thanks!
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  • Profile picture of the author wally247
    For the record I totally get what you were trying to say in your thread, and it does make sense.


    It's just for ME PERSONALLY...who cares that they guy didn't try to market to me 100 more times a day....I am so sick of people thinking I am to be their source of constant income because I put my (fake) email address in the box.

    Good customer service (like what you got) for a person like me is WAY MORE likely to get me coming back to spend money with a person. I remember people.


    What I do not remember is why I sign up to some list after the 10000th email from some guy selling me crap yet again.


    Putting a brochure in the package does seem much less intrusive though, but as some others said it may not be worth it for the dude.
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  • Profile picture of the author salegurus
    I see what you were trying to do Lisa but like others have noted i probably had a handful of people who ever replied to or used info included with items.
    I still buy on eBay and honestly any pamphlets, cards etc. packaged with the item goes in the trash can...
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    • Profile picture of the author FalconInvestor
      I don't sell things on eBay, though I'm thinking it over, but if I did, even one extra sale would probably cover the costs of putting some extra info or a coupon or something into your sales, it's smart marketing.

      That said, I think holding the idea directly to eBay is a mistake some people seem to be making here. It's simply a good example, if not just a reminder to a lot of those who already know, of making sure to keep the prospect of repeat customers in mind when selling anything to anyone.

      This is an Internet Marketing Forum after all, and the majority of sections in it will tell you how important it is to build an e-mail list when given the chance, if relevant to your sales method obviously. This is the same concept.

      Nobody has to include it but I'd bet within the vast majority of selling methods, there's some way to add even a small repeat business presence in a way you're still able to profit from it.

      -Falcon
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  • Profile picture of the author Mark Alan
    With the kind of product your talking about there is a good chance the stuff was shipped directly from overseas and the seller never touched the package so he couldn’t add anything to it. The fact there is no invoice is sort of an indication that is what is going on here. Furthermore, on low margin items like this if you stuff all that extra stuff in the packaging as you indicated there is a good chance the 25 cent profit (if it was that much) would turn into a loss because of the added shipping costs.
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  • Profile picture of the author fresh68
    zzzzzzzzzz wake me up when something interesting happens on this thread.

    the only crime here is i wasted a minute reading this
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  • Profile picture of the author easternodyssey
    Hahahah when i read the title i thought you may have been duped by the same women on judge Judy who soled the highly expensive pictures of mobile phones.
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  • Profile picture of the author SeoDemon
    great post, i really enjoyed your advice, i also make it in my business, no thing better than building a relation with a first time customer and turning him to repeated one, thank you
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  • Profile picture of the author ot
    eBay buyers generally buy on price. They don't care where they made their last purchase - next time they want something they would rather spend some time hunting out a fresh bargain than make a blind repeat purchase.
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    • Profile picture of the author lisag
      Originally Posted by ot View Post

      eBay buyers generally buy on price. They don't care where they made their last purchase - next time they want something they would rather spend some time hunting out a fresh bargain than make a blind repeat purchase.
      We bought car parts from eBay a few years ago. great price, great service. The guy sent me a magnetic business card. It's on the fridge. I'll check him out first before I buy parts next time. Sure, i will compare prices, bet he has the "right of first refusal" on my next order. Maybe I buy differently than everyone else in the world. i don't know. And maybe this whole thing aobut relationship marketing is just a cloud of smoke.
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  • Profile picture of the author Randall Magwood
    Well said. I'm definitely BIG on backend marketing.
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  • I get the OP's point but since we are talking about an ebay account where you can track all your past purchases I dont really see the point in him exaggerating. Also keep in mind that what the seller sent you might be a product shipped from a dropshipper that never got in the hands of the seller for him to include a card or something.

    In any case, IF you were completely satisfied with what you received then the next time you will need something that's where you are going. Reason is that you will obviously trust him and buy again from him without even considering of buying from someone else that you dont know even if the price is sligthly lower.
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    • Profile picture of the author Ericparke
      Originally Posted by ThorstenWesterberg View Post

      I get the OP's point but since we are talking about an ebay account where you can track all your past purchases I dont really see the point in him exaggerating. Also keep in mind that what the seller sent you might be a product shipped from a dropshipper that never got in the hands of the seller for him to include a card or something.

      In any case, IF you were completely satisfied with what you received then the next time you will need something that's where you are going. Reason is that you will obviously trust him and buy again from him without even considering of buying from someone else that you dont know even if the price is sligthly lower.
      Ok champ
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    • Profile picture of the author lisag
      Originally Posted by ThorstenWesterberg View Post

      I get the OP's point but since we are talking about an ebay account where you can track all your past purchases I dont really see the point in him exaggerating. Also keep in mind that what the seller sent you might be a product shipped from a dropshipper that never got in the hands of the seller for him to include a card or something.

      In any case, IF you were completely satisfied with what you received then the next time you will need something that's where you are going. Reason is that you will obviously trust him and buy again from him without even considering of buying from someone else that you dont know even if the price is sligthly lower.
      I bought something from CompUSA the other day that I wasn't even thinking about purchasing. I'm on their list and the product was a good deal. They made a sale because the reached out to me with an offer. That is called "push" marketing. Having a seller, any seller in any venue, wait for me to look up my past purchases and find their online store or auctions, is missing out on impulse sales. CompUSA certainly gets it. Do you know more about marketing than they do?
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    • Profile picture of the author cashp0wer
      I love to read books and a person who has a bookstore on ebay lives right down the road from me. He was having a book sale through his house because he had way too many books. I went to his book sale. He offered refreshments, and he had signs up everywhere giving out his eBay store name and URL, and also gave out flyers. I thought it was kind of neat. I ended up buying a bunch of books from him for very little money. I then went home and checked out his eBay store.
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    • Profile picture of the author Laura B
      I understood Lisa's point before I got halfway through her post. Never occurred to me to complain about the title.
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  • Profile picture of the author Rob Howard
    This thread = proof positive why many successful marketers don't bother posting anything in the WF after a certain point. And that is sad.

    Rob
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    • Originally Posted by Rob Howard View Post

      This thread = proof positive why many successful marketers don't bother posting anything in the WF after a certain point. And that is sad.
      With all due respect, I don't see why it is sad. In a way, she brought it on herself.

      Had the OP come onboard and said:

      I bought this information product as a WSO and I received it and it's fine but...

      The vendor wasted a BIG opportunity by not:

      1. emailing me to thank me for my purchase
      2. trying to get me to join her list
      3. letting me know about her other products
      4. directing me to her website


      Everybody would have understood that and it would have made the exact same point. Selling on eBay is not similar to what most people think of as internet marketing -- it is an entirely different kettle of finny creatures.

      Moral: When you're trying to make a point, use an example your audience will understand.

      fLufF
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by fluffythewondercat View Post

        With all due respect, I don't see why it is sad. In a way, she brought it on herself.

        Moral: When you're trying to make a point, use an example your audience will understand.

        fLufF
        --
        Everyone is entitled to their opinion and mine was similar to yours ... without all the characteristic snark and personal attack. The following was uncalled for and is why you think that you and I disagree so frequently. In some cases we don't, but interjecting the snark is out of line and you do it over and over again to people who don't deserve it.

        Aw, I bet he didn't send flowers or chocolates either.

        An eBay seller, who already pays well over 20% in eBay/PayPal fees, springs for the shipping and you're feigning outrage because you think this is going to make you look like a savvy marketer.

        At least I hope the outrage is faux. In case it isn't:

        I sold on eBay over 10 years and I never included any of those things because they cost time and money. I even stopped putting business cards in packages because people were NOT going to my website to reorder nor were they calling me, they were going back to eBay to bid on my auctions.

        The guy you bought from probably ships hundreds of packages a day. You spent $1.99. There are millions of people like you on eBay. Get over yourself.

        fLufF
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        • Physician, heal thyself.

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          • Profile picture of the author sbucciarel
            Banned
            Originally Posted by fluffythewondercat View Post

            Physician, heal thyself.

            fLufF
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        • Profile picture of the author anton343
          Originally Posted by sbucciarel View Post

          Everyone is entitled to their opinion and mine was similar to yours ... without all the characteristic snark and personal attack. The following was uncalled for and is why you think that you and I disagree so frequently. In some cases we don't, but interjecting the snark is out of line and you do it over and over again to people who don't deserve it.
          probably the best reply in this thread, there is no need to attack people to get your point across
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      • Profile picture of the author want2knowhow
        Originally Posted by fluffythewondercat View Post

        With all due respect, I don't see why it is sad. In a way, she brought it on herself.

        Had the OP come onboard and said:

        I bought this information product as a WSO and I received it and it's fine but...

        The vendor wasted a BIG opportunity by not:

        1. emailing me to thank me for my purchase
        2. trying to get me to join her list
        3. letting me know about her other products
        4. directing me to her website


        Everybody would have understood that and it would have made the exact same point. Selling on eBay is not similar to what most people think of as internet marketing -- it is an entirely different kettle of finny creatures.

        Moral: When you're trying to make a point, use an example your audience will understand.

        fLufF
        --
        TOTAL get it and AGREE! We're ALL grown a$$ed adults. If you can't handle some on point criticism/disagreements then why the hell are you on here and in business? Sorry, everybody ain't Paula Abdul. I'd much rather be stung by the truth and recover than to be hurt by a bunch of b.s lies... Don't piss on my leg and tell me it's raining....
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    • Profile picture of the author BIG Mike
      Banned
      Originally Posted by Rob Howard View Post

      This thread = proof positive why many successful marketers don't bother posting anything in the WF after a certain point. And that is sad.

      Rob
      Rob, you took the words right out of my mouth...on the other hand, it's also a way to identify and remember certain members who are only here to take and not give anything back

      Ironically, my wife and I were just having a similar discussion regarding the point Lisa has made. As business people, we should always be looking at how others are running their business and identifying their strengths/weaknesses. It's probably the single best way to learn how to improve your own.

      It's a point we're not reminded of often enough, so Lisa's OP, including her flair for the dramatic, was well taken.

      Am I the only one who thinks it's time to put the cat out?
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Rob Howard View Post

      This thread = proof positive why many successful marketers don't bother posting anything in the WF after a certain point. And that is sad.

      Rob
      Absolutely spot on. Nail. Head. Precisely.


      Mark Andrews
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  • Profile picture of the author fin
    I thought the whole point of copywriting was to make some people love it, and some hate it. Seems like she did a good job lol
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  • My goodness your AR list's email click rate must be AMAZING with headlines/content like that. Bravo =)

    P.S. Reading through all the responses...one in particular, what kind of person reads something that is OBVIOUSLY a tip/interesting and useful point and just flat out insults the OP while at the same time completely MISSING the point of the post...?

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    • Profile picture of the author travlinguy
      Originally Posted by Dragonfire Wealth View Post

      My goodness your AR list's email click rate must be AMAZING with headlines/content like that. Bravo =)
      Bravo? Really? You're probably right. But when the body of a message has little or nothing to do with the headline, people get pissed off and unsubscribe.

      There was no victim and no crime anywhere in the OP. It's called sucker bait.
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      • Profile picture of the author lisag
        Originally Posted by travlinguy View Post

        Bravo? Really? You're probably right. But when the body of a message has little or nothing to do with the headline, people get pissed off and unsubscribe.

        There was no victim and no crime anywhere in the OP. It's called sucker bait.
        Actually, I tied the headline into the end of the article. If you don't think that missing the opportunity to build a relationship and get additional revenue from an existing customer is not a 'crime', then good luck building sustainable revenue without contantly having to pay to attract new customers.

        Just mu opinion. Your's obviously is different.
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        • Profile picture of the author travlinguy
          Originally Posted by lisag View Post

          Actually, I tied the headline into the end of the article. If you don't think that missing the opportunity to build a relationship and get additional revenue from an existing customer is not a 'crime', then good luck building sustainable revenue without contantly having to pay to attract new customers.

          Just mu opinion. Your's obviously is different.
          I understand what your intention was. My question to you would be, has this thread developed the way you expected? I'd guess not. Part of the reason for that is because people expected one thing and got something very different.

          When I see content that's way out of line with the promise the headline makes (my opinion) the person who wrote the copy loses a lot of credibility with me. The comments here are almost completely polarized with slightly more people in the negative. But those people are mainly VERY negative.

          I'd say the objective of a sensational headline would be to craft it in a way that you capture favor with a much larger group. Live and learn. Good luck.
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          • Profile picture of the author lisag
            Originally Posted by travlinguy View Post

            I understand what your intention was. My question to you would be, has this thread developed the way you expected? I'd guess not. Part of the reason for that is because people expected one thing and got something very different.

            When I see content that's way out of line with the promise the headline makes (my opinion) the person who wrote the copy loses a lot of credibility with me. The comments here are almost completely polarized with slightly more people in the negative. But those people are mainly VERY negative.

            I'd say the objective of a sensational headline would be to craft it in a way that you capture favor with a much larger group. Live and learn. Good luck.
            I think I got a fair number of people to agree with, or at least support, my message. After 20 years of marketing and copywriting, I know you can't please everyone. I don't try.
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      • Profile picture of the author Mark Andrews
        Banned
        Originally Posted by travlinguy View Post

        There was no victim and no crime anywhere in the OP. It's called sucker bait.
        Nope, wrong. It's called marketing. Clever marketing. Plain and simple.

        Look folks, Lisa was merely offering you a little piece of advice here. She wasn't posting this for her own benefit. She was posting it hoping it might, just might benefit somebody else here.

        If you don't get it, if you fail to understand the thread title and the subsequent content within it (on a marketing forum of all things) we've got a problem.

        A marketing forum is about exploring new ideas, trying new ideas out, how to approach well, a market. Who'd a thought it eh? Those of you having a dig at Lisa when she was just being generous with her knowledge and thinking outside of the box to present it to the audience for this... she doesn't need to be ridiculed or hauled over the coals. Period.

        She was giving to you you ruddy bunch of muppets a gift, a helping hand - what is it exactly the lot of you piling in on her don't understand?

        Well blow me down, here we have another experienced old hand marketer who enjoys good success overall, she pops in here and gives away some good free advice and what happens but the usual guys who can't see the wood for the trees have to come in to pour cold water on an otherwise good thread.

        If you don't like the positioning of the advice, get over yourselves. See the situation for what it really is rather than some excuse for you to pile in on top of one another telling the OP she's out of order for doing something by which intention she only had your best interests at heart in the first place.


        Mark Andrews

        PS Excellent curiosity headline Lisa!
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  • Profile picture of the author Ashlindz
    I currently sell on ebay and amazon.

    In response to the original post, it all depends on how you have your business set-up. If you cater to the low-end of the market. It does not make any cents to add the additional physical marketing (coupons, thank you cards, catalogs).

    Plus as others mentioned you can just check you buying history if you want to buy again from them.

    Many stores on ebay don't do a good job at branding themselves or products because people who come to purchase on ebay just want great deals and don't care about the fluff. A charger is a charge is a charge type mentality.

    Also, many people who buy on eBay only buy on eBay.

    I understand your point on the missed opportunity, but if you really don't have anything different and your business is only set up to crank out sells on eBay then focusing on what you do best will do the marketing for you. Which is, Offering Great Deals on EBay.

    But if you use eBay as a lead system to drive traffic to your own business website, this maybe a huge opportunity missed. But it really depends on how they have their business setup.
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  • Profile picture of the author Ericparke
    No flowers or choccies? bummer
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  • Profile picture of the author zhaosaccount
    Everyone has his reason to do or not to do something. Maybe he think his business is just from serching, he don't put more time to build a list who knows
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  • Profile picture of the author LetsGoViral
    That's not a crime. Please use appropriate titles.
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    • Profile picture of the author lisag
      Originally Posted by LetsGoViral View Post

      That's not a crime. Please use appropriate titles.
      The purpose of a title (headline) i to draw the reader into the content. The purpose of the content is to convey information, make a sale, or whatever. My headline worked very well. I tied the headline into the end of the article. All wrapped up. Now whether or not you agree with the suggestions I provided is a different story.
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  • Profile picture of the author SeoDemon
    i don't know, why someone needs to be that aggressive with his opinion, i have seen it many times here, someone is making a thread pointing out something intending to enlighten others, and ouch an attacker comes along and ruin everything, that's really SAD
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  • Profile picture of the author Stuart Turnbull
    Great post Lisa!

    I have had many similar experiences when buying on eBay myself - bottom line is that there are many thousands of eBayers who just don't do a very good job of maximizing their income - well done to you for pointing this out with suggestions to help them.
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  • Profile picture of the author Butazi
    This thread really irks me for numerous reasons. This should probably get its own topic and receive a dozen thanks from people who can actually sit, (critical) think, and not stick with the hivemind mentality, while ironically creating one of its own.

    I have spent countless hours working with various eCommerce store mediums, and ebay & amazon are still the two head hanchos that I specialize in and have had increases of at least 50% revenues on ebay alone on a month to month basis (from previous years), and helped turn a several hundred dollar a month amazon campaign into nearly over $50K/month+ campaign. I reverse engineer, split test, follow results like a hawk and this will be the only post where I mention this because I DON'T want people getting the wrong idea about this topic based on the OP.

    Aside form that, I'm an avid eBay and Amazon buyer. I discuss ways to market with both marketers and non marketers whenever I can. But let's go back to the subject at hand, why this topic still pisses me off.

    1. Enaging Title, it works obviously, but it's down-right not even close to what is talked about which leads to the following responses

    1a. "This isn't a real crime, it's just a clever title with some 'good' info on what I should be doing that could be seen on every other post on WF if you browsed for more than 1 week, but I'm gonna disregard it because the title was engaging" (This is the #1 thing that makes me become more and more angsty with the SEO community in general, it's just a way to say the same information differently, they often get a pass in the community because SEO's are a tight clique and reputation is everything alongside that it's all "organic" so no one really feels like they are being sold on anything. This isn't much different when it comes to a flat out IM community since we are expected to be sold based on getting interest, but not on actual content).

    1b. "Misleading title, what a way to get my interest. But that was too clever and now I don't feel as smart so I don't want to say anything" says a good majority of people who just browse / lurk whose subconscious told them what I just said. This ties into 1c.

    1c. "Whoa the title fooled me, this person is a marketer and I should listen to everything that is said, and people thanked this topic a lot so it's gotta be good. I will do what she said verbatim". I am willing to bet a very good amount of people WILL do exactly what you said, not knowing the costs of doing so, understanding what products they sell and if it's actually worthwhile. You see it all the time with people complaining that WSO's take actual critical thinking and figuring stuff out and don't want to do it. They want a 100% step by step process to making money, want no risk. A topic like this which should be fairly obvious that the content isn't new whatsoever (and don't go ahead replying saying that complete newbs will benefit, that actually furthers my point about them following steps without any real thought as to why).

    2. Obviously there are more reactions that are possible (see fluff) that are more cutthroat and are right to a certain extent. Although you both seemed to take a lot of things at face value at eachothers arguments. YES - I GOT YOUR MESSAGE, as a matter of fact I'm sure everyone who posted here got the point, but the fact that people overlooked that people who made arguments about the OP missed / ignore the points of people questioning it which is the most disturbing thing about this topic since they take disagreements as personal attacks.

    3. The 4 things you questioned (as mentioned before in my post) aren't correct when you come to accusing a "crime".

    3-1. No thank you note inside the package.

    Well, I won't argue here. If you want to help improve business, I highly suggest people to get a small peice of paper, print out something that says, "thanks for buying from [ebay store], dont' forget to leave feedback and if you feel like we didn't give you 5-star service or have any questions, call [number], we are here to help". You can even get more clever and put a logo of your website (if you have one) that shows the URL. This is iffy with ebay but we haven't had any problems, so take that last bit of advice with a grain of salt. HOWEVER, this is BIG for Amazon on getting feedback, which is an indicator of winning the buybox which will increase sales.

    3-2. No catalog, brochure or flyer.

    No. A thank you note, directly giving them a call to action and let them know you are human is good enough. This is burning money. If people like you, they will add you to favorite sellers in the future, I do this with clothes.

    3-3. No offer to join his mailing list.

    I can't comment on this because my bias as a consumer when receiving more than 2 peices of paper (normally sales slip and a thank you note) turns me off from that buyer. And I'm very price consious, as are most ebayers who know what they are doing, and just about every Amazon buyer since it's based on price OUTSIDE of the buybox (although it is a factor). Some factors include feedback %, location, overall feedback, top seller status, obviously price, free ship, any sales on the item, reviews, description, clarity of content to help get more sales. This is just my view with no real data to say in joining an email list helps/hurts. It turns me off but I know lists work in general, so I'll stop here.

    3-4. Heck, there wasn’t even an invoice with his company name on it.

    No arguments here. This needs to be put on everything. It might be negligible when it comes to getting repeat buyers, but it's crucial for getting feedback and clarity on whether or not someone gets an item from the right vendor (people can order 3 same flashlights for on 3 different stores for example, but if they only receive 2 and both don't have a way to tell them apart, that's bad news bears).

    However, for something that is bought for less than a couple bucks free ship that is mass wholesaled from China than shipped US and then sold to you, it's not really a loss-leader, it's a 2-5 cent profit. Price does trump most and just having an invoice would probably be enough, anything else they are probably spending too much outside of that (not just money, time as well).

    TL;DR - Stuff hiveminds don't want to hear, lots of ranting, and a few spelling & grammar errors since I never proofread.
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  • I like the Warrior forum the 1 thing I don't like is it reminds me of a place I use to live at where people try to get everyone in line, that part I hate. If someone does something that the 99% don't LET THEM don't try to get them in line. I know it will never happen but I hate it, I love individualism and hate people who try to get the 1% in line!
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    soon people... Relax...
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  • Profile picture of the author Chris Chicas
    It happens all too often and not just with eBay but with so many businesses that I"m surprised that there are no follow up offers. But at the same time as some of you might know, there are others on the other extreme where they won't give you a chance to breathe without spamming you with something until you have to completely block them out.
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  • Profile picture of the author Lynn Urback
    As an Ebay seller for over 10 years, the only time I would invest in flyers, business cards, etc. if I was selling in a hobby niche. Folks who LOVE a particular hobby (ie. dolls, crafts, golf, etc.) are always on the lookout for a "source" for their hobby.

    Making money on Ebay is different in some respects than other online making money methods. You have to understand what folks expect when they use Ebay to buy stuff.

    Food for thought...
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  • Profile picture of the author dadhere
    ha ha, wasn't expecting that. Thanks for the lesson
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  • Profile picture of the author Silas Hart
    This is kind of an indirect response to the entire thread.

    eBay sales leads convert poorly when sending them mail offers. I spent about $10,000 figuring this out. One of eBay's top sellers in the name brand clothing category that I operated for a while figured this out as well. You might as well send your customers a piece of toilet paper or a tissue because that's the only type of paper that they will be of any use to anyone. I sent 200 pieces of paper to customers that purchased an item of value more than $20.00 USD and said "When you leave me feedback, write "Purple Monkey Dishwasher," and I'll refund all of your money to you, no questions asked!" Not one single person left that as my feedback.

    Even large e-mails lists of sellers do not convert well to individual items within eBay or to an outside website. I spent a great deal of effort into getting people pulled from eBay to my own websites with great promoting offers, even items that were highly marketed, low profit, low cost, high volume electronics. I now promote other kinds of offers (non-physical) to past eBay buyers (which makes my lists comprised of 100% buyers) and receive a 0.8% conversion rates with my e-mails written by professionals. Average price is about $25.00. I most recently found a better way to show new items to past buyers on a more social platform that you could probably guess, conversion rates are not fully tested but I like being more social than being more "one direction" with e-mail.
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    • Profile picture of the author lisag
      Originally Posted by Silas Hart View Post

      to past eBay buyers (which makes my lists comprised of 100% buyers) and receive a 0.8% conversion rates with my e-mails written by professionals
      Maybe I should be writing your email.
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      • Profile picture of the author fin
        I think this is one of those times where the experienced marketer gets away with something that a newbie would not.

        If this had been some thread where a newbie used the line, "Google ate my babies," and the thread was about Google throwing someone's sites out of the search engines, then they would get blasted for saying Google would even consider eating someone's babies.

        One rule for some; one for others.

        Bottom line is the information was sound, but the heading was a lie.

        How many times do people say not to lie in an email subject line?

        YAWN
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  • Profile picture of the author Silas Hart
    Also, in regards to Fluffy, he/she writes frequently in eBay threads. I wouldn't argue that he/she has experience in eBay... eBay has a way of turning people sour and I tend to not judge them based on the communications. I did an "Advanced eBay Sellers" seminar in Chicago last year to about 20 sellers with more than 10,000 positive feedback. I couldn't even crack a joke. Life was completely sucked out of them.
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  • Profile picture of the author lisag
    So Silas,

    If I understand you correctly, there is absolutely no value to printing at a bottom of an invoice "Thank you for your purchase,. We have a wide variety of screen protectors and gel cases to keep your phone looking new,. Visit us at www.MyEbayStore.com" ?
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    • Profile picture of the author Silas Hart
      Originally Posted by lisag View Post

      So Silas,

      If I understand you correctly, there is absolutely no value to printing at a bottom of an invoice "Thank you for your purchase,. We have a wide variety of screen protectors and gel cases to keep your phone looking new,. Visit us at www.MyEbayStore.com" ?
      Other than for customer service, there is no point. Directing sales to an eBay store is counter productive, because you are spending more time and money to promote an ex-customer to another potential sale where at eBay is still taking 8-12% in fees, and no matter what, the customer doesn't think of having made their purchase from "www.myebaystore.com" - they just make it from "eBay." - so there goes your branding.


      You mention screen protectors, which is something I used to deal in until the profit potential was depleted, and I would send a link out to my buyers that purchased cell phones and I used this an up sale. Most customers are smart enough to still use the search function to find the cheapest screen protector.
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  • Profile picture of the author User-Name
    I was the victim of a warriorforum.com search
    I am over it
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  • Profile picture of the author BloggingPro
    I'm always stoked when my package comes exactly how I wanted it. Hell, the very few online purchases I make now for physical products don't need an invoice, and I don't care who shipped them to me.

    Does the product work? Was the shipping fast?

    If both those are answered yes, I know how to get back in touch. In fact, even if the person DID have a card listing ways to get in touch easier or join a list, I'd simply throw it in the trash.

    Why? Because that is not what I ordered. I ordered a product. They delivered the product and that is what I wanted.

    BP
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    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
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    • Profile picture of the author Silas Hart
      Originally Posted by BloggingPro View Post

      I'm always stoked when my package comes exactly how I wanted it. Hell, the very few online purchases I make now for physical products don't need an invoice, and I don't care who shipped them to me.

      Does the product work? Was the shipping fast?

      If both those are answered yes, I know how to get back in touch. In fact, even if the person DID have a card listing ways to get in touch easier or join a list, I'd simply throw it in the trash.

      Why? Because that is not what I ordered. I ordered a product. They delivered the product and that is what I wanted.

      BP
      Good post.

      Sellers have been trying to find crafty ways to make sure their buyers are educated and know that anything less than marking all stars for a sellers DSR's (Detailed Seller Ratings) is unsatisfactory in the eyes of eBay, which it is, so to make sure to leave them fully positive feedback and DSR ratings.

      A couple tests have provided the selling community with results where leaving a little message like "If you are not happy with the product, please contact us before leaving feedback! eBay considers anything less than leaving fully positive scores as unsatisfactory and they count against me greatly! Thank you!" - and what happens is people are more eager to voice how they are dissatisfied with common products where the seller is at no fault. Such as selling a Harry Potter 3 DVD and someone saying "This movie was kind of boring, but not bad!" as a Negative!
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  • Profile picture of the author Chris Silvey
    Originally Posted by lisag View Post

    So I went shopping on eBay for an accessory for my new Android phone. Finding exactly what I wanted, with free shipping, and a great 'Buy Now' price, I clicked and paid through PayPal. The seller was an established eBay-er with several hundred positive recommendations and his own online cell phone store.


    So, I wasn't prepared for what happened next.


    The package arrived in a few days. It contained EXACTLY what I ordered. And that's where the crime occurred. This well-established business owner blew the opportunity to turn me into a repeat buyer. How?


    1. No thank you note inside the package.
    2. No catalog, brochure or flyer.
    3. No offer to join his mailing list.
    4. Heck, there wasn't even an invoice with his company name on it.


    In short, this seller was criminally negligent of failing to turn a first-time buyer into a repeat buyer. What is particularly confusing for me is that his product was obviously a loss leader. You can't buy what I bought for $1.99 and free shipping anywhere in the brick and mortar world. He had to have lost money. Even the shipping cost him more than he netted from my sale.


    Listen folks. No matter what product you sell, and regardless of whether you sell on eBay or not, NEVER miss the opportunity to engage a new or existing customer. It's a crime.
    Sounds like a drop ship item. Vendor takes the order, payment, sends it to fulfillment, addressed and sent to your door step.
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  • Profile picture of the author YoungAndOpulent
    Banned
    Is there any reason why this thread has gone on this long? Better yet, why are people so mad about the thread title?
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  • Profile picture of the author tremayne
    Lisa is talking, in her opinion, of missed marketing opportunities.

    When I started in IM I was on so many lists it was sickening. I learned too slowly to get off them as fast as possible when I was averaging 200 emails a day and being less productive because of them.

    But making firm relationships with clients is essential. We launch a financial membership program next month and generally autoresponders are thought to be helpful for staying in the client's mind. But what the heck do you write? Unless you ask the client how to be useful to them, you will upset as many people as you please.

    In hopes this may be useful to others, I will share with you an optional questionnaire we designed and that clients will see just once after the initial sign-up page. Knowing something about each client will allow us to segregate them into groups for more personal follow-up and service. We have no other product so, unless we offer other marketers OTOs, we are not trying to sell, just to serve.

    If we give unusually good service along with an excellent product we should get more word-of-mouth referrals. There is a company Rich Scheferen speaks of that will send birthday cards and even brownies. We plan to use them. (Our membership is around $25 a month so we can give something back.)

    Anyhow, instead of prattling on, here's the questionnaire. If you think an adaptation would be good for your business, help yourself.

    Optional Questionnaire

    We are not being nosey! Answering the following questions will help us to tailor service specifically to your needs. Whether you answer any or all of them is up to you but you may then receive advice above or below your experience level. Answering them is not mandatory. Your information will remain strictly confidential. You will not see this page again.

    Full name [pre-filled from database]

    Mailing address [pre-filled from database]

    Investor experience: Novice X Some experience X Moderately experienced X Experienced X

    How long since your first investment XX years

    What types of investment have you made? Long stocks X Short stocks X Options X Forex X Commodities X

    Family income: Less than $80,000 X
    $80,001 - $120,000 X
    $120,001 - $150,000 X
    More than $150,001 X

    Occupation: XXXXXXXXX

    Available investment capital? $XXX,XXX,XXX

    Level of acceptable risk:
    X Bank deposits, money market funds, bonds
    X I get nervous if my investment falls 20% even if I believe it will recover
    X Risk is okay if I am sure losses are temporary
    X Risk is okay if I make a positive return regardless of some losses

    Number of years before you need to start drawing down investment capital XX years

    Special future wishes for your capital (legacy, new home, other major expenditure and amount)XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

    Email address: XXXXXXXXXX@XXXXXXXXXX
    ---

    Hope this helps you to improve your business.

    Sydney
    Signature

    CEO
    Wealthy Investor Limited
    http://wealthyinvestorweekly.com

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  • Profile picture of the author PsycFa
    I do not get it why some of you are quite annoyed at OP's post. It is a legitimate post that gives us insight on how to do things. Fluff whatever association you are in; you are seriously not doing the right things.

    I am not on ebay but I own 3 facebook shops and 2 ecommerce businesses. I use drop shippers and even though i do not need to pack etc, i make the dropshipper to include a small pamphlet for me.

    This pamphlet's Gist: Thank you for purchasing this product, and to make sure you do not miss out on our promotional ones; do subscribe here:......................... or you can simply check out the best ones below. PRODUCTS LIST AND PRICINGS.

    Why i know it works is because the promotional products page are not visible on the main page; you need the link to access it and out of every 100 sales i have; I receive around 30 sales on the promotional product page.

    And when you compare the shipping adds and names; they are those people who bought recently.

    So one thing I can say is that it works; it might not have work for you but it certainly works and I applaud OP for sharing this with us.
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    The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.....

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    • Originally Posted by PsycFa View Post

      I am not on ebay but I own 3 facebook shops and 2 ecommerce businesses.
      Then you're just blowing smoke and need not be paid attention to.

      eBay is different from Amazon is different from Facebook is different from MySpace is different from...

      fLufF
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      • Profile picture of the author JeanneLynn
        Originally Posted by fluffythewondercat View Post

        Then you're just blowing smoke and need not be paid attention to.

        eBay is different from Amazon is different from Facebook is different from MySpace is different from...

        fLufF
        --
        I agree. I've been selling on eBay since 1998 and have over 10,000 positive feedbacks. I also sell physical products on Amazon. eBay is different.
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      • Profile picture of the author Lance K
        Originally Posted by fluffythewondercat View Post

        Then you're just blowing smoke and need not be paid attention to.

        eBay is different from Amazon is different from Facebook is different from MySpace is different from...

        fLufF
        --

        I see you took the time to point out and dismiss the guy who readily admits he's not on eBay.

        Yet you ignored a couple of people who have posted that they ARE on eBay. People who said they also tried (and had success with) some of the things you couldn't make work.







        To me, blowing smoke is saying things that come off sounding like...'I did it this way and it didn't work, so don't even think about trying it yourself. If I couldn't make it work, you don't have a shot.'
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        • Profile picture of the author sbucciarel
          Banned
          Originally Posted by Lance K View Post

          I see you took the time to point out and dismiss the guy who readily admits he's not on eBay.

          Yet you ignored a couple of people who have posted that they ARE on eBay. People who said they also tried (and had success with) some of the things you couldn't make work.

          To me, blowing smoke is saying things that come off sounding like...'I did it this way and it didn't work, so don't even think about trying it yourself. If I couldn't make it work, you don't have a shot.'
          It's called "Snark Marketing" ... it makes you look like an expert when you belittle others, at least in theory. Sometimes it backfires and makes you look like an ....
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  • Profile picture of the author PsycFa
    it aint different it is about selling physical products. thats it.

    Regardless of what you think or what I think; this can be an eye opener for someone out there on how to do business. They can add their own twists to it and make it work. There is no need to approach things with a pessimistic attitude just because it did not work for you.

    Regards
    Signature

    The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.....

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  • Profile picture of the author lisag
    I doubt it was dropped shipped. At least not from overseas. The auction said it ships from Florida. I live in Florida and I received it in 2 days. The postage costs were nearly what I paid for the item.
    Signature

    -- Lisa G

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    • Profile picture of the author Chris Silvey
      Originally Posted by lisag View Post

      I doubt it was dropped shipped. At least not from overseas. The auction said it ships from Florida. I live in Florida and I received it in 2 days. The postage costs were nearly what I paid for the item.
      It doesn't have to be from overseas lol.

      Florida has tons of wholesalers, distribution and fulfillment centers. The Drop ship method is more common in ecommerce than pizza is with Italian food.

      Not to many people out there own a brick and mortar store and able to stock inventory.
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  • Profile picture of the author whyu76
    Hi,

    The 'latest' crime strategy in our country and his happened to my friend.

    He saw an advertisement poster:

    Paid only when our product reach your door step, check the item if ok then only paid to the us!! Wow!! What a encouraging and secure transaction James thought of.

    He purchased an i phone4s smart phone. The phone reached him in 2 weeks time. James checked the phone and bring it to Apple store and noted that the smart phone was genuine and original phone. James was happy with the deal and paid the merchant as instructed.

    Unfottunately, James was called for explanation by police officer whereby James was suspect to used other credit card holder to purchase Iphone4s. James was puzzled!!

    The real senario:

    The 'merchant'- lets call hacker purchased the iphone4s from another genuine seller via credit card (This credit card was belongs to other people.) The hacker instructed the genuince iphone4s seller to send to James. James checked and paid to another account holder. The hacker told that the account holder is hacker's wife.

    When the credit card holder realized that his card being misuse, he traceed back all the record and found out that the Iphone4s was sent to James. So James was indirectly involved into this crime.
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  • Profile picture of the author kencalhn
    maybe add an optin email mini-flyer, with "free tips for (product area)" newsletter, as an insert with what's being shipped
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  • Profile picture of the author plongmire
    I think this speaks to a larger problem some online marketers face. With all the information out there and perhaps the information overload, we find ourselves scattered and unable to stick or focus on any one thing, much less make money online.

    The process you talked about is the difference between approaching this as a business vs a hobby. Or approaching this from the idea of a consumer vs a marketer.

    The Internet Marketing niche does so well because a lot of people enter it with the mindset of a consumer. So they buy everything without applying anything.

    Or like is stated here, that to many do not think of the entire process. The sales funnel, all those things that we would consider to be non-sexy in marketing, yet the things that bring in extra money every month.

    It might be paying attention to these small details that sets other apart. These details is the difference between those scheduled to make a million this year and those who will go buy 10 more WSO's before the end of the month.

    This is a great post...very solid thinking and right on track
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  • Profile picture of the author Jason Ladlee
    Originally Posted by samanthaelandon View Post

    I feel you. Thank you for sharing. That's a sad story. It happened to me too one time and since than I am over concerned every time I porches something from eBay.
    Well this just made my morning.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by jayl830 View Post

      Well this just made my morning.
      Yeah ... a post count troll. Doesn't bother to read the OP or anything but the title.
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  • Love this! I also think this applies to the online world.
    Follow up with customers, thank you email, list building etc

    Offer valuable products and your customers will buy from you again and again
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  • Profile picture of the author kimonerz
    Very good insight! Totally agree.

    Some people I guess don't really care.
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  • Profile picture of the author Martin Avis
    Some people seem to have an advanced case of irony deficiency.

    To complain that the OP's title is misleading is simply fatuous. Although clearly intended as an ironic crowd-puller, it is in fact a statement of truth as well: failing to cover the small points is a crime against ones own business!

    I have bought hundreds of items from ebay and as a customer I always appreciate those that arrive with an invoice, a business card or a hand-written thank-you comp slip. An offer for other products the company sells is also always welcome.

    Do these things make me buy more? Probably not directly. But they definitely have an indirect effect in that I will be more drawn to future ebay offers made by companies who have impressed me than those who have not.

    Case in point, I just bought a screen cover for my Kindle and chose to buy from a seller who I'd previously bought an iPhone screen cover from, and who had given me good service, than one of their many competitors.

    Why on Earth would you not take a well-meant, highly sensible post as something to appreciate rather than something to criticize because you are focused on picking holes in the title?
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  • Profile picture of the author freelancewriting
    Good headline. You got my attention, that's for sure.
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    • Profile picture of the author lisag
      Originally Posted by freelancewriting View Post

      Good headline. You got my attention, that's for sure.
      Thank you.

      What I wrote was an article, not an indictment against eBay sellers.

      It was sad to see so many people fail in their role as fellow forum members by lopping of the heads of people they disagree with, insulting them and, possibly, discouraging newbies from posting their opinions for fear of getting castigated.

      I actually felt sorry for everyone who took an angry or insulting approach to my simple attempt to voice my opinion and pass along what I would have liked to see as a buyer. I think many of the responses were unprofessional and immature. You have to wonder how happy people like that are with their lives.
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  • Profile picture of the author TCWalker
    I know people may think the title is misleading, but it did exactly what the OP was looking for. Getting us to open the post.

    Marketing 101.
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