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Facebook advice, increasing likes, reducing cost

by d1cee
4 replies
Hi all,

I've observed this forum from a far here and there and think I need to help / get help !

I currently run a Facebook page for a growing business, so far I've started running ADs for just over a week and a bit, seeing me gain over 1k+ likes with a click through rate of 0.105%.

I currently use the social AD story of "YOUR FRIEND DAVE LIKES ..." I have it targeted at demographics which are relevant to our business.

What I want to know is, what is better in general, ADs like this, or new AD's also any advice to improve CTR/Lower CPM will be welcome, i've found that the cost has risen towards the end of the week.

Stats for 6/8 - 13/8 :
Impressions :3,556,928
Clicks : 3,863
Actions : 11,265
CTR : 0.109%
Spent : £527.42
CPM : £0.15
CPC : £0.14
Total Likes: 1,011
Suggestions more than welcome.
#advice #cost #facebook #increasing #likes #reducing
  • Profile picture of the author TheSalesBooster
    Your CTR is great, Your bid prices are great, and your conversion rate for likes is solid.

    I think at this point you could try and slowly lower your bid every day and try and push that bid as far down as you can. I've seen some people have CPM's as low as 2 cents. Other than that I'd say start testing variations of your current ad since it seems to be quite successful. Your in a good spot already so keep doing what your doing and get that bid price down.
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    • Profile picture of the author d1cee
      Not quite sure how to lower the bid, as far as I was aware CPM is automatic, I'm new to this!
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  • Profile picture of the author TheSalesBooster
    Facebook is always changing around their platform I don't remember how to change the bids to CPM as you are probably on CPC bidding. Its a mess and well google would be better at explaining that than I could.
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  • Profile picture of the author d1cee
    Oh, I am on CPM
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