When building a mailing list should you try to collect names?

by tweakr
4 replies
I'm new to email marketing, and I have been Googleing trying to find out if it would be best to try and collect names to go with an email address when building a mailing list.

I've seen it done both ways, but I was wondering if it helps to have more of a personal touch within the email itself?
#building #collect #list #mailing #names
  • Profile picture of the author asiancasanova
    No, conversions are higher without the names.

    The myth is that you need a "name" to help build a relationship or rapport.

    The reality, is that everyone knows that its a gimic, they know that its automated, etc.

    Whats more important than saying "Hey, [name]!" every time is the tone of your e-mail.

    Its the TONE of your e-mail and the VALUE that you provide in your e-mails that will build rapport and a relationship.
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  • Profile picture of the author obin94
    Collecting names has its ups and downs.

    There is a lower conversion rate when you add more information for people to fill out.

    However, a personal touch to emails can be nice. But, in my personal testing having the name has not increased conversions in sales or clicks.

    Hope it works out well for you
    Robin
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  • Profile picture of the author tweakr
    I tried searching to see if there was already a thread but it didn't pop up.

    Thanks for the help everyone.
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  • Profile picture of the author tianan
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