When building a mailing list should you try to collect names?

by tweakr
4 replies
I'm new to email marketing, and I have been Googleing trying to find out if it would be best to try and collect names to go with an email address when building a mailing list.

I've seen it done both ways, but I was wondering if it helps to have more of a personal touch within the email itself?
#building #collect #list #mailing #names
  • Profile picture of the author asiancasanova
    No, conversions are higher without the names.

    The myth is that you need a "name" to help build a relationship or rapport.

    The reality, is that everyone knows that its a gimic, they know that its automated, etc.

    Whats more important than saying "Hey, [name]!" every time is the tone of your e-mail.

    Its the TONE of your e-mail and the VALUE that you provide in your e-mails that will build rapport and a relationship.
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  • Profile picture of the author obin94
    Collecting names has its ups and downs.

    There is a lower conversion rate when you add more information for people to fill out.

    However, a personal touch to emails can be nice. But, in my personal testing having the name has not increased conversions in sales or clicks.

    Hope it works out well for you
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  • Profile picture of the author tweakr
    I tried searching to see if there was already a thread but it didn't pop up.

    Thanks for the help everyone.

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  • Profile picture of the author tianan
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