Can someone describe the relationship between a Squeeze page and a Sales page?

by 21 replies
25
Hey everyone, I am very interested to get started promoting Clickbank products but I'm discovering there are about 960 ways of doing so. Surely there must be a 'best practice' or similar. I have tried many ways to crack the 'code' including signing up for someone's list to see how they might be doing it, but I just get directed all over the internet to related pages and sites, some asking for my email and some not. I'm having a hard time deciphering how this whole process works and just wondering if someone can simply lay out the process for me from squeeze page to sale. I understand that squeeze page is the first thing someone sees before they 'progress' through your sales funnel?

I am wondering also if someone can just tell me what is the best first step I should take with all of this. As of right now, there seems to be about ten first steps and I keep circling back around again. I understand the importance of just taking action but I'm also someone who wants to do it right or close to 'right' the first time. Thanks for any suggestions or input.
#main internet marketing discussion forum #describe #page #relationship #sales #squeeze
  • There are many different ways to funnel visitors through
    a sales process.

    A typical route is as follows:

    Traffic => Squeeze Page => Sales Page

    There are many, many more different possibilities but
    let's not confuse things.

    The primary purpose of the Squeeze Page is to get the
    visitors contact details so that you can build your list
    and follow-up with them.

    The primary purpose of the Sales Page is of course to
    sell the front-end product.

    The first step is to choose a hot target market.

    Once you've done that, find out what they're already
    buying.

    Then create a free offer and squeeze page enable you
    to build a list of targeted prospects.

    You can create your own product and/or send your
    list to affiliate offers on which you make a commission.

    And don't get too hung-up on doing things even nearly
    right first time. Just get something up and out there
    and then tweak it as you go along.

    Dedicated to mutual success,

    Shaun
    • [ 1 ] Thanks
  • Banned
    [DELETED]
  • Banned
    On that question I can't add to the two excellent replies above.

    Yes, there are. Some that work and many more that "just don't". There are, however, three really fundamental things which all the ones that work tend have in common, and here they are.

    That's a possible but very tricky way to try to learn, for two main reasons ...

    (i) Far more people fail than succeed at selling ClickBank products, and it's always likely that the person from whom you're trying to learn won't still be in the business in a year's time because what they were doing didn't actually work;

    (ii) Even if you manage to get yourself on the list of someone's who's really successful, those tend to be the people who are constantly split-testing and researching, and there's always the chance that what you receive won't still be being sent out in two weeks' time, to more recent subscribers than yourself, because it underperformed the other tests you didn't yourself see (still, there may be some overall value in it if you know they're very successful).

    "Simply" being the key word, there?!

    I can't do that, but I think the post linked to above and this one may help: http://www.warriorforum.com/main-int...ml#post6123982

    Not for my business, it isn't. Not in any of my niches.

    This isn't "simply" at all , but if you want more or less the whole story of how I make a living promoting ClickBank products, it's here: http://www.warriorforum.com/main-int...ml#post5721774

    With your username, you should perhaps be promoting private air charters (there are some good affiliate programs for that), not ClickBank products.
  • Prospects first come to the optin or landing page and are promised
    a special report or more information about a particular offer. In
    order to receive this further "report" they must give their name
    and email address where the report download information would
    be sent.

    On clicking the "submit" button they are immediately forwarded to
    the main web page containing a long direct marketing style sales
    letter. This is often referred to as a "minisite" because it's just a
    single page site with little option than to order or leave the page.


    The follow up emails in the AR continues to sell the product
    advertised in the main sales page by continually referring the
    prospect back to that page with new reasons to order. The AR
    series then sells the main page several times until the prospect
    either buys or unsubscribes from the series.

    Without the AR series the prospect will only see the main sales
    letter once and the sale is lost if they don't buy immediately or
    return by bookmarking the page.



    -Ray Edwards
    • [2] replies
    • Best interpretation i've seen. The graphic above makes the Clickbank sales process super easy.
      • [ 1 ] Thanks
      • [1] reply

    • Does the diagram you posted essentially lay out how you how you make money with your list Raydal? And are these affiliate products you are trying to get them to bite on, or is this your own product? This is helpful but even as a newb I'm not sure I completely agree with it. The process seems to describe re-marketing the sales page to people who have clicked away from it initially upon giving their mail. Does this not destroy any hope of building a relationship with your list? Sorry to sound blunt but i'm just wondering.
      • [1] reply
  • Thanks guys (and girl :0). You've all been very helpful.

    Alexa, you say that in none of your niches you present a squeeze page as the first thing someone sees. May I ask you to elaborate on that? I know that conventional wisdom is just conventional wisdom, but it also seems to almost overwhelmingly suggest the squeeze page as the initial step with a lot of this stuff.
    • [1] reply
    • Banned
      It is just conventional "wisdom". I used to believe it but I don't any more. I now think that many people who post in forums and say "A squeeze page is always best" are people who haven't actually split-tested. When I split-tested (in only four of my eight niches, admittedly, but with exactly the same findings in all four, and with broadly speaking the same traffic demographics across all my other niches as well) it turned out that squeeze pages were costing me a lot of money, so I don't use them at all any more. (Please note: I'm not saying that what works best for me will necessarily work best for you as well - just that if I were you, when you see people saying "A squeeze page is always best" you should ask them whether they've split-tested and proved this or they just "think it's obvious". Because I can tell you it's actually far from "obvious", and the more you investigate it in detail, the further from "obvious" it gets! ).

      This thread may interest you: I don’t believe this! Higher opt-in rate, fewer sales

      And here are three with some more ramblings on this subject ...
      1 Page Squeeze Site for List Building
      What gets peopole to sign up?
      Squeeze Page on Landing Page a Turn Off?
  • As much as I like the processes shown above, I have always somehow battled with this thought:

    Once a lead has signed up and is forwarded on towards a sales page, does this alter their thoughts and feelings towards us? Especially if we are giving away a free gift at the front end.

    I feel that the relationship between both prospect and seller is very fragile at the initial stages, so perhaps it is best to bypass the sales page and build a relationship with the list first instead. Then after the initial stages I would start to soft-sell, then as they get further within the funnel I will then start to hard-sell.

    There's a risk of losing a ROI initially, but it could turn out to be more profitable in the long run and avoid scaring off potential leads at the beginning IMHO. What are your thoughts on this?

    Maybe I'm just thinking way too into it.
  • to the OP:
    Its actually very simple. If you want to sell something you create a sales page. The sales page has a call to action to encourage users to buy the product you are selling.

    If you just want somebody to provide their information then you have a squeeze page.

    There is absolutely no need to go to a squeeze page first and then go to a sales page. You can directly go to the sales page as well.
  • Thanks blazing. But isn't it easier to build a list with a squeeze page first and then market any sales page(s) later?
    • [1] reply
    • As was mentioned previously, this should be split-tested. I have had very little success in terms of profit using vague squeeze pages, which seem to mostly encourage the curious or freebie seekers. Perhaps with time and patience, this method can work well in some niches.

      However, for building a responsive list, using persuasive ad copy including features/benefits of the product being sold with opt-in for a related free/introductory offer appears to be more effective. You certainly will have less opt-ins, but those who do subscribe will be more targeted, resulting in higher conversions.

      In my own marketing model, only buyers are allowed to subscribe, which may be yet another method to consider for split-testing. This quite effectively screens out everyone but the more serious prospects; prequalifying them for a long series of repeat sales. Sooner or later, you're going to have to sell to your subscribers. My preference is to start the sales process sooner rather than later.
  • myob, how do you separate out the quality buyers from the freebie seekers? Do you have any examples of sites/pages utilizing the more effective method that you describe above?
    • [1] reply
    • Any examples of my sales pages will not be helpful to you here, because it is only a small part of my total marketing model and traffic generating system. However, it is based on sort of a hybrid mix of Jim and Dallas Edwards' timeless classic, Turn Words Into Traffic, Seth Godin's masterful work, Permission Marketing (not affiliate links), and old-fashioned best practices in advertising and sales.

      The underlying basics are summarized in Seth Godin's proven concept: turn strangers into friends and friends into customers. This certainly can be accomplished by using a squeeze page or sales page as mentioned earlier in this thread, or various combinations of ad copy with an opt-in. In its highest form, effective sales is essentially a relationship-building process.

      All of my traffic originates through networks of syndicated articles in online/offline publications, so the "relationships" have already been established long before they even visit my websites. In my marketing, there is no need or even a place for "freebie seekers"; they either buy based on my recommendations, or move on.

      Only buyers are invited to subscribe to my lists, then they are treated to incrementally higher end products which eventually lead to purchases of my affiliate flagship products. In my opinion, this is the ultimate system in permission based or "relationship marketing".

      Here is a superb example of Seth Godin's sales page which shows a very prominent opt-in for sample chapters of his masterpiece, Permission Marketing with links to buy the book. The website is deceptively quite simple, but powerful in its underlying sales technique. But you really do need to test what works best for your offer, traffic source, and skill set. (Hint: buy all his books )
      • [1] reply
  • I don't think the traffic should always go to squeeze page. If the visitors are on the edge of buying, for example they are typing some product name in google, those visitors should be leaded to the sales page directly. But for the visitors who are not very eager to buy, then we should direct them to squeeze page.
  • I agree with you, if visitors are coming from search engine from any targeted keyword then they can buy from your sales page directly as well.
  • drive your traffic to squeeze page and after optin you drive them to your sales page and also have their email ID for future updates of your product or promotion of other projects
  • A squeeze page is just the start of the pre-sell process. It's basically essential.
  • The purpose of squeeze page is just want user to opt-in (and confirm being in list).
    Then OTO or sale pages are used to sell your products
Join the discussion

Next Topics on Trending Feed

  • 25

    Can someone describe the relationship between a Squeeze page and a Sales page?

    Hey everyone, I am very interested to get started promoting Clickbank products but I'm discovering there are about 960 ways of doing so. Surely there must be a 'best practice' or similar. I have tried many ways to crack the 'code' including signing up for someone's list to see how they might be doing it, but I just get directed all over the internet to related pages and sites, some asking for my email and some not. I'm having a hard time deciphering how this whole process works and just wondering if someone can simply lay out the process for me from squeeze page to sale. I understand that squeeze page is the first thing someone sees before they 'progress' through your sales funnel? I am wondering also if someone can just tell me what is the best first step I should take with all of this. As of right now, there seems to be about ten first steps and I keep circling back around again. I understand the importance of just taking action but I'm also someone who wants to do it right or close to 'right' the first time. Thanks for any suggestions or input.