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1 Page Squeeze Site for List Building

by redstanford
26 replies
with this method, you're pretty guaranteed to end on google's "not so hot" list as this is about as thin a site as one can create.

so in essence you'll never get traffic from google seo. you'll have to rely on PPC entirely. is a one page site solely designed for list building worth it?
#building #list #page #squeeze
  • Profile picture of the author Harvey M
    I certainly think you can make it work. Just need to make the layout of your site very well SEO equipped.
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  • Profile picture of the author Studio13
    Backup your one page site with some quality backlinks with the proper anchor text and Google will rank you.

    I got a first page listing with a 1 page site for personal training awhile back. Was a simple lead capture page, about 1000 words worth of content — and a truck load of backlinks.
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  • Profile picture of the author richie757
    Banned
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    • Profile picture of the author Jase1977
      I don't understand why people only build 1 page websites (unless it's an extremely obscure niche with no other keywords or competition). In my opinion, it just feels "lazy" to me. You don't want to put in the extra effort or work to make the site interesting for your readers? To build a list for just building it, doesn't mean it'll be a motivated list to buy something from you. I don't mean to criticize, but yet I am trying to look at it from a customer perspective and don't see how 1 page sites are helpful.
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      • Profile picture of the author wizzard74
        Originally Posted by Jase1977 View Post

        I don't understand why people only build 1 page websites (unless it's an extremely obscure niche with no other keywords or competition). In my opinion, it just feels "lazy" to me. You don't want to put in the extra effort or work to make the site interesting for your readers? To build a list for just building it, doesn't mean it'll be a motivated list to buy something from you. I don't mean to criticize, but yet I am trying to look at it from a customer perspective and don't see how 1 page sites are helpful.
        People do it because that's the way it used to be done. Before google raised it's big hand and slapped people down for it. There are still people out there with the mindset "build it and they will come". Not if google are manning the road blocks.
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  • Profile picture of the author TheNightOwl
    How about this...

    1. You write (or have written) 20 good-quality articles (i.e. ones that people would be interested in reading and that tell them something useful and which they didn't already know). You may not want to keyword optimise them (see below).

    2. You put 'em on your site, add 'em to your sitemap, link to 'em all from your homepage, and do whatever you need to do to get 'em indexed.

    3. You then build three versions of your homepage (to replace the temporary "article map" style homepage you've got up while the search engines are indexing your site):

    Version A is an opt-in page (short-form) selling the opt-in for a 10-part ecourse; no links to anything other than privacy policy, etc.

    Version B is an opt-in page (long-form) selling the opt-in for a 10-part ecourse; no links to anything other than privacy policy, etc.

    Version C is "magazine style" with the first paragraph of other articles (and then Read More links) and images, etc. + links in the sidebar. Note: Only make 10 of your articles "available" in this way and be sure to cross-link them.

    No advertising of any kind! (You want to build the list, right? Do that first.)


    3. Create three optin forms with appropriate tracking tags:

    Version (a) goes on Page A
    Version (b) goes on Page B
    Version (c) goes on the 10 articles (top, bottom, sidebar) -- and maybe the homepage

    5. Set up a three-way split-test on your homepage.

    With enough traffic to get a statistically significant result, you'll find out exactly which one produces more optins (although it could be skewed if you start ranking organically for the inner pages -- the dilemma is you want them indexed so Google doesn't see a "thin" site, but to make the test strictly valid, you don't want people entering the site via those pages *shrug*).

    6. Take the other 10 articles and queue them up in your autoresponder (all three forms point to the same list; no need to create three follow-up sequences). Do all the regular email marketing things from there.

    Does that help at all?

    TheNightOwl
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    • Profile picture of the author redstanford
      Originally Posted by TheNightOwl View Post

      How about this...

      1. You write (or have written) 20 good-quality articles (i.e. ones that people would be interested in reading and that tell them something useful and which they didn't already know). You may not want to keyword optimise them (see below).

      2. You put 'em on your site, add 'em to your sitemap, link to 'em all from your homepage, and do whatever you need to do to get 'em indexed.

      3. You then build three versions of your homepage (to replace the temporary "article map" style homepage you've got up while the search engines are indexing your site):

      Version A is an opt-in page (short-form) selling the opt-in for a 10-part ecourse; no links to anything other than privacy policy, etc.

      Version B is an opt-in page (long-form) selling the opt-in for a 10-part ecourse; no links to anything other than privacy policy, etc.

      Version C is "magazine style" with the first paragraph of other articles (and then Read More links) and images, etc. + links in the sidebar. Note: Only make 10 of your articles "available" in this way and be sure to cross-link them.

      No advertising of any kind! (You want to build the list, right? Do that first.)


      3. Create three optin forms with appropriate tracking tags:

      Version (a) goes on Page A
      Version (b) goes on Page B
      Version (c) goes on the 10 articles (top, bottom, sidebar) -- and maybe the homepage

      5. Set up a three-way split-test on your homepage.

      With enough traffic to get a statistically significant result, you'll find out exactly which one produces more optins (although it could be skewed if you start ranking organically for the inner pages -- the dilemma is you want them indexed so Google doesn't see a "thin" site, but to make the test strictly valid, you don't want people entering the site via those pages *shrug*).

      6. Take the other 10 articles and queue them up in your autoresponder (all three forms point to the same list; no need to create three follow-up sequences). Do all the regular email marketing things from there.

      Does that help at all?

      TheNightOwl
      interesting idea. thanks for your well-thought out response. i assume traffic would come from search engines right?
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  • Profile picture of the author Randall Magwood
    Originally Posted by redstanford View Post

    with this method, you're pretty guaranteed to end on google's "not so hot" list as this is about as thin a site as one can create.

    so in essence you'll never get traffic from google seo. you'll have to rely on PPC entirely. is a one page site solely designed for list building worth it?
    There are other search engines other than Google. Have you considered optimizing your site for Bing and Yahoo? Plus, you can earn a ton of money and get alot of traffic by not using Google. So you dont have to limit yourself.
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  • Profile picture of the author FreeMeal
    You can rank a squeeze page, you just got to choose your battle wisely.
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  • Profile picture of the author Dann Vicker
    No matter what people say, the fact is that currently, google sees one-page squeeze pages as leprous, and I'm yet to find such sites ranking in google 's page one for a while now
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  • Profile picture of the author redstanford
    so the consensus seems to be you can build a site with the sole purpose of adding people to an emailing list or selling an ebook/product but at least add legit content articles and pages on the site to give it some girth
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  • Profile picture of the author Micronichedude
    I'll my make main site a squeeze page. Then make another subdomain, like:

    WWW(dot)MYdomain(dot)com/blog

    and stuff all my article linking back to my squeeze page.
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  • Profile picture of the author James B
    I would recommend making your squeeze or splash page your main landing page for your website.
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  • Profile picture of the author CDarklock
    Originally Posted by redstanford View Post

    you'll have to rely on other traffic methods entirely.
    Fixed that for you.

    There's a lot more to traffic than PPC and SEO. It's not a simple either/or question.
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  • Profile picture of the author KevinW
    "you're pretty guaranteed to end on google's "not so hot" list as this is about as thin a site as one can create."

    Disagree strongly about this.

    link building with squeeze pages works just fine. And you can keep the "squeeze page experience" and just add a couple of pages of content with links at the bottom next to privacy policy. This still gives the website visitor the "squeeze page experience" (entire message on pages leads them to optin).
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  • Profile picture of the author Alexa Smith
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    Originally Posted by redstanford View Post

    so in essence you'll never get traffic from google seo. you'll have to rely on PPC entirely.
    Why?

    What about all the other sources of traffic, such as the ones from which I and many others here have been making make a full-time living for many years?

    Originally Posted by redstanford View Post

    is a one page site solely designed for list building worth it?
    For me, it isn't at all. It actually costs me money, to build lists that way.

    I've had plenty of squeeze pages, but I don't now use them any more, simply because all my split-testing with them has proven reliably and repeatedly that I earn more money without them than with them. And that has absolutely nothing to do with SEO at all.
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    • Profile picture of the author redstanford
      Originally Posted by Alexa Smith View Post

      Why?

      What about all the other sources of traffic, such as the ones from which I and many others here have been making make a full-time living for many years?



      For me, it isn't at all. It actually costs me money, to build lists that way.

      I've had plenty of squeeze pages, but I don't now use them any more, simply because all my split-testing with them has proven reliably and repeatedly that I earn more money without them than with them. And that has absolutely nothing to do with SEO at all.

      so how do you build your list since you don't uses squeeze pages anymore?
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      • Profile picture of the author Alexa Smith
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        Originally Posted by redstanford View Post

        so how do you build your list since you don't uses squeeze pages anymore?
        Every time I've tested, in every niche in which I've tested, a content-rich site with a prominently incentivized opt-in on its home page has worked far better for me than a squeeze page.

        I've done a lot of split-testing of this. But - as always - the results depend on what you measure when you test. (In this case, list-size or income-size).

        I always got more opt-ins from squeeze pages, but made less long-term money from the resulting lists.

        Different people opt in to squeeze pages. At least, enough are different people for it to affect the bottom line significantly.

        I used to allow myself to be sucked into the urban myth that building the biggest possible list, from each of my niche sites, was going to earn me more money in the long run. It took a lot of very consistent split-testing results to satisfy myself that it was nonsense, but as a result of the decision not to use squeeze pages, I build smaller lists and make more money.

        http://www.warriorforum.com/main-int...-turn-off.html

        http://www.warriorforum.com/main-int...e-sign-up.html

        http://www.warriorforum.com/main-int...ml#post5475859
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        • Profile picture of the author Schwan
          Originally Posted by Alexa Smith View Post

          Every time I've tested, in every niche in which I've tested, a content-rich site with a prominently incentivized opt-in on its home page has worked far better for me than a squeeze page.

          I've done a lot of split-testing of this. But - as always - the results depend on what you measure when you test. (In this case, list-size or income-size).

          I always got more opt-ins from squeeze pages, but made less long-term money from the resulting lists.

          Different people opt in to squeeze pages. At least, enough are different people for it to affect the bottom line significantly.

          I used to allow myself to be sucked into the urban myth that building the biggest possible list, from each of my niche sites, was going to earn me more money in the long run. It took a lot of very consistent split-testing results to satisfy myself that it was nonsense, but as a result of the decision not to use squeeze pages, I build smaller lists and make more money.

          http://www.warriorforum.com/main-int...-turn-off.html

          http://www.warriorforum.com/main-int...e-sign-up.html

          http://www.warriorforum.com/main-int...ml#post5475859
          Alexa, what source of traffic visited your tested sites?
          Maybe there is a difference beteween Seo traffic and payed traffic?
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  • Profile picture of the author highper
    Originally Posted by redstanford View Post

    with this method, you're pretty guaranteed to end on google's "not so hot" list as this is about as thin a site as one can create.

    so in essence you'll never get traffic from google seo. you'll have to rely on PPC entirely. is a one page site solely designed for list building worth it?
    Yes it's worth it as long as you're doing paid traffic.
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  • Profile picture of the author Anonymous Affiliate
    Or you could use a blog+squeezepage hybrid: Squeeze Boss
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  • Profile picture of the author Exel
    Originally Posted by redstanford View Post

    with this method, you're pretty guaranteed to end on google's "not so hot" list as this is about as thin a site as one can create.

    so in essence you'll never get traffic from google seo. you'll have to rely on PPC entirely. is a one page site solely designed for list building worth it?
    Why do you have to get traffic from SEO?

    And why do you have to rely on PPC entirely?

    There are so many traffic sources you can use to drive traffic to your squeeze page.

    Besides that, there are also other ways of building your list.
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    • Profile picture of the author redstanford
      alright people I know there are other traffic methods than seo and ppc. i get it.
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  • Profile picture of the author LarryW
    Well, a Landing Page usually has an optin form.... the page could be a VSL too. And why would Lead Pages and similar (I like Landing Page Monkey) be in use so much? Because that is just one part of the picture = funnel or process.

    And to update this old thread some more --- sending email readers and Social Traffic to landing pages is quite common, and they don't depend on SEO ranking.
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  • Profile picture of the author kazimuhith
    If you have budget for paid traffic , it is well worth it ....
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  • Profile picture of the author stevefox88
    Get paid traffic. Expensive but efficient
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    Give Up? Do it now so that you regret later

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