All it took was a year.

34 replies
I joined the Warrior Forum on the 24th of July 2011, desperate to climb out the septic tank I had fallen into. My life was such a disaster that we were living on the charity of friends and family. That feeling of terror that I was going to end up on the streets with my kids is something that I will never ever forget. Then it got even worse when I got retrenched from my job.

Initially when I started to write this post I was not sure how much I should share with you, but I realise that it is important. There are so many people out there who are in the same situation now that I was then.

The dream of being financially independent and working from home so that I could take care of my three children was what drove me. I had this vague notion that I could make money on the internet.

I knew absolutely nothing when I started, but thanks to this forum, and a whole lot of amazing people (they know who they are), I am now living my dream.

For the entire year, I eked out an existence, learning, making mistakes, getting up and doing it again until I got it right. The biggest mistake I made was a lack of focus. There is so much to learn and do that it cripples you – unless you make a decision to focus on just one thing and then crush it by becoming the absolute best you can be at it.

In all my learning, I stumbled across offline consulting and starting making some money, but I was still dabbling in other areas. It was not until I shut all the other projects down and made myself a promise that I would not start another project until this business of mine made some real money that it all changed.

During the month of August, I doubled my income for last year. In one month.

So here is a summary of what I learnt:

· Find an area that you love and is making you some money and then FOCUS on it.
· Under promise and over deliver. I always over-quote the delivery time and then surprise the client by delivering earlier.
· If you are not going meet the due date, then let the client know well in advance.
· Always keep your promise to a client, even if it is 2am in the morning and you are feeling as sick as a dog.
· Communicate every day with your client, even if it is just to say hi and that there is no news.
· Find outsourcers who are better than you, then pay them to do the job so that you can focus on sales and marketing.
· Take good care of your team. You cannot do it on your own. Pay them.
· Go the extra mile and give tons of free information and value to your customers. They will never forget it. And they refer you to their friends and business partners.
· Never get cocky and think you know it all. You will never know it all and everything changes so fast on the internet that you are always a newbie.
· Never quit. You might have to change direction and do something different, but never quit on yourself.

When people have asked me in the past ‘What is my definition of wealth”, my answer has always been the same – When I can buy flowers for myself.

I love flowers, but they are not a necessity. When you have monthly bills, old debts and other critical issues that soak up all the available cash like a dry sponge, flowers are a frivolous extravagance.

Today, as I write this, I am looking at the most beautiful arrangement of flowers perched right next to my notebook.

Di
#year
  • Profile picture of the author HostWind
    Wonderful story! For people looking for quick returns, a year may sound like a long time. Though in comparison to life and a normal career path, it is nothing!
    Congratulations on taking action, making it happen, and keeping the discipline.

    Now maybe we can quadruple that!
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  • Profile picture of the author footballbob06
    That is great to hear! I hope I get to a point where I can live off my online endeavors.
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    • Profile picture of the author fin
      I think you and I have something in common.

      My favorite strippers are Rose, Violet and Lily.
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  • Profile picture of the author MaryEJ
    AWESOME Very inspirational. Thanks for sharing... thanks so much.
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  • Profile picture of the author R Hagel
    I love it, Di! Very inspiring!

    And here's the funny thing: some people are going to just skim your post and discount your tips because they aren't "get rich quick" tips. You're not offering the magic bullet. You're not offering the Easy Button.

    What you ARE offering is a proven path to success. It really is that simple -- take care of your clients, take care of your team, and they'll all take care of you.

    Best of luck in the next year, Di. I can't wait to see what happens...

    Becky
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    • Profile picture of the author The Real Deal
      That was a touching story Diana, thanks for sharing, and great to hear that you are back on your feet financially.

      It's important for all of us to remember that as entrepreneurs there is no one there to catch us when we fall. We need to build up our own safety net.

      My advice is that anyone running their own business should put aside enough money to last at least 18 months. What I mean is that you should be able to survive for a minimum of 18 months with no income at all, and without having to make any sacrifices in your normal life. Enough money to still take your family on holiday and go out for a nice meal every now and then. Enough money to pay school fees and service the car and everything else in life. Simply enough not to have to "worry" about money at all for 18 months. With enough money to last 18 months I know that I could always start over again...
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      • Profile picture of the author JohnMcCabe
        Congratulations, Di. You've earned your success.

        I want to touch on something you said that I believe is extremely important, and which many people will gloss over...

        When people have asked me in the past 'What is my definition of wealth", my answer has always been the same - When I can buy flowers for myself.

        I love flowers, but they are not a necessity. When you have monthly bills, old debts and other critical issues that soak up all the available cash like a dry sponge, flowers are a frivolous extravagance.

        Today, as I write this, I am looking at the most beautiful arrangement of flowers perched right next to my notebook.
        There's way too much talk about mansions, sports cars, umbrella drinks on the beach and 5- or 6-figure monthly incomes defining success.

        Truth be told, it's often something much smaller that really satisfies you and tells you that you are doing well.

        For you, it's buying yourself flowers.

        In one of his books, Harvey Mackay defined "wealth" as the ability to eat just the heart of the watermelon without feeling guilty.

        For me, it was (and is) being able to go out to eat on a whim and order whatever we please without looking at the prices.

        Well done, and enjoy your success...
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  • Profile picture of the author Joel Young
    Awesome post, Diana! And major kudos for getting out of that septic tank! I'm about halfway to the bottom myself, and falling fast (car died and can't get a new one; goodbye job), so your story is both inspiring and close to home.

    Fantastic tips for doing business. I've always striven to do all of them, and readers of your post would do well to listen!

    Nice job!
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  • Profile picture of the author petemcal
    Awesome story, glad you've made it! I think personally I'll always want to keep IM as a lucrative side job. Because a lot of the stuff I'm getting into relies on Google for traffic and so is very volatile over time.
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  • Profile picture of the author banx63
    Amazing story - well done and all the best for you and your family....
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  • Profile picture of the author andybeveridge
    A lovely story to share. So pleased that you can now afford to buy yourself some flowers. This is a post that should be read by anyone thinking about starting an online business.
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  • Profile picture of the author smodha
    Great story!

    If life has taught me anything it's this. You are more likely to succeed when you don't have a safety net because you have no choice.

    It's sink or swim...
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    I Sell What People Want. The Money Is A Bonus..
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  • Profile picture of the author Auggie Tsai
    Your story is truly inspirational. Hopefully noobs will find this thread and realize that it takes work, dedication and perseverance to succeed in IM. Afterall, if it were easy, everyone would be doing it, right? Anyway, thanks for sharing your terrific story and keep up the great work.
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  • Profile picture of the author Mpresev
    Enjoy those flowers.
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  • Profile picture of the author theory expert
    Banned
    Originally Posted by DianaHeuser View Post

    I shut all the other projects down and made myself a promise that I would not start another project until this business of mine made some real money that it all changed.

    During the month of August, I doubled my income for last year. In one month.



    Find an area that you love and is making you some money and then FOCUS on it.

    Di
    I have a time management question. How do you juggle between your WSO time answering potential customers questions, and, working for your offline clients and generating new offline business?
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    • Profile picture of the author DianaHeuser
      Originally Posted by theory expert View Post

      I have a time management question. How do you juggle between your WSO time answering potential customers questions, and, working for your offline clients and generating new offline business?
      Theory Expert,

      My focus is on sales and marketing. So answering potential client's questions is a vital part of sales, either here or offline.

      I have a team that does all the technical stuff. Even though I love graphic design, I have a team member that is better at it than I am.

      Every night before I go to sleep, I make a list of what needs to be done the next day. I analyse it and ask myself if there is anything on that list that somebody else can do. If they can, I ask them to do it. My VA manages the technical side of the projects for me, even though I am technically capable of doing it myself.

      So I spend my day answering questions, preparing quotes, seeing customers, cold calling potential customers and trolling Facebook business pages and websites.

      I have had a lot of success doing that. I check out their websites, Facebook pages etc, and then if I find that they really could do with a change in strategy/redesign, I give them a free book/report on an area that is relevant to their business. It's amazing how much business you can get by giving away helpful information.

      Sometimes, I will take on a small graphic design job just because I love it and if it is someone special.

      Not sure if that answered your question

      Di

      P.S. I am out of 'Thanks'. Will push the Thanks button again tomorrow
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      • Profile picture of the author theory expert
        Banned
        Originally Posted by DianaHeuser View Post


        Not sure if that answered your question

        Di

        P.S. I am out of 'Thanks'. Will push the Thanks button again tomorrow
        Ha, no problemo, and, yes you answered my question. Seems you have your business systematized.

        Very good for one year at this thing for sure.
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        • Profile picture of the author Joe Mobley
          It would seem that I have it right... Lady Di.


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          • Profile picture of the author Cali16
            Diana,

            What a wonderful, heartwarming, and inspiring post! Thank you so much for sharing your challenging, personal journey!

            I love your philosophy about how you conduct business and view yourself in the process. I think everyone here can learn something valuable from your words!

            I am so happy for your success - and commend you for turning things around. That's not an easy feat for anyone!

            I can completey relate to what those flowers symbolize. They are a luxury - not an extravagent one, but an important one nonetheless. A life coach taught me years ago that it's important to do nice things for yourself, even (and especially) when money is tight because that sends out a message to the Universe that you're worth it (or something like that - this was a few years ago). A bouquet of fresh flowers always boosts my mood and brightens my day (I'm guessing it does the same for you!)

            So, here's to an endless flow of beautiful flowers for you for years to come as you and your business continue to blossom!
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            If you don't face your fears, the only thing you'll ever see is what's in your comfort zone. ~Anne McClain, astronaut
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      • Profile picture of the author DWolfe
        You deserve it Diana. You always come to the forum with a great attitude. If it requires asking the right questions you have done it. You have also been very helpful to other people here and your story is a great inspiration.


        Hopefully the new members will read your post and realize it takes focus and dedication to be a success. Sometimes the simple things are the best things in life. Enjoy the Flowers!
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  • Profile picture of the author Joseph Robinson
    Banned
    I can't think of a single person I've met on here who deserves success as much as you do.
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  • Profile picture of the author sbucciarel
    Banned
    Inspiring story from one of my favorites on the Warrior Forum.
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  • Profile picture of the author Marhelper
    Great stuff. My personal fave:

    "Find an area that you love and is making you some money and then FOCUS on it."
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  • Profile picture of the author John Durham
    Right on Di! Epic post!
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  • Profile picture of the author Mark Andrews
    Banned
    Wonderful post Diana.

    I just posted this elsewhere on the forum in reply to someone else but it equally applies here too...

    *****

    you are what you think you are.

    If you think successfully, successful you will become.

    If you think of yourself as a failure and no matter what you do everything will fail anyway then this is precisely what you are and what you will manifest in your life.

    If you believe yourself to be a writer for example then you will act in a manner congruent with being a writer.

    If you believe you are born to be an actor or an actress or a rock star or a singer / songwriter or poet then surprise surprise, if you think this is you, you'll take the necessary steps to move heaven and earth to become what you dream of.

    If you want to make a lot of money, you'll act in a manner consistent of someone who wants to make a lot of money.

    You are what you think you are.

    Of course, it's easy to feel at times trapped in your thinking model. Certainly our environment and upbringing does influence our behavior model and can often impact us into even believing to be something we're not at times.

    If you look at your life and all the activities you can choose from to make your life more meaningful, fulfilling or satisfying think about the world around you as a fun fair.

    You know the purpose of life is not to be unhappy with your lot but rather, would you believe it, happy!

    Therefore if you're on a ride in the 'fairground of life' which currently is not giving you all the thrills you want, simply switch out the ride and try something else. Hop onto another ride and see where this one takes you. It's always your choice to be who you want to be. It's your life. Give yourself permission to live and experience your life to the full!

    Try putting yourself into new situations, doing things which to date you've never tried before.

    Get out there (out of your comfort zone) and go meet people who you would never under normal circumstances get to meet. Ask them questions, lots of questions, you'll find most people love to talk about themselves and whilst you're listening and nodding your head, think about what they're saying and how their outlook on life can mold your own thought patterns.

    The world around you is truly an exciting place to be. Be curious. Be inquisitive by nature. Show a genuine interest in other people. Learn to be a good listener and who knows given time, you might just wake up one day feeling altogether different and more positive about life.

    Warmest regards,


    Mark Andrews
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  • Profile picture of the author nick111
    The flowers analogy is very true. It's not all about the expensive cars and homes and all the extravagance. Really inspirational story, thanks for sharing and best of luck to you always!
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  • Profile picture of the author handymoney2
    Great motivation. I think a lot of people will be inspired by this
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  • Profile picture of the author johnben1444
    Really inspiring, one major problem a lot of people face is sticking to their project and make it work. In most cases, they end up spreading their selves too thin and depriving their selves the chance for any good thing to happen.
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  • Profile picture of the author Randall Magwood
    Amazing Diana. Great story and glad you're having success online.
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  • Profile picture of the author Mr Bill
    Di, I was there when you started (may have even been one of your distractions). I'm so proud of you! Truly I mention you to others as a success story...and you just keep on giving.

    Keep living the life!
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