Initially when I started to write this post I was not sure how much I should share with you, but I realise that it is important. There are so many people out there who are in the same situation now that I was then.
The dream of being financially independent and working from home so that I could take care of my three children was what drove me. I had this vague notion that I could make money on the internet.
I knew absolutely nothing when I started, but thanks to this forum, and a whole lot of amazing people (they know who they are), I am now living my dream.
For the entire year, I eked out an existence, learning, making mistakes, getting up and doing it again until I got it right. The biggest mistake I made was a lack of focus. There is so much to learn and do that it cripples you – unless you make a decision to focus on just one thing and then crush it by becoming the absolute best you can be at it.
In all my learning, I stumbled across offline consulting and starting making some money, but I was still dabbling in other areas. It was not until I shut all the other projects down and made myself a promise that I would not start another project until this business of mine made some real money that it all changed.
During the month of August, I doubled my income for last year. In one month.
So here is a summary of what I learnt:
· Find an area that you love and is making you some money and then FOCUS on it.
· Under promise and over deliver. I always over-quote the delivery time and then surprise the client by delivering earlier.
· If you are not going meet the due date, then let the client know well in advance.
· Always keep your promise to a client, even if it is 2am in the morning and you are feeling as sick as a dog.
· Communicate every day with your client, even if it is just to say hi and that there is no news.
· Find outsourcers who are better than you, then pay them to do the job so that you can focus on sales and marketing.
· Take good care of your team. You cannot do it on your own. Pay them.
· Go the extra mile and give tons of free information and value to your customers. They will never forget it. And they refer you to their friends and business partners.
· Never get cocky and think you know it all. You will never know it all and everything changes so fast on the internet that you are always a newbie.
· Never quit. You might have to change direction and do something different, but never quit on yourself.
When people have asked me in the past ‘What is my definition of wealth”, my answer has always been the same – When I can buy flowers for myself.
I love flowers, but they are not a necessity. When you have monthly bills, old debts and other critical issues that soak up all the available cash like a dry sponge, flowers are a frivolous extravagance.
Today, as I write this, I am looking at the most beautiful arrangement of flowers perched right next to my notebook.