Basically Ive been hearing a lot of talk about list building and how building a list is almost a sure fire way to make some serious money in the future. However I just wanted to make sure I go the basics right.
The list building process
1. Build a squeeze page, offering something of value as a free gift.
2. Build an autoresponder series (ie. thank you for clicking, check your inbox to confirm)
3. Which leads to an OTO (one time offer) in order to get some of the opt ins to buy something right there and then.
4. you then build a relationship to that list by continually communicating with them, but not more than 1-2 emails per few days, and look to add value with every email. Ever so often, like once a week send a paid offer their way, if you have built the value correctly then you should get some sales.
On the topic of building traffic. You can advertise your squeeze page on forums related to your niche, build a site around it, rank the site and get opt ins from the free offer in the process, or buy solo ads and ad swaps.
I have also read about the importance of testing to optimize your squeeze page and emails for maximum conversion of visitors to opt ins.
That is what I understand of list building. Have I got the full accurate picture, or am I missing something?
Really looking forward to your replies.
Thank you in advance.