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Product and Protecting Myself

by TheNewJames
1 replies
How does one who creates a product protect themselves from lawsuits?

For example: Let's say I figure out this "totally awesome new diet" that lets you drop 100lbs in 3 months!!! Now, someone buys the product, follows every step and guess what, they die.

Obviously that's an extreme example, but there are thousands of weight loss guides, "guaranteed" money guides, etc. What's to stop people, who follow the guide and fail, from suing you?
#product #protecting
  • Profile picture of the author cjreynolds
    Originally Posted by SickNickel View Post

    How does one who creates a product protect themselves from lawsuits?

    For example: Let's say I figure out this "totally awesome new diet" that lets you drop 100lbs in 3 months!!! Now, someone buys the product, follows every step and guess what, they die.

    Obviously that's an extreme example, but there are thousands of weight loss guides, "guaranteed" money guides, etc. What's to stop people, who follow the guide and fail, from suing you?
    Disclaimers and reasonable expectations - Don't say that your product will do something it won't, and be sure to tell the customer that you can't guarantee the things that you truly can't guaranty.

    ie: You can't guarantee that any product can make anyone loose 100 lbs in 3 months. You can't guarantee that it can make anyone loose 1 lb in 3 months. If you say anything about how much they can loose, you had better have a disclaimer that says that you can't guaranty those results.

    It can get real sticky, especially with anything health or money related, but if you're honest with your marketing and are careful to follow the rules (FTC, etc.), you have less chance of lawsuits.

    Hope that helps

    joe
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