Stuck Deciding on a Niche? You're Doing it All Wrong! Do This Instead.

for starters, people looking for a niche need to change the entire frame through which they're viewing the market. Going after that hot niche and driving traffic to your or a vendor's offer is perfectly valid and it works, sometimes. The problem is with that frame, most marketers are completely passing over what would otherwise be considered small or cold niches because their primary focus is the niche itself instead of where it should be: the audience. Niche is secondary; the audience and habits, needs, values, etc of the audience is far in the lead as the primary element. If you identify those things you're going to be expanding vertically and horizontally. How do most noobs start (and most often, how do they end their shot excursion into internet marketing)? By jumping from one red hot niche to the next without any rhyme or reason. What do the smart ones do? They expand BOTH horizontally and verically. Eben is at the top along with the other dozen or so true gurus in this space because they've dominated their areas of expertise, but he's much more horizontally integrated than he is vertical. Deiss more vertical compared to those in this space which make the bulk of their income from the make money audience. He enters a wide variety of markets because he's not going after the niche, he's going after the audience. Further, he's not going after the "holes" or the needs, here's merely identifying the hunger. Everything else comes later. The perfect example of Deiss doing this is his site (which i forget the URL for) in the doomsday prepper niche. 99% of marketers here would have skipped right over that niche without a second though for a variety of reasons.

cliffs: identify a hungry audience, then and only then define the niche, product, service, etc. expand vertically from there, because unless you become a serious expert in that niche, you're not going to expand much horizontally