Simple Google Question

TheArticlePros

11 years ago

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JessicaList 11 years ago

Originally Posted by JaRyCu

It depends on their level of expertise with Google.

I agree. The search function can require a degree.
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stoltingmediagroup

11 years ago

Originally Posted by Bill_Lawrence

I'm just wondering if people really use parentheses when doing a google search. For example, if someone was looking to buy tires online, do you think they would type in "buy tires online" or buy tires online.

I use parentheses when I want to narrow down the search results from 257,000,000
to 256,000,000.

This way I save time not having to scroll through the other 1,000,000 pages,
and saves me about a year of work.

Arnold Stolting.

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The Real Deal

11 years ago

I can't give you a percentage but my guess is that the number of people using "exact" search queries is very low, and I think it would mostly consist of webmasters.

The average user is really not very sophisticated when it comes to using Google IMO. That said, people are slowly picking up on the fact that they need to use something other than a very broad term to find what they want.

This is perhaps a little off-topic but a couple of years ago Google said that around 20% of all searches were "unique", (meaning that no one else had searched for the same term in Google in the last 90 days).

It would be interesting to see how that percentage has changed and also how the percentage of more advanced searches, (i.e. "exact searches" and site: searches etc.), has changed in the same time period...

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salah salamah

11 years ago

I think it depends on the search results, and that mean when he find a big number, he will use quotes

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Bill_Lawrence

11 years ago

I'm asking because when I do my keyword research I use the google keyword tool and exact match....so when I use exact match, so if a term receives 1600 exact matches each month then that's 1600 people who use parentheses?

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The Real Deal

11 years ago

Originally Posted by Bill_Lawrence

I'm asking because when I do my keyword research I use the google keyword tool and exact match....so when I use exact match, so if a term receives 1600 exact matches each month then that's 1600 people who use parentheses?

No that's not what it means...

Here is an article that explains the difference between exact match, phrase match and broad match.

You should also know that you won't get more than maximum 40% of the number of exact searches from a particular keyword, even if you are ranking #1. Actually the 40% is based on old data and the way that the search results look now with the paid listings dominating etc. you are likely to get much less than that. I don't have many #1 listings at the moment, but I normally only get 10%-25% of the exact match numbers at #1.

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Bill_Lawrence

11 years ago

I have a site that is #1 in Google for its keyword. It gets 720 exact searches but I haven't gotten any visitors.

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The Real Deal 11 years ago

Originally Posted by Bill_Lawrence

I have a site that is #1 in Google for its keyword. It gets 720 exact searches but I haven't gotten any visitors.

Well 720 searches per month is only 24 searches per day. As I said above I often get as low as 10% (sometimes less!) of the exact search query number at #1, so that would equate to 2-3 visitors per day...

What you may want to do is have a look at your title and meta description to see if you can make them more enticing for people to click on. That can make a big difference in CTR.

Edit: Bill you still don't get it. You need to read some of the posts above and follow the links offered by me and JaRyCu to understand what that number means. The 720 is not the number of people who search for your keyword in "quotes".
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TheArticlePros

11 years ago

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Bill_Lawrence

11 years ago

Originally Posted by JaRyCu

If that's the case, then you have two options (SEO-wise):

1) Give up on the keyword. Not every keyword is a winner, and sometimes you have to rank them to find that out. It sucks, especially if you've worked hard to get it there, but it's life.

2) Go back through the GKWT or Market Samurai (or your tool of choice) and find related (LSI) keywords that have high search numbers. 720 searches per month is only 24 searches per day. The actual stats for clicks are something like this:

Total searches x 60% (#1 ranking) = Visitors
720 x .60 = 432

Visitors x 5% = Ad Clickers
432 x .05 = 21.6

Clickers x CPC = Estimated Monthly Income

21.6 x .xx (CPC) = ?? (I don't know your CPC)

If you can add more content with more keywords and/or LSI, you'll increase your exposure to different searches and can start earning income off of the site.

-- j

Thank you, your advice is well received. I'll probably look at other keywords.

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Steven Miranda

11 years ago

I highly doubt many people search with quotes....

People just type natural what they want usually sometimes in question form.

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Bill_Lawrence

11 years ago

Yes but for those who do type in quotes...I guess that would be 720 people for the term I've ranked #1 for, I should be getting some of those visitors.

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The Real Deal

11 years ago

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Bill_Lawrence

11 years ago

Originally Posted by The Real Deal

Bill, you still don't get it... You really need to read some of the responses that have been posted above and look at the links provided by me and JaRyCu. The 720 number is not the number of people that search for your keyword term in "quotes".

Then why don't you break it down in dummy terms, smart guy. If it's not the number of people or searches it gets then what is it? I am totally lost then.

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Mark72

11 years ago

Depends on your niche.

I think it's highy unlikely that the average user will be typing everything in in quotes.

Inspect your analytics logs to get an idea.

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Bill_Lawrence

11 years ago

The Real Deal,

I don't get it and that's why I made the thread. I think that's what this forum is for. Perhaps I did not see your link but I didn't appreciate the "tone" in which you responded. Maybe I'm exaggerating your intentions but if I totally understood this, I would not be asking.

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Bill_Lawrence

11 years ago

If the Google Keyword Tool reports 720 exact searches per month for a given keyword...what are the users typing in if they're looking to buy light bulbs online for example...is there a way to determine how many people are using quotes or parentheses...this is what I'm asking

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TheArticlePros

11 years ago

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The Real Deal

11 years ago

Originally Posted by Bill_Lawrence

Then why don't you break it down in dummy terms, smart guy. If it's not the number of people or searches it gets then what is it? I am totally lost then.

It's the exact number of people who search for that exact term without quotes, (the article in my previous post explains it further as does the excellent link that JaRyCu posted).

Originally Posted by Bill_Lawrence

The Real Deal,

I don't get it and that's why I made the thread. I think that's what this forum is for. Perhaps I did not see your link but I didn't appreciate the "tone" in which you responded. Maybe I'm exaggerating your intentions but if I totally understood this, I would not be asking.

I'm sorry Bill, I really wasn't trying to be a smart ass...

The problem is that you are asking the same question over and over even though the answer has been explained already in this very thread.

So several people have gone out of their way to explain what you are asking, and even posted links to articles that really do "dummy it down" for you, but it seems you have not bothered to read the responses, nor the articles before asking again? :confused:

In regards to your question, which is not yet 100% clear since I don't think you yet understand what the term exact search means, (open the links), I posted my answer in my very first response of this thread...

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onSubie

11 years ago

Originally Posted by Bill_Lawrence

If the Google Keyword Tool reports 720 exact searches per month for a given keyword...what are the users typing in if they're looking to buy light bulbs online for example...is there a way to determine how many people are using quotes or parentheses...this is what I'm asking

Google doesn't care about searches using quotes or not. Whatever is typed into the search is considered the 'keyword'.

Search: How to wrangle cats = keyword [How to wrangle cats]
Search: "How to wrangle cats" = keyword [How to wrangle cats]
Search: "How to wrangle" + cats = keyword [How to wrangle cats]
Search: How+to+wrangle+cats = keyword [How to wrangle cats]

From a keyword research perspective, it doesn't matter if people are using quotes. When you look at GKT statistics, How to wrangle cats and "How to wrangle cats" are the same search.

Mahlon

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hbhanot

11 years ago

I do not think normal searcher use this unless he is SEO expert and have taken a Google free course on Search engine use. Think of them as normal internet users not online marketer users. May be 1% of normal Google users knows about parentheses.

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The Real Deal

11 years ago

Bill, since you felt that I came across as rude I am going to take one last stab at explaining this. I know how frustrating it can be when you are trying to understand a new concept and I was just trying to help.

If the search term "buy tires online" has got 720 exact searches per month then the following is true:

1. There are 720 (approximately, since the Google keyword tool is not exact science) people per month who search for the keyword:

buy tires online (yes that one...the one without the quotes)

2. There are probably less than 5 (purely my guess and interesting topic of discussion) people per month who search for:

"buy tires online" (yes the one with the quotes)

So if you are only ranking for the keyword when you put it in quotes, and not without quotes...don't expect to see any traffic at all. None. Zip. Nada.

Exact search, (the number you get from the Google keyword tool when you are searching with quotes) means the number of searches for the keywords

buy tires online

Broad search (the number you get from the Google keyword tool when you are searching without quotes) means the number of searches for keywords like:

tires online buy now
buy tires online today
tires online in Denver buy now
buy new york tires online
etc.

I hope it is all crystal clear to you now!

Originally Posted by Bill_Lawrence

I'm just wondering if people really use parentheses when doing a google search. For example, if someone was looking to buy tires online, do you think they would type in "buy tires online" or buy tires online.

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themesplice

11 years ago

I use parenthesis when I want to drill down the results (more accuracy). This would entirely depend on the experience level of the user. If i look at my dad, I would say for a lay man like him, chances are that they won't use parenthesis while searching....

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