What product would be a match?

10 replies
I have a strange problem. This forum has given me some good advice over the past three years while I have been building my present business. Now I hope for some more.

My team and I have built an amazingly effective long-term stock investment program with better results than we have seen anywhere else. The program holds an investment for four years or more, buying near the bottom and selling near the top.

We are ready to launch the program this month but will do so for no charge until late in the next down market. I don't feel we should charge monthly membership fees until new opportunities are just around the corner. People can meanwhile use the program's signals to sell existing holdings when the time is right. There are other useful things about the program that can also be used at this time. My belief is that more people will get to try it right now for free and more will get to realize its value and will become paying members later.

But that means there will be zero income for 12 months or more - and that's a problem. There has been nothing but cash outflow for three years and the barrel is getting empty.

We have been invited to partner with Thomson Reuters. Apart from being flattering, that brings some tremendous advantages but I am not sure how to use them. We will give several webinars every year (the first in October) and we have a green light to offer OTOs from partners (we have none of our own). But what on earth should we offer to our target market: dissatisfied mutual fund holders?

We are also being given access several times a year to their 250,000 mailing list of people interested in investments.

I know it should be possible to help our cash flow problem with these advantages. We also have a broker who is arranging JV partnerships and we will be doing a second webinar in October through that source.

We will thank all who take up free membership and we can offer another product along with out thank you email, We clearly have much to offer a JV partnership but what products should we be looking for? I try to think and run into a blank wall. Whatever we offer should be welcomed by those we contact and seen as a service and not as an intrusion.

Advice please? I'm out of ideas.
#match #product
  • Profile picture of the author Cee
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    • Profile picture of the author tremayne
      Originally Posted by Cee View Post

      You could offer a free newsletter filled with useful information for investors. Spotting trends, hot stocks, hot market sectors.
      An appropriate idea but a free newsletter would not help our immediate cash flow needs.
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  • Profile picture of the author travlinguy
    I see you're in Panama. Maybe you could offer offshore brokerage account info, expat info, asset protection info, etc. There are lots of people doing this and making a killing right now. With all the networking you've got in place it might be a good idea to hire a writer who could produce some quality content in the way of guides, courses, etc. along these lines and tailor it so it goes hand and hand with your primary stuff.
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    • Profile picture of the author tremayne
      Originally Posted by travlinguy View Post

      I see you're in Panama. Maybe you could offer offshore brokerage account info, expat info, asset protection info, etc. There are lots of people doing this and making a killing right now. With all the networking you've got in place it might be a good idea to hire a writer who could produce some quality content in the way of guides, courses, etc. along these lines and tailor it so it goes hand and hand with your primary stuff.
      You sound as if you may have some experience in this area. If you are interested in exploring further, please message me.
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  • Profile picture of the author WarrenPeterson
    "But what on earth should we offer to our target market: dissatisfied mutual fund holders?"

    Ask them. Send out to the 250K an offer to attend your webinar (for that market, I would call it a training seminar or something along those lines versus a webinar). The offer should link to a survey where you can ask them before they get to the actual registration. Ask them what their top 3 challenges are with investing today (or whatever phrase best fits there). Then deliver your webinar and incorporate some of the top answers you received.

    Take all the survey replies, and with a free training about the subject to a 250K pool, you will get some very good data, and build even a report that answers all those questions. The next time you mail that exact same list, promote your small report instead of the free webinar (or do both and keep filling the pipeline). Sell it for whatever you feel is the right price. Make the price based on the value of the information, not size of the document.

    Hope this helps!
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    • Profile picture of the author tremayne
      Warren: That is a very useful idea. I will see if we can put it into effect. It should be relatively easy to do.
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      • Profile picture of the author WarrenPeterson
        Originally Posted by tremayne View Post

        Warren: That is a very useful idea. I will see if we can put it into effect. It should be relatively easy to do.
        Sure thing, and yes it is easy to do. I've done this myself and have worked with clients on this. It is not unique to me, many folks follow this model. You have an incredible advantage in that you have a list to work with, and (I'm guessing) a qualified list.

        Personally, I would have every one of your webinar registrations hit a survey form first where you can keep asking about the current problems and pain points of your audience - just modify the question set so it is not redundant. Keep using that data and with that 250K list of qualified people to your market, you could have an entire library of valuable for-sale content in short time.
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        • Profile picture of the author tremayne
          Originally Posted by WarrenPeterson View Post

          Sure thing, and yes it is easy to do. I've done this myself and have worked with clients on this. It is not unique to me, many folks follow this model. You have an incredible advantage in that you have a list to work with, and (I'm guessing) a qualified list.
          Yes, I believe it is a qualified list - of people interested in investing. Though that can mean many things from forex to futures to stocks and much more. My own specialty is stocks - but long term, not day trading. Are you interested in working with me on an appropriate questionnaire?
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          • Profile picture of the author WarrenPeterson
            Originally Posted by tremayne View Post

            Yes, I believe it is a qualified list - of people interested in investing. Though that can mean many things from forex to futures to stocks and much more. My own specialty is stocks - but long term, not day trading. Are you interested in working with me on an appropriate questionnaire?
            Hi, yes I'd be happy to help you. As I am still new here to the forum, I cannot yet send PM, feel free to send one to me and we can go from there. Thanks.
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  • Profile picture of the author talfighel
    Why don't you offer a free newsletter with the option to pay for a membership?

    You can always give them free and great content but you are not going to make money when no one joins your membership.

    To get even more cash flow, I would suggest that you take any customer membership and offer then upsell products. You would be surprised that many of them will buy.
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    • Profile picture of the author tremayne
      Originally Posted by talfighel View Post

      Why don't you offer a free newsletter with the option to pay for a membership?

      You can always give them free and great content but you are not going to make money when no one joins your membership.

      To get even more cash flow, I would suggest that you take any customer membership and offer then upsell products. You would be surprised that many of them will buy.
      I think what we are offering is way better than a newsletter but your last point is my problem: what to use as an upsell.
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