Do Press releases really work?

42 replies
Hi ALL,
I would like to ask does Press release really work? does it really bring a lot of traffic into the website as expected?
#press #releases #work
  • Profile picture of the author Horny Devil
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    It depends entirely upon what interest or value your product or service can bring to the market. Certainly, press releases can be a very potent weapon in your online advertising armoury, and many services are free.

    Take advantage of the search button at the top of the page and you'll find plenty of threads that provide further advice and listings of the best services to submit to.

    Good luck.
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  • Press releases are great for announcing business updates. I love em.
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    • Profile picture of the author denysapu
      Originally Posted by Resale Rights Ninja View Post

      Press releases are great for announcing business updates. I love em.
      Press releases are great for announcing business updates.
      That's right!
      My honest view, check it through Analytics I got "18" unique visitors after exactly 3 days published a press in "onlineprnews dot com" wit 50% bounce rates
      I think it wasn't as I hope. Even so, I am aware that many factors influence the effectiveness of a campaign. (think of using another campaign)
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    • Profile picture of the author OscarD
      Yes, if they are well written, they are very effective
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  • Profile picture of the author aroth
    They work great. Put you have to use the right press release service. And, you have to have a press release that is enticing enough to get natural syndication through other news sites picking it up.
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  • Profile picture of the author rahulbangar
    Press release can bring lots of traffic. If you are thinking Press release for link building then I won't recommend it. Press release is not a very good option for link building.
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    • Profile picture of the author glowworm
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      Press releases are a potent source of free traffic if harnessed correctly. It's all in the copy you submit though.
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  • Profile picture of the author erica6
    Press releases plays important role.Its all about the way you are publishing it and the content you are using.In addition try to publish on high PR site.
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  • Profile picture of the author RyanLB
    If you've got newsworthy content on your site, I'd hit press releases as good as you can. I've been providing press releases to my clients for a long time. Don't restrain yourself to submission to just the free ones. Explore the paid distribution networks too. By submitting to those, you can pick up literally thousands of backlinks. Make sure you diversify your anchors as best you can, don't submit to each site with the same anchors.
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  • Profile picture of the author contentwriting360
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    "Press releases work like a miracle" --> This is the exact statement of one of our clients who has been ordering a Press Release twice to four times a month. We're getting daily PR orders. So if that's the case, I think it's safe to say that they really work.
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    • Profile picture of the author dwaynephelps
      People buy weight loss shakes full of sugar from Weight Watchers everyday, doesn't mean its the best option....
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      • Profile picture of the author Green Moon
        Originally Posted by dwaynephelps View Post

        People buy weight loss shakes full of sugar from Weight Watchers everyday, doesn't mean its the best option....
        I don't see any relevance to this analogy. Press releases do work if they are well-written and newsworthy. I've had several press releases picked up by major publishers and either republished or used as a basis for an article. Why does every Fortune 500 corporation use press releases if they don't work?

        No one said that a press release is "the best option." There is NO "best option" that applies in every situation nor should anyone limit their publicity to the "best option" even if there is one. Websites should use multiple ways to publicize the site.
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  • Profile picture of the author Rod Cortez
    Originally Posted by tin2mon View Post

    Hi ALL,
    I would like to ask does Press release really work? does it really bring a lot of traffic into the website as expected?
    Yes, they really work. However, your press release should have a newsworthy angle to it. And if it's too self-promotional or "spammy" nobody is going to touch it with Bill Platt's pole.

    Press releases are also not a one-shot deal. They should be used as part of a bigger, well-planned publicity campaign, not just for getting traffic, but also putting your name out there. I see a lot of Fortune 500 companies blowing how they use press releases and how often they should release them. Most of them are flat-out boring.

    Here's a common type of release that I see all the time:

    "Mr. Hal Smith was named Executive Vice President of Sales, Distribution, and Marketing and will also oversee the entire Canadian distribution offices......." How's that for a Press Release that news outlets are going to want to actually use? NOT!

    One of the most popular Press Release distribution services is PRWeb.com, but they aren't the only place you can use. You can get traffic from using them, however, a lot of people fail to see that you can also get a lot of free publicity, especially if a reporter contacts you and wants to interview for a story or if a TV or radio program wants you on their show.

    RoD
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  • Profile picture of the author tjk1058
    I used to use PRWeb a lot when their rates were lower and had some pretty good success promoting affiliate products.

    I actually made over $10,000 in affiliate commissions off one product with them, so they do work if you construct them well.

    TedK
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  • Profile picture of the author dwaynephelps
    You guys have a point, and I agree...
    What I meant, is that it depends on what you are trying to accomplish. If targeted traffic is what you are going for, and you currently have no traffic...There are better options, in my opinion.
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  • Profile picture of the author KirkMcD
    The OP is spam. It was copied from other forums.
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  • Profile picture of the author PR Wizard
    Yes they can work and I regularly use them but, and this part is important, the product/service or event that you are announcing must be of interest to people. Press Releases aren't magic, just putting them out there isn't enough if your product doesn't spark any interest.
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  • Profile picture of the author submitbuzz
    Yes, I have used press release for numerous occasions with excellent results. It definitely bring more traffic. It will help to indexed your company news in Google News and Bings News etc and can coordinate well with social media, so using services like Facebook and Twitter to push the press release which helps to generate more buzz about your business. This is the great way to build your brand. Press release distribution helps not only to gain back links but also bring enormous benefits such as
    • Brand Awareness
    • Credibility
    • Targeted Visitors
    • Free Publicity
    • Authority in Search Engine Rankings
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  • Profile picture of the author anushawallpost
    I'm using press release to my business promotion but i didn't think so i'm getting more traffic from this. Can you please mention top press release websites with free of cost?
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  • Profile picture of the author michealburns
    Press Release is a great platform to make an announcement that you exist in market. And you wont get the business unless and until you announce yourself in market.
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  • Profile picture of the author JimMichael
    [DELETED]
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    • Profile picture of the author Monkey Jones
      Originally Posted by JimMichael View Post

      They sure do, but only if you accept them for what they really are.

      They are not to build backlinks and should not be confused with article marketing. The point of a press release is to announce genuine news about your business to real-life journalists, in the hope they will choose to provide original coverage for the story in some way.

      We've got a great resource for possible press release subjects, here:

      Press Release and Public Relations Resources | Press Release Sites | Piece of Cake PR
      Jim, I need to talk to you about a press release I submitted through you guys. I haven't been able to get in touch with you for months.
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  • Profile picture of the author gabibeowulf
    I would like to add something that really wasn't mentioned here. You can redirect traffic from newsworthy events to your sites, as long as the event is somewhat related with your site. There's a very good book on Amazon called "Newsjacking" or something like it, describing the process a lot better than I can. Using press releases this way gets immediate surges of traffic to your site.

    Gabriel
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  • Profile picture of the author pcpreview
    Hey ,,,I have a blog about ancient Egypt and I Just want to drive traffic to it,,,I can easily make press releases about recent discoveries of monuments (I get the news from local newspapers),,,,do you think this will bring me traffic?
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  • Profile picture of the author John Racine
    I have used press releases with great success. I started with free press releases and it dramatically increased the traffic to an affiliate blog site I setup.

    I have evolved my business and little and have recently gotten into paid Press Releases from PR Web and again am having great success. I definitely encourage you to consider it.

    John
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  • Profile picture of the author net101
    Press releases really work but only if u use the right service. You should see how many news outlets they distribute to and what affiliated websites your press release goes to and so on...
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  • Profile picture of the author HorseStall
    I don't think press releases are as effective as they once were, but they should still be part of a new product launch or something new.
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  • Profile picture of the author mosthost
    Press releases don't work for driving traffic. Let's get serious here. If you're like most internet marketers you're going to write a spammy, poorly written press release for the main purpose of 'getting links.' It will NOT be picked up by any news outlets or republished on anyone else's site. It will sit in the repository of dead press releases with all the other mis-shapen ones
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    • Profile picture of the author Black Hat Cat
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      Originally Posted by mosthost View Post

      Press releases don't work for driving traffic. Let's get serious here. If you're like most internet marketers you're going to write a spammy, poorly written press release for the main purpose of 'getting links.' It will NOT be picked up by any news outlets or republished on anyone else's site. It will sit in the repository of dead press releases with all the other mis-shapen ones
      That's like saying building houses for shelter don't work because they will collapse if you use sand for the foundation. If you put out a crappy release, you're going to get crappy results. But there's no rule that says you have to put out a crappy press release.
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  • Profile picture of the author Jeff Willy
    Hello tin2mon,

    For me, press releases do work at all. I usually tried publishing few releases for different niches, and I see that they're quickly on top of Google SERPS afterwards. Not only that, I got some good conversions from my CPA offers that I promote. They are being loved by Google right now, no doubt about it.

    I would simply advice that you should do keyword research first before publishing a press release. As long your niche has low competition, there's a greater chance that your press release will be on the top of Google SERPS. Free press release sites like PRLog and Free-Press-Release are fine, but I would like to recommend paid ones like WebWire and PRWeb.

    Even if they are expensive, they're too valuable by giving you even more exposure and traffic than the free ones.

    Jeff
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  • Profile picture of the author PhilippaWrites
    Originally Posted by tin2mon View Post

    Hi ALL,
    I would like to ask does Press release really work? does it really bring a lot of traffic into the website as expected?
    They work for things that are newsworthy, that the press would be interested in writing about. As long as they are really well-written and in the correct format.
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  • Profile picture of the author Larry Leggett
    It mostly depends on the industry for which you are submitting the press release. It really works well for software companies and IT companies. Press release reader eagerly waits to see the updates on them.
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  • Profile picture of the author DavidOriolKing
    Banned
    To me they work pretty find cause i get a lot traffic from them
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  • Profile picture of the author edd666666
    Can you target the delivery of press releases to niche markets or do you have to take general distribution? Thanks Ed
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  • Profile picture of the author celente
    nope press releases do not work. I mean, most that I see are just articles and almost all written by a 5 year old.

    Now we have been doing this for years, sometimes it takes me 4 hours to write a good press release, if not I have a retired friend who is a ex journalist that takes care of it for a small fee.

    I do research and make sure it is media newsworthy, can go viral, and is very interesting. You will find if you just post an article, you will get very crappy results from a press release, but if you do this propery and send people to your squeeze page, man the EFFECTS can be insane.

    We wrote a press release back in 2008 that went viral and sent about 40k visitors to squeeze page in a matter of weeks. And the money we made from that, and subscribers we got our list is priceless....but again, you have to know what you are doing and how the process works. Lots of that info in here on the forum.
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  • Profile picture of the author BloggingPro
    Hell yes they work. Use a top-tier service like PRWeb and watch your traffic double if your keywords have enough demand to support that kind of audience.

    BP
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  • Profile picture of the author bind
    yes of course if you press release is given important information about your company and related best product, services or technology and then visible then sure you get a active targeting visitor and search engine boost.
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  • Profile picture of the author JoeyXoto
    Hey dude. I am actually experimenting with a press release this week for the very first time in my life

    I done a lot research as to whether a press release was going to be a viable option (I had it outsource).

    A lot of the best internet marketers use press releases, and it is one of those methods that is quickly dismissed due to its nature; but I honestly think, especially from seeing the type of people that use PR, it can't hurt!

    Alex Jeffreys used PR alot, and still does, and he is killing it at the moment.

    You can use it for anything; business update, new product launch, or new product upgrades, special offers, free offers, whatever really! So it's a cool little way to plug your PR to lots of places all at once.

    You need to make sure that the PR is newsworthy, and not too hyped up. Make it informative, edgy, and interesting, for best results.

    Hope that helps mate.

    Joey
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  • Profile picture of the author Aira Bongco
    Tried this on one low competition long tail keyword and the press release landed on top 1 the next day. But mine's not free. I paid for it. But then it pushed my site to Google's front page for many different keywords after that.

    So does it work? Yes. But I did that back in 2009. I don't know now since I don't work too much with SEO lately.
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  • Profile picture of the author tonecarole
    They be employed by stuff tend to be newsworthy, which the mass media might be interested in talking about. Provided that these are actually well-written in addition to within the right formatting.
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  • Profile picture of the author IMSince2003
    Yes they really work if you provide something of interest and not just a rehash of one of your site articles. You have to understand the medium and the target audience.
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