I need the warriors advice about the PR Service. I have been considering instead of spending my budget on advertising. To go ahead and invest it all on Pres release submission services in order to optimize the website for search engines.
I have been relaying lately on PPC on Adcenter and Adwords, and also I am getting a little traffic, I practically not having much luck with them.
I reached out to one of the top 3 press releases companies regarding yearly subscription. I got pretty expensive quote for $$$$.
Although their yearly subscription is big budget, but if I am using it as a replacement for advertising. Then that should be okay.
I have been researching about this topic and came cross an article in SEOmoz about companies spent hell of budgets in Press Releases but they simply doing it wrong.
The writer point of view that if you are using the same service for PR again and again without having an Actual news, then you building the same back links again with the same sites which is not really a good idea.
The writer is not against PR submission, but that using the same PR service for pure back links without news, then you are not really getting much out of it.
The article made me hesitate about going with a yearly subscription.
I have tried this company once for PR and I know their service is great for a single PR.
Would love warriors insights about having a yearly subscription. Shall I go ahead with it or find a better way optimizing my marketing budget ?