Overdelivering...or desperate?

I think the term "desperate" applies...

I give unannounced bonuses to buyers but seldom bonuses to produce a buyer. My sales pages are pretty low key and to the point because I have already planted a seed, warmed, presold, and assured the traffic before they see the page. It does probably cost a few sales for those that stumble upon them.

i would personally never buy something priced at $7

See, I always wonder why that product creation WSO doesn't have a special TRAFFIC AND PROMOTION module with CHAPTERS on Twitter, Facebook, YouTube, membership sites, AND MORE.

Why you would give out a stack of crappy little freebie-level reports about a dozen things instead of wrapping them up into a single module is beyond me.

I was pretty interested in a product a litte while back for $27 then at the end it offered all these bonuses totaling a WHOPPING $1648 and i get it all for $27?

Get real man especially if your in the Make money online industry most people will probably realize most of it is just lame ass PLR e-books there giving away for free and not even there own.

People just don't often write 10 e-books for $7 haha

If you want to offer freebies offer freebies in return for something like an email, facebook like, get your website shared on twitter/facebook

and when you sell something you sell it.

As CDarkLock said your better off making it into one big product, you could also charge more because the value would be insane.

All I know is that if you call within the next 5 minutes, you will get a second Ronco plum pitter absolutely free!! You just pay shipping and handling. But wait.... you'll also get Mama Buitonni's plum recipe book as a thank you for trying the plum pitter.

Whether it's called overdelivering or desperate, if it is successful, then I'd call it "giving the people what they want".

Yup if its irrelevant info and bonus after bonus after bonus is offered,
then that's called desperation and actually not caring about you're customers,
since all this info is just way too much to consume and actually a distraction.

Yeah, it's most likely an attempt at overdelivering, but it's really overvaluing.

We've all seen crazy offers where you "get over a thousand dollars worth of bonuses" on a product that costs under 20 bucks. It doesn't really make sense, but I'm sure it works on some people who think they are getting a much better deal than they really are.

I believe in offering bonuses as incentives or just to be a nice guy, but when you're going overboard, you aren't really fooling anyone, and there will definitely be people who think you're just desperate to make a sale.

I honestly think it depends on the product, will the bonuses enhance the main product, will it ad massive value to buyer? Is it good quality? To me if a product is cheap, people don't value it much, and if it is cheap with 10 bonuses, they will probably not even look at most of it. Lots of value equals lots of trust.

I find so many bonuses really suspicious.

When you are really selling a good product for a low price, you don't feel like giving away many bonuses with it. You feel that you are selling diamonds for peanuts.

The more bonuses you add, less value has your product.

On the other had, one good bonus is necessary because you want to give to your customers the feeling that you didn't forget to also give them a gift for being your customers. You have to give them something to please them because they are purchasing your products. The bonus is not something that simply adds value to the main product. It is a courtesy.

Desperate to win the leaderboard competition is what i can think of so much of bonus products in line...

I think 1-2 bonuses help ONLY IF it complements the product or it serves the same desire (this works if you have other products that have been valuable to other people). If it is just some random PLR books thrown in as a bonus, then it will certainly come across as desperation.

Over delivering after all is making the buyer feel that he has gotten more than what he paid for. But this speaks more to quality than to quantity.

I think this is another technique that alot of IMers get wrong.

They are assuming that the percieved value of the bonuses is in how many of them there are, and the overall price tag

That's why you see 6 bonus ebooks all valued at $97 each for a whopping total of $582 but you get it for free today, but only if you buy now!

And I think that this comes down to Imer's not doing enough market research and truly understanding their target audience.

If you know your target audience and especially their hot buttons, what they really want, what their desires are, what problems they really, really want solved, and what questions they desperately want answered, then you could offer them 2 bonuses and beat the person with 10 bonuses easily.

I also feel that the ad copy should have the person salivating and already sold on the product before they even see that there are bonuses.

And if they aren't sold by the ad copy, then the bonuses are just something to push them off the fence, to give them an incentive to move in the right direction.

But yeah alot of people I think are desperate and use bonuses like a sledgehammer to try and force people to buy.

If you put them in the state of mind where they start asking, "What's the catch?" then you are using this strategy wrong.

Also, this is something that you never ever hear about but I wonder how many people actually test how many bonuses they offer, and the supposed prices they say those bonuses are worth?

I would say, smart people would get a "bad" feeling about the main product if there are lots of "random" bonuses attached as a selling point. A good product should be able to sell itself more or less. If it isn't able to sell itself, then why would I buy it and what's the value of the free bonuses given away anyway?

You can of course use bonuses but I would suggest putting a lot less emphasis on them. That's not what you're trying to sell anyway.

To me, it depends on the bonuses and how on-topic they are. If you have 5 bonuses and they are completely off-topic, it looks a bit desperate. If they are bonuses that are similar enough that they sort of add-on to the original product, then it doesn't look desperate.

I am not sure what to think although i know that in my upcoming traffic course i will have an additional up-sell and thats it, all other "relevant" info etc i have will be given to my members in the members area.

thanks

Mark

There's also the chance that the production cost wasn't high enough -maybe the seller created the product by himself and he can actually make some money for 2-3 even for selling 1 copy-

Any giveaway should be of enough value to sell on it's own. Usually of at least the value of the front end product being sold.

It's just a great way to close sales. Nothing more and nothing less.

Marcus Rockey

I wouldn't say it's desperate. It's a way to get people to buy; people like seeing "BONUS" on a sales page, it gives them more reason to buy if they get stuff for free, even if its just PLR stuff... Nothing to do with being desperate.

If I make 25% more sales than normal by offering 10 free ebooks as opposed to 5, then I'm going to offer 10 free ebooks, and might offer another 1 to see if I can jump to a 30% increase.

Joey

If the bonuses are related and add more value...I'll take a product at any price. I rather have the over delivering any day, compared to over paying-- for crap products with no bonuses.

A lot of marketers, are also rubbing other marketers' backs by simply offering a bonus, simply to build the other marketers' list. I see no issue with this at all, if this bonus has value and actually compliments the main product.

Quality is more important than quantity. People are now sick of getting too many junks that they'll not use.

When you do bonuses, make sure it relates to the first product before giving it away.

This is something I totally agree with. Its about the offer rather than the bonuses. Say if I created a course on list building and my 7 bonuses are

1. Drive traffic from google
2. Traffic from Facebook
3. Traffic from Linkedin
4. Traffic from Twitter
5. Traffic from Craigslist
6. Email Swipes
7. Email Marketing and Relationship Building

To a newbie, all the bonuses makes it enticing for the one small pricetag. Even to experienced ones it seems like a good deal since its presented in such a way they can get more out of it.

But I digress, I would only provide 4 bonuses max for any product because its really about QUALITY, not quantity (which most WSO creators fail to understand) I don't think they realize that the crowd in WF has become much savvier in the past years. So just let them be, either they learn from it or fail.

As far as "bonuses" are concerned, I actually flip the proverbial coin on it's head for my sales page...I tell my reader that I am NOT offering a bonus because the product is well worth what I'm charging.

I believe people like and love quality not quantity. Bonus sounds good but the real question is how good? My suggestion is to give focus to the desire of customer and satisfy them.