Overdelivering...or desperate?

by WebPen
37 replies
I feel like a lot of IM products take the "overdeliver" idea a bit too far.

When you're giving away 10 bonus products on top of your $7 ebook- that makes me wonder

1) If your main product is really that good. After all, you're using tons of unrelated bonuses to help it out

2) If you're just desperate for the sale

Is anyone else picking up what I'm puttin' down here? In a world of TOO MUCH information, I just think its more harmful than helpful.

If so, what's a good number of RELEVANT bonuses? 2? 3? 5? Does it depend?
#desperate #overdeliveringor
  • Profile picture of the author Adie
    I think the term "desperate" applies...
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    • Profile picture of the author rhealy29
      It certainly isn't over delivering, and I also don't think its desperation.

      I think it has everything to do with the fact that it costs these marketers exactly nothing to give away those bonus products, so if they think it'll assist in making even one sale, why not?

      Remember, the vast, vast majority of times the bonuses are old products or PLR. These marketers are not busting their asses to provide you with all of that extra stuff with your $7 purchase.

      I'd say if anything, it's an attempt to be perceived as over delivering.
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  • Profile picture of the author Troy_Phillips
    I give unannounced bonuses to buyers but seldom bonuses to produce a buyer. My sales pages are pretty low key and to the point because I have already planted a seed, warmed, presold, and assured the traffic before they see the page. It does probably cost a few sales for those that stumble upon them.
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  • Profile picture of the author kencalhn
    i would personally never buy something priced at $7
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  • Profile picture of the author CDarklock
    See, I always wonder why that product creation WSO doesn't have a special TRAFFIC AND PROMOTION module with CHAPTERS on Twitter, Facebook, YouTube, membership sites, AND MORE.

    Why you would give out a stack of crappy little freebie-level reports about a dozen things instead of wrapping them up into a single module is beyond me.
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    • Profile picture of the author fin
      Originally Posted by CDarklock View Post

      See, I always wonder why that product creation WSO doesn't have a special TRAFFIC AND PROMOTION module with CHAPTERS on Twitter, Facebook, YouTube, membership sites, AND MORE.

      Why you would give out a stack of crappy little freebie-level reports about a dozen things instead of wrapping them up into a single module is beyond me.
      It makes you wonder if WSO sellers know what they're talking about, or if they're just selling rehashed crap.:confused:
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  • Profile picture of the author bonesaj
    I was pretty interested in a product a litte while back for $27 then at the end it offered all these bonuses totaling a WHOPPING $1648 and i get it all for $27?

    Get real man especially if your in the Make money online industry most people will probably realize most of it is just lame ass PLR e-books there giving away for free and not even there own.

    People just don't often write 10 e-books for $7 haha

    If you want to offer freebies offer freebies in return for something like an email, facebook like, get your website shared on twitter/facebook

    and when you sell something you sell it.

    As CDarkLock said your better off making it into one big product, you could also charge more because the value would be insane.
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  • Profile picture of the author IMSince2003
    All I know is that if you call within the next 5 minutes, you will get a second Ronco plum pitter absolutely free!! You just pay shipping and handling. But wait.... you'll also get Mama Buitonni's plum recipe book as a thank you for trying the plum pitter.
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  • Profile picture of the author O0o0O
    Whether it's called overdelivering or desperate, if it is successful, then I'd call it "giving the people what they want".
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    • Profile picture of the author JabMonkey
      Desperate? No. It's as much a part of marketing strategy as writing good ad copy; in fact, any honest copywriter will tell you that the key to high conversions is not in the ad copy, but in the offer.

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      • Profile picture of the author WebPen
        Originally Posted by JabMonkey View Post

        Desperate? No. It's as much a part of marketing strategy as writing good ad copy; in fact, any honest copywriter will tell you that the key to high conversions is not in the ad copy, but in the offer.
        I agree- if it's all relevant, useful stuff.

        But if I'm selling a course on product creation- why am I giving you bonuses related to Facebook? or SEO?

        Because I'm trying to raise the value of my product.

        But you know what? my target audience might not give a hoot about Facebook or SEO.

        If you're gonna give bonuses, make them relevant to the main product. So for a product creation course, relevant bonuses might be sales letter templates, graphics for the sales page, etc.
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  • Profile picture of the author Kal Sallam
    Yup if its irrelevant info and bonus after bonus after bonus is offered,
    then that's called desperation and actually not caring about you're customers,
    since all this info is just way too much to consume and actually a distraction.
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    • Profile picture of the author Black Hat Cat
      Banned
      Originally Posted by Kal Sallam View Post

      Yup if its irrelevant info and bonus after bonus after bonus is offered,
      then that's called desperation and actually not caring about you're customers,
      since all this info is just way too much to consume and actually a distraction.
      On that note, I came across a WSO a few weeks ago, and naturally, it was about making money. No problem there. The bonus? How to get more sex from your wife, lol. Last I checked, sales weren't too good. Maybe the bonus should have been the main product.
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  • Profile picture of the author Rob Maeder
    Yeah, it's most likely an attempt at overdelivering, but it's really overvaluing.

    We've all seen crazy offers where you "get over a thousand dollars worth of bonuses" on a product that costs under 20 bucks. It doesn't really make sense, but I'm sure it works on some people who think they are getting a much better deal than they really are.

    I believe in offering bonuses as incentives or just to be a nice guy, but when you're going overboard, you aren't really fooling anyone, and there will definitely be people who think you're just desperate to make a sale.
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  • Profile picture of the author Pilotben
    I honestly think it depends on the product, will the bonuses enhance the main product, will it ad massive value to buyer? Is it good quality? To me if a product is cheap, people don't value it much, and if it is cheap with 10 bonuses, they will probably not even look at most of it. Lots of value equals lots of trust.
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  • Profile picture of the author clever7
    I find so many bonuses really suspicious.

    When you are really selling a good product for a low price, you don't feel like giving away many bonuses with it. You feel that you are selling diamonds for peanuts.

    The more bonuses you add, less value has your product.

    On the other had, one good bonus is necessary because you want to give to your customers the feeling that you didn't forget to also give them a gift for being your customers. You have to give them something to please them because they are purchasing your products. The bonus is not something that simply adds value to the main product. It is a courtesy.










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  • Profile picture of the author jaiganeshv
    Desperate to win the leaderboard competition is what i can think of so much of bonus products in line...
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  • Profile picture of the author Aira Bongco
    I think 1-2 bonuses help ONLY IF it complements the product or it serves the same desire (this works if you have other products that have been valuable to other people). If it is just some random PLR books thrown in as a bonus, then it will certainly come across as desperation.

    Over delivering after all is making the buyer feel that he has gotten more than what he paid for. But this speaks more to quality than to quantity.
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  • Profile picture of the author shane_k
    Originally Posted by Justin Stowe View Post

    I feel like a lot of IM products take the "overdeliver" idea a bit too far.

    When you're giving away 10 bonus products on top of your $7 ebook- that makes me wonder

    1) If your main product is really that good. After all, you're using tons of unrelated bonuses to help it out

    2) If you're just desperate for the sale

    Is anyone else picking up what I'm puttin' down here? In a world of TOO MUCH information, I just think its more harmful than helpful.

    If so, what's a good number of RELEVANT bonuses? 2? 3? 5? Does it depend?
    I think this is another technique that alot of IMers get wrong.

    They are assuming that the percieved value of the bonuses is in how many of them there are, and the overall price tag

    That's why you see 6 bonus ebooks all valued at $97 each for a whopping total of $582 but you get it for free today, but only if you buy now!

    And I think that this comes down to Imer's not doing enough market research and truly understanding their target audience.

    If you know your target audience and especially their hot buttons, what they really want, what their desires are, what problems they really, really want solved, and what questions they desperately want answered, then you could offer them 2 bonuses and beat the person with 10 bonuses easily.

    I also feel that the ad copy should have the person salivating and already sold on the product before they even see that there are bonuses.

    And if they aren't sold by the ad copy, then the bonuses are just something to push them off the fence, to give them an incentive to move in the right direction.

    But yeah alot of people I think are desperate and use bonuses like a sledgehammer to try and force people to buy.

    If you put them in the state of mind where they start asking, "What's the catch?" then you are using this strategy wrong.

    Also, this is something that you never ever hear about but I wonder how many people actually test how many bonuses they offer, and the supposed prices they say those bonuses are worth?
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  • Profile picture of the author imwebmasters
    I would say, smart people would get a "bad" feeling about the main product if there are lots of "random" bonuses attached as a selling point. A good product should be able to sell itself more or less. If it isn't able to sell itself, then why would I buy it and what's the value of the free bonuses given away anyway?

    You can of course use bonuses but I would suggest putting a lot less emphasis on them. That's not what you're trying to sell anyway.
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  • Profile picture of the author Justin W
    To me, it depends on the bonuses and how on-topic they are. If you have 5 bonuses and they are completely off-topic, it looks a bit desperate. If they are bonuses that are similar enough that they sort of add-on to the original product, then it doesn't look desperate.
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  • Profile picture of the author Mark Gray
    I am not sure what to think although i know that in my upcoming traffic course i will have an additional up-sell and thats it, all other "relevant" info etc i have will be given to my members in the members area.

    thanks

    Mark
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  • Profile picture of the author Jtraits
    There's also the chance that the production cost wasn't high enough -maybe the seller created the product by himself and he can actually make some money for 2-3 even for selling 1 copy-
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  • Profile picture of the author Marcus Rockey
    Any giveaway should be of enough value to sell on it's own. Usually of at least the value of the front end product being sold.

    It's just a great way to close sales. Nothing more and nothing less.

    Marcus Rockey
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  • Profile picture of the author JoeyXoto
    I wouldn't say it's desperate. It's a way to get people to buy; people like seeing "BONUS" on a sales page, it gives them more reason to buy if they get stuff for free, even if its just PLR stuff... Nothing to do with being desperate.

    If I make 25% more sales than normal by offering 10 free ebooks as opposed to 5, then I'm going to offer 10 free ebooks, and might offer another 1 to see if I can jump to a 30% increase.

    Joey
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    • Profile picture of the author WebPen
      Originally Posted by JoeyXoto View Post

      I wouldn't say it's desperate. It's a way to get people to buy; people like seeing "BONUS" on a sales page, it gives them more reason to buy if they get stuff for free, even if its just PLR stuff... Nothing to do with being desperate.

      If I make 25% more sales than normal by offering 10 free ebooks as opposed to 5, then I'm going to offer 10 free ebooks, and might offer another 1 to see if I can jump to a 30% increase.

      Joey
      I see what you're saying, but its more than just about the sales.

      I can give away 100 free ebooks with a product. And maybe it will get me 50% more sales- GREAT!

      But is that really useful to my customer? To give them 100 ebooks for them to sift through?

      Nobody likes being confused. Tell them what they need to know to be successful, and give them the tools they need.

      I don't see tons of rehashed crap helping them do that.

      That's why some marketers are still selling 10 page PDFs for $47 and their customers LOVE the product.

      Why? Because it's simple, actionable, and tells the customer what they need to succeed. Nothing more, nothing less.
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      • Profile picture of the author brentb
        PRO TIP --> When I create offers, I offer a small bonus... in the case of an ebook, I would offer my ebook on say Twitter Marketing... the bonus? Integrating Twitter Marketing With Facebook 101, basically a mini ebook type deal. HOWEVER, I would use an exit script to offer buku free bonus gifts!

        Exit traffic converts very low in my experience so hitting them with an all out exit offer usually jumps my overall conversions by 15-25%!
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  • Profile picture of the author TeamBringIt
    If the bonuses are related and add more value...I'll take a product at any price. I rather have the over delivering any day, compared to over paying-- for crap products with no bonuses.

    A lot of marketers, are also rubbing other marketers' backs by simply offering a bonus, simply to build the other marketers' list. I see no issue with this at all, if this bonus has value and actually compliments the main product.
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  • Profile picture of the author nasuryono
    Quality is more important than quantity. People are now sick of getting too many junks that they'll not use.

    When you do bonuses, make sure it relates to the first product before giving it away.
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  • Profile picture of the author FilipinoRockstar
    Originally Posted by JabMonkey View Post

    Desperate? No. It's as much a part of marketing strategy as writing good ad copy; in fact, any honest copywriter will tell you that the key to high conversions is not in the ad copy, but in the offer.

    This is something I totally agree with. Its about the offer rather than the bonuses. Say if I created a course on list building and my 7 bonuses are

    1. Drive traffic from google
    2. Traffic from Facebook
    3. Traffic from Linkedin
    4. Traffic from Twitter
    5. Traffic from Craigslist
    6. Email Swipes
    7. Email Marketing and Relationship Building

    To a newbie, all the bonuses makes it enticing for the one small pricetag. Even to experienced ones it seems like a good deal since its presented in such a way they can get more out of it.

    But I digress, I would only provide 4 bonuses max for any product because its really about QUALITY, not quantity (which most WSO creators fail to understand) I don't think they realize that the crowd in WF has become much savvier in the past years. So just let them be, either they learn from it or fail.
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    • Profile picture of the author WebPen
      Originally Posted by FilipinoRockstar View Post

      To a newbie, all the bonuses makes it enticing for the one small pricetag. Even to experienced ones it seems like a good deal since its presented in such a way they can get more out of it.
      See, I'm not sure if I agree with that part.

      If those bonuses were all KILLER products- then maybe.

      But an experienced marketer isnt going to spend much time just going through any old free bonuses.
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  • Profile picture of the author matchoo77
    As far as "bonuses" are concerned, I actually flip the proverbial coin on it's head for my sales page...I tell my reader that I am NOT offering a bonus because the product is well worth what I'm charging.
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  • Profile picture of the author gpwilson
    I believe people like and love quality not quantity. Bonus sounds good but the real question is how good? My suggestion is to give focus to the desire of customer and satisfy them.
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    • Profile picture of the author Daniel Evans
      Overwhelm and dilution of information is a prime cause for many people failing to act.

      I believe for that reason things should be kept as concise as possible without unnecessary addition.

      That leads onto another issue though; people who assume that quality is measured in "pages".
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