It's Always The Same 3 Reasons...

31 replies
Over the years I've coached a lot of internet marketers and in that time I've witness the same trends over and over and over and over again.

When a person is struggling to make an income online I like to take things back to the absolute basics because every time I analyze why someone isn't making money online it always boils down to the same 3 reasons...

1. They Have No Offers!

Here's a typical conversation...

Jason: (That's me) "Where can I give you money right now"?

Client: "What do you mean"?

Jason: "I mean, what specific page or pages can I go to on the internet right this second and buy something from you or from an affiliate link of yours"?

Client: "Oh well, I don't have anything right now that's visible. I'm working on this software, and a ebook and trying to do some affiliate stuff".

Jason: "So where are your landing pages that promote the affiliate offer"?

Client: "Ummm, well I was going to set up a blog or something. I've been studying Richard Head's course "How To Scrape & Spam Facebook" but it seems like a lot of work".

If you don't have order buttons readily available for people to click and buy stuff, then you shouldn't really expect to make 2 cents online.

2. They Can't Get Traffic To The Offer

There are so many hundreds if not thousands of ways to get traffic to an offer. However, it is my belief that most people simply are not willing to spend the time or money to do it for some odd reason. Instead, they dink around with buying more products, try some software thing, read the latest ebook, come up with grand ideas of landing a JV, yet they still don't even have a product or service that a joint venture partner would even be interested in.

If you're struggling for traffic, I highly suggest you start going with "PAID" traffic. I don't care if it's Google Adwords, Bing, Facebook, Solo Ads, Media Buys, Banner Ads, etc, just start buying some traffic.

Here's why...

It forces you to make sure you're doing your sh*t right! Otherwise, you'll end up broke. There's a lot more motivation to fix a web page or a offer when you got money on the line. It puts you into a make or break situation, and personally I don't really enjoy being broke. I like to make things happen!

3. The Offer Sucks

If you got an offer and you got traffic, but you don't yet have the lambo and the hot blonde, it can only mean one thing.

Your offer sucks!

Or, it just needs a bit of help.

One of the biggest mistakes I've seen people make is give up on a campaign because it lost a little bit of money right out of the gate. For instance, if you spent $1000 on ads to an affiliate offer and you only made $800 in return, you may think it's a bust, a $200 loss.

However, a savvy marketer is going to see that this offer is actually making sales. Maybe there is something in the ad copy, the offer, or the guarantee that couple double the conversion rates (hint: there's almost always something that can boost conversions). Suddenly, that $200 loss becomes a $600 profit.

Never give up on a product or campaign if you find yourself hovering around break even, or even slightly in the red. If a product is proving to make some sales, it's a big sign that it could be very profitable with a few tweaks.

Having a crappy offer, or a bad sales page isn't the end of the world because this stuff is easily fixable. Well, let me take that back. It's easy to someone who understands writing copy and making compelling offers.

But sadly, for some ungodly reason, IM'ers slack on the art of crafting stellar copy, or they're too cheap to pay someone who can.

So essentially what you have is marketers who...

1. Won't write ads and make offers, but instead makes excuses and screw off on social media all day.
2. Won't spend money on traffic because they don't believe in their own damn offer!
3. Won't learn how to write better.

Now I'm not saying this to be a jerk, or to pick on anyone who is not making money online. However, what I am saying is this internet marketing thing is not rocket science. It's very simple mathematics, a bit of human psychology and persuasion, a wee bit of elbow grease and it helps to have a smile on your face while you do it.
#reasons
  • Profile picture of the author icoachu
    Good points. But quick word to the Newbies--if you are going the PAID traffic route, make sure you MONITOR your traffic well and make sure you are READY to make changes to your pages on the fly. Or else, you'd do better burning money.
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  • Profile picture of the author Fraggler
    Jason, if people started realising that thought process then the IM marketplace would be turned on it's head. Many new with big dreams think the secret is finding the right system rather than working on the basic you outlined above.

    Rather than buying a step-by-step system they'd be better off learning how to find or create products/services that are in demand, how to get the product in front of the people who want it, and how to convince those people to buy it. They can then work on how to turn the customer into a return-customer etc.
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  • Profile picture of the author KarlWarren
    Originally Posted by Jason Moffatt View Post

    So essentially what you have is marketers who...

    1. Won't write ads and make offers, but instead makes excuses and screw off on social media all day.
    2. Won't spend money on traffic because they don't believe in their own damn offer!
    3. Won't learn how to write better.
    And that's why 95%, or probably closer to 99% of people will not make a comfortable living online.

    It's quite easy to think you're successful when you've made a couple of hundred dollars running a WSO, and assume that you can do that at will - but, when it comes to it, making money just boils down to:

    - Control something that people want
    - Charge them a fee for it

    If it's profitable, do tons more of it, if it's not, charge more or find another product.

    All the "traffic generation", "linkbuilding", "social media marketing" stuff has to come AFTER you create the foundations of your business - you don't build your house on sand and expect it to stay standing for long.

    Kindest regards,
    Karl.
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  • Profile picture of the author giant90
    Really informative post for me.
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  • Profile picture of the author GSX
    Number 2 is key, I really like the paid traffic idea forcing your hand to act conservatively. The first dollar I ever made in IM was through adwords - felt amazing. Thanks for sharing these!
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  • Profile picture of the author awledd
    I think people in tight budget are in a panic state and can not follow strategies that work and we shouldn't judge them either because they want money NOW. And they can't afford to loose money experimenting with paid traffic.
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    • Profile picture of the author KarlWarren
      Originally Posted by awledd View Post

      I think people in tight budget are in a panic state and can not follow strategies that work and we shouldn't judge them either because they want money NOW. And they can't afford to loose money experimenting with paid traffic.
      Unfortunately the fact is, they need tough love - regardless of their personal circumstances.

      I'm not sure anyone's judging, just trying to give help.

      There are usually two things that happen:

      1) Person gives up eventually
      2) Person discovers something that works, and then follows it

      Anything that can help people reach the 2nd stage has got to be good. Even if that is a little bit hard to swallow.
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    • Profile picture of the author JabMonkey
      Originally Posted by awledd View Post

      I think people in tight budget are in a panic state and can not follow strategies that work and we shouldn't judge them either because they want money NOW. And they can't afford to loose money experimenting with paid traffic.
      Then they should be selling services at that stage if they are so broke they can't afford getting into paid traffic to any degree. That is what I had to do. I wasn't broke, but I wasn't going to spend my day job money on anything that wasn't a for sure ROI at the beginning....so services and ebay were my first marketing efforts, and I made money.

      Worked out for me. Don't need a day job anymore and haven't for a few years now.
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  • Profile picture of the author thebitbotdotcom
    With respect to No. 1 about having no offers...can also come in the form of having too many offers and not focusing on one.
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  • Profile picture of the author Ashley249
    Originally Posted by Jason Moffatt View Post

    2. They Can't Get Traffic To The Offer

    There are so many hundreds if not thousands of ways to get traffic to an offer. However, it is my belief that most people simply are not willing to spend the time or money to do it for some odd reason. Instead, they dink around with buying more products, ......
    This is my situation. Why don't I do anything to drive more traffic? I don't really know the answer. I think it is the fear. But what am I afraid of? I really don't know!

    Ok, I promise myself now! I will do one small thing for driving traffic today!

    Thank you for your post!
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    • Profile picture of the author Jason Moffatt
      Originally Posted by Ashley249 View Post

      This is my situation. Why don't I do anything to drive more traffic? I don't really know the answer. I think it is the fear. But what am I afraid of? I really don't know!

      Ok, I promise myself now! I will do one small thing for driving traffic today!

      Thank you for your post!
      Thanks for being honest Ashley. There are so many people in your situation so don't feel too alone. There are many subtle fears about success that so many have a hard time recognizing. Kudos to you for admitting it and making a promise to do something about it.

      So now I'm going to be your accountability buddy and ask you to post back here tomorrow what you did to drive some traffic.

      Deal?

      Good luck.
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  • Profile picture of the author Karen Connell
    Originally Posted by Jason Moffatt View Post

    .. I've been studying Richard Head's course "How To Scrape & Spam Facebook" but it seems like a lot of work".
    You have no idea how many courses 'Richard Head' has out these days...

    Traffic is the thing that always seemed to have me beat, I couldn't afford to pay until I made some money - catch 22.

    After going round in circles I realised that I was essentially treating IM as a hobby rather than a business.

    It was only when I decided to have a daily 'to do' list and a 'work day' that I managed to make a few quid to reinvest in my business so I could get off the merry-go-round of no money, no traffic.

    Karen

    p.s. Still haven't got the fancy car yet - but I'm working on that...
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  • Profile picture of the author trafficmasters
    You are pretty much spot on Jason, excellent post! Sometimes I find it better to find the traffic then build a campaign around it!

    Example - You come across a forum related to one niche, you can now find a high converting offer then get the traffic via banners or paid stickies
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  • Profile picture of the author WinstonTian
    Originally Posted by Jason Moffatt View Post

    1. They Have No Offers!
    2. They Can't Get Traffic To The Offer
    3. The Offer Sucks
    I mentor people on internet marketing as well, and this is
    EXTREMELY true. In fact, it's so similar, we could just nail it
    down as a rule right now.

    I have a few more to add to it, actually:

    4. They are STILL looking for the magic button. Some say it
    out directly, but some deny it... but hunger for it.

    5. Some KNOW what to do, but are just waiting for someone
    to push them into the steps and start doing them.

    Focus? Effort? Skills?

    I have no idea, but maybe they have a poor concept of sales
    and marketing. I mean, in order to GET money, you need to
    sell.

    I get into similar situations like you... I would ask if they had a
    sales funnel, and they would respond with... I have a blog, and
    I've tried facebook ads...

    Hardly a funnel, much less a product to sell. I mean, if you
    were an affiliate, that COULD be a product, but when these
    people start out, they start off with the wrong focus in mind.

    They're too busy thinking of the "technique", and they don't
    get around to DOING it.

    They don't have the "sales machine", but they're trying to get
    traffic.

    Winston Tian
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  • Profile picture of the author Chelsie1687
    very informative.
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    • Profile picture of the author Susan A
      I think I just realize why my offer is sucks, its definitely the bad writing. Well, I'm not confident with my writing skill, so I just let the pro do it. And this is wrong, I create my product, so I have to be the one to write it.
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      • Profile picture of the author tayuyaa
        Definitely true!

        How one can make money if he has nothing to sell!

        I remember when I used to say the same excuses.... I wanted to make
        money but I was thinking that there were some magic tricks to learn or
        loophole to discover or whatever lol.

        But maybe after 2-3 months of reading all kind of methods, tactics and
        techniques, I realized that I couldn't make money unless I Had something
        interesting to sell to a hungry crowd! And that since I had no money to
        buy traffic, I had to work hard to get noticed by people and make sales.
        (SEO and Co lol)

        And along the way I also realized that copywriting was an important skill
        to learn.

        Great post.
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  • Profile picture of the author Andyhenry
    Right on JMo,

    It's simple but even the masic 3 elements (offer, traffic and product) are missing from many people's business and they don't see it but are focused on all the little details that won't matter without the basics right.
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  • Profile picture of the author sdentrepreneur
    Great Post Jason, how are you my San Diego friend?

    I have my offer, still working on more traffic, pretty sure my offer doesn't suck :-)
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  • Profile picture of the author Anticareer
    The best advice for someone starting out is to focus on one thing and become a master of it. If you try to spread your time across 5 projects and you aren't highly skilled in all the steps of 1 project how can you succeed trying to do 5 at once.
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  • Profile picture of the author gpwilson
    I certainly agree with all of your three reasons. But i would like to add one more thing. I believe that while making an offer for the customer we should keep it mind the certain demand of our targeted potential customers. What they want and do they they get in my site? There is no point to offer an offer which has no demand in the market. Right?
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  • Originally Posted by Jason Moffatt View Post

    1. They Have No Offers!
    2. They Can't Get Traffic To The Offer
    3. The Offer Sucks
    Well said!

    People tend to over-complicate the IM game, but at the end of the day this is all about this simple formula:

    IM success = targeted traffic * front-end conversions * back-end monetization
    • Targeted traffic = having an audience to market to. Traffic is the life blood of any site.
    • Front-end conversion = a high-converting entry offer that brings people into your funnel (a squeeze page, a low-ticket entry product, a 30-day trial, etc).
    • Back-end monetization = add-on offers to further increase your dollar-per-lead ratio (high-ticket products, monthly-fee membership sites, affiliate promotions, CPA offers, etc).
    If you have those 3 basic components in place, it's impossible not to make money in this business, as simple as that. No need to re-invent the wheel.
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    • Profile picture of the author theory expert
      Banned
      Originally Posted by Anonymous Affiliate View Post

      Well said!

      People tend to over-complicate the IM game, but at the end of the day this is all about this simple formula:

      IM success = targeted traffic * front-end conversions * back-end monetization
      • Targeted traffic = having an audience to market to. Traffic is the life blood of any site.
      • Front-end conversion = a high-converting entry offer that brings people into your funnel (a squeeze page, a low-ticket entry product, a 30-day trial, etc).
      • Back-end monetization = add-on offers to further increase your dollar-per-lead ratio (high-ticket products, monthly-fee membership sites, affiliate promotions, CPA offers, etc).
      If you have those 3 basic components in place, it's impossible not to make money in this business, as simple as that. No need to re-invent the wheel.
      Most things sound easy....long term execution makes things blurry. Basketball is simple, ah, but, if you want to make money from it....

      ...any thing that requires money can be hard given the persons inherited advantages, skill set, and, yada yada yada...

      I am on Jason's email list, and, I am on there because he has pretty good copy. You don't write good copy just out the blue. The devil is in the details.


      If Jason don't mind I'd like him to share his story again of how he got into this business and talk about all the information he had to study, (name those books on copy, info courses and seminars attended), to get where he is today.
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      • Profile picture of the author Jason Moffatt
        Originally Posted by theory expert View Post



        If Jason don't mind I'd like him to share his story again of how he got into this business and talk about all the information he had to study, (name those books on copy, info courses and seminars attended), to get where he is today.
        I think this video does a pretty good job of telling the story...


        Cheers
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        • Profile picture of the author signumdomine
          Good points!
          While i was reading this, i was asking myself the same questions you're asking.

          And i'm very glad to say i passed your "test".
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      • Originally Posted by theory expert View Post

        Most things sound easy....long term execution makes things blurry. Basketball is simple, ah, but, if you want to make money from it....
        You're confusing "easy" with "simple": "easy" is the opposite to "difficult", "simple" is the opposite to "complex".

        Example: losing weight is "simple" (eat healthier + exercise more), but it's not "easy". See the difference?

        Well, success in this business is not complex in any way, and people tend to over-complicate it. As long as you keep those 3 factors listed in a previous post, you WILL make money online. Simple, yet not necessarily easy ;p
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        • Profile picture of the author theory expert
          Banned
          Originally Posted by Anonymous Affiliate View Post

          You're confusing "easy" with "simple": "easy" is the opposite to "difficult", "simple" is the opposite to "complex
          Gotcha, point taken.
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  • Profile picture of the author RedShifted
    I hate to say it.
    But this is sounding more like a business and less like some get rich quick scheme.

    Thats it, I quit marketing.
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    • Originally Posted by RedShifted View Post

      I hate to say it.
      But this is sounding more like a business and less like some get rich quick scheme.

      Thats it, I quit marketing.
      Haha that made me laugh. Probably because it's so true (unfortunately )
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  • Profile picture of the author ceenote100
    Originally Posted by Jason Moffatt View Post

    Never give up on a product or campaign if you find yourself hovering around break even, or even slightly in the red. If a product is proving to make some sales, it's a big sign that it could be very profitable with a few tweaks.
    Ditto! If you're making some sales, the product has great potential to make a whole lot more.
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