Pigeonholed with Niche Site URL?

by medrep
2 replies
Hello Warriors,

Back in 2008 I put up a niche site and it became a success not only for the target niche keyword, but also much broader keywords that I really want to tap into with a bigger, badder website. Trouble is, I have pigeonholed myself with a URL that is too niche specific.

For Example, my site is "MattRyanStats.com" but I'm ranking high for "Atlanta Falcons".

So my question is, what's my best option from here? Should I setup a new site and redirect the old site? I don't want to lose my great standing with the SERPs or my backlinks. Or should I just expand the existing site and hope that the niche URL won't hurt the expansion?

Are there any other options I haven't thought of?

Thanks in advance for your advice. It really means a lot to me!
#niche #pigeonholed #site #url

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