Should I double optin or not??

4 replies
My list is around 150,000 double optin but I am loosing at least 30%+ of subscribers from those who dont confirm optin. Thats a lot of lost subscribers. Should I take off double optin or not? What are your thoughts?
#double #optin
  • Profile picture of the author RogueOne
    Try it for a while and see how it goes. You can always change it back.

    I do only single opt.
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  • Profile picture of the author marcuslim
    single for me. double opt-in adds another barrier to getting the opt-in. Also, in markets other than IM, people are not as familiar with the concept of the double opt-in, so you will lose subscribers.
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  • Profile picture of the author webmarke
    I would go with single opt in. I have done both and found that some people never confirm their subscription.

    If you are offering a freebie be sure to send the download link to their email address instead of putting it on your thankyou page.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by JoshuaWriter View Post

    My list is around 150,000 double optin but I am loosing at least 30%+ of subscribers from those who dont confirm optin. Thats a lot of lost subscribers. Should I take off double optin or not? What are your thoughts?
    If you're losing 30%+ of your subscribers because they
    don't confirm, then something is wrong with your opt-in
    process.

    How irresistible is your opt-in gift?

    How clear are the instructions you give for what you
    want people to do to confirm?

    I'd work on these first to reduce the 30%+ non-confirmation
    rate way down.

    Dedicated to mutual success,

    Shaun
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