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Question About Choosing Keywords To Rank For

by Goliath
1 replies
Dear Warriors,

I need some advise on choosing a keyword to rank the #1 spot on Google.

The thing is, my website is ranking on page #1 for 8 keywords, ranging between 3rd spot - 10th spot. I wish to try and boost my SEO efforts on one of them so that they'll head up to the top. But I'm not sure which one to choose.

I'm using Market Samurai. And after doing some analysis, I realize some keywords have high traffic but low on Commercial Intent (no advertisers bidding for this keyword), and some are the other way around.

I found a sweet spot where a keyword is with medium traffic and fairly good CI. However, fellow competitors on the first page of that keyword (spot 1 - 4) are BIG GUNS (authority websites). Market Samurai shows they have about on average 3 million back links to their domain but only about 30 links on average to that particular page they're ranking.

So my question is:

1. Would it be likely to outrank authority websites which have MILLIONS of backlinks pointed to their domain, but only a few to that particular page?

2. Your take on Quantity (search volume) vs. Quality (buyers traffic), and is it right to look at if advertisers are actually bidding for that keyword to judge the CI for it?

3. Also, anybody take into account the "Phrase-to-Broad" ratio that Market Samurai has?


Thanks in advance guys!
#choosing #keywords #question #rank
  • Profile picture of the author Will Edwards
    Originally Posted by Goliath View Post

    Dear Warriors,

    I need some advise on choosing a keyword to rank the #1 spot on Google.

    The thing is, my website is ranking on page #1 for 8 keywords, ranging between 3rd spot - 10th spot. I wish to try and boost my SEO efforts on one of them so that they'll head up to the top. But I'm not sure which one to choose.
    Why not have a go at all 8 and just see which ones you do best for. Then, after you get a bit of feedback, home in on the ones you are getting moving.

    However, fellow competitors on the first page of that keyword (spot 1 - 4) are BIG GUNS (authority websites). Market Samurai shows they have about on average 3 million back links to their domain but only about 30 links on average to that particular page they're ranking.
    The key to doing well against that competition is the understanding that it is NOT about the number of links, but the quality and relevance of your links.

    1. Would it be likely to outrank authority websites which have MILLIONS of backlinks pointed to their domain, but only a few to that particular page?
    Yes - at least possible!

    2. Your take on Quantity (search volume) vs. Quality (buyers traffic), and is it right to look at if advertisers are actually bidding for that keyword to judge the CI for it?
    Yes I think that advertisers bidding for the term is a reasonable indication of CI (Commercial Intent).

    3. Also, anybody take into account the "Phrase-to-Broad" ratio that Market Samurai has?
    Don't use Market Samurai myself. But be aware of the diffrences between phrase and broad matches when judging the number of searches being typed in for your term on Ms G.

    Will
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