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Avoid EMD needed?

by spen
20 replies
Hi guys,
I want to register a domain, but I put my words into google adwords, find out it has some search volume.
these words is "EMD"?:confused:

thanks
#avoid #emd #needed
  • Profile picture of the author WeavingThoughts
    EMDs still help and will always help at least to some extent. Unless you make a crappy site with crappy unrelated content there is no reason to worry.

    You are lucky if you can find an emd today.
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  • Profile picture of the author Jake Howard
    EMD all the way.

    Every single domain is an exact match domain. WarriorForum.com.au is an Exact Match Domain for the words keyword "Warrior Forum".

    Are they going to penalize Warrior Forum for this??? No, not at all.

    I think what Google is doing, is trying to crack down on sites that are receiving more traffic then what they probably deserve, simply because they have chosen a highly searched keyword as their domain.

    It is going to be very difficult for Google to differentiate between a genuine site with an Exact Match Domain and a bogus site. So they are going to have to proceed with caution.

    In saying that though, I believe their tactic is not to punish genuine sites that may have an Exact Match Domain, but to scare and deter people considering using an Exact Match Domain for the wrong reason.

    Cheers

    Jake
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  • Profile picture of the author Lenovo
    There are allot of misconceptions and misunderstandings are out about EMD. The best thing that can teach you is experiment. After EMD update, i was curious and decided to figure out whats it is and how will it effect. I made two websites with EMD's for the same niche with extension .com and .org . Both of them having unique content. But the content of one website is not completely about the niche that i targeted in domain and in the other website the content is whole about the niche. Results, the second website is ranking on 3rd place of google without any backlinking just after 3 weeks of its uploads. So dont be scared of EMD but concentrate that your website is exactly giving the same content as your domain is. Thats it.
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    • Profile picture of the author spen
      Originally Posted by Lenovo View Post

      There are allot of misconceptions and misunderstandings are out about EMD. The best thing that can teach you is experiment. After EMD update, i was curious and decided to figure out whats it is and how will it effect. I made two websites with EMD's for the same niche with extension .com and .org . Both of them having unique content. But the content of one website is not completely about the niche that i targeted in domain and in the other website the content is whole about the niche. Results, the second website is ranking on 3rd place of google without any backlinking just after 3 weeks of its uploads. So dont be scared of EMD but concentrate that your website is exactly giving the same content as your domain is. Thats it.
      thank you very much.
      I want built a site about pc reviews. Do you have any advices?
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      • Profile picture of the author marioluislopes
        If you don't manage to find the EMD that you're looking for just try to find one that is related to the content and that has many searches as a keyword, these days is hard to find an EMD for some competitive areas.
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        • Profile picture of the author spen
          Originally Posted by marioluislopes View Post

          If you don't manage to find the EMD that you're looking for just try to find one that is related to the content and that has many searches as a keyword, these days is hard to find an EMD for some competitive areas.
          I want to build a big site, so my site has not A keyword, in other words it has a lot of keywords. EMD not suitable for my site.
          what kind of domain name is good?

          thanks
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    • Profile picture of the author spen
      Originally Posted by Lenovo View Post

      There are allot of misconceptions and misunderstandings are out about EMD. The best thing that can teach you is experiment. After EMD update, i was curious and decided to figure out whats it is and how will it effect. I made two websites with EMD's for the same niche with extension .com and .org . Both of them having unique content. But the content of one website is not completely about the niche that i targeted in domain and in the other website the content is whole about the niche. Results, the second website is ranking on 3rd place of google without any backlinking just after 3 weeks of its uploads. So dont be scared of EMD but concentrate that your website is exactly giving the same content as your domain is. Thats it.
      Hi Lenovo,

      For the fisrt site, although isnt about niche that you targeted in domain.
      if it has other keywords, can those keywords is ranking on first page?
      Can Google penalize first site, that it's all keywords can not rank?

      thanks
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  • Profile picture of the author WeavingThoughts
    One of the primary keywords with some related words added to it.
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    • Profile picture of the author Alexa Smith
      Banned
      There's no need at all to avoid EMD's.

      The people whining that their EMD's have been "penalized" have misunderstood what's happened. All that's happened is that "thin, poor-quality EMD sites" have lost some - perhaps most - of the artificial advantage they previously had. It's about as simple as that.

      Quality and relevance are still the factors that matter, for SEO, just as they are for almost every other aspect of internet marketing.

      If you're using one of the niche's keywords in a domain-name, it makes sense to have it at the start of the domain-name: "Keywordvwxyz" is much better than "Bestkeyword".

      The thread should perhaps be here, really: Adsense / PPC / SEO Discussion Forum
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    • Profile picture of the author spen
      Originally Posted by WeavingThoughts View Post

      One of the primary keywords with some related words added to it.

      My site is about pc reviews, it has a lot of products. What's the primary keyword is good?
      thanks
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  • Profile picture of the author Chri5123
    As long as the domain is relative to the content you should not have a problem. If you get an EMD just make sure the content you put on the site is REALLY good and then you shouldn't have a problem.
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  • Profile picture of the author David Keith
    Most people really don't understand how complex the google algorithm is.

    Its not a simple "points" system where you get positive or negative points for having an EMD or backlinks or ......

    There algorithm takes thousands of variables into account to determine a sites ranking. EMD's can and do sometimes result in penalties. But at the same time, EMD's can and do improve the ranking of some sites.

    The difference comes in when google takes all the other factors they look at into account and decide if the EMD owner is trying to game the system or if they are a legit site who happens to have a good EMD.

    One really quick and obvious example is that if you have an EMD and you use aggressive and spammy backlink marketing to promote your site, there is a good chance that google is going to think you are trying to game the system and thus cheat google. So in this case, an EMD will most likely count as a negative variable for SEO.
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    • Profile picture of the author kindsvater
      Originally Posted by David Keith View Post

      One really quick and obvious example is that if you have an EMD and you use aggressive and spammy backlink marketing to promote your site, there is a good chance that google is going to think you are trying to game the system and thus cheat google. So in this case, an EMD will most likely count as a negative variable for SEO.
      I don't disagree with this. It's also one of the dumbest things I've ever read. Google has really jumped the shark and now I use Bing because Google's results are in fact bad.

      Example:

      warriorforum.com - EMD for Warrior Forum. Domain name is a positive ranking factor when there are no backlinks. But domain name becomes a negative factor if there are "bad" backlinks, irrespective of who is responsible for those backlinks.

      If Google can say a backlink is "bad" just don't count it. If the goal is to concentrate on great content (per Mr. Cutts) then this should be irrelevant for rankings anyway.

      Sooo, if I am searching for Warrior Forum Google isn't going to show me what I want to find because of bad backinks? That is what is happening every day. As I said, some of the dumbest thinking I've ever seen.

      .
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      • Profile picture of the author David Keith
        Originally Posted by kindsvater View Post

        I don't disagree with this. It's also one of the dumbest things I've ever read. Google has really jumped the shark and now I use Bing because Google's results are in fact bad.

        Example:

        warriorforum.com - EMD for Warrior Forum. Domain name is a positive ranking factor when there are no backlinks. But domain name becomes a negative factor if there are "bad" backlinks, irrespective of who is responsible for those backlinks.

        If Google can say a backlink is "bad" just don't count it. If the goal is to concentrate on great content (per Mr. Cutts) then this should be irrelevant for rankings anyway.

        Sooo, if I am searching for Warrior Forum Google isn't going to show me what I want to find because of bad backinks? That is what is happening every day. As I said, some of the dumbest thinking I've ever seen.

        .

        i was simply using that as a quick example brian. there are thousands of things google looks at to determine whether a site is trying to manipulate its search results.

        what i am saying is that as google collects data about a site and such there is a point at which its algorithm determines that a particular site is trying to manipulate google with tactics google doesn't like.

        once that happens, things that are normally good start to become bad.

        just like backlinks. They are a well known "good thing" for seo. but if you play games and use bad tactics with backlinks, suddenly they become negative seo attributes.

        same thing with EMD's and virtually every element of seo.. even super olds school stuff like meta tags. They are still a good thing for SEO. but if you abuse them, they start to count negatively.

        what google has done fairly recently is that they are connecting separate elements of seo together such as backlinking and emd and if you abuse one part of the algorithm then they are essentially flagging sites as problematic and other parts of the sites seo begin to be affected.

        All the element used to be more disconnected. basically an EMD WAS worth good points (all the time). now, things like EMD's are more of a multiplier effect based on how the google algorithm sees other parts of your seo efforts.

        edit: my bad, i thought you were disagreeing with me brian (the double negative tricked me...lol) . But you were disagreeing with google.
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        • Profile picture of the author kindsvater
          1. Allowing negative SEO will become a major headache for Google.

          2. Except for Panda, nothing major Google has done the last couple years has anything to do with providing users with awesome results.

          But even Panda means low quality content on a site can sink site pages with high quality content - content people want to find. Why should low quality Page A mean people cannot find high quality Page B?

          A website has some spammy backlinks. Big deal. It is completely irrelevant to the user wanting to find relevant information. A website has a paid backlink that is not properly marked on someone else's site. So what? A meta tag is stuffed? Who cares. A domain is an "EMD". OK, just means it is not a brand and instead describes what the website is about.

          Keep in mind Google's supposed purpose is to provide the most relevant and useful results for searchers.

          None of these idiotic policies wasting millions of webmaster hours and dollars to "follow Google's rules" make the user experience better or identify better websites for users.

          .
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  • Profile picture of the author johnben1444
    Nice to see a lot of people shedding lights into EDM and what the penalty really means.

    EDM is not the problem at all, if you own an EDM it will not be penalized for that sole reason.

    Exact Domain Match only lost the ranking power it has over non EDMs.

    Right now EDM or Non EDM ranks virtually equally that is what it means.

    So, if you are able to rank a non EDM you can rank EDM too..
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    • Profile picture of the author David Keith
      Originally Posted by johnben1444 View Post

      Nice to see a lot of people shedding lights into EDM and what the penalty really means.

      EDM is not the problem at all, if you own an EDM it will not be penalized for that sole reason.

      Exact Domain Match only lost the ranking power it has over non EDMs.

      Right now EDM or Non EDM ranks virtually equally that is what it means.

      So, if you are able to rank a non EDM you can rank EDM too..
      KInda....

      Merely having an EMD is still a positive attribute and will help your rankings. However, if you are using other spammy type marketing tactics and google flags your site for those things, then your EMD suddenly turns into a fairly big negative attribute.

      So EMD are positive things naturally, but if you try to trick google by playing other SEO games then your EDM turns into a negative.

      Its basically the same thing google is doing with all the negative SEO stuff.
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  • Profile picture of the author David Keith
    well, from what i have been told from people i know have at least some inside knowledge is that the changes google is making is more about making SEO a comprehensive thing with time/history being the most dominant factor instead of number of backlinks and keyword densities.

    all of that stuff will still be in play, but it seems like google is making a concerted effort to make SEO optimization more about a long term history of behavior than playing whack a mole with different panda/penguin type systems to punish groups of sites.

    From what i am being told, googles positions is that most of the people manipulating search results are in it for the short run (correct as i see it). if google can build a comprehensive enough database of SEO factors over time about any web property then they will be able to reward the "normal business" much more so than the short term SEO tricksters.

    Googles problem is that until they get all that history stuff in place, its kinda like apple changing the maps function on their new iphones. The maps just are not good enough yet and their are growing pains.

    I am expecting the algorithm to remain somewhat like it is with all the normal factors, but I think they are trying to make what we now call SEO optimization a really long term thing that most fly by night "get rich quick" people just won't play.
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  • Profile picture of the author tjm2788
    I'll take a EMD anyday over a generic domain if im trying to mostly rank for that keyword and variations of that keyword as long as it reads well and makes sense. I have tried both ways and the EMD sites always seem to come out on top. My advice would be to test this theory yourself.
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    • Profile picture of the author spen
      Originally Posted by tjm2788 View Post

      I'll take a EMD anyday over a generic domain if im trying to mostly rank for that keyword and variations of that keyword as long as it reads well and makes sense. I have tried both ways and the EMD sites always seem to come out on top. My advice would be to test this theory yourself.
      I'd appreciate if you say more.
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