The #1 lesson I learned to make it online - and how I almost quit twice

A few years ago, when things had started "clicking" for me online, I made a big mistake. I would only send "special offers" to my subscribers and customers. I thought "Hey, more offers, more money."

But what happened, is that the people on my list started seeing me as someone who didn't want to provide a lot of value and they slowly "tuned me out" (And I'm thankful they did, because that taught me a lesson). I almost quit online marketing because of that.

Then, I went in exactly the *opposite* direction. I started offering massive value. I was giving away high-quality information for free - and a lot of it. But I didn't send any offers. People were engaged again and they send me a ton of great feedback - but they didn't buy (hard to buy something online when no offer is being made and no order button exists).

Not only that, but I was feeling BURNED OUT, because I had to spend hours creating the content each day. As a result of that, I almost quit for the second time.

It took me a while to find a happy medium. You need to offer value, and then you need to ask for value (money). And, even when you ask for money, you need to offer something really valuable in exchange.

But the big lesson for me was:

"Offer the value YOU can *without* getting burned out."

If you can write, do that. If you hate it, then don't.

If you can develop software, do that. If you hate it, then don't.

If you are good at offering a service, do that. If not, then don't.

Don't let others dictate how much or how little you "should" offer. Do the best you can without having "performance anxiety." And keep enough energy to yourself, so you can continue offering value...

By the way, this works great in "everyday life" as well. There are many things you can do to offer value to those around you, without putting in too much effort. A smile, a piece of advice, or an honest compliment are things that people find very valuable and they won't cost you money or time...