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How Do Email Marketers Do It??

by Innovator3
9 replies
I am subscribed to a few newsletters (ie. Mike Geary's "Truth About Abs" and Eben Pagan's "Double Your Dating").

These guys have made millions yet I'm still getting emails from them and some re-cycled emails I got before and I'm getting again.

My question is how many of you re-cycle your articles you send to your subscribers and how do you set that up in your autoresponder (I use Aweber)?
#email #marketers
  • Profile picture of the author MarketingMinded
    It's possible that they've reset the autoresponder cycle. With Aweber, you would go to your subscriber list and change the number in the box next to their information.

    Alternatively, I've seen marketers send broadcasts and if they perform well, they add it to their autoresponder sequence.

    It's impossible to know exactly what's being done in this situation unless you ask.
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  • Profile picture of the author zoldusta
    if you like you can send a newsletter 100 times using your auto responder. just write your newsletter and set multiple dates for sending that particular newsletter.

    most marketers send out newsletter repeatedly if it has convert well for them
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    • Profile picture of the author shaunyb1
      There's always the option that they could simply go through and find the emails with the best open rates and then ad them in to a new email at the end of the sequence, hence the recycling of content.

      There are also those "widget type" things within Aweber that slip in at the end of an email and can be changed (and updated across all emails they are located in), to reflect any updated items, for example a store opening hours, and if they are changed.

      Shaun
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  • Profile picture of the author itejsin
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    • Profile picture of the author Troy_Phillips
      Originally Posted by itejsin View Post

      well, it might look very strange at the point where you stand but as email marketers we make an average of 1$/subs if done right each month.
      Did you even read the OP? Didn't think so!
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    • Profile picture of the author Cash37
      Originally Posted by itejsin View Post

      well, it might look very strange at the point where you stand but as email marketers we make an average of 1$/subs if done right each month.
      That number is totally false. Depends on the niche!
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      • Profile picture of the author Alexa Smith
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        Originally Posted by Cash37 View Post

        That number is totally false. Depends on the niche!
        And on about 8 other things, too.

        In any case, it doesn't matter whether or not the number's false, because the post had absolutely nothing to do with the thread at all and was simply a fatuous one made by someone who hadn't even read the OP. :rolleyes: :p
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  • Profile picture of the author Christopher Fox
    Originally Posted by Innovator3 View Post

    These guys have made millions yet I'm still getting emails from them and some re-cycled emails I got before and I'm getting again.
    Sounds like the continual hunt for fresh meat. There is obviously an expiration date for how long a person, in general, will stay subscribed to any one list. So, just recycle the high converting emails so as to expose any new subscribers to a higher converting one and pay no mind to those that stay subscribed for an extended period of time and have already made a purchase or have no intention of making a purchase.

    The continual wash, rinse, repeat.
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    • Profile picture of the author Troy_Phillips
      Originally Posted by Christopher Fox View Post

      Sounds like the continual hunt for fresh meat. There is obviously an expiration date for how long a person, in general, will stay subscribed to any one list. So, just recycle the high converting emails so as to expose any new subscribers to a higher converting one and pay no mind to those that stay subscribed for an extended period of time and have already made a purchase or have no intention of making a purchase.

      The continual wash, rinse, repeat.
      But the new members are going to get the original email .. not the rebirth. More of a "it didn't get you the first time but I will try it again."
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