Solo ads...... do your homework!!!!

16 replies
So. There are a ton of people getting into solo ads these days. The market is huge and people are making a killing off of them. Do they work?

Well yes and no. There are some really good providers with a good mix list. Some good buyers sprinkled with some freebie seekers. So you make some money and they keep getting business good for everyone involved. So solo's can be a good way to build your list, but with rising costs and more providers one is left to ask where are all these people getting massive lists to sell clicks with?

Well and I know this for a fact that solo providers love to help each other out and they do massive events where the swap adds and grow their lists. That is all well and fine, but if 100 solos providers all swap ads over and over again with each other getting the same people on their lists over and over again how is it that I am going to benefit from doing business with these providers? The prices are rising and the return is not anywhere near what it was before.

It almost seems to me(and I could be very wrong) that this industry is going to self destruct. A solo that used to cost $45 for 100 clicks now costs between $65 and $100. Normally this would be fine, but we are paying to build our lists with old rehashed freebie seekers that take anything they can for free and sign-up. Now I am fully aware that you can make money off of your solo by adding an OTO and stuff like that. Not my issue.

The list quality is getting worse and we are paying more. Just a food for thought kind of discussion to see what people think about my growing concerns. I have some awesome providers and will continue to use them. I am finding that trying to add more good providers is getting harder and harder to do. Any thoughts.
#ads #homework #solo
  • Profile picture of the author erwin78
    Hi everyone,

    I've tried few solo ads providersa and the results where quite the same a bit of subscribers and very little OTO sales. So I don't know where to look for a better ones. Becasue my list isn't responding good to brodcast massages.


    So what you is value form money now?

    Thank you, your friend and partner Erwin.
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  • Profile picture of the author Jacob Pionke
    I think we should just all go and build our own lists, yes it might take more time but the results would benefit you much more.

    I mean when you buy a solo ads, people that click on your email, now a days anyway are on many other lists, and are getting emails every day, so the conclusion will always be the same. But its not always like that as you do get SOME people with fresh and responsive lists.
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  • Profile picture of the author Michael Ten
    Interesting market analysis. Solo ads were just starting to interest me. Maybe I will not try using them....
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  • Profile picture of the author paul nicholls
    This is why it`s important for you to test and keep the solo`s that perform well and ditch the ones that send garbage

    Along my travels I have found many excellent solo ads one which I paid $45 and made back over $90 just while my solo ad was running

    The solo ads which I have found to perform the best are the up and coming solo providers that have fresh lists and only charge around $30 - $45 for over 100 clicks

    These have been super profitable for me

    Paul
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    • Profile picture of the author kelseydeshaz
      I probably would have felt the same way if I never would have found Daegan Smith training on Solo Ad Marketing... He shows how to look through the trash unlike anything I've ever came across...I tested one strategy he shows and it worked like a charm. Even one of my biz partners...instead of taking the training just did a Co-OP with Daegan with the Solo spots he teaches about and he made 8k with a licensed product like it was nothing....I don't advise people to not do Solos you just got to know how to filter through the BS
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  • Profile picture of the author Alex Blades
    I agree with the OP. Solo ad's should only be used to build a list, nothing more. Alot of people think they are going to make good money from solo ads, but they have the wrong idea.

    I wouldn't be surprised if the very few sale (s) they make, is the seller buying it with some of the money he received.
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    " I knew that if I failed, I wouldn't regret that.
    But I knew the one thing I might regret is not ever having tried. "

    ~ Jeff Bezos

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    • Profile picture of the author Bill Hugall
      Originally Posted by Alex Blades View Post

      I agree with the OP. Solo ad's should only be used to build a list, nothing more. Alot of people think they are going to make good money from solo ads, but they have the wrong idea.
      I didn't mean to imply that building a list is all you should do. I make fairly good money with solo's. I keep the price point low and do ok. I was trying to say that finding the good providers is getting harder and harder. I do however like Paul's advice.
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      • Profile picture of the author Alex Blades
        Originally Posted by bilkat19 View Post

        I didn't mean to imply that building a list is all you should do. I make fairly good money with solo's. I keep the price point low and do ok. I was trying to say that finding the good providers is getting harder and harder. I do however like Paul's advice.

        That is to be expected. For every marketer doing the right thing, there are thousands of black haters looking to exploit it. Solo ads will only keep getting worse, until there is only scammers left doing them.

        By the way, I agreed that solo ad's are watered down with a few paying subs, and mostly freebie seekers. I should have have been more specific with my reply...
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        " I knew that if I failed, I wouldn't regret that.
        But I knew the one thing I might regret is not ever having tried. "

        ~ Jeff Bezos

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        • Profile picture of the author Bill Hugall
          Originally Posted by Alex Blades View Post

          That is to be expected. For every marketer doing the right thing, there are thousands of black haters looking to exploit it. Solo ads will only keep getting worse, until there is only scammers left doing them.

          By the way, I agreed that solo ad's are watered down with a few paying subs, and mostly freebie seekers. I should have have been more specific with my reply...
          Very true! I am waiting for that day because when it happens solo's will again be a great way to get going. The ironic things is that as I was posting this 3 sales on a solo that ran today
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    • Profile picture of the author RobertoM
      I agree with the OP author.
      My concern is that solos are each time less and less effective, and almost 100% of those lists belong to IM or MMO niches so therefore they got saturated.
      Those who have good lists out of IM niches will make a bunch of money if they get to know how to market it at reasonable prices.
      I've been struggling during a long time to find solos for Health and Survival niches with very poor results.
      They were crappy of very overpriced. If some warrior knows something interesting about this issue, pls let me know it in this thread or PM me:confused:
      I think that super warrior paul nicholls may have something to say. I read one of his posts time ago.
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  • Profile picture of the author Devin X
    Banned
    I'm hearing more negativity from marketers using solos than from happy customers....and the only happy customers I've seen for the most part are solo vendors themselves. Anyway...

    Most solo vendors build their own lists from solo ads, give testimonials, and recycle the leads they get by selling solos. If you notice, the vast majority of testimonials on a vendor's site are from other solo ad vendors. How typical. The real money is in recycling leads, and playing other marketers off for the fool. It might not be fraud per se, but you're not getting fresh leads; you're getting either freebie seekers or junk leads. The other thing you have to consider is this: if you have built up your own list, why would you bother selling emails to other marketers when you could just as easily do affiliate promos and make a lot more money that way? You know why? It's because these guys are making more money by selling solos than they are doing their own promos...that should tell you something about the quality of their list.

    On the darker side, there has been an increase in solo ad vendors just outright duping their clients. They'll use proxies/redirects/etc to send clicks, but the clicks are all bots, or people seeing a pop-up/under. The result is money for the vendor and nothing for the client. The catch is that ever since Pay Pal executed its "intangible/digital product" policy, the vendors get away with this deception too. I could list names, but I don't wanna start a feud. Plus, I'm sure it's against WF TOS.

    What do you all think? Am I being too cynical with my conclusions?
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  • Profile picture of the author tortoiserun
    I personally feel that you have a much better chance to succeed if you take the time to find targeted customers yourself. Putting your link to on-topic videos, writing guest blog posts on similar websites, or starting a facebook fan page all surrounding your niche will target your clients much better than sending an e-mail to someone who may or may not be interested in your niche and may or may not have already been sent 10 million emails.
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  • Profile picture of the author Bill Hugall
    Dudeman. I think that you bring a very important word of caution for all of the people who are new to solo's and they would serve themselves well to heed your advice. We need cynical statements to me made from time to time to wake people up from the hum drum that we can sometimes fall into in this business.
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  • Profile picture of the author Gavin Abeyratne
    I've had pretty poor experiences with solo ads from the marketers that tend to just keep swapping and selling solos.

    I think the best way to get solos is to just ask people that aren't actively offering solos how much to pay for an ad to their list.

    Outside the IM niche this would work especially well, as most people have no idea how to monetize their lists!
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    • Profile picture of the author Bill Hugall
      Originally Posted by IMCortex View Post

      I think the best way to get solos is to just ask people that aren't actively offering solos how much to pay for an ad to their list.

      Outside the IM niche this would work especially well, as most people have no idea how to monetize their lists!

      Great point IMCortex. I think people often forget that that approach even exists. I know I did until you just reminded me. Just got caught up in the ease of the commercial version. Thanks
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  • Profile picture of the author Randall Magwood
    Some solo ads are expensive but if you do your homework on them, they can make you alot of money on the frontend. If you get sales, make sure you follow up on customers immediately for instant backend sales - and to help to recoup your initial solo ad investment.
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