Well yes and no. There are some really good providers with a good mix list. Some good buyers sprinkled with some freebie seekers. So you make some money and they keep getting business good for everyone involved. So solo's can be a good way to build your list, but with rising costs and more providers one is left to ask where are all these people getting massive lists to sell clicks with?
Well and I know this for a fact that solo providers love to help each other out and they do massive events where the swap adds and grow their lists. That is all well and fine, but if 100 solos providers all swap ads over and over again with each other getting the same people on their lists over and over again how is it that I am going to benefit from doing business with these providers? The prices are rising and the return is not anywhere near what it was before.
It almost seems to me(and I could be very wrong) that this industry is going to self destruct. A solo that used to cost $45 for 100 clicks now costs between $65 and $100. Normally this would be fine, but we are paying to build our lists with old rehashed freebie seekers that take anything they can for free and sign-up. Now I am fully aware that you can make money off of your solo by adding an OTO and stuff like that. Not my issue.
The list quality is getting worse and we are paying more. Just a food for thought kind of discussion to see what people think about my growing concerns. I have some awesome providers and will continue to use them. I am finding that trying to add more good providers is getting harder and harder to do. Any thoughts.