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List Building is a MUST!

by nawshale
32 replies
I used to ignore the internet marketers that say the old cliche "the money is in the list". I took it as a joke for a couple of years. Turns out, they are right all along. If you want or going to to make money online, then you MUST build up your list, get a very good and helpful auto-responder with very friendly and quality follow up messages for your subscribers and the most important, build relationship with people around.
#autoresponder #building #list #list buiding #money
  • Profile picture of the author RabbitAnimate
    Originally Posted by nawshale View Post

    I used to ignore the internet marketers that say the old cliche "the money is in the list". I took it as a joke for a couple of years. Turns out, they are right all along. If you want or going to to make money online, then you MUST build up your list, get a very good and helpful auto-responder with very friendly and quality follow up messages for your subscribers and the most important, build relationship with people around.
    that's just partly true. the money isn't in the list. it's in the list of BUYER. It's a waste to have 100k subscriber but when you throw an email, you just got only 100 click, with no buyer.

    if you're building your list, make sure to filter the 'gem' out of the 'mud'.

    Windu
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    • Profile picture of the author nawshale
      Originally Posted by Windu View Post

      that's just partly true. the money isn't in the list. it's in the list of BUYER. It's a waste to have 100k subscriber but when you throw an email, you just got only 100 click, with no buyer.

      if you're building your list, make sure to filter the 'gem' out of the 'mud'.

      Windu
      Hi windu. I got your point. Thanks for the reply. Yes, 100 clicks for 100k subs is not a good deal.
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    • Profile picture of the author Mike Hill
      Originally Posted by Windu View Post

      that's just partly true. the money isn't in the list. it's in the list of BUYER. It's a waste to have 100k subscriber but when you throw an email, you just got only 100 click, with no buyer.

      if you're building your list, make sure to filter the 'gem' out of the 'mud'.

      Windu

      Yeah, yeah, yeah... that's just semantics. It's still a list and of course it's in the list of buyers but it makes sense to build a list and then turn that list into buyers through your interaction with them.

      A lot of people buy after they have seen the same or similar marketing message several times, explained a little differently.
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  • Profile picture of the author vickybabe
    It is probably the most stable source of income online, find an offer, write an email, BOOM, money in the bank
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    • Profile picture of the author nawshale
      Originally Posted by vickybabe View Post

      It is probably the most stable source of income online, find an offer, write an email, BOOM, money in the bank
      Yes vickybabe, i strongly agree!
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    • Profile picture of the author seriousjake
      Originally Posted by vickybabe View Post

      It is probably the most stable source of income online, find an offer, write an email, BOOM, money in the bank
      Gah, these comments get my hopes up too high. I'm trying to manage my expectations and prepare myself for failure with my first IM project (I'm going the list-building route lol, plain squeeze page + traffic).
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      • Profile picture of the author M Thompson
        Money isn't in the list or even in a list of buyers.. In fact there is too much reliance put on these phrases.. and as for build a list , find an offer and them Boom.. yeah right!

        Build a list of subscribers, then spend time building a relationship with them, prove to them that you have their best interests at heart and show them that they can trust you.. Show them you know what you are talking about

        Then and only then should you try to sell to them.. BUT use a presell first explain why they should be buying whatever you'll be promoting.

        Market to your list like you'd like to be marketed to and you won't go far wrong
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        • Profile picture of the author Kevin Ocasio
          Originally Posted by M Thompson View Post

          Money isn't in the list or even in a list of buyers.. In fact there is too much reliance put on these phrases.. and as for build a list , find an offer and them Boom.. yeah right!

          Build a list of subscribers, then spend time building a relationship with them, prove to them that you have their best interests at heart and show them that they can trust you.. Show them you know what you are talking about

          Then and only then should you try to sell to them.. BUT use a presell first explain why they should be buying whatever you'll be promoting.

          Market to your list like you'd like to be marketed to and you won't go far wrong
          Excellent point... couldn't have said it better myself
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        • Profile picture of the author brwi
          Originally Posted by M Thompson View Post

          Money isn't in the list or even in a list of buyers.. In fact there is too much reliance put on these phrases.. and as for build a list , find an offer and them Boom.. yeah right!

          Build a list of subscribers, then spend time building a relationship with them, prove to them that you have their best interests at heart and show them that they can trust you.. Show them you know what you are talking about

          Then and only then should you try to sell to them.. BUT use a presell first explain why they should be buying whatever you'll be promoting.

          Market to your list like you'd like to be marketed to and you won't go far wrong
          Thank you and thanks to windu for pointing out what gets always overlooked in the IM cesspool of "build your list, make huge money" mantra.

          You can't build a list of serious people who might be buyers by simply throwing up some dumb ass squeeze page and getting them to fill it out. I don't care how good ur freebie or offer is if there isn't a LOT of follow up. Building an email list of potential buyers and not clowns isn't nearly as easy as all the WSO's and IM guru-goofs try to make it sound. Matter of fact, it may even be harder than PPC or maybe even the money-sucking pit or cash-machine PPV can be.
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  • Profile picture of the author charlier
    I agree because at the end of the day the google rules can change and you still have the list, you violate some ppc law and well you have the list, you mess up a media buy (hopefully not) and well you still have your list......
    Treat em right and they will too
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    • Profile picture of the author nawshale
      Originally Posted by charlier View Post

      I agree because at the end of the day the google rules can change and you still have the list, you violate some ppc law and well you have the list, you mess up a media buy (hopefully not) and well you still have your list......
      Treat em right and they will too
      yeah, and i think that list is very important.
      we cannot deny the fact that most of us violate some ppc laws. right?
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  • Profile picture of the author jamesrich1
    The money is in the follow up. Obviously we have to build a list of subscribers to have people to talk to that want what we have. Its easy to build a list. Its harder to get people to like you, trust you and buy stuff from you. Do that and you can make any amounts of money you desire...
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    • Profile picture of the author nawshale
      Originally Posted by jamesrich1 View Post

      The money is in the follow up. Obviously we have to build a list of subscribers to have people to talk to that want what we have. Its easy to build a list. Its harder to get people to like you, trust you and buy stuff from you. Do that and you can make any amounts of money you desire...
      Yes, i know that getting trust from other people is difficult to earn.
      I just need to build a good relationship and reputation to earn their trust.
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  • Profile picture of the author Jtraits
    just a like a reply from above, just because you will build a list of 100k subscribers, it doesn't mean that you will also get the desired results .. it will take a lot of time to try and figure out which of those actually can be converted to buyers (and i am talking from 100, to convert the 3-4 maximum)
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  • Profile picture of the author Paul Gram
    The money is in the RELATIONSHIP. It's possible to have a huge list with no interaction and no money.
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    • Profile picture of the author jakejoh10
      Originally Posted by Paul Gram View Post

      The money is in the RELATIONSHIP. It's possible to have a huge list with no interaction and no money.
      Agree with this 100%.

      No matter how big your list is, if you don't build a healthy relationship with your subscribers and develop trust from the beginning, you will be sending out a ton of emails that will remain unopened, or be sent to the trash.

      Jake
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    • Profile picture of the author MKCookins
      Originally Posted by Paul Gram View Post

      The money is in the RELATIONSHIP. It's possible to have a huge list with no interaction and no money.
      This is 100% true!

      It has been stated that 65% of people unsubscribe from email list because they simply do not care anymore. By building a relationship first, you will gain people that trust and like you, therefore willing to buy products you promote or make down the line!
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  • Profile picture of the author John Pawlett
    There is money in the list! there is money in a freebie seeker list there is more money in a buyer list. there is even more money in any list in which you have bothered to build a relationship.

    The key to any list is building value, give something great so they join your list in the first place, knock their socks off with the next contact, totally blow them away with the one after that and so on...

    It's really simple you just have to give before you receive!

    John
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  • Profile picture of the author Stuart Walker
    and as for build a list , find an offer and them Boom.. yeah right!
    My thoughts exactly you took the words right out of my mouth. So many people on here make it seem to newbies that if you build a list you'll instantly make a fortune, the truth is there's hard work involved crafting the right emails, building a relationship, writing good content, understanding your readers, tweaking your headlines, segmenting your list, promoting the right offers etc. It's not just the case of setting up a squeeze page and an autoresponder, sending some traffic towards it and then suddenly making loads of money, just because you email loads of people an offer doesn't mean they'll buy from you.

    If you have a website or blog already that's getting traffic and you don't have a list then you definitely need to get one ASAP because you're missing out on repeat visits / sales / traffic without one but I think a lot of people on here read that you need a list and just go ahead and build a list based around nothing i.e. with no blog, website, product and think by giving away a freebie and getting people to subscribe they'll be able to promote affiliate offers over and over and make a killing...that's actually a difficult business model to sustain.
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    • Profile picture of the author Gavin Abeyratne
      Build a list of people that already want to buy what you're selling and you will have a very easy time.

      A strong relationship with your list cannot mask a lack of desire for your products and offers.
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  • Profile picture of the author WillR
    To those who say "the money is in the list", I don't agree.

    If the money is in the list then it means you have not done your job properly.

    The money should already be in your bank account!
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    • Profile picture of the author garveyonweb
      Originally Posted by WillR View Post

      To those who say "the money is in the list", I don't agree.

      If the money is in the list then it means you have not done your job properly.

      The money should already be in your bank account!
      I like it. Well said Mr Will. Cut the hair splitting philosophy.
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  • Profile picture of the author Patrick Batty
    I won't get into the cliches etc., but man, a list sure is important and valuable.
    I went about 1.5 years before I concentrated on it, but once I did, things really took off.
    Now, I've made my share of mistakes. I think most people when they are new to list building, end up promoting too much stuff.. and I did that for a while.

    I've back off of that now, and am much more selective.
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  • Profile picture of the author Joey Starkey
    Originally Posted by nawshale View Post

    I used to ignore the internet marketers that say the old cliche "the money is in the list". I took it as a joke for a couple of years. Turns out, they are right all along. If you want or going to to make money online, then you MUST build up your list, get a very good and helpful auto-responder with very friendly and quality follow up messages for your subscribers and the most important, build relationship with people around.

    I made the same mistake for years. I just didn't see it as "FUN" the other thinks I was doing were fun. Well making more money is a whole lot of FUN.

    Good Luck.
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  • Profile picture of the author jlcs
    I strongly agree with this! Somehow still have a lot of people taking worry of SEO things.
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  • Profile picture of the author Randall Magwood
    Some people still get sales with no "relationship building". I think that by simply personalizing your emails (ex: with first name) you can increase response from your list.
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    • Profile picture of the author RogueOne
      Originally Posted by Randall Magwood View Post

      Some people still get sales with no "relationship building".
      Very true. Hungry buyers don't care who you are, they just want to know if you have their fix and where they have to go to get it.

      The majority of people who comment on this forum have IM related lists, which tend to run to type as far as subscriber preferences.

      Some non-IM niches just don't act the same at all. I bet the subscribers who bought off my most profitable list today, couldn't even tell you my name.
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  • Profile picture of the author rmolina88
    I was making pennies with adsense and now am making my full time living with my list.

    I avoided it for the longest time and wish I started sooner.
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  • Profile picture of the author Sue McDonald
    Yes you can get sales even if you don't have that relationship in some niches but if you have a relationship with your list you can get many more sales.

    People in the IM niche like to get information and help and if you do this with your list you will be a lot better off and your sales will increase.

    Build a list and keep in touch with that list with good information and products. Don't always try to sell them.
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  • Profile picture of the author 07
    Truly the money is in the list, even a non converting big list can bring you some good amount of money for sure. I even did it with a non targeted worldwide list and it worked well.
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    • Profile picture of the author benzwm02
      you don't always need to develop a great relationship with your list. It is more important to provide them with what they are seeking then building friendships.
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  • Profile picture of the author BrianCampbelldotcom
    Whatever business you're doing online. You're completely WASTING your time if you're not building your list while doing it. It's the MOST important thing you can do.

    I wrote a book about Internet Marketing years ago (now out of print), but my "1st Commandment of Internet Marketing" was to always capture an opt-in with everything you do.
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