Anyway about two weeks ago I decided to mess with this product a bit and do some optimizing. So I went ahead and changed the headline first and BOOM! the new headline instantly boosted conversions (see screenshot below). This product literally went from making no sales to what you see below all from changing just the headline and nothing else.
(I know these aren't crazy sales numbers, but this product is in a really, really small and obscure niche)
Wish I would have done it sooner, I left alot of money on the table over the past year lol but thats what happens when you get lazy.
Also the launch could have done triple the numbers if I would have tested the headline prior to launch .
Anyway the moral of the story is to always be testing and optimizing, Many people think that the only way to make more money is with more traffic but that isn't always the case. By testing and optimizing you can make more money with no extra traffic.
Hope you enjoyed the post and if you have any questions please feel free to ask.
and keep testing!!