Sustainable WSOs - Businesses that Last

29 replies
What types of WSOs have you found that are sustainable for a longer term? I have a few ideas:
1. Writing quality articles - I would expect you can build a clientele and even employ more authors as you become knows as a good author.
2. Video creation services - creating a method to efficiently create videos that help people explain their sites or services could be the type of thing where you can get bigger over time and refine your process.
3. Software products - these days it is not that difficult to hire a programmer and make products people can use.
4. Building a list of subscribers over time, generally as a result of providing great content, software or services.

I'm sure there quite a few more examples of WSOs that can work for a long time, and I would love to hear more.

I won't comment on the unsustainable WSOs, as I think Matt Cutts does a great job of explaining that aspect here

#businesses #sustainable #wsos
  • Profile picture of the author vickybabe
    Personally i think the best type of wso is a software or wp plugin. The reason that these do so well is the value is way better than buying a $7 report.
    Quite regularly you will find a wordpress plugin that will really increase your traffic/income/usability etc that is priced under ten bucks.

    Provide a software at this price that helps everybody out and you are on your way to a rather large payday
    Signature
    Free Wso: Watch As We Rank A Video On The First Page In 4 Minutes Flat - Get Access Here
    {{ DiscussionBoard.errors[7625213].message }}
  • Profile picture of the author Jonwebb
    Depends nothing lasts for ever. So you constitly have to come up with new products.
    {{ DiscussionBoard.errors[7625227].message }}
  • Profile picture of the author napoleonfirst
    I think software is the way to go with WP plugins. The offline world is an untapped source of income that there is a huge demand for in these years
    {{ DiscussionBoard.errors[7625234].message }}
  • Profile picture of the author FrednCO
    One thought would be Buyer Beware, as said in the video would you buy a wall street product...
    If you have something that will do good things, it will sell itself.
    In defense of many that would work, many folks don't want to do the work.
    Thanks for the good thought
    {{ DiscussionBoard.errors[7625255].message }}
    • Profile picture of the author Jill Carpenter
      It really should have nothing to do with WSO.

      We could all wake up tomorrow and this forum could be gone.

      Nothing WSO should be considered sustainable.

      WSO should be used to test the market, build your list, give a jump start.

      It is an advertising venue that is highly targeted - that is all.
      Signature

      "May I have ten thousand marbles, please?"

      {{ DiscussionBoard.errors[7625385].message }}
      • Profile picture of the author dvduval
        Originally Posted by Jill Carpenter View Post

        It really should have nothing to do with WSO.

        We could all wake up tomorrow and this forum could be gone.

        Nothing WSO should be considered sustainable.

        WSO should be used to test the market, build your list, give a jump start.

        It is an advertising venue that is highly targeted - that is all.
        It doesn't have to be that way though. There are other great markets that could be better presented here instead of only focusing on the spammy stuff that doesn't work. Why not push the WSOs that are less ethical over to the (opposite of white hat) other forums. This is a great community, and could be better if sustainability were better promoted.
        Signature
        It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
        {{ DiscussionBoard.errors[7625398].message }}
        • Profile picture of the author Jill Carpenter
          Originally Posted by dvduval View Post

          Why not push the WSOs that are less ethical over to the (opposite of white hat) other forums. This is a great community, and could be better if sustainability were better promoted.
          Well, yes.

          And if you find something unethical it should be kicked out to a better audience.

          I'm not sure where the quote is - but even Admin of this forum suggests/knows that no one should create a business that revolves strictly around cranking out WSO's.

          I guess I could put it better.

          One should first work to create an offer that is sustainable on it's own - and only then consider tossing it into the WSO.

          That goes for any color hat you have. Of course once you start going grey to black you are kinda shooting yourself in the foot once you are found out.

          One BIG telling factor of if what you've offered is sustainable is that you don't need to bump and you still see sales coming in months or even years after when you first posted an offer.

          For the most part these are the offers I land into when looking for something I really need.

          And these are the offers that show up in my top results from a simple google search and suck me back into the forum when I'm trying to just get stuff done - lol.
          Signature

          "May I have ten thousand marbles, please?"

          {{ DiscussionBoard.errors[7625459].message }}
          • Profile picture of the author dvduval
            Originally Posted by Jill Carpenter View Post

            Well, yes.

            And if you find something unethical it should be kicked out to a better audience.

            I'm not sure where the quote is - but even Admin of this forum suggests/knows that no one should create a business that revolves strictly around cranking out WSO's.

            I guess I could put it better.

            One should first work to create an offer that is sustainable on it's own - and only then consider tossing it into the WSO.

            That goes for any color hat you have. Of course once you start going grey to black you are kinda shooting yourself in the foot once you are found out.

            One BIG telling factor of if what you've offered is sustainable is that you don't need to bump and you still see sales coming in months or even years after when you first posted an offer.

            For the most part these are the offers I land into when looking for something I really need.

            And these are the offers that show up in my top results from a simple google search and suck me back into the forum when I'm trying to just get stuff done - lol.

            Maybe so, but if you examine the click stream and search key phrases for warrior forum on alexa.com you can see the WSOs that are thriving the most, and in my humble opinion, this is exactly what Matt is talking about in the video. It would be great if this is something we can discuss here. One of the moderators recently agreed with me on this notion.
            Signature
            It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
            {{ DiscussionBoard.errors[7625523].message }}
          • Originally Posted by Jill Carpenter View Post

            Well, yes.

            And if you find something unethical it should be kicked out to a better audience.

            I'm not sure where the quote is - but even Admin of this forum suggests/knows that no one should create a business that revolves strictly around cranking out WSO's.

            I guess I could put it better.

            One should first work to create an offer that is sustainable on it's own - and only then consider tossing it into the WSO.

            That goes for any color hat you have. Of course once you start going grey to black you are kinda shooting yourself in the foot once you are found out.

            One BIG telling factor of if what you've offered is sustainable is that you don't need to bump and you still see sales coming in months or even years after when you first posted an offer.

            For the most part these are the offers I land into when looking for something I really need.

            And these are the offers that show up in my top results from a simple google search and suck me back into the forum when I'm trying to just get stuff done - lol.
            Don't completely agree There are many WSO's for newbies to begin that are perfect for building up some form of cash flow for bigger ideas. In that sense, starting with WSO's is perfect!

            Otherwise, yes I agree mostly!
            {{ DiscussionBoard.errors[7625916].message }}
      • Profile picture of the author Daniel Evans
        Originally Posted by Jill Carpenter View Post

        It really should have nothing to do with WSO.

        We could all wake up tomorrow and this forum could be gone.

        Nothing WSO should be considered sustainable.

        WSO should be used to test the market, build your list, give a jump start.

        It is an advertising venue that is highly targeted - that is all.
        Bang on.

        It's about product creation.

        The Warrior Forum is just a single channel of advertising.

        Daniel
        {{ DiscussionBoard.errors[7629654].message }}
  • Profile picture of the author shabit87
    Coaching so I can take what I learned and use it again and again. Works best when what is being taught is more evergreen, like product creation, listbuilding, website flipping, etc.

    Coaching can be group, 1-on-1, etc, but in any event it should be clear on the access you get to the teacher, period. Also be sure your coach has indeed done and succeeded at what he or she is teaching.
    {{ DiscussionBoard.errors[7625542].message }}
    • Profile picture of the author dvduval
      Originally Posted by shabit87 View Post

      Coaching so I can take what I learned and use it again and again. Works best when what is being taught is more evergreen, like product creation, listbuilding, website flipping, etc.

      Coaching can be group, 1-on-1, etc, but in any event it should be clear on the access you get to the teacher, period. Also be sure your coach has indeed done and succeeded at what he or she is teaching.
      Yes, that is good stuff! I am from Atlanta too!

      Website flipping can be great if you are good at building sites or create a process for doing that.
      Signature
      It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
      {{ DiscussionBoard.errors[7625551].message }}
      • Profile picture of the author butters
        My post is aimed at the people who go out and buy these ebooks and I thought I would bring attention to one specific quote in matt cutts video. "Once the technique has reached the end of its lifespan", that is a very important quote for people and hopefully they will realise it to .
        {{ DiscussionBoard.errors[7625578].message }}
    • Profile picture of the author Kay King
      One of the moderators recently agreed with me on this notion.
      Really - which is the moderator post there?
      Signature
      Every child needs a pet because every family needs an optimist

      Saving one dog will not save the world....but will forever change the world for one dog.
      {{ DiscussionBoard.errors[7625557].message }}
      • Profile picture of the author dvduval
        Originally Posted by Kay King View Post

        Really - which is the moderator post there?
        I thought Alexa was a moderator, but I could be wrong about that.
        Signature
        It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
        {{ DiscussionBoard.errors[7625565].message }}
  • Profile picture of the author LGSresources
    A WSO is not a business, it is just a way of selling your product or service. .

    Here are two things that I believe are essential to building a sustainable business:

    *Marketing Breadth - A wide range of marketing strategies, including offline and online such that any one strategy can disappear without destroying the business. A WSO does not have this since it relies on the warrior forum.
    * Innovation - If you keep doing the same thing forever you'll eventually get overtaken by competitors or become obsolete (for example the recent string of high street stores in the UK going into administration - Blockbuster, HMV - they stayed the same and lost out).

    No one product or method is sustainable.

    As its so relevant I may as well finish some Drucker - "Business has only two functions, marketing and innovation"

    Kind regards,

    James
    Signature
    >>LGSResources.com launches on the 25th October! <<

    Want to know more? Go to LGSResources.com and sign up for updates and exclusive pre-launch freebies.
    {{ DiscussionBoard.errors[7625569].message }}
    • Profile picture of the author dvduval
      Originally Posted by LGSresources View Post

      A WSO is not a business, it is just a way of selling your product or service. .
      I'm not sure people understand this, and I do feel there are some businesses that could probably sustain someone solely from WSOs but I fear most of those examples, at least currently, are the type Matt is talking about. I would name them if that were allowed, but of course I cannot.
      Signature
      It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
      {{ DiscussionBoard.errors[7625591].message }}
  • Profile picture of the author cashcow
    One should never build ones business on the back of another business. The WSO forum is someone else's business.

    Yes, it is a good way to start out, like Jill said, but you should be building YOUR OWN business that does not rely on someone else's forum or platform or whatever.
    Signature
    Gone Fishing
    {{ DiscussionBoard.errors[7625625].message }}
    • Profile picture of the author dvduval
      Originally Posted by cashcow View Post

      One should never build ones business on the back of another business.
      Wasn't sure what you mean by that exactly. Do you mean when a business feed's off of people who don't know what they are buying? In other words do you mean a business that is more a "weight" on the back of the other businesses they sell to rather than a benefit?
      Signature
      It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
      {{ DiscussionBoard.errors[7625647].message }}
      • Profile picture of the author cashcow
        Originally Posted by dvduval View Post

        Wasn't sure what you mean by that exactly. Do you mean when a business feed's off of people who don't know what they are buying? In other words do you mean a business that is more a "weight" on the back of the other businesses they sell to rather than a benefit?
        No, I mean you shouldn't build a business that depends on another business. Like if you build your business around selling "WSO's" then you are depending on this forum or the WSO section always being there. Might not always be the case.

        Just like you shouldn't build your business all on Squidoo. Or depend solely on SEO.

        Those things are bad to use as traffic getters, but to depend on that solely is a recipe for disaster.

        I think your title maybe has me thrown a little bit because the products you mention don't necessarily have to be WSO's. But it implies dependance on the WSO forum which is a mistake IMHO.
        Signature
        Gone Fishing
        {{ DiscussionBoard.errors[7626128].message }}
    • Profile picture of the author Kay King
      I could be wrong about that.
      You are wrong. You've been here since 2006 - shouldn't you know who the mods are?

      Putting all of your hopes into a business that is dependent on a site you don't own - is foolish. Blogger, squidoo, hubpages, affiliate programs and the WF have one thing in common....you are building a business on someone else's land. Your offers can be locked, you can be banned, the terms can change, the site can close down.

      There are many WSOs that have been selling for a long time and get bumped regularly. There are more flash-in-the-pan WSOs these days and that is a result of the growth in popularity of the section and this forum.

      There are members who have earned great incomes in the WSO section - the smart ones take that money and move their business to their own sites.
      Signature
      Every child needs a pet because every family needs an optimist

      Saving one dog will not save the world....but will forever change the world for one dog.
      {{ DiscussionBoard.errors[7625701].message }}
      • Profile picture of the author dvduval
        Originally Posted by Kay King View Post

        You are wrong. You've been here since 2006 - shouldn't you know who the mods are?

        Putting all of your hopes into a business that is dependent on a site you don't own - is foolish. Blogger, squidoo, hubpages, affiliate programs and the WF have one thing in common....you are building a business on someone else's land. Your offers can be locked, you can be banned, the terms can change, the site can close down.

        There are many WSOs that have been selling for a long time and get bumped regularly. There are more flash-in-the-pan WSOs these days and that is a result of the growth in popularity of the section and this forum.

        There are members who have earned great incomes in the WSO section - the smart ones take that money and move their business to their own sites.
        I don't really see too many mods posting. Maybe they are moderating? I have no idea.

        Yes, I was able to do better than break even on a WSO but found there were better pursuits. The "flash-in-the-pan" WSOs that are pushing stuff that preys on new people and harms there sites or chances of building their own business are the ones that bother me, and sure hope there can be a focus on the quality WSOs instead of some of the stuff mentioned by Matt which are of questionable integrity. I would name them, but I can't but they are some of the most purchased here and I get it. You have to protect the money, though real question is will that be sustainable. I think not, and it could harm this forum in the long run. Time will tell, and I don't have ill wishes toward anyone, but hope I do provide some voice of reason.
        Signature
        It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
        {{ DiscussionBoard.errors[7625759].message }}
  • Profile picture of the author guypeleides
    He just described 90% of WSOs. "Super secret method makes $1.2 million - today only $7".... yeah okay. LOL.
    {{ DiscussionBoard.errors[7625667].message }}
    • Profile picture of the author shabit87
      Originally Posted by guypeleides View Post

      He just described 90% of WSOs. "Super secret method makes $1.2 million - today only $7".... yeah okay. LOL.
      LOL. This made me giggle. There are times where I've used a method and in no way came close to duplicating their results, if any.

      A lot of times though, there are little "golden nuggets" in these inexpensive reports. One must note that the likely hood that you can duplicate their success will depend on several factors, some you may not even have control over.

      I think buyers need to wise up on what their investing in. If it seems to good to be true, take it as it is, and don't be afraid to ask exactly what it is you'll be buying.

      I can sell you a hammer...the same darn hammer I used to build an amazing house. I can even share the blueprints with you to that house...may even go a step further to give you my builders information, the supply stores, etc.

      BUT (YES there's a but),

      The likely hood you'll have the money, the management skills, even the drive to build that house like I have, is slim.

      It's not that methods being sold don't work (though there are some that simply don't) it's that sometimes they are not workable for all who access them.
      {{ DiscussionBoard.errors[7626187].message }}
      • Profile picture of the author dvduval
        Originally Posted by shabit87 View Post

        I can sell you a hammer...the same darn hammer I used to build an amazing house. I can even share the blueprints with you to that house...may even go a step further to give you my builders information, the supply stores, etc.
        And if this method has been so successful, why are you selling it to me?

        There have been numerous criticisms that WSOs often repackage or sell old methods that don't work anymore, PLR for example.

        I think there are some sustainable methods mentioned in this thread. It doesn't have to be hosted here and you can send people to another site. If the conversion rate is good, it is sustainable.

        Probably the ones that bother me the most are SEO methods that harm people's sites. They really are the best sellers here. Like anything, I'm not going to say every SEO WSO is bad, but will say that many are including some of the most popular. When these sorts of WSOs crowd out others, it means some very sustainable WSOs may never be posted and that is unfortunate.
        Signature
        It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
        {{ DiscussionBoard.errors[7629062].message }}
        • Profile picture of the author Kay King
          Most WSOs focus on IM/make money stuff - and that is not usually sustainable over years of time unless the seller is upgrading and changing to meet the changing market.

          When these sorts of WSOs crowd out others, it means some very sustainable WSOs may never be posted and that is unfortunate.
          If a WSO is never posted - it doesn't exist.

          That's an interesting argument - that "some WSO's" shouldn't be allowed because other sellers want to run a "good WSO" but aren't willing to compete? I think you're reaching with that one.
          Signature
          Every child needs a pet because every family needs an optimist

          Saving one dog will not save the world....but will forever change the world for one dog.
          {{ DiscussionBoard.errors[7629644].message }}
  • Profile picture of the author LGSresources
    Putting aside the fact that a WSO doesn't make a sustainable business by itself (as I've already mentioned that) I would consider adding the following to your original list:

    *Business coaching and mentoring - helping people learn how to do business online. There will always be people who want to improve and require help.
    *Website creation - while free and cheap DIY websites are becoming easier and easier to create this just means there are more of them - and real businesses will want something better to stand out. If you have a service that gives it to them you are unlikely to be out of work.

    Kind regards,

    James
    Signature
    >>LGSResources.com launches on the 25th October! <<

    Want to know more? Go to LGSResources.com and sign up for updates and exclusive pre-launch freebies.
    {{ DiscussionBoard.errors[7625692].message }}
  • Profile picture of the author dukegman
    Basically, WSO's are NOT sustainable because they are thriving on someone else's hand (i.e. WF). You can get banned, your posting can be taken down and what not? WSO's are NOT a business basically. Your goal should not be to do business totally based on launching WSO's, your goal should be to form a business out of WSO's. What I mean is, use WSO's as a medium to build your business (which should NOT be depending totally on any third party). A good example:

    Let's say Mr.X launches a paid membership site about Internet Marketing in general. Then, Mr.X launches a WSO where he gives a $1 trial to warriors as a Special Offer (I meant that's what that section is for!). Now what happens here is, that Mr.X is NOT building a business on WSO's, but he's building his business out of it! And that's what you can call a sustainable business. Once Mr.X gets enough members to subscribe for his paid membership site, his business is totally independent. He is using warrior forum as a medium of promotion and not totally depending on it. Mr.X would still keep getting the pay checks even if the warrior forum goes down, because his business was NOT totally depending on other's business.
    Signature

    {{ DiscussionBoard.errors[7627879].message }}
    • Profile picture of the author Jill Carpenter
      Originally Posted by Jason Perez O'Connor View Post

      Don't completely agree There are many WSO's for newbies to begin that are perfect for building up some form of cash flow for bigger ideas. In that sense, starting with WSO's is perfect!

      Otherwise, yes I agree mostly!
      Yes, you can use that area as bait - the same way you'd use Google Adwords to direct traffic to an offer just to verify if it converts.

      But again, I wouldn't count on solely using Adwords as a sustainable business.
      It's a fact that people have had their Adwords accounts banned. Or just as bad - once you hit on a hot keyword the price can increase on it making it near impossible to profit based on what you have to invest to get a conversion.

      We are talking about sustainability.

      A newbie posting a WSO for reasons of gathering some quick cash in order to fund a longer term business is not sustainable or long term. In order to turn it into sustainable they'd need to build a web presence elsewhere that if this forum were to go poof they could still conduct business.

      Perhaps their "bigger ideas" are sustainable, but only when they are in full control of where these bigger ideas are hosted.
      Signature

      "May I have ten thousand marbles, please?"

      {{ DiscussionBoard.errors[7628556].message }}

Trending Topics